區域旅游競爭力戰略外文翻譯文獻區域旅游競爭力戰略外文翻譯文獻(文檔含英文原文和中文翻譯)原文：EnhancethecompetitivenessoftheRegionalTourismStrategyAbstract:Thedevelopmentoftourismiscloselyrelatedtotouristresourcesandmarketingactivities.However,thegeographicalfeaturesoftouristresourcesandtouristmovementaccountfortheinteractionbetweentourismandgeographicalstructure,thusshowingacertaindegreeofregionalcharacteristics,whichalsodeterminestheinevitabilityandnecessityofregionaltourismcompetition.Thisleadstotheexistingofasignificanttasktoresearchintothestrategiestoadvanceregionaltourismcompetitiveness.Keywords:regionaltourism;competition;influence;strategyPrefaceInrecentyears,withtherestoftheworldcompetingtotourismasapillarindustryforthedevelopmentoflocalandregionalcompetitionamongthemoreobviousandin-depth.Howtobasetheirownreality,createcompetitiveadvantage,hasbecomeatoppriorityoftheregionaltourismdevelopment,butalsotravelinthenewroundofcompetitionoftherace.Onthecompetitivenessofregionaltourismcanenhancetheregionalcompetitionofthesenseofurgency,topromotediscoveryandunderstandingoftheregionalcompetitionintheirownstrengthsandweaknesses,andthenrapidresponse,positiveresponse,thelocalcompetitivenessthroughtheexpansionofChina'stourismindustrytostrengthentheinternationalmarketcompetitivepower.First,theregionaltourismcompetitivenessfactors.Theso-calledregionaltourismcompetitivenessreferstothevarioustouristregionsasawhole,initsownprocessofdevelopmentshowninthecompetitionfortourists,development,occupation,industry,tourismdevelopmentofthemarketandobtainthecapacityfactorandgrowthpotential.Regionaltourismcompetitivenessisnotthecompetitivenessofagivenarea,butbytheinteractionofmanyfactorsaffectingtheresults,butalsoapotentialtothecompetitivestrengthfromthecompetition,tocompetition,theresultsofthedynamicdevelopmentprocess.Competitiveoncemade,hasarousedextensiveconcernofscholarshomeandabroad.ThemostprominentofwhichisresearchprofessoratHarvardUniversity,thefamousexpertoncompetitivestrategyPorter,his"nationaldiamondmap"modelforindustrycompetitivenessstudyprovidesaneconomicparadigm.Second,toenhancethecompetitivenessofregionaltourismstrategychoice.CompetitiveloadingphasetheoryofPorterontheindustry,anotherimportantcontributiontocompetitiveness,accordingtothistheory,theformationofregionaltourismcompetitivenessgothroughfourstages,namely,factor-drivenstage,theinvestment-drivenstage,innovation-drivenstageandwealthdriverstage.Itischaracterizedbytwostages:Inthefactor-drivenstage,theformationofcompetitivenessfromtherichresourcesoftheregionrequireregionalintegrationthroughtheresourcesfoundsuperiorresources,thentheresourceadvantageintocompetitiveadvantage.Investment-drivenstageoftheformationofthecompetitivenessoftheregionbenefitedfromgovernmentandbusinessandinvestmentwillingnessandabilitytothedevelopmentofadvancedproductionfactors.Formostofourregion,ontheonehandisrichintourismresources,accordingtodifferentlevelsofresources.Specificstrategychoicesareasfollows:(A)strategicplanningofregionaltourismdevelopmentstrategyPlanningforthedevelopmentoftourisminaregioncrucialindeterminingthefuturedirectionoftheregionaltourismindustryandoverallprogramgoals.Regionaltourismdevelopmentstrategicplanningasacompetitiveregionaltourismproductdevelopmentisbasedonenhancingthecompetitivenessofregionaltourism,sustainabletourismdevelopmentasthegoaltoachieve,throughaspecificareaoftourismcompetitivestrengths,weaknesses,challenges,opportunitiesanalysis,choosetheappropriatelocaldevelopmentstrategy,andthenfosterstrengthsandcircumventweaknessestoensurelong-termregionaltourism,sustainableandstabledevelopment.Withtraditionalplanningforregionaltourism,regionaltourismdevelopmentstrategicplanningamorecomprehensiveandtargetedtospecificimplementationonalotofflexibilitythere,andthereforemoresuitableinthecompetitiveenvironmentfortourismdevelopmentbytheguide.