1.1DataAnalysis

ProcessⅠ

WorkflowofDataAnalysisClarifythePurposeandApproachofAnalysisDataCollectionDataProcessingDataAnalysisDataoptimizationContinuoustrackingClarifyinganalysisobjectivesisaprerequisiteforeffectivedataanalysis.Thestoreoperationobjectivesmainlyrevolvearoundfouraspects:overallwebsiteoperation,productoperation,eventoperation,anduseroperation.1.ClarifytheAnalysisObjectivesOverallwebsiteoperationProductoperationEventoperationuseroperationObjectivesandApproachII.ClarifytheAnalysisObjectivesandApproach2.DeterminetheanalysisapproachThisreferstobreakingdowntheanalysispurposeintoseveraldifferentkeypoints,thatis,howtocarryoutthedataanalysis,fromwhichanglestoanalyze,andwhichindicatorstouseforanalysis.operationOperationalindexsystemOverallwebsitePV,UV,Order,revenue,conversionrate…productProductview,conversionofproductflow,orderchurnrateeventActivityparticipationrate,activityconversionrate,eventROI…userNewregisteredusers,logged-inusers,churnedusers…Accordingtodifferentoperationgoals,shopsneedtobuildaneffectivedataindexsystemtohelpbusinesspersonnelquicklyfindandlocateproblems.ForexampleIII.DataCollectionThereareavarietyofdatacollectionandanalysistoolsavailableinthemarket,includingbothpaidandfreeversions.Forthepaidversions,therearedifferentbillingmodelssuchaspay-per-trafficandpay-per-license.DataCollectionDatacollectionreferstotheprocessofgatheringrelevantdatainaccordancewithadefineddataanalysisframework,providingtherawmaterialandbasisfordataanalysis.IV.DataProcessingDataProcessing數據清洗數據轉化數據提取數據計算Dataprocessingreferstotheprocessofrefiningandorganizingcollecteddataintoaformatsuitablefordataanalysis.Itisanessentialstagepriortodataanalysis.Throughdataprocessing,rawdatacollectedisconvertedintoaformthatcanbeanalyzed,ensuringdataconsistencyandvalidity.Ifthereareerrorsinthedataitself,thenthedataanalysisdoesnothaveanyreferencevalue.V.DataAnalysisByestablishingadatamonitoringsystem,wecanpromptlyidentifyissuesintheoperationalprocess,quicklylocateandanalyzethecauses.Throughexploratorydataanalysis,wecangainacomprehensiveunderstandingoftheentiredataset,facilitatingtheselectionofappropriateanalysisstrategiesforsubsequentwork.Datavisualization:Generally,dataanalysisispresentedthroughtablesandgraphs,withcommontypesofdatachartsincludingthefollowing:餅圖折線圖氣泡圖散點圖雷達圖柱狀圖VI.DataOptimizationAfteridentifyingtherootcauseoftheproblem,it'stimetoaddressit.Wecanemployoperationalstrategiessuchaspromotingactivitiestoincreaseuserengagementandofferingcouponswithpurchases.DataOptimizationVII.ContinuousTrackingAfterimplementingtheplan