Cross-BorderE-CommerceLiveStreaming(Bilingual)跨境電商直播（雙語）IntroductioncaseAsanassistant,Vickymadesufficientpreparationsformaterialsandmarketingforthefirstlivestream,andachievedgooddrainageandsalesresults.Thistime,Vicky‘snewworkrequiresusingareallivestreamaccount,preparingscriptsandproductsforasingleevent,appearingwithnewanchorsinfrontofthecamera,andimprovingprofessionalabilityinpractice.Howtowriteanannualplanforthelivestreamaccount?Howtodesignasinglepromotionevent?Howtointeractwithcustomersandattractmoretraffic?Howtogetmoresalesorder?Questions04/LearningsceneOperateacross-borderlivestream跨境電商直播運營目錄ContentsDesignscriptofacross-bordere-commercelivestream跨境直播腳本設計4.1Applyrulesforcross-bordere-commercelivestreaming應用跨境電商直播規則4.2Interactwithcross-bordere-commercecustomerswhilelivestreaming與跨境直播客戶互動4.3知識目標KnowledgeobjectivesGettoknowpromotiondayfordifferentonlineplatformandofflinemarket01Understandtherhythmfordesigningoneyearmarketingplan02Gettoknowelementsofascriptforalivestream03UnderstandFABEmodelforsuccessfullysellingaproduct04Gettoknownecessarywaysforimprovingperformance05能力目標SkillobjectivesOrganiseteammemberstoperformtasksaccordingtomarketingtarget01Designthewholeyearlivestreamplanaccordingtocustomerprofile02Designalivestreamplanwithatleast2hours03Prepareproducts,propsandfacilitiesforalivestream04Communicatewithcustomerstoraiseconversionrate05素質目標Qualitiesobjectives01Dedicated,abidebycompanycultureanddiscipline,andcompletebasiclivestreamingtasksontimewithhighqualityandquantity02Beattractiveforaudienceontheshow03Sharebenefitswithothersasdailylife04Haveteamspiritinthecompanywithotherdepartment05Havestrongtimeconceptandon-the-spotreactionawareness4.1Designscriptofacross-bordere-commercelivestream4.1Designscriptofacross-bordere-commercelivestream跨境直播腳本設計4.1.1Designthewholelivestreamplan4.1.2FABEmodelforsellingaproduct4.1.3Writescriptforpromoteaproduct4.1.1DesignthewholelivestreamplanScheduleforayearinChina草原XX牛肉制品202X年直播排期月份1月2月3月4月5月6月7月8月9月10月11月12月平臺活動年貨節情人節女神節出游季520表白日“618”大促七夕88會員日“99”大促雙11預售“雙11”大促“雙12”大促直播間粉絲節主題新年禮物零食工廠專訪送美味草原直播看產地吃得放心游牛肉干送給誰銷售總監特價夏季出游吃貨節嘗新日國慶旅游產地尋寶冬季探雪日期1.1-1.202.10-2.143.2-3.104.15.15-5.206.10-6.187.5-7.888會員日“99”大促10.1-10.12“雙11”大促“雙12”大促核心賣點牛肉干女生喜歡口味的牛肉干原味旅行裝多口味多包裝牛肉干牛肉醬和牛肉干情侶旅行吃牛肉制品產地周邊游新產品的制作自駕穿越草原品嘗草原烤肉工廠探秘還原古法制作方法，品嘗正宗牛肉干御寒與營養私域聯動微淘互動直播間免單和送禮微淘互動直播間免單和送券送禮微淘互動預告預熱微信微博微淘互動預告預熱微信微博微淘預告微信微博整點開獎加優惠減免微淘微信微博預告微淘微信微博預告微淘微信微博預告微淘微信微博預告微淘微信微博預告微淘微信微博預告微淘微信微博預告場觀預估203050300500800100010001000100010001000新增粉絲預估102030102030303030303030成交預估12351020202020202030店鋪成交目標1020401002003004005006007008001000草原XX牛肉制品202X年直播排期月份1月2月3月4月5月6月7月8月9月10月11月12月平臺活動年貨節情人節女神節出游季520表白日“618”大促七夕88會員日“99”大促雙11預售“雙11”大促“雙12”大促直播間粉絲節主題新年禮物零食工廠專訪送美味草原直播看產地吃得放心游牛肉干送給誰銷售總監特價夏季出游吃貨節嘗新日國慶旅游產地尋寶冬季探雪日期1.1-1.202.10-2.143.2-3.104.15.15-5.206.10-6.187.5-7.888會員日“99”大促10.1-10.12“雙11”大促“雙12”大促核心賣點牛肉干女生喜歡口味的牛肉干原味旅行裝多口味多包裝牛肉干牛肉醬和牛肉干情侶旅行吃牛肉制品產地周邊游新產品的制作自駕穿越草原品嘗草原烤肉工廠探秘還原古法制作方法，品嘗正宗牛肉干御寒與營養私域聯動微淘互動直播間免單和送禮微淘互動直播間免單和送券送禮微淘互動預告預熱微信微博微淘互動預告預熱微信微博微淘預告微信微博整點開獎加優惠減免微淘微信微博預告微淘微信微博預告微淘微信微博預告微淘微信微博預告微淘微信微博預告微淘微信微博預告微淘微信微博預告場觀預估203050300500800100010001000100010001000新增粉絲預估102030102030303030303030成交預估12351020202020202030店鋪成交目標10204010020030040050060070080010004.1.1DesignthewholelivestreamplanDifferentcountrieshavedifferentpromotiondays4.1.1DesignthewholelivestreamplanGroupwork:Designthewholelivestreamplanfor202*XmonthXdayTargetcountry:Singporee-businessplatform:AmazonProduct:CupsLivestreamschedule200XMonthJanFebMarAprMarJunJulAugSepOctNovDecFestival

