1、Evaluation on the annual report and 10-k financial statementBaron chouJason zhen Contents:1.0. Introduction2.0.Financial Analysis2.1.SWOT Analysis2.2. Five Forces Model1.0 IntroductionThe purpose of this report is to evaluate the P&G company. We through the analysis of the annual report and fina

2、ncial statements to come to the conclusion that we need.As we know, Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdo

3、m. Its products include pet foods, cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line included foods and beverages.2 In 2021, P&G recorded $83.68 billion in sales. P&G remains a highly selective employer as less than 1% of all

4、applicants are hired annually(基本介紹出自維基百科/wiki/Procter_%26_Gamble) 26 of P&G's brands have more than a billion dollars in net annual sales, according to the 2021 Annual Report and P&G Corporate Newsroom.Most of these brandsincluding Bounty, Crest and Tideare global p

5、roducts available on several continents. Procter & Gamble products are available in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia and New Zealand.In china market , We can see the brand what is belong to P&G are Olay. SK-II .Rejoice SEBASTIAN .Sassoon .Clairol

6、 .Camay. Gillette .Safeguard. oral-B. Whisper .Tide .Pampers and so on .In 2021, procter &gamble ranking of the world's top 892.0 Financial AnalysisAccording to data released publicly from US Securities and Exchange Commission, using analytical methods SWOT system and Porter five forces

7、 analysis we believe that the current financial situation P&G rise sharply over last year.2.1 SWOT AnalysisPart 1 P&G strengths1.Technological advantages ,personal advantagesTurn over the history picture, we can clearly see the P&G company in the history of Daily chemical products that i

8、ndelible mark.SO after all these years ,they has a great advantage on technology, product history, sales experience, talent pool. P&G in the world has its own research institutes, and to attract research talent from around the hire professional experts as technical advisers for guidance. Researc

9、hers to study the suit the local climate, skin and consumption capacity crowd, loving the smell of different formulations. Instead it uses a global formulation. Even if other companies occasionally developed new products, new technologies. P&G also be introduced to the market in a month or more

10、clones out of the same formulation and new product within a short time, not to pull sales from competitors. The company has more than 29,000 patents items. We can easily seen the strength of the strong research team2. Product advertisingP & G's advertising costs in terms of a clear no extern

11、al number, but at least from a million dollars. TV ads a day each time its publicity , so that consumers can buy them out of that a new product . And P&G advertising is not the kind of fatigue bombing propaganda , they will seize control of a scale , not consumers of psychological resistance , a

12、nd the type of broadcast ads as healthy , fresh and clear meaning of the expression , language simple , giving a feeling of elegance , easy to accept new products.Secondly, there will be a psychological point of view, likes to try new things. People tend to use daily after a long time will want to u

13、se other brands of products, how to look better than watching. Change of use, but not for a long time with the use of a brand, so the cleaning company's products will be changed twice a year one day appearance package, the advantage is: give consumers feel this product is also a new one. Another

14、 advantage is: reducing product market life cycle, maintaining product forever young3. A good company cultureP & G's culture not only focus on talent, people-oriented, and focus on innovation, team competition and mutual cooperation, Variety of products such as Procter & Gamble, one of s

15、everal like shampoo, just a different name, in fact, are Procter & Gamble products, but no significant difference between the effect of the use of this product has a moisturizing formula or dandruff, and other models will have this feature. Different names to distinguish the product of fair comp

16、etition, but they have unique advantages, Head & Shoulders dandruff specifically, Ningcai moisturizing Sassoon, Rejoice refreshing. . . But occasionally arise between them the same function, increases the competition between Procter & Gamble competition between the various departments of the

17、 drums Mai attitude, but will occasionally stop to avoid vicious competition.Part2.P&GS WeaknessThe impact of local daily chemical products, low profit margins shrink brand directly affect distributors rebate, resulting in open channels. . Not really understand the Chinese consumer characteristi

18、cs and aspirations. . High promotional costs, companies need to create a well-known brand with a wide range of financial, human, etc., if you want to build a successful brand naturally have a high multiple inputs as consideration; self competition among multiple brands; brand management costs over h

