2023年H1中國廚余垃圾處理器市場總結奧維云網(AVC)廚衛事業部2023年8月市場整體：上半年行業整體零售額4.4億元，降幅持續擴大2019-2023H1廚余垃圾處理器全渠道零售額規模

2023H1廚余垃圾處理器線上分月度零售額規模及同比零售額（億元）同比增長零售額（億元）同比增長2.01.81.61.41.21.00.80.60.40.20.03.1%20.018.016.014.012.010.08.0110.2%14.2120.0%100.0%80.0%60.0%40.0%20.0%0.0%-4.1%-17.3%-19.4%0.6-23.3%-27.7%16.50.40.213.80.20.10.223.0123.0223.0323.0423.0523.0611.02023H1廚余垃圾處理器線下分月度零售額規模及同比15.7%零售額（億元）同比增長17.2%2.01.81.61.41.21.00.80.60.40.20.06.0-17.4%4.4-27.2%-30.2%0.7-45.2%0.4-49.5%0.5-15.9%4.0-20.4%-27.6%-20.0%-40.0%2.00.40.30.30.02019年2020年2021年2022年2023年H123.0123.0223.0323.0423.0523.06數據來源：奧維云網（AVC）推總數據

-2-品牌競爭格局：品牌集中度略有下降，線上CR5集中度達73.1%2022-2023H1廚余垃圾處理器線上市場TOP10品牌份額表現2022-2023H1廚余垃圾處理器線下KA市場TOP品牌份額表現23H110.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%22H123H122H10.0%5.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%37.9%貝克巴斯愛適易海爾39.2%貝克巴斯卡薩帝愛適易唯斯特姆小祤10.8%10.6%20.2%16.7%7.2%唯斯特姆復旦申花余庫9.6%6.7%4.8%5.2%4.0%2.5%歐琳德汰斯勒科斯霍尼韋爾美的1.9%0.9%0.8%0.7%海爾3.1%2.4%大胃王西屋1.3%美的-3-數據來源：奧維云網（AVC）線上/線下監測數據結構表現-價格段：線上價格下降趨勢明顯，線下價格持續攀升2021-2023年H1垃圾處理器分價格段零售額結構變化垃圾處理器連續月度均價表現線上均價（元）線下均價（元）a.1000-

1000-1999

2000-2999

3000-3999

h.4000-4999

i.5000-5999

j.6000+33003100290027002500230021001900170015004%3%4%3%1%3%5%6%5%31344%2%4%30727%12%14%10%18%8%2810229824%26%12%23%10%20%36%31%29%35%24%225050%215844%15%37%34%190916%8%0%23H14%5%3%2%21H10%22H121H122H123H1線上線下數據來源：奧維云網（AVC）線上/線下監測數據

-4-容量布局：線上1.4L以價換量，線下1.8L價格低于線上21H1-2023H1垃圾處理器線上分容量零售額結構變化21H1-2023H1垃圾處理器線下分容量零售額結構變化21H122H123H144%21H122H123H128%19%12%12%12%9%8%9%10%10%10%6%3%4%4%1L1.1L1.2L1.3L1.4L1.5L1.8L其他1L1.1L1.2L1.3L1.4L1.5L1.8L其他2021H1-2023H1垃圾處理器分容量均價走勢線上線下42533626417640623543311032603043313223223070225930312575287528561542263120912547205925202468229418992180204931662040188019441621149721H1

22H1

23H11L21H1

22H1

23H11.1L21H1

22H1

23H11.2L21H1

22H1

23H11.3L21H1

22H1

23H11.4L21H1

22H1

23H11.5L21H1

22H1

23H11.8L21H1

22H1

23H1其他數據來源：奧維云網（AVC）監測數據

-5-結構表現-功能/開關類型：直流電機、無線開關份額進一步擴張線上市場零售額份額變化線下市場類型零售額份額變化交流電機直流電機交流電機直流電機14.0%17.0%25.0%11.9%電機類型75.0%83.0%88.1%86.0%空氣開關無線開關空氣開關無線開關15.2%15.7%26.8%34.2%開關類型65.8%73.2%84.3%84.8%注：內環為22H1，外環為23H1數據來源：奧維云網（AVC）線上/線下監測數據

-6-市場潛力：從一線向二三線滲透，關注下沉市場帶來的需求增長2021H1-2023H1垃圾處理器分市場級別零售額結構變化2021H1-2023H1垃圾處理器線下分大區零售額結構變化T1T2T3-5華北區東北區華東區中南區西南區西北區3%6%2%8%5%8%6%3%7%5%10%10%12%14%13%19%20%20%25%15%17%18%13%17%17%55%56%50%62%59%81%74%71%61%55%3%5%2%1%2%18%15%16%12%12%21H121H222H122H223H121H121H222H122H223H1-7-數據來源：奧維云網（AVC）線下監測數據暢銷榜TOP10機型2023H1線上市場零售額暢銷榜TOP10產品品牌機型E100電機類型交流電機直流電機直流電機-開關類型空氣開關無線開關無線開關無線開關無線開關無線開關無線開關無線開關無線開關無線開關研磨等級二級研磨四級研磨其他容積（L）1L均價（元）3881額市占6.5%6.2%6.1%5.9%5.5%4.5%4.0%3.7%3.0%3.0%排名1愛適易貝克巴斯貝克巴斯復旦申花貝克巴斯貝克巴斯德汰斯E701.4L1.4L其他1.4L1.4L1.4L1.4L1.4L1.5L24562E60EVOF1S17273其他33004E60直流電機直流電機直流電機直流電機直流電機直流電機四級研磨四級研磨其他17195EMAX28236DTS-800D50015827唯斯特姆貝克巴斯余庫其他20988E60PROS6其他26789其他2273102023H1線下市場零售額暢銷榜TOP10產品品牌機型電機類型直流電機直流電機交流電機直流電機直流電機直流電機直流電機直流電機直流電機交流電機開關類型無線開關無線開關空氣開關無線開關無線開關無線開關無線開關空氣開關無線開關空氣開關研磨等級四級研磨四級研磨三級研磨四級研磨四級研磨四級研磨其他容積（L）1.8L均價（元）2693額市占10.0%7.9%7.2%7.0%6.4%3.8%3.4%3.3%2.8%2.8%排名1貝克巴斯F3卡薩帝愛適易CLD550-A1E2001.2L277021.1L56163卡薩帝CLD800-B1R-651.2L44604貝克巴斯貝克巴斯貝克巴斯貝克巴斯唯斯特姆愛適易1.5L31515R-851.8L31506F3PLUSR-55其他31317其他1.5L227481899RSTE300其他1.4L31609三級研磨1.2L660610數據來源：奧維云網（AVC）線上/線下監測數據

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