26哈爾濱冰雪節(jié)“冰雪暖世界”圈粉全球，哈爾濱榮膺全國公共關(guān)系優(yōu)秀案例2024-12-2622:34·\t"/article/7452728790712680975/_blank"新街派生活報(bào)21日，2024中國公共關(guān)系發(fā)展大會(huì)在北京舉辦，會(huì)上發(fā)布了“2024年度優(yōu)秀公共關(guān)系案例展示”。哈爾濱市委宣傳部選送的案例《哈爾濱國際冰雪節(jié)精彩紛呈，“冰雪”力量助推城市發(fā)展》成功入選“年度公共關(guān)系優(yōu)秀案例”。圖片由哈爾濱市委宣傳部提供在2023-2024年冰雪季，哈爾濱市依托“有為政府”“有效市場(chǎng)”“有愛市民”，及時(shí)將力量沉到“第一線”、服務(wù)做到“家門口”、誠意送到“心坎上”，著力擦亮“政通人和”魅力之城、“開放有序”活力之城、“友愛友善”幸福之城三張名片，叫響“禮迎天下客、冰雪暖世界”，將冰雪“冷資源”轉(zhuǎn)化為推動(dòng)哈爾濱全面振興發(fā)展的強(qiáng)大勢(shì)能。哈爾濱冰雪“現(xiàn)象級(jí)”之路的鋪就，離不開歷史機(jī)遇、城市文脈、市民素質(zhì)、宣傳策劃、游客響應(yīng)等眾多要素的有力支撐，也離不開宣傳工作的融合給力。2024中國公共關(guān)系發(fā)展大會(huì)由中國公共關(guān)系協(xié)會(huì)主辦，聚焦“公共關(guān)系與中國特色社會(huì)治理”主題。大會(huì)共推選出30個(gè)“年度公共關(guān)系優(yōu)秀案例”和20個(gè)“年度公共關(guān)系示范案例”，總結(jié)展示了2024年度公共關(guān)系助力高質(zhì)量發(fā)展、中國特色社會(huì)治理等方面的實(shí)踐和成果。龍頭新聞·生活報(bào)記者：張立一、完形填空Harbin,innortheasternChina,isthesiteoftheHarbinInternationalSnowandIceFestival,thebiggestwinterfestivalintheworld.Someofthebiggestandmostbeautifulicesculptures(雕塑)canbeseeninthefestival.Harbin’slocationandfreezingtemperaturesmakeita1placetohostawinterfestival.ThecitycentresitsonthebanksoftheSonghuaRiver.Theriverfreezesoverinthewinterandprovideshundredsofthousandsofcubicmetresofice.Iceartistsfromaroundtheworldturntheblocksoficeintobuildings,animals,andother2.Theworld’slargestwinterfestivalgrewoutofatraditionalicelanterndisplayandgardenpartythatwas3heldin1963.Thesnowandicesculpturesbecamepartoftheicelanternfestivitiesin1985.In2001,thecelebrationandHeilongjiang’sInternationalSkiFestivaljoinedtogetherandstartedtouseitscurrent(現(xiàn)行的)name.It’shardtoimaginethatthisgranddisplayoficeandsnowsculpturesstartedasiceinabucket.Traditionalicelanternswerecreatedbyfreezingwaterinabucket,4theice,andmakingaholeintotheblockofice.Acandlewasthenplacedinsidetheblocktocreatealantern.Today’screationsaremuchmorecarefully5andtakemuchmoretimetoform.Althoughthebasicmaterialsarethesame-water,light,andice-thedisplaysnowincludeLEDlightsandalotofdetails.Froma6blockoficetotheworld’slargesticeandsnowamusementpark,thefestivalhasmadeadramaticchange.Nowonderitattractsmillionsofpeopleeachyear.1．A．convenient B．common C．natural D．necessary2．A．a(chǎn)ttractions B．characters C．inventions D．products3．A．only B．first C．even D．a(chǎn)lso4．A．throwingaway B．keepingoff C．puttingup D．takingout5．A．described B．designed C．organized D．selected6．A．bright B．fresh C．simple D．perfect二、閱讀理解AThefamousInternationalIceandSnowFestivalisheld（舉辦）inHarbinfromJanuary5thtoFebruary5theveryyear.WhenthemostcitiesinthenorthofChinaclosetheirdoorstothecoldwinterwind,Harbinalwayscomestolife.WangTao,areporterinHarbin,said,“Ifeelveryexcitedbecauseiceandsnowareimportantpartsofourcity.Theymakeourcitymorebeautifulandthroughthefestival,peoplecanhaveagreatexperienceandfunhere.”Anothermansaid,“IamtravellinginHarbinnowwithmyfriend.MyfriendisfromGuangxiandIamfromHebei.Welookforwardtothefestivalandwereallyenjoythewhitesnowhere.Theymakeusfeelexcited.”根據(jù)語篇內(nèi)容，判斷下列句子正誤，正確的在答題卡上將“T”涂黑，錯(cuò)誤的在答題卡上將“F”涂黑。