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Unit4TheHamburgerBusinessUnit4TheHamburgerBusiness1When

194819541955195619591961197219741975199019922005futureWhathappenedMcDonald’swasasmallbusinessinCalifornia,theUSA.RayKroc

visitedMcDonald’s.NoteTakingExerciseWhenWhathappenedNoteTaking219591990199219481956195519541961197219741975McDonald’sTimeline2005Future19591990199219481956195519541931948

McDonald’swasasmallbusinessinCalifornia,theUSA.Timeline1948McDonald’swasasmallb41954

RayKrocvisitedMcDonald’s.

Timeline1954RayKrocvisitedMcDonal51955RayKrocopenedhisfirstMcDonald’snearChicago.

Timeline1955RayKrocopenedhisfirst61956McDonald’sadoptedthemotto“Q.S.C&V”.TheselettersstandforQuality,Service,CleanlinessandValue.Timeline1956McDonald’sadoptedthemot71959The100thMcDonald’swasopened.Timeline1959The100thMcDonald’swas81961

RayKroctookoverthecompleteownershipfor$2.7million.Timeline1961RayKroctookoverthe91972

Bythattime,anewMcDonald’swasbeingopenedeveryday.Timeline1972Bythattime,anewMcDo101974

Bythattime,therewereover3,000restaurants.Timeline1974Bythattime,therewere111975McDonald’scametoHongKong.Timeline1975McDonald’scametoHongK121990McDonald’swasintroducedintoShenzhen.EstablisheditslargesteverrestaurantinMoscow.Timeline1990McDonald’swasintroduced131992ThefirstMcDonald’sinBeijingwasopened.Timeline1992ThefirstMcDonald’sinB142005Bythattime,McDonald’shadover30,000outletsin119countriesandregions.Timeline2005Bythattime,McDonald’s15FutureDreamHavearestaurantonthemoon

TimelineFutureDreamHavearestaurant1619591990199219481956195519541961197219741975McDonald’sTimeline2005Future19591990199219481956195519541917WhydoyouthinkMcDonald’shasachievedsuchgreatsuccessaccordingtothispassage?Threemainfactors:Motto–Q,S,C&VInternationalexpansionThehamburgeruniversityWhydoyouthinkMcDonald’sha18WhatfactorelseisimportanttothesuccessofMcDonald’saccordingtoyourownknowledge?

Whatfactorelseisimportant19

RonaldMcDonaldCareMobilePediatric(children’s)hospitalvolunteersprovidecost-effective,high-qualitymedical,dentalandhealtheducationservicestounderservedchildreninruralandurbanareasaroundtheworld.RonaldMcDonaldCareMobilePe20SimulationOurschoolboardhasdecidedthatthereisgoingtobeafoodbusinessonNanmo’snewcampus.Thenmanybusinessownerstriestogetmoneyfromtheinvestmentcompanyandwinthebid.SimulationOurschoolboardha21RequirementsEachgroupshouldhave:Agroupleader(tobeginandorganizethediscussion)Asecretary(totakeeverybriefnotes)Areporter(tomakepresentationtotheclass)Twosmartbrains(toofferbrightideas)RequirementsEachgroupshould22BusinessownersBusinessownersSchoolboardmembersInvestmentcompanyInvestmentcompanyTeacher’sDeskBusinessownersBusinessownersSchoolboardmembersPresentationObserversBusinessBusinessSchoolboardIn23BusinessOwnersWhatfoodtosell?Whyistosucceed?Businessculture?Budget?Specialfeature?BusinessOwnersWhatfoodtose24SchoolBoardMembersRequirementsofthebusinessAnnouncement:WeneedafoodabusinessonNanmo’snewcampussoon.Therewillbeabidforthebusinessowners.GetreadyforQstoaskthebusinessrepresentativeMakethefinaldecisionafterdiscussionwiththeinvestmentcompany.PrincipalMr.High

announcethewinnerandgivereasonsSchoolBoardMembersRequiremen25InvestmentCompanyIsitpracticalandfeasible?CompanyreporterannouncestheluckybusinesswhogetthemoneyandgivereasonsPrepareQstoaskbusinessrepresentativesDiscusswiththeschoolboardmembersandreachanagreementwiththem.InvestmentCompanyIsitpracti26ObserversAlthoughyoudon’ttakepartinthebid,itisyourresponsibilitytoobservethewholeprocedureoftheactivityandgivecommentstothosereportersofeachgroup.ObserversAlthoughyoudon’tta27PresentationrequirementBodylanguage(esp.eyecontact)ConfidenceLoudnessClarityPresentationrequirementBodyl28HomeworkWriteaReviewonthesuccessofMcDonald’sGivesuggestiontoourlocalfoodbusinessHomeworkWriteaReviewonthe29Unit4TheHamburgerBusinessUnit4TheHamburgerBusiness30When

