A.LandroutesA.Landroutes7.Whichofthefollowingregionsofthe8.Whichofthefollowingregionsofthesteadilydecreasingworker-to-re9.WhichofthefollowingistruewithrespecttothedynA.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B.Changesinthedistributionofpopulationamongtheworld'scountriesmayfailtoinfluenceC.TheglobalfinancialcrisishascausedmigrationfromruraD.EconomicgrowthforecastsandassumptionsaboutfertilityratesE.Theexistenceofsheernumbersofpeopleissignificantinappraisi10.WhichofthefollowingistruewithrespecttothedynamicsofglobA.Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.B.Changesinthedistributionofpopulationamongtheworld'scountC.TheglobalfinancialcrisishascausedmigrationfromruraD.EconomicgrowthforecastsandassumptionsaboutfertilityratesaE.Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumer11.Inthecontextofinternationallaw,a12.Inthecontextofinternationallaw.a13.WhichofthefollowingistrueofasoA.ItisobligatedtobeamemberoftheWorldTradeOrganization.D.Ithasthepowertoenterintoagreementswithonlysele14.WhichofthefollowingistrueofasoA.ItisobligatedtobeamemberoftheWorldTradeOrganization.B.ItspoliticalandeconomicsystemsaredepeD.IthasthepowertoenterintoagreementswithonlyseleE.Itisboundedbyexterna15.TheidealpoliticalclimB.acountrywherefavorscanbepuD.agovernmentwhereabsolutepowerisaE.anauthoritariangovernmentthatcanbedealtwiththroughnon-legalch16.TheidealpoliticalclimB.acountrywherefavorscanbepuD.agovernmentwhereabsolutepowerisarealiE.anauthoritariangovernmentthatcanbedealtwiththroughnon-legalch17.WhichofthefollowingisthetoppoliticalissueconcernA.DemographicprofileofpoliticalleadersC.EconomicawarenessD.StabilityofprevailinggovernmentpoliciesE.Membershipofgovernmentsintradetreaties18.WhichofthefollowingisthetoppoliticalissueconcerningforA.DemographicprofileofpoliticalleaC.EconomicawarenessofpolitD.StabilityofprevailinggovernmentpolE.Membershipofgovernmentsint19.Withwhichofthefollowingwouldthephrase"BuyAmerican"bemos20.Withwhichofthefollowingwouldthephrase“BuyAmerican”bemostcloselyassociated?21.WhichofthefollowingisadynamictrendtA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcounC.ThetrendtowardusingEnglishastheglobaE.Thetrendtowardwor22.WhichofthefollA.BindingstrictlytotheirtraditionalmethodsB.Focusingprimarilyontheirproductiontomeetthedemandsathome.23.WhichofthefollA.Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkets.B.FocusingprimarilyontheirproductiontomeetthedemandsatE.Focusingonimprovingthedomesticmarkettoinvestthereturnsinin24istheperformanceofbusinessactivitiflowofacompany'sgoodsandservicestoconsumeprofit.C.CorporatemanaE.Domestictrade25.WhichofthefollowingisthemostcriticaldifferA.ThedifferenceinmarkB.ThedifferentconceptsofmarkeD.Theenvironmentinwhichmarketingplansmustbeimplemented.E.Thebasicprocessesusedtomarketproductsandservices.26.WhichofthefollowingelementsinthemarketingenvironmentposesachallengetobothdomesticandinternationalmarketersduetoitsuncontroD.Political/legalfoE.Channelsofdistribution27.WhichofthefollowingisacontrollableelemenA.LeveloftechnologyB.GeographyandinfrastrC.ChannelsofdistributionE.Structureofdistribution28.WhichofthefollowingisanuncontrollableelementforanE.Leveloftechnology29.Whichofthefollowingistrueofculture?D.Itisthephilosophicalstudyofbeingandknowing.30.WithrespecttopolitiE.Local-contentlaws31.WithrespecttopoliticE.Local-contentlaws32.Intermsofpoliticalrisk,whichofthefollowingposesthegreatestthreA.Newerenvironmentalregulationsapprovedbyglobaltradebodies.B.Changeofeconomicpolicies.D.ThepossibilityofthegovernmentactuE.Membershiporwithdrawalofmembershipofthegovernmentintradeblocs.33.Intermsofpoliticalrisk,whichofthefollowingposesthegreatestthreA.Newerenvironmentalregulationsapprovedbyglobaltradebodies.B.Changeofeconomicpolicies.D.ThepossibilityofthegoE.Membershiporwithdrawalofmembershipofthegovernmentintradeblocs.34.Whichofthefollowingstrategiestominimizepoliticalvulnerabiadvantageofengagingthepowerofsewheneveranykindofgovernmenttakeoverorharassmentisthre35.Whichofthefollowingstrategiestominimizepoliticalvulnerabiadvantageofengagingthepowerofseveralinvestorsandbanwheneveranykindofgovernmenttakeoverorharassmentisthre36.Whichofthefolloandothercountriesonceunder37.WhichofthefollowinglawsisprimarilyfoundintheUnitedStates,EnglandothercountriesonceunderA.theinterpretationthroughthepastdecisionsofhighercourtsB.theestablishedandcustomaryprinciplesoflawandtheirlegalprecedenceC.anall-inclusivesystemofwrittenrulesoflD.theinterpretationoftheKoranE.thecodesofEnglishlawthatapplyinallcountriesunderEnglishinflA.theinterpretationthroughthepastdecisionsofhighercourtsB.theestablishedandcustomaryprinciplesoflawandtheirlegalC.anall-inclusivesystemofwrittenrulesoflD.theinterpretationoftheKoranE.thecodesofEnglishlawthatapplyinallcountriesunderEnglishinfl40.Undercommonlaw,the41.Undercommonlaw,t42.Whichofthefollowingistrueofcode-lawsystems?A.TheyrepresentalegalsystemthatisnotB.Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C.Theyoriginatefromtradinterpretationsofstatutes,legallegislation,andpaD.TheysometimesfailtoconsideragreementstobeenforceableunlessproE.Theyfailtoconsiderunforeseeablehumanact43.Whichofthefollowingistrueofcode-lawsystems?A.TheyrepresentalegalsysteB.Theyestablishownershipofintellectualpropertybyprioruseratherthanregistration.C.Theyoriginatefromtradinterpretationsofstatutes,legallegislation,andpastrulingD.TheysometimesfailtoconsideragreementstobeenforceableunlesspropE.TheyfailtoconsiderunforeseeablehumanactssuchasriotsasactE.tradeassociationsofvariouE.tradeassociationsofvariou46.Insettlinginternationalcomaccountsforthemajorityof47.Insettlinginternationalcommaccountsforthemajorityof48.WhichofthefollowingreasonsbestdescribeswhymuchofthedataprgovernmentsissuspectedwithrespecttoA.ThedatainforeigncountriesareusualldifficultiesthatareofteninsB.ThesizeofthesampleandthetechniqueusedforsamplingmayC.Officialstatisticsaresometimestoooptimistic,reflectingnationalprD.Thedatainforeigncountriesisusua49.WhichofthefollowingreasonsbestdescribeswhymuchofthedataprgovernmentsissuspectedwithrespecttoA.ThedatainforeigncountriesareusualldifficultiesthatareofteninsB.ThesizeofthesampleandthetechniqueusedforsamplingmaC.Officialstatisticsaresometimestoooptimistic,reflectingnationalprA.DefiningtheresearchD.Storageofdata.E.Relevanceofdata.51.WhichofthefollowingquestionsshouldbeastoestablishthereliabilityofsecondarydatasourcesinB.WhatlanguageisusedinthehosC.Doesthehostcountry'sgovernmentencouragemarketingresearch?E.WasthedataavailableoB.climaticrequirementsC.technologicalreqD.culturalrequirementsE.economicrequiremenittotheZimbabweanmarregardingtheinstallationoftheproduct.ThefactorthatisinfluencingprodC.politicalrequirD.culturalrequirementsE.technologicalrequirements55.Whchofthefollowinghasbeenattheforefrontofthe“greenmD.OPECcountriesA.itprovidesgreatervaluetotheconsumerscB.theriskassociatedwithusingtheproductisloD.itofferclearfunctionalE.itcomplieswiththeacceptednorms57.WhichofthefollowingisaA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcoC.ThetrendtowardusingEnglishastheglD.Thetrendtowardestablishingaworldcurrency.E.ThetrendtowardworldwideinstantcommunicationA.Itdoesnotinvolvethephysicalhandlinganddistributionofgoods.B.Itincludesactivitiesrelatedtothepromotionofgoodsandservices.C.Theownershiptitleremainswiththedistributorevenoncompletionofthetransaction.D.ItincludesbuyingandsellinE.Thebehaviorofchannelmembersisnotaffectedbytheculturalenvironment.A.ThedistributionsystemisB.TherelationshipbetweentheimporterandanymiddlC.TheideaofachannelasachainofintermediariesperformingsellingtoasmallerunitbeneathituntilthechainreacheD.IndependentagenciesprovifinancingareapartofthisdistributionstructE.Themarketingsystemdevelopsaroundthephilosophyofsellingalimitedsuhighpricestoasmallnumberofaffluentcustomers.A.Theimporter-wholesalertraditionallyperformsmostofthemarketingfunctions.B.TherelationshipbetweentheimporterandanymiddleC.SeveralindependenfinancingareapartofthisdistributionstructD.Theideaofachannelasachainofint66.WhichofthefollowingstatementsistrueregardingagentmA.Theytaketitletothemerchandise.B.TheyworkoncommissionandarraC.ManufacturerscannotcontrolthemastheycontrolmerchantmiddlD.Theydonotrepresentthebestinterestsofthemanufacturer.E.TheyassumetradinA.Theyrepresentthebestinterestsofamanufacturer.B.Theycanbecontrolledbetterthanagentmiddlemen.A.thelargefinancialinvestmentrequired.B.thelimitedcontroloverthedC.thelargemanagerialinvestmentsrequD.thelimitednumberofretailersintheforeigncountrywhocanbereached.68.Home-countrymiddlemenareals69.JamesBarkeristhemarketingmanagerofafirmwithsHeislookingforamiddlemanwhocantakeresponsiproducts,creditarrangements,physicalhandling,andmarketresearch.AInaddition,themiddlemanshouldagreetoworkundefollowingtypesofmiddlemenwouldbethebestchoiceforMr.BarE.Acomplementaryma70.Amajordisadvantageofisinvestmentneededtoestablishdeepdistributio71.WhichofthefollowingarrangementsareundertaseasonaldistributionchannelsfunctioningthroughD.Usingtheservicesofanexportmanagementcompany.72.CompanieswithmsometimestakeonadditionalproductlinesforinterforthistypeofmarkeC.complementarymarketing.D.exportmarketingA.manufacturers'retailst75.WhichofthefollowingfactorsaffectsthechoiceofdistributioncB.Languagespokeninthetargetmarke77.InthecontextoffactorsaffectingchoiceofC.thefunctionsperformedbymiddlemenE.thetargetmarketcu78.ExperiencedexporterssuggestthattA.toconductabackgroundcheckonallthedistributorsaB.toissuearequest-for-proposaltoalldistributorsinthetargeC.consultothermanufacturersofthesimilarproductsandselectthedistributorrecommendedbyD.consulttradeorganizationsandselectthedistributorrecommenE.topersonallytalktoultimateconsumerstofindwhomtheyconsidertobethebestdistribut80.AllofthefollowingarespecificobjectivesofsalespromotionEXCEPC.gainingretailpoint-81.Creatinggoodrelationshipswiththepocommunicatemessagestoregulators—istherolD.Asupportteamalongwiththeexpatriatema89.WhichofthefollowingorganizationsseemsbetterequippedforinternationaA.AfirmthatsellsitsproductsonlytothoseB.AfirmthathasaproductioncapacitythatismuchgreaterthanhoC.AfirmthatfocusesitsproductionactivitiesonmeetD.Afirmthathasaculturallydiverseemploye90.WhichofthefollowingfirmshasabetterchanceofacceleratingtheinterA.Internationalregulatorybodiessetexport/impoB.TheimportingcountrycanlevyheavierimporttariffstooverriC.TheexportingcountD.Itisamandatorytaximposedbyagover91.WhichofthefollowingisacontrollableelemeA.LeveloftechnologyC.Channelsofdistribution92.Whichofthefollowingwastheearliesttraderoute?93.Inthecontextofinternationallaw,a94.WhichofthefollowingisacontrollableelemeA.LeveloftechnologyC.Channelsofdistribution95.WhichofthefolloA.ThetrendtowardbuyingAmericancarsinEurope.B.ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcE.Thetrendtowardwor96.WhichofthefollA.BindingstrictlytotheirtraditionalmethodsofoB.Focusingprimarilyontheirproductiontomeetth97.istheperformanceofE.Domestictrade98.WhichofthefollowingisthemostcriticaldiffeA.Thedifferenceinmarketingprinciplesbeingfollowed.B.ThedifferentconceptsofD.Theenvironmentinwhichmarketingplansmustbeimplemented.E.Thebasicprocessesusedtomarketproductsandservices.E.Channelsofdistribution3.Internationalmarketinginvolvessellingofacompany'sgoodusersinmorethanonenationforaprofit.答案：正確4.Thedifferencebetweendomesticandinternationalmarketingliesinthediffere5.Aninternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertainty.答案：正確6.Thegeographyandinfrastructureofacountryareuncontrollablefactorstbusinessdecisionsofacompanyinaninternationalmarket.答案：正確7.Theuncontrollablefactorsaffectinginternationalmarketingarelimitedto8.Theleveloftechnologyinacountryisanuncontrollableelementfori9.Theuncontrollablefactorsacompanyhastodealwithdecreaseswiththenumbero10.Thecontrollableelementsctochangingmarketconditions,consumertaste12.Themarketingresearchprocessshouldbeginwithdeterminingthesources13.Ifdatahasbeencollectedalreasecondarydatasources.答案：正確14.Oneofthereliabilityproblemsfacedbyamarketingresearchertharesearchinaforeignmarketisthatofficialstatisticsaresometimestoooptimistic.答案：正確15.Thecostandqualityoftheproductareamongthemostimportan16.GreenmarketingisthetermfrequentlyuseddependencyonU.S.dollarsas答案：錯誤17.Adaptationofaproducttoanewculturerequireschangesinmostofthephysicalattributesof18.Fromasociologicalpointofview,anyideaperceivedasnewbyagroupofinnovation.答案：正確19.Thenewnessofaproductorbrandintroducedcanbeanimp案：正確22.Internationalmarketinginvolvessellingofacompany'sgoodsand23.Thedifferencebetweendomesticandinternationalmarketingliesinthediffer24.Aninternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertainty.答案：正確25.Thegeographyandinfrastructureofacountryareuncontrollablefactorsthatinbusinessdecisionsofacompanyinaninternationalmarket.答案：正確26.Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoli27.Theleveloftechnologyinacountryisanuncontrollableelementfor28.Theuncontrollablefactorsacompanyhastodealwithdecreasemarketsinwhichitoperates.答案：錯誤29.Thecontrollableelementscanbealteredinttochangingmarketconditions,consumertastes,orcorporateobjectives.答案：正確environment'scontrollablefactors.答案：錯誤31.Theforeignpoliciesofacountryhaveadirecteffe32.AbolitionofapartheidinSouthAfricaisaneinternationalmarketingscenario.答案：正確33.Thebusinessactivitiesofinternationalmarketersarenotaffectedbycompetitionintheir34.Theprocessofevaluatingtheuncontrollableelementsinaninternationalmarketingpro35.Leveloftechnologyremainsunchangedacrosscountriesmakingitafairlypredictablef36.Politicalandlegalissuesacompanymayfaceabr37.Thepoliticaldetailsandtheramificationsofpoliticalandlegaleventsartransparentinadomesticsituationt38.Thepoliticalandlegalenvironmentisacontrollab39.Inabroadsense,theuncontrollableelementsoftheforeignbusinessenvironmentconstitut40.Indealingwithunfamiliarmarkets,marketersmustbeawareoftheframesofreferencetheyareusinginmakingtheirdecisions.答案：正確41.JohnrefusestobuyJapaneseproductsbecausknownforitsaggressivebehavior.Johnisusingaself-refe案：正確42.Thedistributionprocessincludespromotionofgoodsandservicesbysellersandreseller案：錯誤43.Thebehaviorofchannelmembersinthedistributionprocessistheresultoftheinteractionsbetweentheculturalenvironmentandthemarketingprocess.答案：正確45.Traditionalchannelsindevelopingcountriesdependenceonimportedmanufacturedgoods.