1、Introduction to the Events IndustryWeek 1 Lecture 1Y2S1-EVM-IEI1Slide the CityY2S1-EVM-IEI2 Slide promotion videoEasy to manage?Y2S1-EVM-IEI3Y2S1-EVM-IEI4Trend in Events IndustryY2S1-EVM-IEI5Aim of IEITo provide an introduction to the events industry in order to prepare you for further study in Even

2、ts Management and related areasY2S1-EVM-IEI6Y2S1-EVM-IEI7W1Introduction; Events and their historyW2Event typologies and productsW3Size and scope of the events industry W4Events environment (Assignment out)W5Impacts of eventsW6Mega Events W7The Events Market W8Charity & voluntary sector (Assignme

3、nt in)W9Business EventsW10Cultural events and festivals; Tourism & leisure W11Sports eventsW12Future trends in the events IndustryW13Exam RevisionW14Exam RevisionGeneral Learning Outcomes Knowledge and understanding Transferable skills Intellectual skillsY2S1-EVM-IEI8AssessmentContinuous Assessm

4、ent (25%)A numbered report, of 1500 wordsEnd of Module Exam (75%) 2.5 hours Section A: Compulsory 35 marks Section B: 2 out of 3 (each carries 20 marks) Y2S1-EVM-IEI9ExamMainly test your Knowledge and recall (40% of the marks) Application (40% of the marks) Critical evaluation and synthesis (20% of

5、the mark)Y2S1-EVM-IEI10Core Text Bladen, C., Kennell, J., Abson, E. & Wilde, N. (2012) Events Management an introduction. Routledge: London ISBN: 9780415577427Y2S1-EVM-IEI11Core Text Ferdinand, N. and Kitchin, P. (2012) Events Management and international approach. Sage: London ISBN: 97808570224

6、17 Y2S1-EVM-IEI12Further Reading & Reference Ali-Knight, J; Fyall, A; Robertson, M & Ladkin, A (2008) International Perspectives of festivals and events. Routledge ISBN: 9780080451008 Y2S1-EVM-IEI13Further Reading & Reference Bowdin, G. (2011) (eds) Events Management. Butterworth-Heinema

7、nn. Oxford ISBN: 9780080964317Y2S1-EVM-IEI14Further Reading & Reference Richards, G & Robert, P (2010) Eventful Cities: Cultural management and urban revitalisation. Taylor & Francis ISBN: 9780750669870Y2S1-EVM-IEI15How do we deliver? Lecture (3 hours)Provide you with knowledge, facts an

8、d examples of event industry Tutorial (1 hour)Follow the formal lecture to enable you to apply key concepts to case studies L4 - Workshop (1 hour)- Focus on the understanding of assessment- Group discussion- Essay practiceY2S1-EVM-IEI16How do you learn and improve?On campus- Reading texts- Apply div

9、erse resources- Take notes in class and organise them well- Practise essay writing- Practise speaking via answering questions or discussion in tutorialsY2S1-EVM-IEI17How do you learn and improve?Off campus- Participating in events- Volunteering - Part-time jobs- Make good plan and manage time wellY2

10、S1-EVM-IEI18Core values of event professionals Integrity Teamwork Open and honest Communication Client and customer centeredY2S1-EVM-IEI19Good luck to your new start!Enjoy Shanghai the most eventful city in ChinaY2S1-EVM-IEI20 Lets move on to WEEK 1 Learning outcomes!Y2S1-EVM-IEI21Y2S1-EVM-IEI22SLOE

11、vents and their historyA1Explain the historical original of eventsA2Discuss the effect of commercialisation on traditional eventsA3Explain how contemporary events may be viewed as secular ritual and pilgrimageA4Discuss regional pride and its relationship to tourismReading List Bladen et al. Chpt 1 F

12、erdinand & Kitchin Chpt 1 Bowdin et al. Chpt 1Y2S1-EVM-IEI23Quick Talk What kind of latest event did you participate in or pay attention to ? What is an event?Y2S1-EVM-IEI24Rio Olympics 2016Y2S1-EVM-IEI255w Analysis Why What Who When Where(Goldblatt, 2005)Y2S1-EVM-IEI26Rio Olympics 2016 Why Peac

13、e? Profit? What 41 sports; 306 events Who 11303 athletes from 207 countries When (August 5 21 of 2016) Where Rio de Janeiro, BrazilY2S1-EVM-IEI27Historic Origin Ancient OlympicsY2S1-EVM-IEI28Modern Olympics The goal of the Olympic Movement is to contribute to building a peaceful and better world by

14、educating youth through sport practiced without discrimination of any kind, in a spirit of friendship, solidarity and fair play.Y2S1-EVM-IEI29Pierre de Coubertin, Founder of the Olympic Movement THE OLYMPIC GAMES ARE A PILGRIMAGE TO THE PAST AND AN ACT OF FAITH IN THE FUTURE.Y2S1-EVM-IEI301896 Athen

15、s OlympicsFacts 14 nations 43 events 242 athletes April 6- 15 Y2S1-EVM-IEI31John and Sumner Paine (USA) - Shooting Olympic Games FactsMissing years of Summer Olympics 1916 1940 1944Chamonix, France- The first Winter Olympics- Jan 25 to Feb 5, 1924Y2S1-EVM-IEI32Milestone Olympics 1936 Berlin 1964 Tok

16、yoY2S1-EVM-IEI331972 MunichIOC International Olympic Committee Created on 23 June 1894Y2S1-EVM-IEI34What is an event? (Bladen et al, 2012, p3)Events are temporary and purposive gatherings of people. Y2S1-EVM-IEI35Chinese new year celebrationLion DanceTypical red lanternY2S1-EVM-IEI36Also called as S

17、pring FestivalFestival A festival was traditionally a time of celebration, relaxation and recuperationSpring Festival in 2017 Date: Jan 28 Duration of celebration Jan 28 Feb 11Why to celebrate?How to celebrate?Y2S1-EVM-IEI37Celebrations in the UK New Years Day Easter Halloween ChristmasQuestions Whi

18、ch ones do other countries celebrate? Do we have any rituals included in New Year celebration? And Christmas?Y2S1-EVM-IEI38New Year Celebrations all around the worldY2S1-EVM-IEI39Y2S1-EVM-IEI40What is special event? As an early pioneer in events literature, Goldblatt (2008, p. 5), highlighted the human aspect of events, defining special events as, a unique moment in time, celebrated with ceremony and ritual to satisfy specific needs.Y2S1-EVM-IEI41Maypole dancingY2S1-EVM-IEI42Trick or treatY2S1-EVM-IEI43 Histo