194819541955195619591961197219741975199019922005futureWhathappenedMcDonald’swasasmallbusinessinCalifornia,theUSA.RayKroc

visitedMcDonald’s.NoteTakingExerciseWhenWhathappenedNoteTaking3119591990199219481956195519541961197219741975McDonald’sTimeline2005Future195919901992194819561955195419321948

McDonald’swasasmallbusinessinCalifornia,theUSA.Timeline1948McDonald’swasasmallb331954

RayKrocvisitedMcDonald’s.

Timeline1954RayKrocvisitedMcDonal341955RayKrocopenedhisfirstMcDonald’snearChicago.

Timeline1955RayKrocopenedhisfirst351956McDonald’sadoptedthemotto“Q.S.C&V”.TheselettersstandforQuality,Service,CleanlinessandValue.Timeline1956McDonald’sadoptedthemot361959The100thMcDonald’swasopened.Timeline1959The100thMcDonald’swas371961

RayKroctookoverthecompleteownershipfor$2.7million.Timeline1961RayKroctookoverthe381972

Bythattime,anewMcDonald’swasbeingopenedeveryday.Timeline1972Bythattime,anewMcDo391974

Bythattime,therewereover3,000restaurants.Timeline1974Bythattime,therewere401975McDonald’scametoHongKong.Timeline1975McDonald’scametoHongK411990McDonald’swasintroducedintoShenzhen.EstablisheditslargesteverrestaurantinMoscow.Timeline1990McDonald’swasintroduced421992ThefirstMcDonald’sinBeijingwasopened.Timeline1992ThefirstMcDonald’sinB432005Bythattime,McDonald’shadover30,000outletsin119countriesandregions.Timeline2005Bythattime,McDonald’s44FutureDreamHavearestaurantonthemoon

TimelineFutureDreamHavearestaurant4519591990199219481956195519541961197219741975McDonald’sTimeline2005Future19591990199219481956195519541946WhydoyouthinkMcDonald’shasachievedsuchgreatsuccessaccordingtothispassage?Threemainfactors:Motto–Q,S,C&VInternationalexpansionThehamburgeruniversityWhydoyouthinkMcDonald’sha47WhatfactorelseisimportanttothesuccessofMcDonald’saccordingtoyourownknowledge?

Whatfactorelseisimportant48

RonaldMcDonaldCareMobilePediatric(children’s)hospitalvolunteersprovidecost-effective,high-qualitymedical,dentalandhealtheducationservicestounderservedchildreninruralandurbanareasaroundtheworld.RonaldMcDonaldCareMobilePe49SimulationOurschoolboardhasdecidedthatthereisgoingtobeafoodbusinessonNanmo’snewcampus.Thenmanybusinessownerstriestogetmoneyfromtheinvestmentcompanyandwinthebid.SimulationOurschoolboardha50RequirementsEachgroupshouldhave:Agroupleader(tobeginandorganizethediscussion)Asecretary(totakeeverybriefnotes)Areporter(tomakepresentationtotheclass)Twosmartbrains(toofferbrightideas)RequirementsEachgroupshould51BusinessownersBusinessownersSchoolboardmembersInvestmentcompanyInvestmentcompanyTeacher’sDeskBusinessownersBusinessownersSchoolboardmembersPresentationObserversBusinessBusinessSchoolboardIn52BusinessOwnersWhatfoodtosell?Whyistosucceed?Businessculture?Budget?Specialfeature?BusinessOwnersWhatfoodtose53SchoolBoardMembersRequirementsofthebusinessAnnouncement:WeneedafoodabusinessonNanmo’snewcampussoon.Therewillbeabidforthebusinessowners.GetreadyforQstoaskthebusinessrepresentativeMake

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