INDUSTRIES

&

MARKETSLiving

Room

Furniture

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Living

RoomFurniture

marketispart

of

theFurniture

market.10sectors190+geographicalentities1,000+markets400+reportsGotoFurt

e

mark

etFind

out

more

on:FurnitureGoto

Furniture

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Living

Room

Furniture

eCommerce

market

is

a

fast

growing

marketOverview:

SummarySummaryThegrowth

oftheLivingRoom

FurnitureeCommerce

market

is

driven

byseveralkey

factors.

A

significantdriver

istheincreasing

consumer

preference

fortheconvenience

and

variety

offered

byonline

shopping.eCommerce

platformsprovide

extensive

selections,

competitive

pricing,detailed

product

descriptions,andcustomer

reviews,

which

helpconsumers

make

informed

purchasingdecisions.

TheCOVID-19

pandemichasaccelerated

thisshift,aslockdowns

andsocial

distancingmeasures

haveled

more

people

toshoponline

forhomefurnishings.Additionally,advancements

intechnology,

suchas

augmentedreality(AR)andvirtualreality

(VR),allow

customers

tovisualize

howfurniturewill

lookandfitintheirlivingspaces

before

making

apurchase,thereby

boostingconfidence

inonline

shopping.serve

multiplepurposes,

suchassofasthatconvert

into

bedsor

storageottomans.

Anothersignificanttrend

is

the

focusonsustainabilityandeco-friendlymaterials.

Consumers

arebecoming

more

environmentally

conscious

and

areseeking

furnituremadefrom

sustainablesources

andproduced

with

minimalenvironmental

impact.

Additionally,

thepersonalization

oftheshoppingexperience

through

AI-driven

recommendations

based

onindividualpreferencesandpastpurchases

isbecoming

more

prevalent.

These

trends,along

withtheongoing

digitaltransformation

andinnovativemarketing

strategies,

are

propellingtheLiving

Room

FurnitureeCommerce

market

forward.Key

trendswithintheLivingRoom

FurnitureeCommerce

market

are

shaping

itsdevelopment

and

drivingfurthergrowth.

Onenotabletrend

istheincreasingdemand

formultifunctionaland

space-saving

furniture.

Withmore

people

livinginurbanareas

with

limited

space,

consumers

arelooking

forfurniturethatcan6Sources:Market

Insights

2024Living

Room

Furniture

is

an

important

part

of

the

Furniture

eCommerce

marketOverview:

Market

DefinitionMarket

definitionTheLivingRoom

FurnitureeCommerce

market

refers

tothe

online

buying

andselling

of

furniturespecifically

designed

forthe

living

room.

Thismarket

includesvarious

typesof

furnituresuchassofas,chairs,coffee

tables,entertainmentcenters,

and

other

livingroom

accessories.

Customers

canbrowse

throughawiderangeof

products,compare

prices,

andmake

purchasesonline,

without

the

needtovisitphysicalstores.Additionalinformation:eCommerce

Living

Room

Furniturecomprises

revenues,

users,

average

revenueperuser,

and

penetration

rates.

Revenues

are

derived

from

annual

filings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.SalesChannelsshow

onlineand

offline

revenue

shares,

aswell

as,desktop

andmobile

sales

distribution.Revenues

includeVAT.

Themarket

only

displaysB2Crevenues

andusers

forthe

above-mentioned

markets,

hence

C2C,B2B,

andreCommerce

arenot

included.Key

players

inthe

market

arecompanies

suchasIKEA,

Wayfair,

and

AshleyHomeStore.7Sources:Market

Insights

2024Living

Room

Furniture

eCommerce

accounted

for

29.26%

of

the

Furnituremarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways?Revenue

intheLiving

Room

Furniture

Market

isprojected

to

reach

US$82.89bn

in2024.?Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

9.33%,

resulting

inaprojected

market

volume

ofUS$129.50bn

by

2029.?IntheLivingRoom

FurnitureMarket,

thenumberof

usersis

expected

toamountto435.6m

users

by2029.?User

penetration

will

be4.8%

in2024

andisexpected

to

hit6.0%

by2029.?Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$276.60.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:?LivingRoom

Furniture,drivingonline

revenues,

canbefoundonWayfair,offering

abroadrange

ofoptionsforcomfortable

livingspaces?Offlinerevenues,

suchassalesinphysical

furniturestores9Sources:Market

Insights

2024CHAPTER

2Market

NumbersLiving

Room

Furniture

eCommerce

revenues

are

estimated

to

increase

at

aCAGR(1)

of

9.6%

from

2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$129.4953.00124.42117.3648.59+9.6%(1)105.8143.8294.0538.8251.1582.8833.6578.0630.3475.7229.9273.4228.8564.6025.7251.9120.7848.3619.3143.3316.7276.49202973.27202868.77202761.99202655.23202547.72202145.80202249.23202444.57202338.88202031.13201929.05201826.612017Seats&SofasCabinets,TVStands&SideTables11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

