Asｓｉgnmｅｎtｓpｅcificaｔion(ＢAPrｏgｒam）英語專業必修課程作業規定（專升本課程)Courｓe:ＰraｃtiｃalＢusｉnesｓPｒojectDeｓｉgnAsｓignmenｔ:０2(Unitｓ6-10)Assiｇｎmenttiｔle：DａtaＣoｌlecｔion/Appendicｅs,PrｏjectＩｍｐlemｅntatioｎ，Ｄiｓcussiｏｎ,Ｃonｃｌusioｎ,Introduction，Ａbsｔrａcts，aｎdtｈefirstdｒaftofthewholepaｐer重要聲明:本課程的各階段作業規定以網院在平臺上發布的作業規定為準,而不是根據教材中的作業規定完畢作業。姓名:呂凌志_?學籍號:＿＿ 年級：0９秋專升本學習中心：北京總部學習中心_ 輔導教師:姜蕓 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為公司的物流總監,如何應對并解決這個問題成為了當務之急的挑戰。本論文通過設計一個在深圳港到澳大利亞的新航線,并在一個月內向客戶提供價格上的優惠，從而進一步整體上帶動現有客戶的業務量。同時,這個項目在行業內也產生了一定的影響,使得一部分潛在的間接客戶得到增長。公司的業務量得以增長,市場占有率和知名度得以提高。在通過對物流行業澳大利亞航線的運送情況的了解,通過對客戶的問卷、電話、電子郵件和面對面的調查,以及SWＯＴ分析法和公司內部員工的集思廣益來擬定該項目運作的具體定位、方案和所達成的預期效果。在項目結束后，通過公司內部的相關業務和財務報表，以及客戶的不同方式的調查反饋,證實了該項目使公司的相關業務量得到提高，并增長了一批新的客戶。成功的實行深圳港到澳大利亞新航線的項目使我們清醒的結識到在當今競爭日趨劇烈的物流市場，只有通過不斷開發出自己亮點的產品，才干全面帶動整體的業務，提高公司在行業內的知名度。同時也可認為物流業務長期良性的發展奠定了基礎。Aｂstraｃｔ(Engｌish）Thedissｅrｔaｔｉonpresｅntsadｅｔaｉledreportonｔhepｒojeｃtiｍpleｍｅntedtoiｎcｒeasｅinternatioｎalcargovoluｍｅanｄｄevelopnｅｗcustomers.Ｏtherwisｅ，iｔwilllｅaｄtｏloseｍoｒecurrentａndprevｉousclｉeｎtsandｂriｎgtｈenegａｔiveｅffｅctsｔolong-tｅrmｌogｉsticsdeｖelopment.ItｉｓｈｙpotｈｅｓｉzedifthenewAustrａｌiarｏuteｒunsuｃcessｆｕllｙ,wewillhaveｔhenewhighlｉghttoｉmprｏveoｕrwhoｌelogisticｓdevelｏｐmｅntａndｍorecuｓtomeｒswillbｅintereｓtediｎｏｕrbｕｓinesspｒｏduｃts.Baｓeｄoｎthｅhｙpothesiｓ,Ｉｔakｅdifferｅｎｔwaysoniｍｐlementinｇｔhisproｊect,ｓuchａsfaｃｅ－to-fａceｄｉscuｓsioｎ，eｍaｉlcｏmmunicationtelephoneconｖｅrsaｔｉon,qｕｅｓtioｎnaｉｒe,SWＯTａnalｙsｉsofcurｒｅｎtsｉtuaｔｉoｎ,ｉntｅrnalmeetinｇanｄgroｕpdiｓcuｓsinｇ.Ourexｐｅctedtaｒｇｅthasbeenrｅａcｈeｄbyrunniｎgthisprojｅｃｔ.Tｈisproｊectnoｔonｌybringｓusmoreｃargｏｖolｕmeaｎdｎewｃustomｅｒs,buｔalsoanewｉdｅａtodevelopourbusiness.Meanwｈilｅ，ourclieｎｔｓarefｕｌlysatiｓfiedwithourhighqualityserｖiｃeaｎdｒeasonablｅquotatiｏn.Thｅresｕltｓindicａtethaｔwemｕsｔimprovｅgenｅrａｌlogisticsbusinｅssbｙcｒｅatinｇneｗ“ｐrｏduct”．Ｉwouldlｉketoexpressｍyａppｒeciatioｎfortｈegreatefforｔsｍadebyallｏurteａｍmｅmberｓintｈeprｏject．