1、 課題Lesson29 How to Push a product課型New課時One教學目標1. Knowledge Aim:(知識目標) 1）New Words 單詞： create customer already similar offer shine succeed quality 2）Phrases短語：Push a product stand out catch ones eyes have an interest in 3） Sentence Patterns句型結構： succeed in doing 2.Ability Aim 能力目標:1) Learn to grasp

2、opportunities to speak English.善于抓住英語交際的機會。 2) Train students ability of cooperation. 培養學生互助合作能力。 3.Emotion Aim 情感目標： Be willing to learn English, dare to speak English. Try to improve students oral English.樂于學習英語，敢于用英語進行交流，提高學生的口語表達能力和交際能力。教學重點New words、phrases and sentence patterns.教學難點Train stude

3、nts ability of cooperating with others. Train students ability of learning by themselves.教法Explaining, guiding, task-based teaching method.學法Reading, practice, understanding，cooperation 板書設計 Lesson 29 How to push a productstand outcatch ones eyeshave an interest inpush ones productsucceed in doing教

4、學 教 程教 師 活 動學生活動矯正反饋Step1 Greeting Step2 New words study.Teacher teaches students the new words .學習本課新單詞，為課文的學習打下基礎。Step3 lead in1. Lead in this lesson by a video and talk about other kinds of ads.通過熟悉的一則廣告（鴻星爾克）導入本課，瞬間吸引學生。再由學生討論其他的廣告形式，教師展示。2.Discuss in pairs:If you had your own products to sell,h

5、ow would you push it? Why?Step4 Listen to the tape and fill in the blanks. Students know about this lesson by listening, let students do their best to imitate the pronunciation they hear. 聽錄音填空，通過做聽力訓練提高學生聽力能力。Step5 Read the lesson and write the following phrases. By doing that , I want to train stu

6、dents ability of self-learning. 通過學生自己找出相應短語，培養學生自學能力。引人注目，顯眼 2. 引人注目對.感興趣 4. 推銷產品 5. 優質，好的質量 Step6.Read the lesson carefully and finish the exercises in your papers. 再讀課文，進一步了解課文內容，完成相應練習來鞏固知識。1. 探究How to push a product, list three steps.(1)(2)(3)Fill in the blanks according to the passage.If you w

7、ant to create an ad, you must consider the following aspects: first, study customers ( ),( )and other ( ). Second, choose a type of ad-TV,( ) ,( ) or ( ).Third, decide what your ad will tell people about your product. Find ways to ( ) ( )( ).These suggestions can make your product really ( ).However

8、, good ( ) is the most important thing. With a good quality and ( ) advertising, you will surely ( ).Step7.Explain the language points.教師講解本課知識重難點。 1. stand out 2.catch ones eyes 3.have an interest in 4.push ones product 5.succeed in doingStep8 Project In small groups, think of a new product. It can

9、 be a funny product or a product that helps people. Create an advertisement for your product. You can get information from TV , newspaper or Internet. As a group , present your ad to the class.學生自己想像一種產品，并為自己的產品創作廣告，通過這一活動，培養學生合作精神，發揮學生想象力，提高口語表達能力，并逐步培養學生學習英語的興趣和學好英語的勇氣。Homework. Finish the Exercis

10、e Book Lesson 29.GreetingLead inStudents talk about the type of ad in pairs.listeningKnow about the lesson well by reading.Consolidate the important and difficult points. Train students ability of cooperationLesson 29 How to push a product一 讀課文，翻譯下列短語。1引人注目，顯眼 2. 引人注目3. 對.感興趣 4. 推銷產品 5. 優質，好的質量 二 讀課

11、文，完成下列各題。1. 探究How to push a product? How can you make your product stand out? list three suggestions.(1)(2)(3)2. Fill in the blanks according to the passage.If you want to create an ad, you must consider the following aspects: first, study customers ( ),( )and other ( ). Second, choose a type of ad-TV,( ) ,( ) or ( ).Third, decide what your ad will tell people about your product. Find