19、igh, it tends to cause confusion among consumers.Thats all the P&Gs weaknessPart3.P&GS opportunityThe third part of the analysis, I will be an example to explain the Chinese market1 . Established leading brands   Procter & Gamble Company is China's largest consumer pro

20、ducts company with annual sales in Greater China over two billion U.S. dollars . Rejoice, Safeguard , Olay , Pampers , Tide and Gillette brands in their respective product areas are in a leading position in the market . 2 business maintained strong growth  China P & G is one of the wor

21、ld 's fastest growing business area markets Gamble . Currently, sales of P & G P & G Greater China has been ranked the world's second place in the regional market , sales have been among the top five.3 to establish a good organizational structure  With the company's bus

22、iness development , P & G employees in China has been rapid growth. Today, P & G Greater China , more and more Chinese staff on the role of key management positions , Chinese employees accounted for more than 98 % of total employees , Procter & Gamble P & G Greater China has become t

23、he exporter of talent to other markets .4 . Promised to be a model corporate citizen  Two decades, the total amount of P & G to China 's public welfare donations have more than fifty-four million yuan , for all aspects of education , health, and disaster relief . Looking ahead , P

24、& G will maintain the company's fundamental purpose was to become recognized as the world 's best consumer products company . P & G will be " close to life , beautify life" oriented, and strive to provide more and better brand of products and services to Chinese consumers ,

25、 to make their lives and excel.Part4. Threaten the existence of Procter & GambleFrom part2 we can easily seen that local brand is their biggest threaten. What is more relative to the P & G local brand know more about what is the people need .whats more other Multinational also a big problem.

26、 For example ,in Chinese market Procter & Gamble, Unilever is also a threat: flexible localization strategy, information management concepts and continuous innovation, and competitive advantage for these companies generated a positive role in promoting development.      

27、 Jahwa also P & G's threat: Jahwa with the domestic industry's largest production capacity, is the industry through the ISO9000 international quality certification earliest The company, China's cosmetics industry is also involved in the development of national standards for the enter

28、prise. Jahwa channels with a broad marketing network covering the whole country more than 200 cities in more than one million population. Jahwa has been committed to helping people achieve clean, beautiful, elegant living. As pillars Chinese daily chemical industry, with daily chemical industry full

29、y open to foreign investment, Jahwa With insisted differentiated business strategy, in a perfectly competitive market has created "Six God", "HERBORIST", "MAXAM" "Qing Fei "," Goff "and many other famous Chinese brand, has taken the lead of many key

30、market segments.2.2Five Forces Model1. The bargaining power of suppliersSome of the more advantageous bargaining power of suppliers greatly enhanced. On a single supplier, Daily Chemicals procurement accounts for the proportion of the size of its total sales is to determine the extent of its prefere

31、ntial key. Procter & Gamble may take these measures: establish long-term cooperative relationship with suppliers, to sign long-term contracts, rather than intermittent way to buy, so you can get a relatively favorable conditions, but also to ensure product quality stability. Select the appropria

32、te scale providers, enterprises should select suppliers based on their corresponding production scale and product positioning, both required to ensure the quality of raw materials and services, but also enable enterprises to become an important part of the purchase of their income in order to enhanc

33、e their bargaining power. deepen cooperation and suppliers, such as collaborative quality improvement and technology, information sharing,To develop into a close cooperative partnership. Procter & Gamble as a cosmetic industry giants, their bargaining power of suppliers is relatively normal. Suc

34、h large quantities of supply and demand on the supplier, it is profitable, a questionable both feel good right price, to achieve a win-win goal.2. The bargaining power of buyers Buyers, mainly through its ability to lower prices and require higher quality of products or services, to influence industry profitability of existing enterprises. Day of competition in the industry is very intense, as the day of the leader of the Procter & Gamble is also facing the same threat. We start with a few well-known supermarket chains, the foreign Wal-Mart, Carrefour, Hualian