1、商業地產樓書頂尖文案：MAX-MALL商務寫字樓樓書P1-2 空P3前所未有，只因超越所有Unprecedented, only because surmounted allP4滌綸紙P5-6MAX-MALL 創新一體化商業模式之寫字樓The office building我們不僅是這個時代潮流的跟隨者，我們同時也在引領這個時代在閔行，MAX-MALL，正在填補一項空白，創造一種商業模式一切，源于我們對上海、對閔行，對您的商務需求的深入洞察締造高端商務新概念MAX-MALL與您一起，詮釋新型辦公理念。In whole plan design performance history, MAX-M

2、ALL throughout key annotation new work idea. In order to high pursue standard, the omni-directional commercial space, accurate armor, EOD all sorts of 21st century internationalization office popular classical commerce pattern, effective introduction MAX-MALL. Except boosts the Minhang area the comm

3、ercial domain development, but also will initiate the broad in scale enterprise commerce innovation movement.P7-8勢成大事業者，必因勢而動Because of the trend the alternant person can succeedP9-10大勢600百萬白領，而且數字還在增加，上海，需要多少商務空間？The economy in Shanghai上海經濟持續增長，寫字樓市場不斷上揚，2008奧運、2010世博，后WTO時代來臨，上海經濟在新的市場環境中依然持久穩步發展，

4、吸引到越來越多的跨國公司在上海設立地區總部。相應的第三產業如法律、咨詢、金融等現代服務業迅速發展，服務商品增多，形成了“總部經濟”和“樓宇經濟”。這兩大經濟體系被各區政府所重視，CBD建設提上政府重點規劃內容。與之對應，上海的中高檔寫字樓供應整體規模仍然偏小，傳統CBD區域接近飽和，寸土寸金。兩大因素直接碰撞，引導上海寫字樓市場的持續升溫。越來越多的國內外企業需求，催生寫字樓市場空間不斷上揚。2,008 Olympic Games, 2,010 th are abundant, the latter WTO time approaches. The Shanghai economy still

5、 lasting with steady steps develops in the new market environment. Corresponding modern service industry rapid development and so on tertiary industry like law, consultation, finance, the service commodity increased, has formed the headquarters economy and the building economy. We believed the Shang

6、hai economy the development tendency wont slow down in very long period of time, the more and more many domestic and foreign enterprises demand, will stimulate to movement the office market space to rise unceasingly.浦東有陸家嘴，長寧有虹橋，黃浦有南京路，閔行，理應也有！Minhang manufacture blue print隨著近年市區人口向近郊大量遷移，人口總量急速增長使閔

7、行逐漸顯現副城市的地位。由于南上海的龍頭徐匯區，正在努力將徐家匯商務區升級為CBD，與其相鄰的閔行也受到大潮推動，預備在中高端商務領域發展。應對區域發展的態勢，政府制訂了生態閔行、人文閔行、科技閔行的遠景規劃。目前區域擁有18個公園、24塊綠地，已經打下生態環境基礎。上海交通大學、華東師范大學兩所高校積淀悠久人文，為閔行營造特色商業氛圍；INTEL與MICROSOFT先后入駐，IT巨頭奠基科技閔行。生態、人文、科技的外部環境初步形成，未來的中高端商務區已在醞釀，將造就一個不斷增長的海量寫字樓市場。Xu Hui District is upgrading its business distric

8、t to become another of Shanghais CBD while its neighbor Min Hang District, under Xu Huis influence, is ready for its own up division commercial affair development. Min Hangs local government, according to the current situation of its local development, schemed a whole set of measures to form the eco

9、logical cornerstone. Higher Education contributes to the specialty of the local commercial atmosphere. Intel, Microsoft and other IT powerhouses set up the technical foundation. The settlement of the local ecological, humanistic and technical environment will establish an exponentially increasing ma

