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EMERGINGTECHRESEARCH
SupplyChainTechOverview
IndustryandtaxonomyupdatewithlatestVCactivity
2024
REPORTPREVIEW
ThefullreportisavailablethroughthePitchBookPlatform.
PublishedonDecember19,2024
Contents
Verticaloverview3
Supplychaintechlandscape5
SupplychaintechVCecosystemmarketmap6
VCactivity7
Segmentoverview10
Enterprisesupplychainmanagement11
Freighttech14
Last-miledelivery19
Warehousingtech22
2024SupplyChainTechOverview
InstitutionalResearchGroupAnalysis
JonathanGeurkinkSeniorAnalyst,EmergingTechnologyjonathan.geurkink@
pbinstitutionalresearch@
BenRiccioAssociateAnalyst,EmergingTechnologyben.riccio@
pbinstitutionalresearch@
Data
HarrisonWaldockDataAnalyst
Publishing
ReportdesignedbyChloeLadwigandMeganWoodardPublishedonDecember19,2024
CONFIDENTIAL.NOTFORREDISTRIBUTION.PG2
$
Supply
chaintechlandscape
Enterprisesupplychainmanagement.Warehousetech
Freighttech
Last-miledelivery
2024SupplyChainTechOverview
1,733
837
461
$10.5
20142015201620172018201920202021202220232024
Dealvalue($B)Dealcount
VCactivity
Throughthefirstthreequartersof2024,VCdealactivityinsupplychaintechtotaled$7.1billionacross461deals.Comparedtothispointin2023,dealvaluehasdeclined15.6%,anddealcounthasfallen
31.8%.Overall,investmentinsupplychaintechhasremainedconsistentwiththelargerdownturnintheVCmarket.Acrosssegments,last-miledeliverysawthegreatestfunding,reaching$2.6billion
throughthreequarters—themajorityofwhichcanbeattributedtodeliveryplatformssuchasZeptoandPicnic,whichcontinuetoseestronginvestorinterest.Fueledbyoutsizedealsforautonomous
truckingandfleetmanagementsoftware,freighttechhasalreadysurpassedits2023fundingtotal,
reaching$1.2billioninQ32024.Overall,valuationsforsupplychainstartupshaveremainedconsistentoverthepastfewyears,whilemediansizehasincreasedslightly.
NotabledealsinQ32024includedthatofAltanaTechnologies,whichraised$221.4millioninAugust
andenjoyeda1.8xvaluationstep-up.Thedealstandsoutagainstabackdropofflatanddownroundsandgivesthestartupapost-moneyvaluationof$1billion.WarehouseautomationdeveloperMytra,
138
52
●
$1.2
20142015201620172018201920202021202220232024
Exitvalue($B)Exitcount
foundedbyTeslaandRivianalumni,alsoenjoyedasignificant2xstep-upinvaluationwitha$50millionSeriesBround.Bycontrast,followingacanceledacquisitionfromsuitorGetirinMarch,Flinkwas
abletoraise$150millioninequityanddebtinSeptember,resultinginanestimatedvaluationof$700million.Thecompanyhasraised$1.6billiontodateandhadavaluationof$2.9billionattheendof2021.
VCexitactivityhasbeenmutedin2024,withjustthreepubliclistings,ninebuyouts,and40
acquisitionsthroughthreequarters.Ofthepubliclistings,twocamefromChinesecompaniesRIAMBandAutoziInternetTechnologies,whileSorted,adeliverymanagementplatform,waslistedonthe
LondonStockExchangeviaareversemerger.OntheM&Aside,ultrafastdeliveryplatformGetirwasacquiredbyMubadalaInvestmentCompanythrougha$250millionbuyout,andEcosiowasacquiredbyVertexfor$181million.Overall,exitopportunitiesremainlimited,creatingabacklogofstartupswithIPOambitions.
2024SupplyChainTechOverview
SupplychaintechVCdealactivity
1,2691,3091,375
1,328
925
1,021
860
505$6.7
$12.4
●
$7.1
$19.7
$14.6
$31.0$33.5$34.7$63.7$29.9
Source:PitchBook?Geography:Global?AsofSeptember30,2024
SupplychaintechVCexitactivity
99
80
68
$74.8
43
25
41
37
19
17
$50.8
$3.4
$22.0
$2.4
$1.6
$14.9
$11.5
$11.7
$127.6
Source:PitchBook?Geography:Global?AsofSeptember30,2024
CONFIDENTIAL.NOTFORREDISTRIBUTION.PG7
Freighttech
Overview
Freighttechincludessolutionsthatsupportthemovementofgoodsandmaterialsaroundthe
globethroughtrucking,rail,maritime,andairborneshipping.IntheUS,truckingrepresentsmostofthefreightmovement,accountingfor64.1%ofshipmentbyweightand63.2%ofshipmentbyvaluein2023.9Giventhisvolume,VCinvestmentinthefreighttechsegmentisweightedtowardstruckingandtruckinglogistics.Investorshavefocusedonaddressingthekeychallengesfacing
theindustry,suchastheongoinglaborshortage.Whilefallingdemandhasmaskedtheshortagerecently,thehighmedianageoftruckersandtheindustry’sfailuretorecruityoungerworkers
threatentruckinginthelongterm,astheshortageofdriverscouldgrowto160,000by2030.10
OvercominglaborshortageswithtechnologyhasbeenamajorfocusofVCinvestors,with25%ofthetotalfreighttechVCfundingthroughQ32024goingtoautonomoustruckingtechnology.
