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CONSUMER&
BRANDBrandKPIs
for
ready-made-food:D’Aucy
in
BrazilConsumer
Insights
reportDecember2024Discover
your
Brand
KPI
scores.
Benchmark
against
competitors
and
measureyour
brand’s
marketimpactIntroduction:
studydetailsThe
reportMethodologyThisreport
hasbeen
created
usingthe
datafromStatista’sConsumer
InsightsBrand
KPIs.Thereportprovides
you
with
key
consumer
insightsandbenchmarks
forabrand’sperformance
againsttheindustryoverall
and
theircompetitors.Design:OnlineSurveyDuration:
approx.
15
minutesLanguage:official
language(s)
ofeach
country
withAmerican
Englishoffered
asanalternativeRegions:Brazil,Germany,
India,
Mexico,
U.S.
and
UKNumberofrespondents:approx.
7500Ourdataallows
you
tomeasure
each
brand’spositioninthe
market
bycreating
aprofile
usingStatista’s5key
performance
indicators.
Which
are:
awareness,popularity,consumption,loyalty,andmedia
buzz.Sample:
Internet
users,
aged18
-64,
quotasset
ongender
and
ageThisreport
is
basedon
D’Aucy’sperformance
intheready-made-food
market.Fieldwork:April-July
2024Ifyou
would
liketofind
out
more
abouttheConsumerInsightsatStatista
or
theBrandProfiler,
please
clickthe
linkbelow.2Notes:Forthis
report
“Usage”indicates
the
specific
“Consumption”Sources:
Statista
Consumer
Insights
Global,
asofDecember202486%
of
D’Aucy
consumers
display
loyalty
towards
the
brandIntroduction:
key
insightsWhodoesthebrandappeal
to?How
doesthebrandperform
inthemarket??D’Aucy’sbranding
resonates
more
with
Millennials?D’Aucygenerally
appealstowomen
more
than
men?D’AucyranksoutsidetheTop10
inawareness
withinthe
ready-made-food
market?Thepopularity
ratingof
D’Aucyis22%?Among
D’Aucyenthusiasts,51%
fallunderthehigh-income
category?D’AucyranksoutsidetheTop10
inconsumption?Interms
of
loyalty,D’Aucy
isseventh
inBrazil?D’Aucyhasascore
of
14%
for
media
buzz?Consumers
want
theirready-made-food
brandstohavereliability,honesty
/trustworthiness,
andauthenticity3Sources:
Statista
Consumer
Insights
Global,
asofDecember2024CHAPTER
01Brand
profileInthissection,
we
show
the
demographics
and
attitudesof
consumers
who
saytheylikethisbrandversus
the
share
ofindustryusers.
Thechapteraimsto
bringclarity
tocompanies
who
want
to
know
whotheirbrandingiscurrently
appealingtoand
what
theythinkaboutthe
industry.4Loyalty
is
the
highest
scoring
KPI
for
D’Aucy
at
86%Brand
profile:
snapshotBrand
performance
of
D’Aucy
inBrazil86%22%20%20%14%AwarenessPopularityUsageLoyaltyBuzz5Notes:Ready-made-food
‘awareness’,‘popularity’,
‘consumption’,
‘loyalty’
and
‘buzz’
by
brand;
Multi
pick;
Base:n=1,244,
all
respondents
(awareness),
n=245,
respondents
who
know
the
individual
brand
(popularity),
n=245,respondents
who
know
the
individual
brand
(consumption),
n=50,
respondents
who
have
consumed
the
individual
brand
(loyalty),
n=245,
respondents
who
know
the
individual
brand(buzz)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024D’Aucy
’s
branding
resonates
more
with
MillennialsBrand
profile:
consumer
demographics
(1/3)Measuring
attitudesand
opinions
among
generationshelpsidentifyyourtarget
audience
foryournextcampaigns.Share
ofgenerations51%Withthatinmind,when
looking
atthe
shareofconsumers
who
likeD’Aucy
bygeneration
versus
theshareof
industryusers
ingeneral,
we
cansee
thatD’Aucy
islikedby4%
ofBaby
boomers
and
19%
of
GenXers,
whereas
thetotalshareof
industryusers
is4%and27%,
respectively.40%29%27%26%ForMillennials
andGen
Z,
51%
and
26%
feel
positivelytowards
D’Aucy,versus
40%
and
29%.
