1、 經貿英語 課程復習資料一、 Translate the following phrases into Englis1提單2海險3被背書人4 分類廣告5 企業家6 全球金融政策7貨幣政策8 承運人9微觀經濟10 市場滲透11 產品擁擠12 市場飽和13 細分市場14 保險單15 財政年度16商業廣告17 賬面價值18 資金流二、 Translate the following sentences into Chinese1 To stop a potential customer switching off or putting the phone down straight away, ta

2、ke the following precautions.2 A person who risks his or her time, effort, and money to start and operate a business is called an entrepreneur.3 You may have another client who had a similar dilemma and found a good solution.4 That is just an example of how fair competition within a free market has

3、rapidly escalated into a all-out brand war.5 Company can both generate additional revenue and increase brand-awareness.三、Answer the following questions in English1 What kind of person is called an entrepreneur?2 What is the meaning of B/L?3 What are the advantages of brand stretching?4 What is the g

4、reat enemy of the luxury branded goods manufacturers? 經貿英語 課程參考答案一、 Translate the following phrases into English1 B/L 2 marine risks3 endorsee 4 classified advertisement5 entrepreneur 6 global monetary policies7 monetary policy 8 carrier9 macroeconomics 10 market penetration11 product clutter 12 mar

5、ket saturation13 niche market 14 insurance policy15 fiscal year 16 commercial advertisement17 book value 18 capital flows二、Translate the following sentences into Chinese1為了防止潛在的客戶失去興趣或者馬上掛斷電話，應采用以下的防范措施。2冒險花費時間，精力和金錢開創 并經營一個企業的人叫企業家。3你或許有一個客戶他也有相似的窘境并且找到了好的解決方案。4那僅僅是一個例子， 是關于如何在自由市場的公平競爭中迅速升級為全面的品牌戰

6、爭的例子。5公司既可以創造更多的收入，又可以提高品牌意識。三、 Answer the following questions in English1 A person who risks his or her time, effort, and money to start and operate a business is called an entrepreneur.2 B/L is a transport which is issued and signed by the shipping company or his agent and given to the shipper acknowledging that goods have been received for shipment to a particular destination and stating the terms on which the goods are to be carried.3 By putting their familiar trademark on attractive and fashionable new products, companies can both generate additional revenue a