Witｈgreattｅaｍwork，weａchievedｏurexpeｃtedcａrgovoluｍeaｎｄwoｎnewclientsｔhｒoｕｇhnｅｗprojeｃt．Ｗｉtｈｓｕcceｓsoｆoｕrｐroｊecｔ,Ifeeｌｍｏreconｆｉdｅntｔｏｍakｅｍｏreplansonbｕsinｅssｄevelopｍentanｄiｎnovａtioｎ.Ｄespitetｈｅopｔiｍistiｃfulfillmｅntofthｅprojecｔ，wｅａｒeawareofsomｅpeｎdingｉssuｅsneedtoｂesolvedorimproveｄiｎouｒoｐeratioｎ.Onlyiｆweｃoｕlｄｋeephighｑuａlｉtyserｖiｃeandseａrｃhneｗattractiveａnｄｃｏmpetｉtivepｒｏject,wｅwillwingｏodprofｉtiｎourｂusinｅssＦORTUTORＳ：Ｙouarerequｉredｔoproｖideｂetween-tｅxtｃomｍeｎtsontｈestｕdenｔ’swritinｇbyuｓingtｈｅ“Eｄｉt”fｕｎctiｏnoraconｔrasｔingfontｃｏｌortohighlightyourｃomｍenｔsorｓugｇestions.Pleasetｉckintｈｅpｒoｐeｒcｅllanｄwriteｙourｏvｅralｌcommentsｉnｔｈｅboxof“Tuｔor’sComments”beｌoｗ.評價指標AssesｓmｅｎtCｒiteriａ評估(Accｅｐｔａbｌe/Revise）請打勾進行評估（√)合格需修改介紹了項目背景。Tｈeprojｅctｂackgroundisｉntｒoｄuced．明確并簡要分析了項目問題。Ａspeciｆｉｃｐrobｌemｉsidentｉfｉedandｃoncｉselyａnalyzed.闡述了項目目的及假設。Theprｏｊectoｂjｅctｉｖeandｈypotheｓisaｒestated.介紹了具體的項目實行時間。Ａspecｉｆiciｍplemenｔationperiodｉｓgivｅn.簡要說明了調研對象及調研的重要內容。Thｅｒeseaｒchsubjｅctandkeyconｔentarｅbｒieｆlyintrｏduｃeｄ.描述了重要調研方法。Thekeｙmｅｔｈoｄ(ｓ)isｄｅscｒibｅｄ.簡要說明了重要結果及意義。Ｔhemainresultsanｄｓignｉficaｎcearecｏｎciseｌyprｅseｎtｅｄ.附有3至５個關鍵詞,以分號“;”分隔。Thｅabstraｃｔiｓｆollowｅdbybｅtｗeen3ａｎｄ5kｅyworｄs，separａtｅdfrｏmeachｏtherbysemi－coｌoｎ“;”．語言對的、準確，無歧義。Tｈｅaｂstractisexpressedinclear,accｕrａtｅandunａｍbiｇｕｏｕｓlａngｕａge．Tutｏr’sCommｅnｔs:PaｒtFiｖeIｎtrｏｄucｔion(Uniｔ7＞Aｃtｉvitｙ３)DIRECTIＯＮＳFOＲSTUＤENTS:WrｉtetheIｎｔｒｏductiｏnofyourBAdegreepaperｕnderｔｈeｆollowingblaｎｋspace.ＴheIntrodｕｃtionｓhouldｉｎｃluｄｅinformationon:theｐｒojectbaｃkgｒound,prｏbｌemsｔaｔemｅnt，problemanalyｓis,ratioｎａleorcｉtedrｅｆerenceｓ,obｊecｔｉvｅ(ｓ),hｙpｏtｈｅsｉｓ,ｒｅsearｃｈsuｂjects，ｋeｙconｔｅｎtｓ,aｎｄexpectｅｄrｅｓults.IntroductiｏnAsaclａss-Ａinterｎaｔiｏｎalforｗarder,YＯNGＹEwaｓfoundedｉｎ1996,havingａｎindividｕalcorｐorateｂoｄy，rｅｇｉsｔeredinShenＺhenIｎdustｒiａl&CommｅrcialAdmｉniｓtｒatｉonBuｒeau，ａｐproｖｅdｂytheMｉniｓｔryｏfCｏmｍeｒceＡffairs，CｈｉnaCusｔoms,ChinaQuaｒantiｎeBuｒeauandtheChｉnaiｎternaｔioｎalshippiｎｇAdminiｓｔraｔion.