(B)government-ledstrategyTourismdevelopmentrequiresafavorableexternalenvironment,anyoneoftourismenterprisesandgroupscancreateandleadallDuindustrytocreatesuchanenvironment,whichrequiresthedevelopmentoftourismGovernmentLeadingStrategytobe.Asagovernmentdepartment,shouldplayanactiveandeffectivecoordinationoftheirowninitiativeandcapabilities,leadingtowardsagooddirectionforregionaltourismdevelopment.Theauthorbelievesthatthegovernmentdepartmentstoachievethefollowingtwoaspectsofitsleadingrole:First,establishagoodmarketcompetition,improvethetourismmarketsystemandstrengthenthelawsandregulationsontourism,andcreateafairandreasonablecompetitioninorder;thesecondistheestablishmentofaflexibleindustrialdevelopmentpoliciesandreasonableinvestments,increasedcapitalinvestmentinthetourismindustry,encourageandtravelagents.(C)TourismproductdifferentiationandserializationstrategyTourismproductsiscarriedoutbasedtourismactivitiesandconditions.Enrichedandimprovedinallregionstravelthroughtheproductlinecanenhancetheoveralllevelofsupplycapacityandtoincreasetheintensityofthetouristsbuy.Intheinternationaltourismmarket,alargenumberofhomogeneousproductsfloodedconditions,andadheretodifferentproductlines,caneffectivelyavoidweakeningthehomogeneitybetweenregionsduetostrongcompetitionresultingproduct.Meanwhile,theneighboringregionthroughthedifferentiationbetweentheproductscanalsoachievetheeffectoffosteringstrengthsandcircumventingweaknessesinterestinregionalcooperationandwin-winsituation.(D)TravelFinancingStrategyFundsareoneofthebasicelementsoftourismdevelopment.Theeconomicstrengthofweakregions,theshortageoffundsisrestrictedtoenhancethecompetitivenessoftheregionaltourismindustrybottlenecks.Therefore,thelocalgovernmenttoattractinvestment,loans,taxpreferentialpoliciestodevelop,optimizeinvestmentenvironment,promoteinvestmentdiversification.Meanwhile,thelocalgovernment'sbudgetmustbeconscioustilttothetourismindustry,andgraduallyincreasethecapitalinvestmentinthetourismindustry.Thetourismindustryitselfmustplayaninitiativetomobilizetheenthusiasmofallsides,asmuchaspossibleforforeigncapital,privatecapitalandoverseasChinese,etc.,andmobilizeandguidethesocietytoruntourism.Inshort,toenhancethecompetitivenessoftheregionaltourismindustryhasbecomeatopprioritythroughoutthedevelopmentoftourism,alllocalitiesshouldmakefulluseoftheiradvantageinresources,basedonprimaryproductionintheelementsofcompetitiveness,basedoneffortstobuildtalent,innovationandbrand-basedlong-term,effectivecompetence,throughtheenhancementofregionalcompetitivenesstopromoteourtourismindustryintheinternationalmarketcompetitiveness.Author：Frank,GregoryRobertWesNationality：EnglandSource：Britishtourismresearchinstitute譯文：加強區域旅游競爭力戰略摘要：旅游業的發展離不開旅游資源的存在和旅游者活動的開展，但是旅游資源的地域特征和旅游者活動的空間轉移特點，決定了旅游業的發展必然要與相應的地理結構聯系，呈現出一定的區域特點，這也決定了區域旅游業競爭存在的必然性和必要性。因此，提升區域旅游業競爭力的策略研究，已成為各地區域旅游業發展的當務之急。關鍵詞區域旅游業；競爭力；影響；策略前言近些年來，隨著世界各地爭相將旅游業作為地方支柱產業來發展，區域之間的競爭也更加的明顯和深入。如何立足自身實際，打造競爭優勢，已經成為各區域旅游業發展的當務之急，也是在新一輪旅游競爭中取勝的關鍵。對區域旅游業競爭力進行研究可以增強區域競爭的緊迫感，促使各區域發現和了解自己在競爭中的優勢和不足，進而快速反應，積極應對，通過局部競爭能力的加強擴大到我國旅游業在國際市場上競爭能力的提升。一、區域旅游競爭力的研究因素所謂區域旅游業競爭力是指各旅游區域作為一個整體，在自身發展過程中所表現出來的爭奪客源，開拓、占領旅游市場并獲取產業發展要素和增長潛質的能力。區域旅游業競爭力不是指某一方面的競爭力，而是由眾多影響因素共同作用的結果，同時也是一個從競爭潛力到競爭實力、再到競爭結果的動態發展過程。競爭力一經提出,便引起了國內外學者的廣泛關注。其中研究成果最為突出的是美國哈佛大學教授，著名的競爭策略研究專家波特，他的“國家菱圖”模型為產業競爭力的研究提供了一個經濟范式。二、提升區域旅游業競爭力的策略選擇產業競爭力階段理論是波特關于產業競爭力的又一重要貢獻，依據這一理論，區域旅游業競爭力的形成要經歷四個階段，即要素驅動階段、投資驅動階段、創新驅動階段和財富驅動階段。前兩個階段的特點是:在要素驅動階段，競爭力的形成來源于區域內豐富的資源，要求區域通過資源整合，發現優勢資源，進而將資源優勢發展成競爭優勢。投資驅動階段競爭力的形成得益于區域內政府和企業的投資意愿和能力以及高級生產要素的發展。對于我國大部分地區來說，其旅游資源豐富,且據有不同程度的資源優勢，據此，具體的策略選擇如下:（一）區域旅游業發展戰略規劃策略規劃對于一個地區旅游業的發展至關重要，是決定區域旅游業未來發展方向和目標的全局性綱領。區域旅游業發展戰略規劃作為區域旅游業競爭發展的產物，是以提升區域旅游業競爭