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經(jīng)典word整理文檔,僅參考,雙擊此處可刪除頁眉頁腳。本資料屬于網(wǎng)絡(luò)整理,如有侵權(quán),請(qǐng)聯(lián)系刪除,謝謝!2020年9月3936國(guó)開電大商務(wù)英語2期末考試試題及答案2020年9月3936國(guó)開電大商務(wù)英語2試題及答案一、交際用語每小題2分,共10分)1-5題:選擇正確的語句完成下列對(duì)話,并將答案序號(hào)寫在答題紙上。1.―Youwanttoknowaboutthevalueaddedtax,don'tyou?―___________________A.Yes,youneedtointroduceitforme.,Imustknoweverythingaboutit.C.Yes,couldyougivemeabriefoverviewofit?[答案]C2.―___________________―Inmostcases,itisthetotalereceived.A.Whatdoestaxableereferto?B.Whydoyouwanttoknowtaxablee?C.Whendoyoustarttolearnabouttaxablee?答案]A3.―Canwediscussthequestionofmodityinspection?―___________________A.OK.Theinspectionofgoodsisparticularlyimportant.B.Wewouldprefertore-inspectgoodsattheunloadingport.C.Buttheremightbesomedisputeovertheresultsofinspection.[答案]A4.―ThisisFocusAdvertisingAgency.HowmayIhelpyou?―___________________A.I'dliketobuyapairofsportsshoes.B.Imgladtointroducemyselftoyou.C.Ineedtoinquireaboutyouradvertisingrates.答案]C5.―Howcanpeopleavoidfoodcontaminationnowadays?―___________________A.Peopleshouldhavebalancedfoodtogetdifferentnutrientstheyneed.B.Thegovernmentshouldsetstrictrulestostandardizetheproductionoffood.C.Iagreewithyouonthispoint,andweshouldpaymoretoattentiontofoodsafety.[答案]B二、選擇填空每小題2分,共30分)6-20題:閱讀下面的句子,從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng),并將答案序號(hào)寫在答題紙上。6._________viewofourlong-standingbusinessrelations,wecanconsiderapricereduction.A.InB.WithC.On[答案]A7.Itcanbeaimed_________individualswithselectsurfingbehavior.A.toB.inC.at[答案]C8.Onlinemarketingallowsbusinessestoreachawidermarketwhile_________costs_________timeandeliminatingtonsofpaperwork.A.tocut,tosaveB.cutting,savingC.cut,save[答案]B9.Youshouldmakesurethatyourpasswordislongenoughto_________itfrombeingeasilyhacked.A.prepareB.pronounceC.prevent[答案]C10.Onarrival,ourstaff_________thecustomerwithplacingthesandbagsdownoffthevehicle.A.assistedB.sustainedC.attracted[答案]A11.Oneofthebasicfunctionsofabankistoprovideservices_________thestoringandmanagementofmoney.A.insteadofB.relatedtoC.subjectto[答案]B12._________rateis3%forebetween3,501and000while_________rateis45%foreover80000.A.Low。highB.Thelowest。thehighC.Thelowest。thehighest[答案]C13.Mobilebankingfunctionsnearly_________telephonebanking,exceptthatinformationiscarriedbyShortMessageService.A.asthesameB.thesameasC.assamethe[答案]B14.Itwilltakeatleasttwoweeksjusttogetthestoryboard_________.A.writtenupB.writeupC.towriteup[答案]A15.Theparticipationofenvironmentalprotectionisalsothepath_________forapanysdevelopment.A.sustainableB.moderateC.continuous[答案]A16.Eventsresultingfromalossoftrustarebeingseennowandthenandtheyaffectsocietyinmany_________ways.A.definiteB.desiredC.unfortunate答案]C17.Couldyouplease_________thattheyhavesufficientfundstocoverthisamount?A.fortB.confirmC.conclude[答案]B18.Marketingtheorystatesthatmarketingmanagersshould_________theneedsofcustomers.A.meetB.involveC.measure[答案]A19.Therehavecertainlybeensomechallenges,butdsaywere_________tohitourtargetsfortheyear'send.A.onroadB.onsiteC.ontrack[答案]C20.Ournewsupplychain_________bythemanagement.A.hasreallybeenpushedB.hasreallypushedC.didreallypush[案]A三、閱讀理解每小題4分,共40分)21-25題:根據(jù)短文內(nèi)容判斷給出的語句是否正確,正確的寫,錯(cuò)誤的寫,并將答案寫在答題紙上。