1、1.Identify the differences between the formal and informal organisation within the Win-Media.The formal and informal organisations main difference. Formal organisation：work groups defined by the organisation structure that have designated work assigments and tasks.We can find some examples in text，s

2、uch as“win-media company“”local bank“.In，Win-media，The company has a special operation of the process，All employees and shareholders will want to organize may be long developing.Informal organisation：groups that are independently formed to meet the social meetls of their members. In text ”the relati

3、onship of Fang and Song “and” the relationships between staffs” are informal organisation. Because personal relationship based on trust . Good informal organization can influence formal organization's operations .Win-media usually holds staff party，which makes staffs have good communications，Har

4、monious atmosphere among staffs so that they work more seriously. Obviously, informal organisations in Win-media contributed to the company's development. 2.With reference to the case study summarise the relationship between goals，objectives and policy and explain their contribution to the effec

5、tive management of the Win-Media.Goals usually determine the direction that the organisation will take over the long term and not always specific.Objectives are more specific them goals and identify the specific path to be taken in order to achieve goals.The relationship is: The objective is consist

6、ent with goals .Policy is benefit of achieve goals.We can know from the text,in the first stage.Goal is providing high quality service to their custemers.Objective is improving the quality of all the department .As far as I concerned，the objective is benefit to goal,only qualified employees can prov

7、ide high quality service to customers.Because the objective is consistent with goal.Of cause,policy is very important.There is an policy in the first stage that each developed a reasonable competence in all aspects of the agencys work so that they could substitute for each other when necessary ,whic

8、h gives employee more freedom so that they can provide better service whenever and wherever possible.In the second stage. Goal is making “win-media” to become a leading-edge company.(In fact，the goal never changes.)Objective is more system and organization. we can find that the goal and objective cl

9、ashed. Employees are deprived of freedom. The first policy,A new structure was also introduced in which the organization would be divided in to several functional departments. Staffs are required to stick to their specialized area. The second policy, all projects should be approved and allocated by

10、board. Each project was controlled through a Budgets-approval system. Those policies have a negative affect.3,Using an open systems diagram，explain the nature of open system theory and describe how the Win-Media interacts with its external environment.Organisation processesInputs Egraw materials mac

11、hinery human resources money informalThe environmentEverything outside the organisation，which either affects，or is affected by its activitiesOutputs Eggoods and/or services Organisation s are influence by environment that are both intemal to them.i.e. events happening inside the boundaries of the or

12、ganisation which which the management and other people within the organisation have some control and influence over，and extemal，characterised by the management and staff having Little or not influence over them. Organization is an open system, subject to the environmental impact of internal and exte

13、rnal.Internal ：the internal environment is defined by the members of the organisation and includes such elements as：strategy ，objective and goals，structure.External：the extermal environment is shaped by others yet has a major influence and impact on the organisation. These include：political factors，

14、economic factors，potential future scenarios.In the early stage，the external environment is that given the great market in china .Win-media company has broad market. The internal environment is that the opportunity for business is tremendous and as a result competition is Increasing .Project managers

15、 were staffs to make their own decisions with a relatively high degree of managerial autonomy. Company encourages employee innovation. Win-media company maintains the internal coordination. This way is benefits for the company's development. In the latter stage，the internal environment has chang

16、ed，because objectives and management have changed. A new structure was also introduced in which the organisation would be divided in to several department. Staffs are required to stick to their specialised .Each project was controlled through a budgets-approval system The external environment is not

17、 optimistic .Owing to business concept is different，lin and tao left win-media and established a new company. A Large number of customers were taken away by them. Internal environments has played a negative impact. Win-media does not find out an effective measures to deal with so that external and i

18、nternal have conflict. For the above reasons，Win-media gradually lost its reputation as a leading-edge agency，and in the eyes of a number of disaffected clients，“uninspiring”.4.Identify at least four different stakeholders of the Win-Media and explain the influrnce and interest of each stakeholder i

19、n the Win-Media.Stakeholders：there are many different individuals or groups who affect or are affected by an organisation.They are called stakeholders of the organisation. There are four types of stakeholder in text.First of stakeholders are Ling and Tao who are shareholders of Win-media.In the firs

20、t stage，they look for “long term growth ”and “high profits”， The company accommodated the their profits，they were given 10% of the equity and their salary increased manyfold.So，Ling and Tao very hard-working and had a positive effect on the company. Employess are stakeholders as well.In the Win-medi

21、a，most of employees look for“promotion prospects”“training opportunity”and“trust and respect”.In stage one，every member of staff was considered as potential management material and 20% of senior managers were promoted from within.Staff can also discuss company issues with visiting board members. Enc

22、ourage staffs be active and enthusiasm in team work. The staff had a positive impact on the company as well.The customer is one of the stakeholders. As customers, “high quality service “is the first requirement，but in latter stage of Win-media，due to the company system change，staffs had to work in t

23、he office，they could not provide service for their customers whenever and wherever possible. Second，customers also look for“a good reputation”and“innovation”. Because of Two shareholders to leave and other reasons.Win-media was in danger of losing its special character and gradually lost its reputat

24、ion as a leading-edge agency. Customer requirements can not be satisfied, so one part of them choice other companies.Without doubt, this is a negative influence to the Win-media. In the text，local banks as one of the financiers is also one of the stakeholders.The bank supported Win-media，granted to

25、them as part of the initial capital. This approach allows the company has sufficient funds to develop and get more profits, which makes banks more interest on loans. Win-media to obtain capital and expand production, making the itself gradually stronger. 5.Identify the strategy of control used by Fa

26、ng and Song.Justify a suitable straight of control in the current situation in the Win-Media. Controlling：the process of monitoring activities to ensure that they are being accomplished as planned and of correcting any significant deviations.The purpose of control：to ensure that activities are compl

27、eted in ways that lead to accomplishment of organsation goals.Three controls：1) market control：emphasis the use of external market mechanisms to establish the standards used in the control system.2) Bureaucratic control：emphasizes organisation authonty and relies on rules，regulations procedures and policies.3) Clan control：regulates behavior by shar