10、rket for office buildings.P11-12趨勢與其寸土必爭，不如另辟天地The outer circle market heat由于市中心寫字樓容納量日趨飽和，辦公成本居高不下，中心城區外沿寫字樓市場開始升溫。在外資增加注入，大量企業紛紛謀求在上海一席之地的同時，市中心土地緊張、供小于求的矛盾也日益突出，帶來的結果就是市中心甲級寫字樓租金日益高漲。上海中心城區商務成本過高的壓力，傳導到了企業運作的層面，便成為跨國公司分流，大量企業由市中心遷往郊區。聯合利華、飛利浦、阿爾卡特等多家全球知名企業都將其制造業部分從原先的中心城區遷往遠郊。這一系列遷徙運動表明，跨國公司的郊區化運

11、動已經開始。受其帶動，也有越來越多的中小企業和服務業出于運營成本的考慮，將目光對準了具有商務發展潛質的郊區。閔行現有的配套和毗鄰徐匯、盧灣的地緣優勢正好匹配中心城區外沿的特性，區域寫字樓市場正在快速升溫。Pours into in the foreign capital increase, the massive enterprise seeks while Shanghai small space, the town center land tense, for the contradiction which is smaller than asks also day by day is p

12、rominent, the result which brings is in abundance the town center a-grade office rent grows to ever greater heights. Minhang existing forms a complete set and adjoins Xuhui, the Lu Wan geography superiority just right match city Chinese and foreign along the market characteristic, the region office

13、market fast is elevating temperature.MAX-MALL，讓閔行高檔寫字樓不再缺席Upscale office building與適合的區域環境和迅速升溫的寫字樓市場相比，閔行現有的商務項目供應仍然較為落后。整體辦公形態以“住宅式辦公、工廠式辦公”為主，區域高端商務市場尚為一片空白。MAX-MALL準甲寫字樓，在整個閔行都在為提升商務形象而努力的時候，耀世而出。帶來的不僅僅是填補空白的魔方，而是必將掀起一股高端商務的浪潮，將閔行區域陳舊的、落后的辦公體制席卷而去。為企業帶來更人性化、更有效率、更具競爭力的企業形象。MAX-MALL將引發大規模企業入駐閔行的運動

14、，使閔行商務版圖全面升級。Compares with the suitable region environment and the rapid elevation of temperature office market, the Minhang existing commerce project supply was still backward. Will be able to manifest humanity, to have the efficiency, can promote the enterprise competitive power and the enterprise

15、 image, MAX-MALL initiates the large-scale enterprise to enter in Minhang s movement, will cause the MinhangP13-14天然中心商務區潛質，銀都路漸成新亮點The center business area potential在閔行區域的商務版圖中，我們找到了未來發展的關鍵點。銀都路橫挑閔行西部的莘莊工業區和東部的新浦江城；蓮花南路貫穿北部虹橋地區和南部紫竹高科技園區。兩條要道交會點輻射兩大高校、紫竹科技園區、Intel、Microsoft軟件園，坐擁八大住宅板塊。在梅隴未來規劃中，將融入

16、集金融、制造、信息、文化及行政于一體的政務中心，為八大住宅板塊提供工作生活的整合服務。該區域完美的規劃、生態環境、便捷交通網絡、一應俱全的商務生活配套，有形成中心商務區的天然條件。MAX-MALL坐落于蓮花南路銀都路，愈積愈濃的商務氛圍，對任何一個企業來說都是一個發展的新平臺，是全面提升企業競爭力不可或缺的機會。In in the Minhang region commercial domain, we had found the key point which the future will develop. In Meilong in the future plan, including

17、the collection finance, the manufacture, the information, the culture and the administration in body government affairs center place, will be eight big housing tectonic plates provides the work life the conformity service. Because recovers the product thicker commerce atmosphere is the enterprise co

18、mprehensively promotes the indispensable condition, will obtain the infinite development opportunity in here.高教、高科，開拓未來商務的無限空間University, high technology在項目輻射范圍內坐落的上海交通大學、華東師范大學兩所高校，除了以悠久人文渲染商務氛圍之外，還是科技創業的孵化器。隨著政策支持和高校鼓勵自主創業，越來越多的師生走出校園開創事業，巨大的商務需求浮出水面。同時項目二級輻射圈中包含的紫竹科技園區、Intel園區、Microsoft軟件園等，駐有大量收

19、入水平較高的技術人員。在帶來大量消費的同時，相關的咨詢、制造、貿易等公司也應運而生，形成一個巨量的商務需求市場。MAX-MALL是區域內距離最近，也是現階段唯一的高端商務場所，因應未來趨勢，市場空間無限拓展。In project radiation scope Shanghai Jiaotong University, the East China normal university two universities. Encourage along with the policy support and the university independently to start an und

20、ertaking, more and more many teachers and students go out the campus to found the enterprise, the huge commercial demand floats the water surface. MAX-MALL is in the region is away from recent, also is the present stage only high end commerce place, in accordance to future tendency, market space inf

21、inite development.P15-16利高性價比商務運營方案,無往不利The business that the high performance price compare Circulate projectP17-18上海腹地，西南門戶閔行Southwest gate in Shanghai作為上海西南腹地的閔行區，扼守著上海通往浙江的大部分干道。在外流交通方面，320國道串連松江、金山區直達浙江；滬杭、滬甬兩條高速公路始于閔行，滬杭磁懸浮是高速抵達杭州、寧波的最佳路線。也正因為這幾條交通要道的存在，由西南方向進入上海市區，閔行成為到上海的第一印象。根據上海公路的遠景規劃，上海要

22、與長三角周邊地區實現“5小時溝通”，形成一個“半日交通圈”。一方面，屆時快速的對外交通將吸引大量江浙企業涌入，閔行憑借西南門戶的地理優勢，第一批攔截這些企業，把市場迅速拓展到整個長三角；另一方面，發達的交通使商務交流更為便利，出外洽談省時省力。MAX-MALL的脈絡也會隨著發達路網而傳揚長三角，使入駐者在盡享商務交流便利的同時博得更高企業形象。Southwest achievement Shanghai the center Minhang area, holds Shanghai to lead to Zhejiang the majority of yang or male princip

23、les. Because of these key communication line existence, also southwest the direction enters the Shanghai urban district, Minhang becomes to Shanghai s first impression. The MAX-MALL vein also can but pass on in a swagger the triangle along with the developed road network, causes into in while enjoyi

24、ng commercial exchange convenient to win the slight increase industry image.P19-20路網發達，身隨心動，商務無往不利Citied grain閔行區擁有亞洲第一立交莘莊立交，與外環線、中環線、內環線、延安路高架、滬閔路高架盤桓相連。同時地鐵一號線、莘閔輕軌已建成通車，城市交通基本實現網絡化、立體化。在這里，30余條公交、地鐵線路縱橫無界，約35分鐘直達人民廣場。四通八達的中心交通網絡，最短時間內通達市區每個角落，充分確立商務先機地段的優勢位置MAX-MALL所在。In here, 30 public transpor

25、tation, subway lines vertically and horizontally not having, approximately 35 minutes go directly to the people s square. Extends in all directions the central transportation network, in the shortest time understands urban district each quoin, fully establishes the commerce to take the initiative th

26、e land sector superiority position-MAX-MALL to be at.十字樞紐交通：虹橋高檔住宅區蓮花南路MAX-MALL紫竹科技園區莘莊工業園區銀都路MAX-MALL浦江鎮（新浦江城）自架車線路：人民廣場：南北高架盧浦大橋濟陽路徐浦大橋外環路虹梅路銀都路向西至MAX-MALL 火車站：內環高架滬閔高架莘莊立交莘奉金高速（A4）金都路蓮花南路MAX-MALL 徐家匯：滬閔高架莘莊立交莘奉金高速（A4）金都路蓮花南路MAX-MALL虹橋：外環莘莊立交莘奉金高速（A4）金都路蓮花南路MAX-MALL公交線路：軌道交通5號線起始莘莊，與軌道交通1號線銜接，沿滬閔路

27、往南到交通大學，直至閔行開發區，串連了區域中心與科教園區軌道交通1號線起始莘莊，路經徐家匯、人民廣場兩大商務區，為鏈接閔行與市中心的主要線路；于人民廣場轉線可由2號線直達陸家嘴、張江高科技園區與中山公園區域內徐閔線、703、720等多路公交抵達徐家匯，757路連通虹橋，747路連通盧灣，另有多路公交連接周邊，形成網狀出行系統P21-22創新一體化商業模式，為寫字樓提供商務配套空間The kit of the businessMAX-MALL將商鋪、酒店為寫字樓配套，帶來商務休閑一體的全新體驗。特有的內循環系統，使商業、辦公、餐飲文化娛樂等城市生活功能互動組合，形成一個多功能、高效率的商務體系，

28、為寫字樓提供最體貼的商務配套空間。簡化商務流程，降低運營費用。對接國際水平，滿足高端商務辦公的需要。MAX-MALL store, hotel for office necessary, brings a commercial leisure body the brand-new experience. The unique internal recycling system, causes city life function interaction combination and so on the commercial, work, dining cultural entertainme

29、nt, forms multi-purpose, the high efficiency commercial system, provides the commercial necessary space for the office which most sympathizes. The simplification commerce flow, reduces the operation expense. Docks the international standard, satisfies the high end commerce work the need.多元化商業集群網Dive

30、rsified business以區域地標姿態聚合的大型商圈，在性質上達到了功能配套一體運作的狀態。MAX-MALL的外部配套不僅是常規意義上的交通、商業、旅游服務，而是更廣范圍的涵蓋多種不同功能要求集酒店、寫字樓、購物與休閑一體的商務商業集群網。功能覆蓋商務生活的方方面面，極致便利，其多元化的屬性使MAX-MALL的價值更為凸顯。By the region terrestrial reference posture polymerization large-scale business circle, reached higher authorities in the nature to t

31、he function necessary body operation condition. MAX-MALL exterior necessary not only is in the conventional significance transportation, the trade, the traveling service, but is a broader scope covers the many kinds of different functions request-collection hotel, the office, the shopping and a leis

32、ure body commercial commercial colony net. The function cover commerce life aspects, the acme is convenient, its multiplex attribute causes MAX-MALL the value more to highlight.周邊配套博覽：專業賣場：百安居、九百家居、紅星美凱龍、春申汽配城、南方物流園大賣場：易買得、春申購物中心酒店：天庭大酒店、MOTEL168、宸南大酒店通訊：電信局、郵政局銀行：多家銀行機構，并設有多個ATM點P23-24綜合商務成本領先The l

33、ow cost business circulate梅隴鎮新都會寫字樓與市中心諸多寫字樓相比，品質沒有絲毫遜色。令人驚喜的是：這里的車庫容量更加巨大，沒有在市區尋找停車位的煩惱；綜合租用成本大大降低，同樣的投入可以獲得更大的辦公空間；員工的工作生活配套費用也遠比市中心要低，無需多加花費便可盡享優質商務生活；同時，項目距離徐家匯僅約20分鐘、距離人民廣場約35分鐘車程，出行便利盡顯時間優勢。諸多特點綜合考量，綜合商務成本的領先直接轉換為核心競爭力，為企業發展助力加速。What is pleasantly surprised: Here garage capacity is huger, has

34、not sought the parking spot in the urban district the worry The synthesis rents the cost to reduce greatly, meant the similar investment may obtain the bigger work space Staff s work life necessary expense also far must be lower than the town center, does not need to spend then may enjoy the high qu

35、ality commercial life At the same time, the project from the Xujiahui only approximately 20 minutes, is away from people s square approximately 35 minutes driving distance, goes on a journey the convenience to reveal the time superiority. Many characteristics syntheses consideration, brings extremel

36、y Gao Xingjia the ratio commercial operation plan.P25-26區域首席商務場所，非凡品質蘊育非常地位High-quality, high positionMAX-MALL以國際化的高瞻視角，打造區域首席的商務辦公區。打破閔行“住宅式辦公，工廠式辦公”的態勢，帶來專業級別的寫字樓服務。專業姿態、中正位置、盡顯尊崇，全方位提升企業形象。同時提供完備的條件和手段，以成就財智未來。更有完全人性化的服務方式打理商務細節活動，使企業對外交流體面過人。From its international prospect, Max-Mall is attemptin

37、g to become the leader in local commercial office district, bring into the classic office building services of professional attitude and proper position, and promoting the image of enterprises from all respects. In addition, Max-Mall provides the complete conditions and means to accomplish the futur

38、e successes, and further more, Max-Malls service fashion is completely people-oriented, carefully managing the commercial details in consequence, resulting elegant enterprise-to-enterprise interactions.P27-28筑建筑閔行商務寫字樓的新地標Construct new office building classic in MinhangP29-30您的商務空間，由美國頂級建筑師繪就Archite

39、ctural art建筑由屢獲美國建筑師協會大獎的美國ARQ建筑師事務所擔綱設計，該事務所以風格前衛著稱于國際建筑界，20世紀80年代以邁阿密海岸高級公寓而聞名。曾參與美國時代廣場威斯汀酒店、香港太古廣場、又一城、長峰麗晶酒店、龍之夢廣場、BM TOWER、綠地商務大廈、綠地和創大廈、證大大拇指廣場等知名樓盤的建筑設計。ARQ所創作的建筑作品，講究自然、速度與流線，注重建筑與自然、建筑與城市、建筑與人之間的和諧關系，相互尊重，彼此交融。MAX-MALL繼承并發揚了這一風格，現代化的建筑外觀，優雅、明亮、氣度不凡。鋁板加玻璃幕墻的立面材質，產生獨具意味的風格，彰顯高貴品質。簡潔的直線與優雅弧線相

40、交融，蘊涵真正豐富的設計內涵，立方體與L型構造渾然一體的設計展現非凡建筑空間品質。自然擁有萬千氣派，典雅尊貴，完全國際化風范，匹配企業高端形象。The construction by attains the American architect association big prize the American ARQ architect office to play an important role repeatedly the design, this business therefore the style vanguard is famous in the internationa

41、l construction zone, the 1980s but are well-known by the Miami seacoast senior apartment. The aluminum sheet adds the glass curtain wall the vertical surface material quality, has the alone meaning style, reveals the noble quality. The nature has 11,000 styles, elegant is honored, complete internati

42、onalization style, match enterprise high end image.立體生態綠化景觀，工作是一種愉悅的享受The view of the ecosystem現代化辦公為企業商戰提供更完備的條件和手段，同時也應滿足企業越來越高的景觀環境要求。MAX-MALL在建筑外植以大量樹陣，足量的綠化奠下生態基礎。景觀排布以直線和圓環組合布局，直線造型與圓環造型相互平衡，鋼硬與柔和相互支持，自然材質和人造材質渾然一體，打造出精彩、豐富、現代的生態平衡景觀。同時，圓環造型柔和，象征循環，給人和諧順暢的感覺。在生態上，樹陣的循環作用，保證了各個生物鏈之間的連接關系。兩者相互作用

43、，構成一個可持續的良好環境，發展生態活動空間。在建筑規劃上的獨具匠心，使景觀視野的層次更為清晰，最大程度增加舒適度與親和度；最大限度發揮景觀功能，構建高品質的商務辦公空間，使在MAX-MALL工作更加輕松怡神，加倍效率。The modernized work provides a more complete condition and the method for the enterprise commercial war, at the same time also should satisfy the enterprise more and more high landscape envi

44、ronment request. Meanwhile in construction plan shows originality, causes the landscape field of vision the level to be clearer, thus increase the degree of comfort with kisses with Maximum limit displays the landscape function, constructs the high quality the commercial work space, causes with ease

45、 gladdens the heart in the MAX-MALL work, doubles the efficiency.P31-32卓越的商務，當然要有個性的空間藝術Spatial art生活環境正在越來越個性化，怎能沒有特殊的一個辦公環境？如果辦公環境無法滿足個性化的要求，勢必影響企業的窗口形象。MAX-MALL為企業考慮更多，寫字樓辦公單元的內部隔墻均可敲除，空間自由分割組合，可自助企業獨有的個性化空間。不采用中央空調，每戶設獨立空調機位，在實現建筑節能的同時，更可層層開窗換新風，室內小氣候自由掌控。MAX-MALL is the enterprise considered mo