答案：正確46.Inatraditionaldistributionstructure,distributionsystemsaren47.Inthetraditionaldistributionstructure,independentagenciesthatprovidefacilitat48.AdistinguishingcharacteristicoftheJapanesedistributionchannelsystem49.TheJapanesedistributionstructureis50.InthecontextofthedistributionstructureinJapan,ithasbeenobservedth51.Astraditionalchannelstrucinvolvedinnewproductdevelopment.答案：正確52.Inthecontextofdistributionstructures,oneofWalmart'sstrengthsisitsabilit53.Inthecontextofdistributionpatterns,wholesalingshowsagreaterdi54.Inthecontextofretailpatterns,directmarketingworkswellinaffluentmarketsaswmarketswithunderdevelopeddistributio56.Merchantmiddlementendtobemorecontrollablethanagentmiddlemetitletomanufacturers'goods.答案：錯誤57.Thedistributionchannelprocessincludesallactivities,beginningwitht58.Domesticmiddlemenoffermanyadvantagesforcompanieswivolume.答案：錯誤59.Inthecontextofthedifferentkindsofmiddlemen,in2003,theWTOruledexportmanagement60.Domesticmiddlemenaremostlikelytobeusedwhenthemarketerdesirestominifinancialandmanagementinvestment.答案：正確61.Exportmanagementcompaniesworkundertheirownnames.答案：錯誤62.TheExportTradingCompanyActallowsproducersofsimilarproductstoformexcompaniesintheU.S.答案：正確64.Usingforeign-countrymiddlemenmovestcompanybecomeslessinvolvedwithproblemsoflanguage,physicaldistrib65.Channelsofdistributionoftenposelongevityproblems.答案：正確66.IntheU.S.,ifamiddlemanisterminated,thecompanyisrequiredtopayonepercentofthemiddleman'saverageannualcompensation,multipliedbythenumberofyearsthemiddleman誤68.Ideally,awebsiteshouldbetranslatedintothelanguagesofthetargetmarket.答案：正確70.Formostcompanies,tradeshowsanddirectsellincommunicationsmix.答案：錯誤71.Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchretailerormiddlemeneffectivenessandcooperation.答案：正確72.Salespromotionsarelong-termIMCeffortsdirectedtotheconsumerorretailer.答案：錯誤73.Salespromotionsconstitutethemajorportionofthepromotionaleffortinruralandlessaccessiblepartsofamarket.答案：正確74.Whiledevelopinganinternationaladvertisementcampaign,tevaluatingthecampaignrelativetothegoalsspecified.答案：正確75.Televisionisanadvertisingmediumwheretherearenorestrictionsinmostcountries.答案76.Inthecontextofinternationaladvertising,anadvertisermustconsiderlocalvariationswhen77.Inthecontextofinternationalmarketing,thefirststdecisionregardingitsdesign.答案：正確78.Foracompany,thechiefadvantageofanexpatriatesalesfo79.Localsalespeoplearebetterabletoleadacompanythroughthemazeofunfamilsystemsandreferralnetworksofaforeignland.答案：正確1.以下哪個不屬于國際市場營銷管理觀念()2.國際市場營銷與國內市場營銷的相似點不包含哪一項()D觀念性的一致性3.國際營銷比國內營銷面臨更多不可控因素，其中不包含哪一項()4.以下哪一項不屬于國際市場營銷與國際貿易的區別()A理論立足點不同B交換主體不同5.國際管理定位理論不包含下列哪一項()A種族中心B國家中心6.國際營銷發展階段不包含下列哪一項()C非經常性對外營銷階段D經常性對外營銷階段7.經常性對外營銷階段的突出特點是()A企業擁有固定的生產能力用于生產在海外市場上持續銷售所C企業將全世界視為一個市場，包括國內市場在內D進行暫時性或非連續性的國際市場營銷，沒有將國外市場視為持續性發展的目標市8.以下哪一項不屬于產品標準化的優勢()B生產和購買的規模經濟C擴大品牌影響力D學習經驗的更快積累都是以滿足()需求為導向的A消費者C國際市場10.