7．Thefestivallasts（持續(xù)）fortwomonths.8．WangTaoworksasareporterinHarbin.9．WangTaothinksthefestivalgivespeopleachancetohavefun.10．Themanandhisfriendarefromthesamecity.11．ThewhitesnowinHarbinmakesthemanandhisfriendrelaxed.BEnjoyingSnow&Ice—ChinaTheSnow&IceFestivalisheldinHarbininChinafromJan5toFeb5everyyear.Itlastsamonth.TheHarbinfestivalisthelargestsnowandicefestivalintheworld.Therearemanyiceandsnowactivities.PeopleinHarbinlikedoingtheseactivities.Burningman—TheUnitedStatesTheBurningManFestivallastsaweek.ItfallsonthefirstMondayinSeptemberintheUS.Thebestpartofthebestfestivalistheburningofalargesculpture(雕塑)ofaman.Pouringwater—ThailandTheSongkranFestivalisthecelebrationoftheNewYearinThailand.ThailandcelebratesitfromApril13thto15th.Thaipeoplerunaftereachother,pouringwater.Songkranisoneofthemostimportantreasonswhymanyforeignerstraveltothebeautifulland.Throwingtomatoes—SpainSpaintakes“tomatofights”toawholenewlevel.Butthetomatoesarethrown,noteaten.ThefestivaltakesplaceduringthelastWednesdayinAugust.Trucksbringtomatoesintoapublicsquare.Peoplerushtothetomatoesandthrowthemintothecrowd(人群).12．Whichfestivallastsforthelongesttime?A．TomatoThrowingFestival. B．TheSongkranFestival.C．TheBurningManFestival. D．TheSnow&IceFestival.13．Wherewillyouprobablyenjoyoneofthefestivalsinwinter?A．China. B．Spain. C．Thailand. D．TheUnitedStates.14．WhichofthefollowingisTRUEaccordingtothepassage?A．Thetomatoesarethrownintothecrowdtoeat.B．Burningalargerealmanisthebestpartofthefestival.C．ManyforeignerstraveltoThailandbecauseofSongkran.D．OnlypeopleinHarbinlikedoingtheiceandsnowactivities.15．Whatarethesepassagestalkingabout?A．Differentcountriesintheworld. B．Interestingfestivalsintheworld.C．wonderfulmatchesintheworld D．Colourfulactivitiesintheworld.16．Thepassageismostprobablytakenfrom________.A．a(chǎn)sciencereport B．a(chǎn)storybook C．a(chǎn)tourguide D．a(chǎn)fashionmagazineCItwasthecoldesttimeoftheyearinHarbin.OntheseventhdayofDecember,thecitywelcomedanicecollectingfestival.OntheSonghuaRiver,peoplecollectedthefirsticecubesof2023.Thefestivalisasymbolofthecity’siceandsnowseason.IcefromtheSonghuaRiverisclear.Sculptorsturnitintowinterwonders—bigandamazingicesculptures.“Iceisthebodyofasculpture,andlightisitssoul,”saidSuShi,anicesculptorinHarbin.Toolsareimportantwhenmakinganicesculpture.Chainsaws(鏈鋸)anddiegrinders(氣動(dòng)磨頭)arecommonones.Sculptorsusethemtomakeholesandcutsmallcorners.Irons(熨斗)arealsoveryuseful.Theycanworklikeglue.Aftersculptorsmakeasmallpart,theyuseanirontomelt(融化)italittle.Thishelpsthesmallparttostickontothesculpture.Wintercanbeharsh(惡劣的).Butthesesculpturesbrightenthelong,coldmonthswiththeirbeautyandcreativity.17．Whendidthecitywelcomeanicecollectingfestival?A．OnNovember7. B．OnDecember17.C．OnNovember17. D．OnDecember7.18．Whatisasculpture’ssoul?A．Ice. B．Snow. C．Light. D．Water.19．AccordingtoParagraph2,whatareimportantwhenmakinganicesculpture?A．Chainsaws. B．Diegrinders. C．Irons. D．Tools.20．Whatdowelearnfromthepassage?A．Thewriterdoesn’tlikewinteratall.B．