1、michael color words may show different cultural connotation of each language in some degree. While translating, we should handle color words appropriately according to cultural differences in both the original and target language. This paper brings a discussion of cultural differences between Englis

2、h and Chinese color words. Red China:China: Good luck, celebration, summoning Cherokees:Cherokees: Success, triumph India:India: Purity South Africa:South Africa: Color of mourning Russia:Russia: Bolsheviks and Communism Eastern:Eastern: Worn by brides Western:Western: Excitement, danger, love, pass

3、ion, stop, Christmas (with green)YellowYellow China:China: Nourishing Egypt:Egypt: Color of mourning Japan:Japan: Courage India:India: Merchants Western:Western: Hope, hazards, cowardOrangeOrange Ireland:Ireland: Religious (Protestants) Western:Western: Halloween (with black), creativity, autumn Chi

4、na:Green hats indicate a mans wife is cheating on him, exorcism India: Islam Ireland: Symbol of the entire country Western: Spring, new birth, go, Saint Patricks Day, Christmas (with red)GreenBlue Cherokees: Defeat, trouble Iran: Color of heaven and spirituality Western: Depression, sadness, conserv

5、ative, corporate, something blue bridal traditionPurple Thailand: Color of mourning (widows) Western: Royalty China: Color for young boys Western: Funerals, death, Halloween (with orange), bad guys, rebellionBlackColor SymbolismColor SymbolismColor is vital to the repertoir of your average Web desig

6、ner, and yet many designers dont realize that the colors they choose may be having more of an effect than they realize. Colors are an element of design that people react to on a visceral level. Often, they dont realize they are reacting to it. For example, in the U.S. many hospitals dress their nurs

7、es in light blues and pale pinks. This is because these are calming, soothing colors, and upset patients relax a little in their presence. Once you understand your audience make up you can create a color scheme that suits them. When choosing the colors for your site, you need to first (as always) th

8、ink of your audience. Is it a global audience? Is it primarily Western? Eastern? Are they older? Younger? Male? Female? All of these things, and more can affect the color choices for your site.CulturalDifferences Colors obtain symbolism through cultural references in the culture you grew up in. Depe

9、nding upon the culture, colors can have very different meanings and actually cause problems for your site. For example, in the East, white is the color of funerals while in the West white is the color of Weddings. If you were to design a Wedding site intended for an Asian audience and you used a lot

10、 of whites, you could be disturbing the people youre trying to reach. Chart of Cultural Color SymbolismAgeDifferences Young children tend to prefer brighter, more solid colors, while adults tend to prefer more subdued colors. If youre writing to an audience of children and youre using muted pastels

11、and shades of grey, their parents might like it, but the kids will be long gone before the page finishes loading.ClassDifferences Marketing research in the United States has shown that working class people tend to prefer colors that you can name: like blue, red, green, etc. While more highly educate

12、d classes tend to prefer colors that are more obscure: like taupe, azure, mauve, etc. This is why Walmart does their store logo in bright red.GenderDifferencesIn many cultures, men tend to prefer cooler colors (blues and greens) while women tend to prefer warmer colors (reds and oranges). Western me

13、n are also more likely to becolor blindand so unable to see some of the differences in color on Web pages.Trends Colors, like everything else in design, go through ins and outs in popularity. Black Web pages were all the rage a few years ago, and now you hardly see it at all (but it will surely come

14、 back into style as I write this). Colors also tend towards seasonality, in other words, the designs reflect the season they were built in: winter blacks, whites, and greys; spring greens and bright colors; summer yellows; fall browns and golds.Conclusion As the carrier of cultures, language absorbs different cultures of different nations. Color words, as important parts of language, express special characteristics and customs. The influence of the social culture to the color words is deep-rooted. Each color has its way of expression in different nations. Therefore, color words