Socurrently,
forD’Aucy,Millennials
connect
most
with
theirbrandcompared
to
theoverall
industryuser.19%4%
4%Gen
ZMillennialsGen
XBaby
BoomerBrand
enthusiastIndustryuser6Notes:“How
oldareyou?”;Single
Pick;“When
it
comestoready-made-food,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=53,
D’Aucy
enthusiast,
n=1,183,
ready-made-food
consumersSources:
Statista
Consumer
Insights
Global,
asofDecember2024D’Aucy
generally
appeals
to
women
morethan
menBrand
profile:
consumer
demographics
(2/3)GenderTheGender
splitbetween
brandenthusiastsof
D’Aucy
shows
thatwomenaremore
likely
to
haveanaffinity
withthe
brandcompared
to
men.LGBTQIA+statusUnderstanding
and
respecting
thediverse
needsandidentitiesof9%10%88%consumers
is
becoming
more
and
moreimportant,notjustfrom
asensitivitypointof
view,
but
also
fromrecognizingpotential
businessopportunities
thatcome
withinclusivity
and
diversity.
Andcurrently,
D’Aucyhasasimilarproportion
of
LGBTQIA+
consumerswhen
compared
tothe
industryusers
ingeneral.53%
ofwomen
likeD’Aucy
compared
to47%
ofmen,
whereas
for
the
overallindustry,51%
of
women
consume
ready-made-food
compared
to
49%
of
men.51%49%53%47%89%9%
of
D’Aucyenthusiastsconsiderthemselves
to
bepartof
the
LGBTQIA+community
compared
to10%
amongindustryusers
overall.Brand
enthusiastFemaleIndustryuserMaleBrand
enthusiastIndustryuserNot
givenYesNo7Notes:“What
is
yourgender?”;Single
Pick;“Doyouconsider
yourself
partofthe
LGBTQ+community?”;
Single
Pick;
“When
it
comes
to
ready-made-food,
which
ofthe
following
brands
do
you
like?”;Multi
Pick;Base:
n=53,
D’Aucyenthusiast,
n=1,183,
ready-made-food
consumersSources:
Statista
Consumer
Insights
Global,
asofDecember2024Among
D’Aucy
enthusiasts,
51%
fall
under
the
high-income
categoryBrand
profile:
consumer
demographics
(3/3)HouseholdincomeThegraphillustratestheannualhousehold
income
distribution
amongenthusiastsof
thebrand
andconsumerswithin
the
industry.HouseholdtypeThechartshows
thehousehold
type,takinginto
account
factorssuchashousehold
size,
familystructure,
andthe
number
ofchildren.0%Single8%31%34%11%14%CoupleSingleparentNuclear51%
ofD’Aucy
enthusiastsare
fromhigh-income
households.D’Aucy’sbrandisgenerally
enjoyedmore
byconsumers
who
arepartof
anuclearhousehold,
53%
of
D’Aucyenthusiastshavethiscurrent
livingsituation.51%9%8%53%36%Multi-generational6%8%33%35%19%23%ExtendedOther16%2%3%Brand
enthusiastIndustryuserLowHighMediumBrand
enthusiastIndustryuser8Notes:Recode
based
on’’Monthly/annual
household
income
(local
currency)’’;Single
Pick;Typology
basedon
’’household
size’’,
’’household
constellation’’
and
’’children
under
the
ageof14
in
household’’;
Single
Pick;“When
it
comesto
ready-made-food,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:
n=53,
D’Aucy
enthusiast,
n=1,183,
ready-made-food
consumersSources:
Statista
Consumer
Insights
Global,
asofDecember2024Consumers
want
their
ready-made-food
brands
to
have
reliability,
honesty
/trustworthiness,
and
authenticityBrand
profile:
qualitiesQualitiesconsumerswant
from
ready-made-food
brandsForready-made-food,
the
top
threequalitiesconsumers
wantfrom
abrandarereliability,
honesty
/trustworthiness,andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%D’Aucy
consumers
alsoappreciate
thesekey
attributes,indicating
D’Aucy
exudesthese
qualities.SocialresponsibilityCoolnessThequalitiesthatD’Aucyenthusiastsareleast
focused
onare
high
valueandthrill/excitement.ReliabilityExclusivityD’Aucy
shouldwork
onpromotinginclusiveness
to
convert
enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When
it
comesto
ready-made-food,
which
ofthese
aspects
are
mostimportant
to
you?”;Multi
Pick;“When
it
comesto
ready-made-food,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;“When
it
comesto
ready-made-food,
which
ofthe
following
brands
have
youconsumed
in
the
past
12
months?”;
Multi
Pick;Base:n=50,
D’Aucy
consumers’,
n=53,
D’Aucy
enthusiast,
n=1,183,
ready-made-food
consumersSources:
Statista
Consumer
Insights
Global,
asofDecember2024Among
D’Aucy
fans,
64%
state
that
they
get
excited
about
ready-made-foodproductsBrand
profile:
attitudesWhat
doconsumersthink
ofready-made-food
ingeneral?64%58%58%49%47%40%39%37%28%27%27%23%Sustainability
is
Ivaluealow
priceimportant
to
me
over
highqualityIamwellinformedIrely
onbrands
Iget
excited
about
IliketotalkaboutIknow
and
trust
ready-made-food
topicsrelating
toproductsready-made-foodBrand
enthusiastIndustryuser10
Notes:“Which
ofthese
statements
about
ready-made-food
do
youagree
with?”;
Multi
Pick;“When
it
comesto
ready-made-food,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=53,
D’Aucy
enthusiast,
n=1,183,
ready-made-food
consumersSources:
Statista
Consumer
Insights
Global,
asofDecember2024CHAPTER
02Brand
KPIs
&
benchmarkingInthischapter,youcansee
howabrandperforms
againsttheirmaincompetitors
inthe
marketplace.Thissection
allows
benchmarking
ofthekey
performance
indicatorsfrom
the
brandprofile
againsttheindustryasawhole
andotherindustryleaders.1186%
of
D’Aucy
consumers
display
loyalty
towards
the
brandBrand
KPIs
&benchmarking:
IndustrycomparisonBrand
performanceWhen
itcomes
to
ready-made-food,
the
averageawareness
ofabrandinBrazil
is59%.
Awareness
ofD’Aucy,however,
isat20%.Awareness22%
ofBrazilian
ready-made-food
consumers
say
theylikeD’Aucy,compared
to
anindustryaverage
brandpopularity
of44%.20%
ofindustryconsumers
inBrazil
saythey
consumeD’Aucy,withtheaverage
consumption
ofabrandat40%.BuzzPopularity86%
ofbrandconsumers
say
theywould
consume
thebrandagain,compared
toanaverage
loyalty
score
of85%.D’Aucy
hasbeen
noticed
less
inthe
media
comparedtootherbrands,with
a“Buzz”
score
of
14%
comparedto27%.LoyaltyBrandUsageIndustryaverageSooverall,
the
results
showtheir
performance
tobebelow
average
compared
to
theindustry.12
Notes:Ready-made-food
‘awareness’,‘popularity’,
‘consumption’,
‘loyalty’
and
‘buzz’
by
brand;
Multi
pick;
Base:n=1,244,
all
respondents
(awareness),
n=245,
respondents
who
know
the
individual
brand
(popularity),
n=245,respondents
who
know
the
individual
brand
(consumption),
n=50,
respondents
who
have
consumed
the
individual
brand
(loyalty),
n=245,
respondents
who
know
the
individual
brand(buzz)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024D’Aucy
ranks
outside
the
Top
10
in
awareness
within
the
ready-made-foodmarketBrand
KPIs
&benchmarking:
awarenessSummaryAwarenessofD’AucyRank#
BrandAwareness
%Driving
recognition
will
lead
to
growing
yourcustomerbaseand
measuring
brandawareness
isakeycomponent
toachieve
this.Withthisscore,
you
cangaugethe
current
market
presence
ofabrand,understandthebrand’svisibility,competitiveness,
andrecognition
among
theirtarget
audience.
Further
tothis,itisaperfect
way
toassess
yourcurrentmarketing
strategies.1Perdig?oSadia97%97%97%89%85%81%72%69%48%43%20%23Seara4Maggi5KnorrUsingtheconcept
of
aided
brand
recognition,
showingrespondents
both
the
brand’slogo
andthe
writtenbrandname,we
asked:
“Doyou
know
thisbrand,
evenifonly
byname?”.6KitanoCatupirySwift78Outofallrespondents,
20%
were
aware
of
D’Aucy.Thisranksthemoutsidethe
Top
10
compared
tootherbrandssurveyed
inthismarket.80%9Pif
PafBemBrasilAwarenessN/A1013
Notes:“Doyouknow
this
brand,
evenif
only
by
name?”;Multi
Pick;
Base:
n=1,244,
all
respondents
(awareness)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024The
popularity
rating
of
D’Aucy
is
22%Brand
KPIs
&benchmarking:
popularitySummaryPopularity
ofD’AucyRank#
BrandPopularity%ThepopularityKPIisagreat
indicatorof
brandperception
among
current
andpotentialfuturecustomers.
Thesocial
proof
provided
byahigh
scorecansignifyhow
trustworthy
abrandisandinfluenceconsumer
engagement.
Brandswith
alarge
engagedfollowing
canoften
enjoy
higherlevels
of
advocacyandloyalty.1Sadia82%78%75%56%48%43%43%42%41%34%22%2Perdig?oSeara34CatupiryBemBrasilKnorrOutofconsumers
who
knew
thebrand,
22%
saidtheyliked
D’Aucy.