Bigandamazingicesculpturesarewinterwonders.C．Theicesculpturesarenotbeautiful.D．Snowisthebodyofasculpture.DOnDec7,Harbinhadanice-collectingfestival.PeoplegottogetherontheSonghuajiangRiverandpickedupthefirsticecubesoftheyear.Theycuttheiceintobigcubes40to50cmthick.Thefestivalisasymbolofthecity’siceandsnowseason.IcecubesfromtheSonghuajiangRiverareclear.Later,sculptors(雕塑師)willchangetheicecubesintomanyamazingicesculptures.“Iceisthebodyofasculpture,andlightisitssoul(靈魂),”saidSuShi,anicesculptorinHarbin.Toolsareimportantformakinganicesculpture.Chainsaws(電鋸)anddiegrinders(電磨)arewhatpeopleoftenuse.Sculptorsusethemtomakeholesandcarve(刻)smallcorners.Irons(熨斗)arealsoveryuseful.Aftersculptorsmakesmallpartslikearabbit’sear,theyuseironstomelt(融化)thebottomoftheearalittle.So,theearcanstickontothehead.YoucanfindsomeamazingicesculpturesatHarbinIceandSnowWorld.Also,theiceslideandFerriswheeltherewillmakeyourday.Wintercanbehardforsomepeople.Butthesesculpturesbrightenthelongcoldmonths.21．Whatdidpeopledoduringtheice-collectingfestival?A．TheywenttoswimintheSonghuajiangRiver.B．TheygoticecubesfromtheSonghuajiangRiver.C．TheymadeasymboloftheSonghuajiangRiver.D．TheymadeicesculpturesneartheSonghuajiangRiver.22．WhatisSuShi’sideaaboutusinglightinsculptures?A．Itshouldbeasclearasice.B．Itislessimportantthanice.C．Itmakesthesculpturescometolife.D．Itmakesthesculpturesbright.23．WhatareParagraphs4and5mainly(主要地)about?A．Whatpeopleusetomakesculptures.B．Howpeoplecuticecubesintosmallpieces.C．Howpeopleusetoolstogeticefromtheriver.D．Whyitishardtomakesmallpartsofananimal.24．Inthelastparagraph,thewriterwantsustoknowthat________.A．therearemanyicesculpturesinwinterB．itusuallytakesadaytomakeaniceslideC．itisfuntovisitHarbinIceandSnowWorldD．peoplecanenjoyicesculpturesallyearlonginHarbin三、任務(wù)型閱讀ALearnthesecretsbehindmakingicesculptures(雕塑)OnDec7th,2023,Harbinhadanice-collectingfestival.PeoplegottogetherontheSonghuajiangRiverandpickedupthefirsticecubes(立方體)oftheyear.Theycuttheiceintobigcubes40to50cmthick.Thefestivalisasymbolofthecity’siceandsnowseason.IcecubesfromtheSonghuajiangRiverareclear.Later,sculptors(雕塑師)willturntheicecubesintomanyamazingicesculptures.“Iceisthebodyofasculpture,andlightisitssoul(靈魂),”saidSuShi,anicesculptorinHarbin.Toolsareimportantformakinganicesculpture.Chainsaws(電鋸)andelectricgrinders(電磨)arewhatpeopleoftenuse.Sculptorsusethemtomakeholesandcarve(刻)smallcorners.Irons(熨斗)arealsoveryuseful.Aftersculptorsmakesmallpartslikearabbit’sear,theyuseironstomelt(融化)thebottomoftheearalittle.So,theearcanstick(粘)ontothehead.YoucanfindsomeamazingicesculpturesatHarbinIceandSnowWorld.Also,theiceslideandFerriswheeltherewillmakeyourday.Wintercanbehardforsomepeople.Butthesesculpturesbrightenthelongcoldmonths.25．Whereistheiceforthesculpturesfrom?26．Whyistheice-collectingfestivalmeaningfulinHarbin?27．Whattoolsdopeopleoftenusetomakesculptures?28．DoyouwanttogototheHarbinIceandSnowWorldnextyear?Whyorwhynot?B閱讀短文，然后根據(jù)短文內(nèi)容回答問題。