國際市場營銷的任務是()D將資源集中于全球市場所帶來的機會和威脅，面對一個范圍更大的營銷空間。1.國際營銷本質上是一種(),一國的經濟和技術水平決定了該國的市場規模和消費2.經濟體制包括哪些類型()A資本主義市場經濟B社會主義計劃經濟C資本主義計劃經濟D社會主義市場經濟A政策機制B調控機制C成本機制D價格機制4.資源私有化而資源配置指令化的經濟體制，稱作()A資本主義市場經濟B社會主義計劃經濟C資本主義計劃經濟D社會主義市場經濟5.()是一種在整體資源國有的環境中采取市場配置的經濟體制。A資本主義市場經濟B社會主義計劃經濟C資本主義計劃經濟D社會主義市場經濟6.經濟規模衡量的是一國的()D供求能力7.()是在生產功能有限的情況下發展起來的，是圍繞生存而展開的經濟，而且通常都是封閉或者孤立的經濟，生產活動中采用的技術是牛頓時代以8.()特征是社會開始考慮經濟改革的問題，希望通過現代化來增強國力并改善人民A準備起飛階段D超越大眾消費階段9.()要的經濟部門從制造業轉向服務業，奢侈品消費向上攀升，生產者和消費者都C超越大眾消費階段D起飛階段10.()同一國的國民收入一樣，是決定市場容量的重要因素。A人口總量B人口增長率C人口密度D人口年齡及性別結構1.()是一種溝通體系，是生活方式的總和，提供了許多標準和規則，促進了社會成A文明B規則2.以下哪一項不屬于文化的特征()A文化并非與生俱來，而是通過后天學習而得到的。3.以下哪一項不是影響國際市場營銷的主要社會文化因素()B價值觀念D社會組織4.()指個人或集體的傳統風尚、禮節、習性，是特定社會文化區域內歷代人們共同D社會組織5.宗教對企業國際營銷的影響主要體現哪些方面()。C宗教戒律和文化傾向影響著人們的消費行為D宗教分裂導致的政治風險將會影響企業營銷6.衡量一國教育水平高低的主要指標是識字率和()A入學率B就業率7.()為一個國家當中，十五歲以上成年人能讀寫文字的人的比率，就目前而言，全A入學率B識字率8.從拓展國外市場的角度看，如果東道國的教育程度低則()9.企業在開展國際營銷活動時在語言文字方面應該注意哪些方面()D身體語言也不可忽視10.()指人們彼此之間、社會團體之間、人與社會團體之間的聯系方式。A家庭B公司C社會組織D政府1.專制政治包括()A君主立憲制B共和制C君主專制D獨裁專制2.政府在經濟中所扮演的角色有哪些()A政策制定者B干預者3.全球范圍內主要存哪些政黨制度形式()C兩黨制D多黨制4.英國的()主張對外國企業采取限制的政策，而()則主張自由貿易政策，對外A民主黨共和黨B共和黨民主黨C工黨保守黨D保守黨工黨5.國際營銷過程中，政府政策的不穩定性包括下列哪些情況()A政權的頻繁更替B治安混亂、頻繁發生暴力事件和游行示威D經濟繁榮6.所謂()就是政府將外國人投資的企業收歸國有，包括給予補償的征用和不給予補償A稅收管制C價格控制D勞工限制7.()是指一國政府對外匯買賣、外匯匯率、外匯匯出及國際結算等進行管理和限A外匯管制C國有化D價格控制8.()是指一個國家或地區出于某些原因而作出的不準某些外國產品進入本國，或對A外匯管制C國有化D進口限制9.()是指一個國家或地區的政府出于某種原因，對某些產品的價格水平做出A價格控制B稅收管制C國有化D進口限制10.以下哪些措施可以減少政治風險()A聯合投資1.國際營銷調研與國內營銷調研的差異性主要表現()C國際營銷調研比國內營銷調研更困難、更復雜2.國際營銷調研的第一步是()。A制訂調研計劃B確定調研問題和調研目標3.一份國際營銷調研計劃應包括哪些內容()A確定需要搜集的信息B確定信息來源4.分析整理信息資料包括哪些內容()A整理原始資料B將資料進行分類匯編D提交調研報告5.調研報告在結構上分為哪些部分()A前言B報告主體C附錄D參考文獻6.營銷組合策略調研包括哪些內容()C銷售渠道調研D促銷調研7.國際營銷調研分為哪些類型()D預測性調研8.()是指通過查找、整理和分析與調研項目有關的數據資料而進行的一種調研方法。由于文案調研的資料是經他人收集、整理、加工過的二C文案調研D實地調研9.實地調研的方法主要有()C問卷法D實驗法10.()是指對預測對象未來所表現的性質的推斷，是建立在預測者的主觀經驗和邏B短期預測C定性預測D定量預測1.()的基本思路是開發那些潛伏在現有市場和現有產品類別中的市場機會，也被稱C一體化成長戰略2.多樣化成長戰略有哪些類型()3.邁克爾.波特競爭戰略包含哪些內容()A產品開發戰略D市場聚集戰略A總成本領先戰略D產品開發戰略5.()是通過更好地了解狹義市場或細分目標市場的顧客之所需，為他們創造更多的7.為了保持自己的領導地位和競爭優勢，市場領導者可采用哪些戰略()8.防御戰略有哪些()A陣地防御B攻擊防御C運動防御D收縮防御9.()是指挑戰者集中優勢向對手發動全方位的進攻，如在產品質量、功能、性能、A正面挑戰B側面挑戰10.市場補缺者在確定有利的較小專業市場時應注意以哪些()B對市場主要競爭者不具有吸引力第七章國際市場進入口的特征包括()。A間接出口的產品與向國內銷售的產品差別不大B企業營銷活動在國內進行D是企業進入國際市場最脆弱、最容易的方式2.相對于間接出口，直接出口的優點有()。C收益較大3.許可證貿易是一種被廣泛應用的國際營銷進入模式，其特點()。與擴展。它與許可證貿易的主要區別是()。A前者是整個經營體系的轉讓，而后者只轉讓單個經營資源C在特許經營中，特許方要給予被特許方生產和管理方面的幫助D許可證貿易一般主要為生產型企業所采用，而特許經營則主要為服務型企業所采5.契約進入國際市場模式的描述正確的是()。A契約進入模式是克服國際貿易壁壘的手段之一B契約進入模式是一種股權安排C許可證貿易不屬于契約進入模式D契約進入是以股權控制為目標，涉及的財務風險較高建設，特斯拉進入中國市場的模式是()。A間接出口B直接出口C合資經營D獨資經營7.與合資經營相比，獨資經營模式的優勢包括()A獨資經營可以保證企業完全控制它在目標市場國的生產經營活動8.以下屬于非股權型國際聯盟具體形式的有()。A許可證協議9.最初級的國際市場進入模式是()。營中，以下哪些是網絡營銷應該規避的缺點()第八章國際產品策略1.下列不屬于產品的整體概念五個層次的是()。A核心產品B有形產品B有形產品C潛在產品D期望產品3.下列屬于產品組合策略的有()A擴大產品組合策略B縮減產品組合策略D集中性營銷策略A擴大產品組合策略D產品線現代化策略5.影響產品標準化策略和差異化策略選擇的因素不包括()。D企業的國際經營目標6.國際營銷中產品溝通組合策略，產品不改變溝通不改變的策略是()。A直接延伸策略有()。A單一名稱8.產品的服務策略()B售中服務D產品服務9.國際市場營銷組合策略指的是()A國際產品策略B國際