Productadvertisingisanimportantpartofmarketing.Itaimsatincreasingsalesbymakingaproduetorserviceknowntoawider,andbyemphasizingitspositivequalities.Apanycanadvertiseinvariousways,dependingonhowmuchitwishestospend.Therearedifferentmediaforadvertisingincludingtelevision,radio,newspapersmagazines,theInternetanddirectmail.Thedesignandorganizationofadvertisingcampaignsisusuallythejobofanadvertisingagency.Agoodadvertisingprogramtellspotentialcustomerswhytheyneedtheproduct,howitisusedandthebenefitsderivedfromitsuse.Asuccessfulprogramalsotellstheconsumerhowtheproductisbetterthansimilarofferingsbypetitors.Corporateadvertisingisnotdirectlyconcernedwithincreasingthesalesofaparticularproduetorservice,butmorewiththebrandimageandreputationapanywantstopresenttothegeneralpublicorwithinanindustry.Corporateadvertisingesinthreedifferenttypes:imageadvertising,opinionadvertisingandinvestmentadvertising.Imageadvertisingattemptstopromotetheimportanceofapany.Opinionadvertisingpresentstheimpressionofdoingapublicservicebyaddressingtheimportanceofapany.Investmentadvertisingisdesignedtoattractpotentialinvestors.21.Generally,anadvertisingagencyisresponsiblefordesigningandorganizingaproduct'sadvertisement.[答案]T22.Itisnotnecessarytoconsiderthebudgetofanadvertisementinchoosingamediaforadvertising.[答案]F23.Thereareonlythreetypesofmediausedinadvertising.[答案]F24.Productadvertisingisdifferentfromcorporate答案]T25.Thispassageismainlyaboutthehistoryofadvertising.[答案]F26-30題:閱讀短文,從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案,并將答案序號(hào)寫在答題紙上。WearedisappointedtolearnfromyourletterofMarch15that50outofthe3000cartonsofHerbssuppliedtoyourOrderNo.DF-3werefounddeterioratedonarrivalattheportofdestination.WehavebeenexportingHerbsformanyyears.AllourgoodswerecarefullyinspectedbeforeshipmentbyChinaCommodityInspectionBureauandwerefoundtobeofstandardquality,andenjoyagoodreputationoninternationalmarkets.Butforanypossibledeteriorationforwhichwearefoundliable,weshallalwaysbereadytopensate.Forthisparticulartransaction,,wehavetopointthatthegoodswereingoodconditionwhenshipped,whichwasclearlystatedinthecleanBillofLading.We,therefore,arecertaintheyweredamagedorstainedthroughcarelesshandlingwhileintransit,ortheywereputintheopenanddamagedbyrain.Shouldyouwishtoplaceanorderforanewbatchof50cartonstomakeupforyourdeterioratedgoods,pleaseletusknowandwewillbewillingtodoso.Yoursfaithfully,TomWhite26.WhydoesTomWhitefeeldisappointed?A.50outofthe3000cartonsofHerbssuppliedwerefounddeteriorated.B.Hereceivedaplaintletterfromtheclient.C.Thegoodsweredeliveredlate.答案]A27.HowwerealltheHerbsbeforeshipment?A.Theywerefounddeteriorated.B.Theywerefoundtobeofstandardquality.C.Theywerefoundinpoorquality.[答案]B28.IsTomWhitewillingtopensatethelossoftheclient?A.No,hedoesn'tthinkitishisfault.B.No,hethinksthetransportationpanyshouldpensate.C.Yes,heiswillingtopensatefortheirloss.[答案]C29.Whichmightnotbethereasonofthedamage?'spanydidn'tinspectitclearly.B.Theyweredamagedorstainedthroughcarelesshandlingwhileintransit.C.Theywereputintheopenanddamagedbyrain.答案]A30.Howwill'spanymakeupfortheHerbsdamaged?A.Theywillsendallthegoodsagain.B.Theywillasktheinsurancepanytopensate.C.Theywillasktheclienttoorderanother50cartons.[案]C每小題4分,共20分)31-35ABC三個(gè)選項(xiàng)中選出一個(gè)最佳答案,并將答案序號(hào)寫在答題紙上。31.Solet'smeeteach
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