1、商務英語導學 主講：夏紀梅 中山大學英語教授 教育部大學英外語教學指導委員會副主任 教育部大學英語四六級考試委員會委員 英國劍橋大學考試委員會 和 教育部海外考試處 聯合認證的BEC口試考官華南區長(1996-2001) 全國教師培訓師 講座內容 1 商務英語的意義 2 商務英語與世界貿易組織 3 商務英語關鍵詞 4 商務英語課程介紹 5 商務英語教材介紹 6 劍橋商務英語證書考試介紹 語言是工具“工欲善其事，必先利其器”，“磨刀不誤砍柴工”。國際權威的商務英語水平與能力考試:劍橋商務英語證書考試 BEC: Business English Certificate (1993年引進)職業外語水

2、平考試 BULATS:Business Language Testing Service (2000年引進) WTO 和 EnglishWTO: World Trade Organization世界貿易組織-其職責是管理世界經濟和貿易秩序，目標是建立一個完整的、與貨物、服務、貿易有關的投資及知識產權等更具活力和更持久的多邊體系。加入世貿就是接受和采納國際規范行為，置身于國際管理秩序和體系。English 是國際通用語言。語言也是行為，也有國際性和規范性問題。可見，運用國際通用語言，遵循國際游戲規則，開展國際活動，都是在同一軌道上，不可分離。我國入世之后，社會需求變了，人才標準變了，教學觀念、培

3、養目標、教學內容和方法等也要相應改變。英語教學要側重語言的功能和交際的技能，而不是局限在語言的符號系統和語言知識。英語教學要培養用英語做事的本領，而不是考試做題的本事。學英語要改text為task，改“懂know”為“會can”；改“學study”為“干do”。語言的工具性、人文性、教育性決定了語言與認知、思維、社會、交際和素質等有千絲萬縷的聯系。語言學習是刺激反應的過程；是培養技能的過程；是體驗交際的過程；是情感經歷的過程；是文化學習的過程；包括彼此的文化和多元文化，總之是人生經歷的過程。 “語言學習企業”“企業” ：人們為獲得利益通過努力掙得知識、技能、利潤、業績和經歷的場所。-劍橋國際英

4、語大辭典英語教學過程就像企業人才培訓，為企業商界所需要的知識、技能、利益、業績、經歷而學習。在進行英語訓練的同時，培養團隊精神、合作、溝通、思辨等能力。英語運用的效果可以對商貿生意的輸贏、管理績效的好壞、企業命運的起伏等起決定作用。語言運用的質量可以反映一個人的水平和聘用這個人的公司的水平。 英語與相關方面的關系1）英語與國際規范和禮節的關系2） 英語與國家/企業形象和國際公關效果的關系3） 英語與國家戰略發展的關系4） 基礎英語與專業英語的關系5） 英語知識和英語技能的關系21世紀是信息時代，信息靠語言傳遞。21世紀是經濟全球化時代，全球化行為需要全球化語言溝通。21世紀是人才競爭的時代，國

5、際人才的必要條件之一是英語。21世紀是跨文化交際時代，跨文化交際需要跨國用語。有人說，WTO是“狼”，那么，“與狼共舞”也要懂得“狼”的語言，要知道“狼”想干什么，要罵人也要讓對方聽得懂。Englishlanguagevarietiestoolbehaviorskilllearning purposesMeans/mediumculture & culturesserviceBusinesstrademanufactureoffice routinesBusiness Englishfeaturestext-typesvocabularysituationsnotionsfunctionsOb

6、jectives To help students to be familiarized with the business English notions/themes/topic areas, functions, situations/contexts, skills, text-types, formats, vocabulary,features and communication strategies in the work place To enhance their readiness for the world of work and to help them to take

7、 maximum advantage of their higher education to achieve career and personal development To offer opportunity to develop students all-round developed capabilities as outlined below: 商務英語課程介紹personal capabilities: be ready to accept responsibility for their own lifelong personal capabilities: be ready

8、 to accept responsibility for their own lifelong development, set realizable personal goals and career plans, possess the learning and communication skillsinterpersonal capabilities: share ideas, opinions and experiences with others, work in a team, use oral and written methods to communicate effect