Truckinglogisticsisanothersizablesubsegmentwithinfreighttech.StartupshavedeployedAI
andpredictivesystemstooptimizetruckloads,scheduling,androuting.Electronicloggingdevices(ELDs)fortrackingadriver’shoursofservicehavebecomemandatoryintheUSinrecentyears,
butlikecontemporarypassengercars,newtruckscanbroadcastvastquantitiesofdatafroma
widearrayofsensorsandcameras.Thisdatacanthenbeusedtomonitorandpredictdriving
habits,fuelefficiency,andvehiclemaintenance.Thesuccessandwidespreadadoptionofride-
hailingappshasspreadtotruckinglogistics,enablingdigitalfreightmatchingandamarketplaceforshippersandbrokers,aswellasautomationofmanyfreightprocesses.Thepaceoftechnologyadoptioninfreighttechcontinuestoacceleratewithstartupsbringingnewbusinessmodelsandefficiencytoahighlyfragmentedsegmentofthesupplychainindustry.
9:“MovingGoodsintheUnitedStates,”USDepartmentofTransportation,n.d.,accessedDecember4,2024.
10:“DriverShortageUpdate2021,”AmericanTruckingAssociations,October25,2021.
Truckmanufacturershavemadesignificantstridestowardreducinghydrocarbonemissions
overthepastcoupledecades;in2022,fuelefficiencyreachednewhighsforbothsingle-unitandcombinationtrucks,at7.9and7.0milespergallon,respectively.However,truckingstillremains
asignificantsourceofgreenhousegasemissions,accountingfor22.7%oftotaltransportation
emissionsand72.2%ofemissionsfromfreighttransportationspecifically.11Weaningthetruckingsectorofffossilfuelshasbeenanothermajorfocusoffreighttechinvestors,butregulatorsandthetruckingindustryremainfarapartinacceptanceandadoptionofEVtrucks.
Subsegmentsinclude:
?Truckinglogistics:Developmentandcommercializationofnetworkedandapp-basedmodelstoorganizetheflowofloadsacrossfreightanddrivernetworks
?Marine,rail&portlogistics:Developmentofplatformstoorchestrateflowofloadsand
containersacrossfreightnetworksandnodes,includingcustomsandinternationalshipping
?Autonomoustrucks&middlemile:Developmentofautonomousvehicles(AV)forfreightandshippingapplicationsaswellasAVtruckingnetworks
Industrydrivers
?E-commerce:Acceleratede-commerceadoptionduringthepandemicpushedthefreight
landscapeforfasterandmoreflexibledelivery.Ase-commercecontinuestoscale,thefreightindustrywillhavetoadapttochangingdemands.
?Labor:Shortagesindriversandwarehouseworkersaredrivingdemandforautomation,remotemanagement,andautonomousoperation.
11::“FreightTransportationEnergyUse&EnvironmentalImpacts,”USDepartmentofTransportation,2023,accessedDecember4,2024.
2024SupplyChainTechOverviewCONFIDENTIAL.NOTFORREDISTRIBUTION.PG14
FREIGHTTECH
?Sustainabilityandregulation:Regulationsaroundcarbonemissionsaredrivingsignificanttransformationacrossallmodesoffreighttransport.
140
120
100
80
60
40
20
0
20232024202520262027202820292030
Marketsize
Freighttechspansmanylargeanddiversemarketsfromvehiclestosoftwareandservices.
Globally,theheavy-dutytruckmarketexceeds$250billion;12withinthis,theshareofEVtrucksisnegligible.Morethan80%oftruckshavedieselpowertrains,andthenextlargestportionrunsonnaturalgas—althoughhybridsaretakingagrowingshare.NearlyallmajortruckmanufacturersareworkingonEVmodels,andadoptionshouldexpandrapidlywithincreasedemissionsregulation,costreductions,andcustomeracceptance.EVtruckgrowthcouldexceed30%annuallythrough
theendofthedecade,driveninitiallybyadoptionoflight-dutyEVsandthenscalinguptolargervehiclesasbatterytechnologyandrangeimprove.13
Thefleetmanagementmarketreachedmorethan$22billionin2023andisexpectedtogrow10%peryearoverthenextdecade.14Growthdriversincludeexpansionofsensorsanddatabeyond
traditionalELDandGPSsystemsandfurthercloud-basedadoption.Marine,rail,andportlogisticsparticipantshavehistoricallybeenslowtoadoptnewtechnologies,butthepaceappearstobe
pickingup.In2022theUnitedNationsConferenceonTradeandDevelopmenturgedtheindustry
12:“Heavy-DutyTrucksMarketSizebyClass(Class7,Class8),byFuel(Diesel,NaturalGas,HybridElectric,Gasoline),byHorsepower(Below300HP,300HP-400HP,400HP-500HP,Above500HP)&Forecast,2023-2032,”GlobalMarketInsights,March2023.
13:”ElectricTruckMarketSize,Share&IndustryAnalysis,byPropulsion(BEV,PHEV,andFCEV),byVehicleType(LightDutyTrucks,MediumDutyTrucks,andHeavyDutyTrucks),byRange(150Miles,151-300Miles,andAbove300Miles),andRegionalForecasts,2024-2032,”FortuneBusinessInsights,
November18,2024.
14:“FleetManagementMarketSizetoReachUSD52.50Billionby2030atCAGR10.6%—ValuatesReports,”PRNewswire,February18,2022.
2024SupplyChainTechOverview
Freighttechmarketsizeestimate($B)
Source:PitchBookEmergingTechResearch?Geography:Global?AsofSeptember30,2024
CONFIDENTIAL.NOTFORREDISTRIBUTION.PG15
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?2024byPitchBookData,Inc.Allrightsreserved.Nopartofthispublicationmaybereproducedinanyformorbyanymeans—graphic,electronic,or
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