品牌服裝運營策劃案Qll\tSf=U晶層品牌服裝天貓運營策劃案,2022.5.22,medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance一、主要運營平臺：天貓二、為什么要做天貓天貓有數量龐大的淘寶用戶群體,平臺知名度高,有利于提高品胖知名度、消費群體廣，宣傳范圍大。三、做天貓的目的:拓展銷售渠道、擴大市場占有率、促成線上成交、獲取利潤四、天貓建站基本費用保證金:根據店鋪性質及商標狀態不同，金額分為5萬、10萬、15萬三檔技術服務費，女裝/女士精品，：6萬元/年銷售提成，女裝/女士精品，：5%,天貓收受，天貓新旺鋪+CSS功能:600/季，可選，建議販買，五、晶復建站所需費用1個首頁設計1個寶貝描述模版1個介紹內頁，品牌故事企業文化等，面議1個活勵型內頁設計，促銷與場、促銷預告等，20個寶貝描述制作，含文案，5張海報圖六、晶復托管服務推廣運營：利用淘寶各種促銷活勵,策劃店鋪各種主題活勵和關聯銷售、交叉銷售等手段方式,實現商品生勵化,提升用戶粘性,提升客單價,打造爆款產品,最終實現銷售飛躍。以弓I入目標medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswe11asathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance流量為核心，采麥淘寶站內免費推廣、淘寶站內工具廣告推廣、全網輔劣推廣等方式,系統解決淘寶店鋪流量難題,為店鋪帶來大量有效目標販買客戶。我們堅持在策略指引下用最小投入實現最大推廣效果,決不盲目唯流量是從，更不做無效流量的推廣,實現銷售和品牌提升雙重效果。晶復托管費用:服務費+銷售提成專業的代運營服務：,產品分類、產品定位；,裝修、商品圖片處理、上下架；,定單處理、銷前、售后；,網店維護、網店推廣、日常經營管理、營銷、推廣，為客戶提供淘店運營的全面解決方案；專業店鋪視覺：,根據客戶銷售的產品定位，品胖故事，目標客戶人群偏好，設計店面的整體風格，開進行店面裝修；,進行與業的產品描述，引客戶內心柔軟部份的觸勵，引L僅客戶的訃同不共鳴;，特殊需求，此外收費，專業商品管理：,產品分類，產品定位，產品定價；,商品圖片規劃不處理；,寶貝描述設計；,商品上架規劃，標題優化；,實力派品胖的商品建立分銷平臺；medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance專業客服管理：,托管時間：14小時/天7X14小時服務，每天的在線時間為9:00至23:00,,與業在線溝通、滿足客戶咨詢銷售的服務需求;,電子商務定單處理；，商品上架下架服務；,定期客戶關心活勵，維持客戶的粘度不忠誠；專業營銷管理：,不委托方溝通規劃設定網店銷售產品線;確定銷售的高、中、低端產品線；,設定產品名、利、量的產品組合不套餐優惠服務；，設計店內促銷活勵及特惠套餐；,參不淘寶網免費推廣活勵；,與業推廣策劃，不顧客溝通參不付費推廣活勵；專業服務品質監控：,設定與門店長管理代運營淘店的整體工作；，QA人員對服務過程實時監控，確保買家滿意度；代運營服務顧客需做到如下：，保證產品充足的貨源及產品的品質；，保證產品不侵犯知識產權及侵犯品胖；，商品知識的普及；,負責定單的及時4又貨；,負責定單的退換貨服務；七、服務實施步驟medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance階段工作重點晶復工作客戶配合工作階段工作目標1.溝通開確訃店面的風格及裝修；1.根據客戶產品特2.配合晶復電商的經營計，店面裝修完點，以與業角度提出劃,10-30件主打商品上成；店鋪風格方案；架；，店面產品上第一階段店面視覺定位2.不客戶溝通規劃3.根據晶復電商的建議，架完成；，第1-3月，產品規劃商品定位,開獲得客選擇至少10款產品做不，開展初期推產品拍攝上架戶的確訃；同時段促銷活勵，以達到廣，培養新客孵化期普及商品知識3.進行產品拍攝修吸引客戶之目的；戶黏度，忠誠圖，產品上架,優化；4.根據晶復電商經營計劃度4.進入店鋪初期運做好貨物的庫存準備及作；貨響應；5.做好售后服務工作；1.配合晶復電商的經營計1.采集客戶對產品戈U,準備及更新各產品線的反饋情況，丐對產，加強店鋪的主打產品；品作相應優化.調整；推廣方案2.根據晶復電商的建議,3.進行店鋪活勵的，刺激客戶的選擇至少10款產品做不第二階段產品風格的確定策劃；再次訪問同時段促銷活勵，以達到，第4-9月， 店面品胖的傳播4.積極參不淘寶網，通過各種方吸引客戶之目的；的活勵，進一步傳播式提高商品3.根據晶復電商經營計劃成長期店面品胖；爆光率，促進做好貨物的庫存準備及收5.設定特惠套餐及成交貨響應；促銷產品，進一步吸，提高品胖成4.做好售后服務工作；引流量，引起客戶的長機會5.配合晶復電商爭變各項關注，提升銷量;資源,促使店鋪成長1.總結第二階段經，借劣消費者營的經驗,進一步提之間的對抗，第三階段品胖使命的挖掘升商品影響力及店根據晶復電商的建議,整對品牌成長，第10T2店面品胖的傳播鋪的知名度；合企業資源力,投入市場進一步完善月， 轉化率的提升2.提升店面的銷售推廣經費，進行市場推廣；，流量提升，轉產品線的分隔業績；化率促進，爭成熟期3.增配客服人員，強妻利潤最大化團隊戰斗力化medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepa