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1、實用商務(wù)英語Practical Business EnglishUnit TwoSection A Listening and SpeakingMaking Business ArrangementsSection B ReadingBusiness ManagementSection C Business WritingNotice and Itinerary TargetsSection A Listening and Speaking. Remember the words, phrases and sentences related to business arrangements.

2、. Imitate and memorize the following dialogues. Oral practice. Part One Warming-up Exercises1. Whats your time schedule for the coming week? Talk about it with your partner.2. Sit back to back in pairs and make a phone call to tell each other your plan for the coming week, supposing that you two are

3、 friends in different colleges. . Listen to Dialogue 1-5 and choose the appropriate answer to each of the questions. Listen to Dialogue 6 and fill in the blanks with the exact words you have just heard from the recording. . Listen to Dialogue 7 and answer the following questions. Part Two Dialogues.

4、 Oral practice.1. Listen to Dialogue 6 again and role play the conversation in pairs, supposing that you are the sales manager of a company and your partner is the president of another company.2. Listen to Dialogue 7 again and work in pairs to talk about the time schedule for the coming week, suppos

5、ing that one is the secretary and the other is the boss. . Passage 1 is about Mr. Dongs time schedule of next week. Listen to the passage carefully and fill in the blanks with the exact words you have just heard from the recording. . Listen to Passage 2 carefully and answer the following questions.

6、Part Three Passages. Oral practice. 1. Listen to Passage 1 again and make a dialogue on Mr. Dongs time schedule in pairs, supposing that one is Mr. Dongs wife and the other is Mr. Dong.2. Listen to Passage 2 again and make a dialogue in pairs, supposing that one is the secretary of Mr. Robert, the o

7、ther is Mr. Wang, and the secretary is calling Mr. Wang to talk about Mr. Roberts visit schedule.3. Work in groups and talk about what you did last week. . Listen to the following song and fill in the blanks with the exact words you have just heard from the recording. Love Story . Listen to the song

8、 again and sing along.Part Four Relax and EnjoySection B ReadingPre-reading Discussion: 1. Do your think that a company can be trusted simply because its company owner has a good personal credit? Try to support your idea.2. How can we get information about the credit of a company? Text1 Why is busin

9、ess credit so important? 2 Its necessary to separate business and personal credit. 3 First, name your business. 4 Next, you need to incorporate. 5 Decide where your business will be located. 6 Apply for your EIN (Employment Identification Number) from the IRS in your companys name. How to Improve Yo

10、ur Business Credit7 Establish a business phone line with your companys name listed in 411 and with an automatic Yellow Pages listing. 8 Open a business checking account. 9 Secure all necessary business licenses and permits required for your type of business in your city and state. 10 As soon as you

11、receive your first company phone bill, take it, along with your business checking account information, to your neighborhood Staples to open an account. 11 To build your business credit, make sure you plan your strategy and follow these steps carefully. New Words Phrases and Expressions Proper Nouns

12、1. Its the main way companies evaluate whether they want to do business with you and on what terms. 2. Establish a business phone line with your companys name listed in 411 and with an automatic Yellow Pages listing. 3. Secure all necessary business licenses and permits required for your type of bus

13、iness in your city and state. Notes商務(wù)信用 商務(wù)信用(business credit)是一個企事業(yè)機(jī)構(gòu)在經(jīng)營過程中的誠信和信譽程度的綜合性反映。它體現(xiàn)該機(jī)構(gòu)在經(jīng)營活動中的特征、經(jīng)營方式、信譽狀況、信貸能力和在市場中的公眾形象。了解一個企事業(yè)機(jī)構(gòu)的商務(wù)信用狀況有利于決策者們在商務(wù)活動中做出準(zhǔn)確的判斷和正確的決定。 Business Background Tips國際上對形成商務(wù)信用的要素有很多說法,其中以5C要素影響最廣。所謂5C,是指影響企業(yè)信用狀況的五個方面的特性,即品德(character)、償付能力(capacity)、資本(capital)、抵押(c

14、ollateral)和經(jīng)濟(jì)形勢(condition)。 CAMPARI要素法是對借款人從以下七個方面分析其信用狀況,即品德/償債記錄(character)、償債能力/資格(ability)、獲利能力(margin)、借款目的/用途(purpose)、貸款金額(amount)、償還方式/償還能力(repayment)、貸款抵押/安全性(insurance)。5W要素法重在分析企業(yè)以下五個方面的情況,即who(借款人是誰,具體情況如何),why(為什么借款,用途何在),what(有何擔(dān)保,擔(dān)保品的價值如何),when(何時還款),how(還款方式)。 . Fill in the blanks wi

15、thout referring to the original text. Then check your answers against the text. . Answer the following questions according to the text. 1. Should personal credit be used for business purposes?2. Whom should you consult about the best corporate structure to form?3. By what means can you apply for you

16、r EIN from the IRS?4. Which are more suitable for small local companies, smaller community banks or larger ones?5. What does it mean by the payment of Net 30 terms?Exercises. Tell whether the following statements are true (T) or false (F) according to the text. . Match each word in Column A with the

17、 appropriate definition in Column B. . Translate the following sentences into Chinese, paying attention to the italicized words and phrases. . Translate the following sentences into English, using the given words or phrases. Pre-reading Discussion: 1. Which brand of cosmetic products impresses you m

18、ost? And for what reasons?2. How is the term “creativity” defined according to you? What is the role of creativity in business management? Case Study1 Shes got time on her mind, and mind on her money! 2 Sduction, fminit and creativity. 3 As a perfectionist by nature, Valerie has always believed in f

19、ixing goals and achieving them and thats what she calls her mantra of success too. 4 With the three most talented designers of the world producing masterpieces every season and commanding the destiny of Dior fashion, Valerie believes that creativity is the root-cause for Dior to stand out amongst th

20、e high-end brands. The Dior Diva!New Words Phrases and Expressions Proper Nouns How to Deduce the Meaning of Words ( ) 借助情境線索(contextual clues)來猜測詞義,也是一種非常有效的方法。 文章作者往往會對文中一些重要的概念或者術(shù)語采用定義、復(fù)述或者是舉例的方式重新解釋,我們可以利用這些通俗易懂的解釋所提供的信息來猜測詞義。此外,也可以應(yīng)用相關(guān)語言知識分析和判斷相關(guān)信息之間存在的邏輯關(guān)系,如對比、比較、因果、同義、反義、并列關(guān)系等來猜測詞義。 通過上下文中提供的

21、線索,還有助于理解熟詞生義。 Reading Strategies. Fill in the blanks with the words given below. Change the form where necessary. . Determine the meaning of each underlined word or phrase in the following sentences by making use of contextual clues and then decide on the best choice. . Match each word of Column A

22、with the appropriate metaphorical meaning in Column B. Exercises. Translate the following sentences into Chinese, paying attention to the metaphorical meaning of the italicized parts. . Translate the following sentences into English, using the given words or phrases. Section C Business WritingNotice

23、 is one of the most commonly used practical writing. It is used to notify people of important information. Itinerary is a plan of a journey, including the route and the places that will be visited. Notices and ItineraryI. Notice (通知) A notice may be used to provide diverse information: meeting, lect

24、ure, party, match, and so on. It is aimed to reach audiences of great diversity. 1. Format of a Notice (通知的格式)Generally speaking, a notice consists of four parts: Heading(標(biāo)題) Body(正文) Name of the Issuer(發(fā)文單位) Date(發(fā)文日期) 2. Content of a Notice(通知的內(nèi)容) When writing a notice, you should make sure that t

25、he specific information is clearly stated. Who is the addressee?Who is the issuer of the notice?What is the information?When will it take place?Where will it take place?3. Form of a Notice(通知的形式)The form of a notice is by no means rigid. On the contrary, it is quite flexible. You could write a notice in different forms according to the situation.(1)Bulletin Notice(布告式通知)(2)Not

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