Ｏｕrbuｓiｎｅssincludｅapplyiｎgtocuｓtomｓcleaｒance，frｅｉghtfoｒwaｒdingandｄisｐatｃhiｎgｏfｔｈeimpｏrtｅdandexpｏrtedcａrgoes,ｂondeｄtｒａnｓｆerrｉngandwａrｅｈｏusiｎgｓｅrviceandinｔernａｔionallｏｇistics.Meanwｈile，wｅarethememｂｅrofInteｒnatｉonalsｈｉppｉngTrａnspoｒtationAssｏｃiation,ChinaInternatioｎalFreighｔＡｓsoｃiａtｉon(CIFA),ａndShenＺhenＣustomsＡｓsociａtion.Wehaveｓetuｐourｏwnbｒａncheｓwitｈalmost１00sｔａｆfsｉｎShenＺhen，ShｕnDｅ,Siｎgapore,Australiａ.Theannuａlcargovolｕmeisabout2０230tonsoniｎtｅrnａｔiｏｎaｌlogｉsticsbusinｅss.Iｎtｈeｐaｓttwoyears,therewｏulｄbｅaneｗcoｍpanyfoundedeveｒｙｔhrｅedaｙｓwithitsnameinｃludethｅwｏrdｏf“lｏgｉｓtics”.Sｏmeofcoｍpaniesarｅｊustｎomorethａn３peoｐlｅ,wｏrkingin１０sqmoffｉceｗｉthoutaｎywarehoｕseaｎdanｙｖehicleｓ.Tｈeyｐｒoｖiｄetheirseｒvicewｉtｈｕｎｆaitｈfulproｍiｓeａnｄuｎｒeasonablｅｌowquｏtａｔiontｏtｈeｉｒｃustｏmerｓ,aｎｄwouldｄｉｓａppearatthetｉmeoｆｅxpoｓurｅ.Dueｔotherougｈ－ａnｄ-tumbｌｅindustrｙａndmoreandmｏｒenewbornecoｍpetitorｓ,ｔhelogiｓｔicsｂｕｓinessｉｓｆａciｎgembarｒａssedsituatiｏnrighｔnow．Comparinｇourrevｅnｕｅtｏｌastｆirｓtquａrtｅr,ｗearｅsoｄiｓａｐpｏinｔeｄaｎｄsｔrucｋｂｙiｔsobvｉousrｅｄucｔｉｏn.Asaｌｏgistｉcsdireｃｔor,Ｉhavｅnomｏrecｈｏicｅtｏtaｋetherｅsponsiｂilityforfinｄiｎｇouｔthesoｌuｔｉon.Ｂasedｏnourinvestigaｔioniｎcurrentlogistｉcsｍarketａndoｕrcapaｂilitｙ,wedecidｅdtosetabouｔnｅwshiｐpｉngrouteｐrojecｔbeｔｗeｅnSheｎZhｅｎpｏｒｔandAuｓtralｉａ,wｈiｃhwecouldmｅetourkｅycustomerｓａｎdmoｒepotｅntｉalcustomers’ｒeｑuirements.Ｉｔishypoｔhesｉｚｅｄthatｉftｈｅｎｅwshippｉngrｏuteｉsｒuｎｓuｃcｅｓsfully,wｅwillhaｖeｔheneｗhighｌiｇｈtｔoiｍpｒｏveｏｕrwholelｏgｉstiｃsdevelopmｅntandmorｅcusｔoｍｅrｓwilｌｂeiｎteresｔｅdｉnourbusinesspｒoducｔ．Thｅtargetaｎｄgoaｌｏfmyprojｅctistoｒunｏuｒnew“ｐｒｏdｕct”ｏfＳhｕtｔleSｈippingbetweenShenZｈeｎportandAusｔｒalia,ｗiｔhprｏvidingaｏｎe-moｎthprｅferentｉalprｉcｅtoｅａrn１００ｔonspermontｈｃａrgoｖｏlｕmeａndtowin1０ｎeｗcｕstoｍｅｒｓ.Inorｄeｒtoｋee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