Thisranksthemoutside
the
Top
10compared
to
other
brandssurveyed
inthismarket.567Swift8Maggi78%9Pif
PafKitanoPopularityN/A1014
Notes:“When
it
comesto
ready-made-food,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=245,
respondents
who
know
the
individual
brand
(popularity)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024D’Aucy
ranks
outside
the
Top
10
in
consumptionBrand
KPIs
&benchmarking:
consumptionSummaryConsumption
ofD’AucyRank#
BrandUsage
%80%Afterpopularity,we
want
tocover
thevalueactiongapsotounderstandifthe
brandwas
alsobeing1Sadia20%consumed,
we
asked
each
respondent:
“Whenitcomes
to
ready-made-food,
which
ofthefollowingbrandshaveyou
consumed
inthe
past12
months?”.2Perdig?oSeara73%372%Outofconsumers
who
knew
thebrand,
20%
saidtheyconsumed
D’Aucy.
Thisranksthemoutside
the
Top
10compared
to
other
brandssurveyed
inthismarket.4CatupiryBemBrasilKnorr48%547%639%7Pif
PafMaggi36%835%80%9Swift34%UsageN/A10Kitano29%15
Notes:“When
it
comesto
ready-made-food,
which
ofthe
following
brands
have
youconsumed
in
the
past12
months?”;
Multi
Pick;Base:
n=245,
respondents
who
know
the
individual
brandSources:
Statista
Consumer
Insights
Global,
asofDecember2024In
terms
of
loyalty,
D’Aucy
is
seventh
in
BrazilBrand
KPIs
&benchmarking:
loyaltySummaryLoyalty
ofD’Aucy’sconsumersRank#
BrandLoyalty
%91%Afterascertaining
the
consumption
ofabrandinthelast12
months,the
next
most
important
indicatorisbrandloyalty.
Thisscore
allows
ustoestablishwhether
abrandisperforming
well
inregard
tocustomer
retention.
Measuring
brandloyaltyestablishes
aclear
feedback
loop
with
customers,providing
valuableinsightsinto
customer
satisfactionandpreferences.
Itis
alsoapowerful
predictor
tohelpguidemarketing
strategies
and
forecast
futuresalesandrevenue
more
accurately.1Sadia14%2Perdig?oCatupirySeara89%388%488%5Vapza87%6Swift86%Tomeasure
the
loyalty
of
theseconsumers
we
askeach
respondent:
“When
itcomes
to
ready-made-food,which
of
the
following
brandsareyou
likely
toconsume
againinthefuture?”.7D'Aucy86%8BemBrasilDe
MarchiPlant
Plus
Foods86%86%986%Outofrespondents
whohaveconsumed
D’Aucy,86%saidthey
would
consume
the
brandagain.LoyaltyN/A1084%16
Notes:“When
it
comesto
ready-made-food,
which
ofthe
following
brands
are
youlikely
to
consume
againin
the
future?”;
Multi
Pick;Base:n=50,
respondents
who
have
consumed
the
individual
brand
(loyalty)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024D’Aucy
has
a
score
of
14%
for
media
buzzBrand
KPIs
&benchmarking:
buzzSummaryBuzzofD’AucyRank#
BrandBuzz%65%Isthebrand
hot
or
not?Isitcausingastirinthemediaandonline,tofind
thisoutwe
asked
each
respondent:“Whichof
the
following
brandshaveyounoticed
inthemedia,on
social
media,or
inadvertising
inthepast3months?”.1Sadia14%2Perdig?oSeara59%356%Outofconsumers
who
knew
thebrand,
14%
saidtheyhadheardaboutD’Aucy
inthe
media.
ThisranksthemoutsidetheTop10
compared
to
other
brandssurveyed
inthismarket.4BemBrasilKnorr27%525%6Swift25%7Maggi22%8Pif
Paf19%86%9CatupiryDe
Marchi18%BuzzN/A1016%17
Notes:“Which
ofthe
following
brands
have
younoticed
in
the
media,
onsocial
media,
orin
advertising
in
the
past3months?”;
Multi
Pick;
Base:
n=245,
respondents
who
know
the
individual
brand
(Buzz)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024STATISTACONSUMER
INSIGHTSUnderstand
what
drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe
Statista
Consumer
Insights,
youget
access
tostreamlinedmarketresearchtoolsandallresultsofthe
exclusiveStatista
surveys.
Leverage
consumerinsightstomakedata-drivendecisions
andunlocknewgrowthopportunities.?
Identify
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