39.2

billion,

the

Americas

is

the

biggest

market

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+7.8%(1)56.97+11.4%(1)45.4439.22+9.4%(1)24.7926.4615.84+11.5%(1)+9.6%(1)1.4520290.530.840.84202420292024202920242029202420292024EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

33.7

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.2%(1)47.65+12.3%(1)35.0233.7119.592024+7.7%(1)+9.5%(1)+10.0%(1)5.434.233.3420293.752.692.0720292024202920242024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Living

Room

Furniture

eCommerceaverage

revenue

per

users

are

estimated

todecrease

from

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inthousand

US$0.350.310.270.300.250.300.250.200.150.100.050.000.280.240.280.270.220.250.250.190.250.190.250.190.240.240.180.240.190.220.210.210.180.182017201820192020202120222023202420252026202720282029Seats&SofasCabinets,TVStands&SideTables14Sources:Market

Insights

2024the

Americas

has

the

biggest

marketin

Living

Room

Furniture

eCommerceaverage

revenue

per

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inthousand

US$0.780.80.70.60.50.40.30.20.10.00.750.700.370.700.430.650.370.650.360.580.490.580.510.580.520.560.560.460.550.550.420.450.390.340.430.400.400.420.370.430.370.350.340.390.350.350.330.340.210.080.200.090.180.070.180.080.180.080.180.050.180.050.180.050.180.0420290.170.050.160.060.160.050.140.05201720182019202020212022202320242025202620272028AfricaAsiaEuropeAustralia&OceaniaAmericas15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$1.1

thousand,

the

United

States

is

thebiggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inthousand

US$1.451.451.51.00.50.01.341.301.291.221.140.821.140.831.120.721.130.831.100.791.080.731.070.751.000.450.910.400.1820200.780.380.760.410.760.410.760.400.500.520.480.440.440.460.460.460.360.410.390.400.360.400.400.370.340.320.360.320.220.230.230.220.210.200.190.180.180.180.170.16201720182019202120222023202420252026202720282029ChinaUnited

KingdomJapanGermanyUnitedStates16Sources:Market

Insights

2024Living

Room

Furniture

eCommerce

users

are

estimated

to

increase

from

2017to

2029Market

Size:

GlobalUsersforecast

inmillion450401.92380.92205.1440035030025020015010050357.36192.87331.50179.35303.84164.90276.04150.34250.77136.48222.54122.29216.01193.09106.87164.4790.55140.0677.73116.9297.5553.9264.8202017201820192020202120222023202420252026202720282029Cabinets,TVStands&SideTablesSeats&Sofas17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Living

Room

Furniture

eCommerce

users

in2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion300257.1998.61242.0025020015010050225.5888.91207.4883.46188.0277.71169.1471.7093.9755.06151.5066.28130.7761.1849.7331.3076.6541.9792.07202061.7136.65111.0454.6552.9158.1547.7850.5347.8844.9841.9138.9117.7918.9331.6135.776.941.8021.6924.7416.452.5928.154.1813.272.338.5814.932.4810.122.0811.652.195.441.622.221.133.061.272.771.951.462.69020172018201920212022202320242025Americas2026Asia202720282029Australia&OceaniaAfricaEurope18Sources:Market

Insights

2024With

105.3

million

users

million,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion157.7316014012010080148.73138.76127.9635.90116.5233.63105.3331.2694.8228.9359.7822.0050.3119.7982.7927.2841.4917.7538.0840.1542.089.2133.9515.2270.8324.717.918.806.318.366.216.077.446.116.965.155.816.495.61604.114.965.976.103.716.545.444.585.545.204.194.574.223.37404.713.663.372.723.763.006.325.796.39205.494.8202017201820192020Germany20212022UnitedKingdom2023202420252026China202720282029JapanUnitedStates19Sources:Market

Insights

2024Inthe

Living

Room

Furniture

eCommerce

market,

online

revenueshare

reached37.0%

in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%53.00%52.00%52.00%56.00%59.00%62.00%62.00%63.00%65.00%66.00%74.00%73.00%72.00%47.00%202748.00%202848.00%202944.00%202641.00%202538.00%202138.00%202237.00%202435.00%202034.00%202326.00%201727.00%201828.00%2019OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Living

Room

Furniture

eCommerce

market,

mobile

revenue

sharereached

69.0%

in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%28.00%27.27%31.00%30.00%29.00%33.00%32.00%34.00%37.00%43.00%50.00%72.73%202870.00%202571.00%202672.00%202768.00%202369.00%202466.00%202167.00%202263.00%202057.00%201950.00%2018Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Living

Room

Furniture

eCommerce

is

especial

high

inNorway

but

also

in

DenmarkPenetration

Rate:

Worldwide

ComparisonLiving

Room

Furniture

penetration

rate

percountryin2024

in%1.2.3.4.5.Norway11.7210.249.83DenmarkNetherlandsUnitedStatesBrazil9.669.61lowhigh

nodata22Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

DugganTeam

Lead

Market

InsightsSeniorAnalystAnalystAnalyst