46、re, the office all units internal partition wall may knock eliminates, the spatial free division combination, may help oneself the personalization space which the enterprise is in sole possession of. During realization construction energy conservation, may layer upon layer open the window to trade t

47、he new atmosphere, in the room the microclimate free control. 規模：20000平方米共10層，1-2層為大堂、游泳館、健身房，3-10層為標準層標準層高：3.6米標準層面積：2460平方米單元面積：可自由分割成59-130平方米不等（其中公寓式辦公單套在57平方左右）得房率：約76大堂面積：240平方米，層高：10.8米電梯：5部客梯，2部消防電梯停車位：地下一層， 488位（規劃與商業共用）空調：游泳健身區設中央空調，標準層每戶設獨立空調機位交樓標準公共部分一次裝修到位（僅純辦公部分）：建筑結構：鋼筋混凝土框架結構外墻：玻璃窗和鋁

48、板幕墻首層大堂：精裝修石材地面首層電梯廳：地面為石材標準層電梯廳：精裝修標準層公共走廊：地面為地毯公共洗手間：高級墻、地磚；配備高檔潔具電梯：上海三菱電梯單元戶內：地面為地毯；采用分戶輕質隔墻，內墻涂料粉刷；玻璃門；室內頂棚為石膏板吊頂P33-34準甲寫字樓，讓商務更顯尊榮First grade office building玻璃與鋁板外墻，現代寫字樓外觀，簡潔高貴彰顯國際風范頂級物業管理、人性化服務，提供24小時不間斷的辦公保障寫字樓大堂層高10.8米，空間極為寬敞，迎來送往華貴體面規劃約488個地下車位，來往車輛便捷停泊5部豪華電梯快速上下全樓環保節能設計，太陽能設備等配置，5A智能系統辦

49、公單元隔墻可敲除，空間自由分割組合，自定企業形象凸顯個性風范填補地區高端商務業態空白的準甲級寫字樓，標志區域高端商務商業時代的開始。The glass and the aluminum sheet outer wall, the modern office outward appearanceThe top estate management, humanity the service, provides 24 hours uninterrupted work safeguardsThe office great hall selects the height 10.8 meters spec

50、ially, the space is extremely spaciousThe plan 533 berth, communicate the vehicles conveniently to anchor approximatelyAbout 5 luxurious elevators are fastThe entire building environmental protection energy conservation design, disposition and so on solar energy equipment, another 5A intelligence sy

51、stem has it allThe unit partition wall may knock eliminates, the spatial free division combination, from decides the enterprise image shows individuality styleFills the local high end commerce industry condition blank the accurate a-grade office, symbolizes the region high end commerce commercial ti

52、me start.自然、健康、便捷，EOD生態辦公不再是夢想Ecological Office DistrictEOD是“生態辦公區”（Ecological Office District）的英文簡稱，作為“逆城市化運動”的流行之作，EOD生態辦公園區運用生態學原理、環境學原理和建筑學原理，合理設計、科學規劃建筑內外空間的物質和能源因素。在遵循綠色、科技、人文和可持續發展的基礎上，諸多創新設計和建筑模式將自然原生態拉近身邊，更和諧、更自然、更便捷，營造生態辦公環境，全面提升工作質量和企業形象。EOD is ecology office district (Ecological Office D

53、istrict) English abbreviation. In follows the green, technical, the humanities and in the sustainable development foundation side, many innovations designs and primary constructs the pattern condition to pull closer the nature, more harmonious, the nature, is more convenient, the building ecology work environment, comprehensively promotes the work quality and the enterprise image.智能化時代的5A智能化商務5A intelligence辦公（OA）：兩路10KV供電（正常電源和應急電源），辦公室采用綜合布線采用PDS綜合布線系統。通信（CA）：采用通訊自動化系統，計算機網絡通信系統到達所有的辦公間，提供其他國際國內長途語音及數據通信條件。樓宇（BA）：以計算機控制、管理為核心的綜合監控性系統，對大堂內的空調、照明