9、ively in the work placevocational capabilities: deal with relationship, handle matters, solve problems, fulfil tasks, respond to challenges, etc.Information technology capabilities: make confident use of computer-based systems for handling textual, graphical and numerical information appropriate to

10、the nature of the work they are likely to pursueInnovative and problem solving capabilities: apply their transferable skills to the execution of individual and group projects, demonstrate creativity, flexibility, perception, decisiveness, confidence and an awareness of valuesCOURSE CONTENTS definiti

11、ons (English, business, business English, communication, business communication, international/cross-cultural business communication) introduction ( self introduction, introduction to each other, introduction to company structure, asking for personal details, describing people and job responsibiliti

12、es, CV/resume, biographic abstract, completing personal information forms) Interview (job interviewer/interviewee, tricky/witty questions and answers) correspondence (letters of application, request, appreciation, complaint and response, apology, invitation and response, memo, telephone message, con

13、ference minute, company report) presentation (verbal statement, graphic description, speech arts, reporting company performance and results/trends/events and changes in sales or production) negotiation (asking and giving opinions, agreeing and disagreeing, making/accepting and rejecting suggestions,

14、 discussing problems/dilemma, argument, defense, agreement/disagreement) meeting (opening, controlling, interrupting, focusing, managing, coming to to decision, closing) trading (buying and selling, products and service, supplies and delivery, describing products, explaining how something works, ask

15、ing for and giving information about a product or service, making comparisons, expressing preferences, making /receiving complaints, apologizing/accepting apologies) personnel training (training purposes, courses, methods) socializing (greeting, chatting, making/re-arranging appointments, treating/e

16、ntertaining leisure activities, complimenting, inviting/accepting and refusing offers and invitations, thanking and expressing appreciation, making reservations) cross-cultural communication (internationally accepted courtesy formats, professional standards) INSPIRING QUOTATIONS The primary causes f

17、or dismissal from jobs held by college graduates are weak communication skills and lack of ability in interpersonal relations. In other words, people are generally capable in their areas of technical expertise; but they frequently fail because of their inability to speak and write effectively and be

18、cause of their failure to get along well with others. From our own corporate experience, we know that good writing and speaking are often the only things that bring a young persons ability to the attention of superiors.(Himstreet and baty: 1984)If all my possessions were taken away from me with one

19、exception, I would choose to keep the power of speech, for with it I would soon regain all the rest. (Daniel Webster)Language learning is like an enterprise where people earn knowledge, skills, achievements and experience for profits (Dubin, 1991)Employers are increasingly emphasizing the value of t

20、ransferable skills ,flexible attitudes, personal qualities and the willingness and ability to continue learning. (Coventry University, 1997)教學材料 新劍橋商務英語系列教材Further Ahead = BEC PreliminaryWorking in English = BEC VantageEnglish for Business Studies= BEC Higher-Cambridge University PressRecommended by

21、: University of Cambridge ESOL ExaminationsAssociation of Language Testers in Europe 英國原版和中國輔助版合成的新劍橋商務英語系列教材是國內目前最新近、最權威、最適用、最全面、最專業的精品教材之一。其新不但在時間（21世紀出版），而且在內容 ，例如：English for Business Studies增加了“信息技術”(information technology) 和“合資企業”(entrepreneurs and venture capital) ; Working in English 還提供 a l

22、ink to the Website 。其全在商務主題覆蓋全面，包括生產、營銷、辦公、管理、財務、交際、差旅、人事等領域。其權威在體現現代外語教育提倡的“真實性”(authentic)、“交際性”(communicative)和“綜合性”(synthetic)。例如：僅在“真實性”方面， 就有1）取材真實，來源包括newspapers, magazines, company documents, books, interview,特別是來自網絡世界 （the Global Archive , Financial Times website）等；2）任務真實，可以接觸商界各種人物，例如clien

23、ts, colleagues/co-workers, superiors, subordinates, suppliers, company directors, quality managers, human resources managers, store managers, accountants, bond dealers, ecologists, economists, financial journalists, British members of Parliament等，以及與人交往中的 business role play, case study, group discussion, pair work等做為任務形式；3）語言真實，真正把英語作為外語來教學，所以聽