6.6

Theme

Biggestdiscount

Date

6.6-6.10

Coresellingpoints

ThermoscupLightandkeepiced

Privatearea

Whatsapp,Telegram,FB,Wechat

Viewer

1000

Newfans

40

Salesorder

200

GMV

30000

Targetcountry:Singporee-businessplatform:AmazonProduct:CupsLivestreamschedule200XMonthJanFebMarAprMarJunJulAugSepOctNovDecFestival

6.6

Theme

Biggestdiscount

Date

6.6-6.10

Coresellingpoints

ThermoscupLightandkeepiced

Privatearea

Whatsapp,Telegram,FB,Wechat

Viewer

1000

Newfans

40

Salesorder

200

GMV

30000

4.1.1Designthewholelivestreamplan4.1.1DesignthewholelivestreamplanGroupwork:Designthedailylivestreamplanfor202*NameoftheGroup_______TargetCountry____products______platform_________ItemsContentsTimeLocationThemeProductnameandquantityHostoranchorStaffandresponsibilityPreheatingactivitiesFacilitiesandpropsProceduresNoteDateandtime,frombeginningtoend，>120

minutesIndoororoutdoorroomXXX?SuchasSingledaypromotionorBlackFridaypromotionThermoscup,largecapacity,unbreakable,withstrapstocarry,fortravel，100OneormoreCameraOperationTechnician

AssistantOnlineplatforms,socialmediaandofflinelocation,promotionsloganLights,camera,mobilephone,screen,pad,printedposter,powerbank,abasinofwater,electronicscale,blankA4paper,napkin10Mins

brandandcompanyintroduction,discount;80Mins10

productsintroduction20Minsinteraction

10Minssummaryandnexttimeintroductionhotsale;indices;explanation+answeringquestions+communicationwithfans;Interactionways;differentscenes;4.1.1Designthewholelivestreamplan1-5minuteIntroductionWaitforallguestscoming5-10minutePreviewnewandhotsalesproductsIntroducepromotionactivities10-20minuteIntroduceallitemssimplyIntroduceimportantitemswithpatience20-60minutePromoteproductsonebyoneInteractwithviewers60-90minuteLuckydrawPromotehotsalesagainAnswerquestions100-110minuteReviewnewandhotsalesproductsLuckydraw110-120minutePreheatnexttime’slivestreamBonusAlivestreamfor120minutesDetailedcase4.1.2FABEmodelforsellingaproduct4.1.2FABEmodelforsellingaproduct我們的品牌設計師是一位媽媽，她有個漂亮的小公主，于是就有了我們在直播間的這條旗袍。而目這件旗袍是限量發行的哦，首次設計師款200件！這件旗袍不是傳統的大紅色，而是高貴的蒂芙尼水藍色，既傳統又時尚，與眾不同，不會撞衫。不僅可以春游穿，配合陽光明媚的春天，滿樹粉色的櫻花下拍寫真，當然稍正式一點的場合也可以穿，讓找們的小公主們出場自帶光環，吸引所有人的目光。4.1.2FABEmodelforsellingaproduct當然了，公主服的細節設計也很細心，中國式的金色小紐扣，鎖邊的工藝設計，邊上還有一個美麗帶珍珠的藍色穗子，完完整整的中國式優雅。下擺設計收邊，還把袖口加寬，讓小手小腳不會被束縛得很緊。這個面料也是非常柔軟的，里面穿一件毛衣也好看，不用擔心凍著寶寶。4.1.2FABEmodelforsellingaproduct這件衣服首發價399，直播間今天領券只需要299！限量發售的旗袍禮盒，送人自留都是很值得的佳品。299不到媽媽一支口紅的錢，或者爸爸幾包煙的錢。就可以給女兒搶到一件限量版的定制旗袍。多難得！今天直播間的優惠券也不多，限量發放20張，3分鐘后我們會直接彈窗發券，需要下單的公主媽媽請準備好哦！4.1.2FABEmodelforsellingaproductmilkteamouseteddybearfloorsweeperballpen4.1.2FABEmodelforsellingaproductFeaturesOriginMaterialProcessInterfaceAdvantagesFunctionsSafetyWarmSoftTenderBenefitsThefeelingofcustomersPrideHonorDreamEvidencesArticlesDemonstrationCertificatesCustomerexperienceBecauseSothatForyouOthers4.1.2FABEmodelforsellingaproductNameofproductFeaturesAdvantagesBenefitsEvidenceMilkSweepingmachineCow’sgoodgeneCleanfoodandwaterNiceenvironmentNoadditiveNopreservativeNutritionProteinCalciumHealthyfoodKeephealthyEasytofallinsleepPhotosVideoCCTVCERTCustomerfeedbackCPUSoftwareMotorVacuumWheelsSensorsDustabsorptionkeepthefloorcleanNoneedtowashthetowelRemotecontrolSilentlyworkingLesshouseworkMorefreedomSavetimeCERTCustomerfeedbackPhotosVideo4.1.2FABEmodelforsellingaproductNameofproductSenseMil