Everyyear,onJanuary5th,thecityofHarbininnortheastChinachangesintoawinterwonderland.TouristsfromallaroundtheworldcometovisittheHarbinInternationalIceandSnowFestival.Thefestivalstartedin1985andbeganasawinterparty.Thefestivaloftenlastsforonemonth.However,iftheweatherstayscoldanddry,itwillgoonforafewmoredays.Temperaturesareusuallyverycold.Theycangodownto-17℃.Icesculptors(雕塑家)usedifferenttoolstocarve(雕刻)thehardiceandsnow.Thesesculptorsdisplaytheirworksintwomainareas(區(qū)域).“SunIsland”hashugesnowsculptures(雕塑品)ofpeopleandanimals.“IceandSnowWorld”hassculpturesofbuildings.Atnight,thesebuildingsarelitupwithcolorfullights.Visitorscandoalotofotheractivities,suchasskiingandiceskating.TheycanalsogoswimmingintheicywateroftheSonghuaRiver.29．WhydotouristsfromallaroundtheworldcometoHarbineveryyear?30．Whendidthefestivalstart?31．Whichareahassculpturesofbuildings?32．Whatotherplaceswouldyouliketovisit?Why?(Write15to20words.)四、短文填空A閱讀下面短文，根據(jù)語境或所給單詞的提示，在每個(gè)空格內(nèi)填入一個(gè)恰當(dāng)?shù)脑~，要求所填的詞意義準(zhǔn)確、形式正確，使短文意思完整、行文連貫。Harbin,ChinaisregardedtobeoneofthecoldestplacesonEarth.Infact,since1985,thecityhas33(invite)peopleathomeandabroadtoexperienceitforthemselveswiththeHarbinIceFestival34January5everyyear.Astheworld’slargestwinterfestival,itusuallystaysupforseveralmonthsandallows35(million)ofcurioustravelerstopassthrough.Duringthistime,manybeautifulsculptures(冰雕)aremadeforvisitorsandlitupwithcolorfullightsatnight.Thereareconcertsandperformancesby36(tradition)Chinesemusiciansaswellasinternationalacts.Besides,thefestivalalsohasactivitiessuchassledding,skiing37skating.Nomatterwhattypeofactivityyouchoose,theHarbinIceFestival38(provide)aspecialchancetoexplorethebeautyandfunthatwinterbrings!TheHarbinIceFestivalis39excitingevent,offeringvisitorsthechancetoexperiencefantasticcreationsmadeoficeandsnow.From40(it)beginning,ithasnowbecomeaninternationalattraction.Notonlyisthefestivalfunandeducational,butitallowspeopletolearn41(much)aboutChineseculture,historyandtraditionsthanbefore.Itis42(real)awonderfuleventthatshouldnotbemissed.BHarbinisabeautifulcityinChina.ItisthecapitalofHeilongjiangProvinceinthenorth-eastofChina.Thiscityisfamousforitscoldwinters.Peoplec43itthe“IceCity”.Everyyear,millionsofpeoplefromallovertheworldvisitHarbin.TheycometocelebratethefamousHarbinIceandSnowFestival.ThefestivalusuallybeginsinJanuary.Duringthefestival,visitorscanenjoythebeautifulIceandSnowWorld.Theycans44manyfantasticiceandsnowsculptures(雕塑).Theycangoskatingands45too.Ifyoulikeiceandsnow,youwillloveHarbin.Harbinisover800y46old.Touristscanseemanyt47buildingsinthecity.ComeandvisitHarbin.Youwillloveit.COnDecember7,HarbinhadtheIceCollectingFestival.PeoplegottogetherontheSonghuaRiverand48(pick)upthefirsticecubesoftheyear.Theycuttheiceintobigcubes40to50cmthick.Thefestivalis49symbolofthebeginningoftheHarbinwintercarnival(狂歡節(jié)).IcecubesfromtheSonghuaRiverareclean.Later,sculptors(雕刻家)will50(turn)theicecubesintomanydifferentice51(sculpture).“Iceisthebodyofasculpture,andlightis52(it)soul(靈魂),”saidSuShi,anicesculptorinHarbin.Toolsare53(importance)formakinganicesculpture.Chainsaws(鏈鋸)and