1、increasing revenue of oushanxiye wedding supplies store through enriching service 摘要歐尚喜業婚慶用品店是2010年6月由我開辦，主要是以銷售婚禮和慶典用品為主的商店。 但是從開業以來兩個月銷量來看，銷售額不近呼人意，為了能有正常的銷售流水和利潤率，我對該店做了一定的服務項目豐富。 店鋪緊挨京東燕郊開發區，交通便利，這里的人們接納新事物的能力較強。周邊有足夠的社區，也為我的項目提供了較多的潛在客戶群。 銷售額肯定是衡量一個店面的營業能力的重要標準，為了能在短時間內調整到理想狀態，我們利用調查問卷對20名顧客進行數

2、據收集，還包括情況，swot等多種分析方法制定了相應的調整方案，并假設項目實施后將得到相比較6-7月兩個月的業績有至少100%的業績提升。 經過8月數據收集，設施購買等系列措施完成后，9月-10月為真正的數據統計時間，實施過程中的，細致的數據收集和記錄，我們發現銷售額有了接近31倍的提升，達到了意想不到的理想結果。這次項目的成功完成，也讓我意識到，只有不斷關注客戶需求，以客戶為中心，擴展具有自身優勢的業務才能有更高的競爭優勢.項目的成功實施也為單純以零售為主的商店轉變為一站式服務的婚慶公司打好了基礎。關鍵詞： 歐尚喜業：銷售額；一站式服務：abstractoushanxiye wedding

3、supplies store was opened by myself in june this year. this shop provides products about wedding. during the first two months, the problem i am facing is that my shop has low revenue. in order to have normal revenue and profitability, i enriched new service about wedding. our store is close to yanji

4、ao near beijing, in a hub transport. the people here are susceptible to the new things. there are enough surrounding communities, which provide more potential customers for my project.the revenue can measure a store which has operating capacity or not. as concern as the limited times, we made a surv

5、ey from 20 customers for data collection, including the situation analysis, swot analysis and other methods to develop a project for enriching. it is hypothesized that if i enrich new services of wedding, then the revenue of my store will increase at least 100% respectively from september to october

6、 than the last two months.in august, a survey was had, facilities were purchased, and the two months from september to october is real time for data collection. from all the data and records, we found that sales have nearly 31 times increased than before.the project is finished successfully. we real

7、ize that enriching business based on our own advantages can achieve higher competitive advantage. it also gave a good preparation for transferring from a store to a one-stop service store. key words: oushanxiye; revenue; a one-stop service store: table of contentspages1. project introduction 72. pro

8、ject problem identification and analysis9 2.1 project problem 9 2.2 problem analysis 2.2.1 companys current situation 2.2.2 needs and wants analysis 2.2.3 swot analysis 10111213 2.3 results of problem analysis133. project objective and hypothesis15 3.1 project objective15 3.2 project hypothesis154.

9、project rationale155. project design 17 5.1 activities with time-scale17 5.2 people involved and their responsibilities19 5.3 cost analysis 5.4 risk analysis 216. project implementation 6.1 general introduction of time, place of project implementation 6.2 the working steps of implementation 6.3 moni

10、toring7. results and discussion25 7.1 results25 7.2 data analysis277.2.1records of the implementation of project287.3 discussion288. conclusion29bibliography30appendix i. questionnaire31appendix ii. registration form32appendix iii. agreement33increasing revenue of oushanxiye wedding supplies store t

11、hrough enriching services 1. introduction oushanxiye wedding supplies store was opened by myself in jun this year. this shop provides products of wedding, like red packets, invitation cards and so on. the key customers of our store are couples who account for 90%, and the enterprises. my shop is lar

12、ge enough in scale near the downtown blocks in hebei province. it consists of 2 persons, a shop assistant and i.but during the first two months, the problem i am facing is the low revenue cannot support our high rental and the cost of staff. at the same time, more and more complaints on no service f

13、or the wedding ceremony were noticed. there is a vicious circle, the sales only from retailing lead to low revenue; the products like red packets, invitation cards cant satisfy the demands of clients. our store had to take measures to solve this problem,thomas peters and robert waterman wrote in the

14、ir book in search that a tailored way is a market way which can give a full role for their strengths. our strengths are the large scale can supply enough room; i am familiar with the wedding. i believe that enriching some services about wedding ceremony according to the complaints of clients can lea

15、d more revenue. to carry out the project a book enlighten me, including how to analyze the problem , how to collect data，how to produce an effective project. the whole theoretical bases could be found in school psychology, (2006). my project design was based on the needs and wants analysis and the c

16、urrent situation of our store. the project was scheduled to be implemented between august and october of 2010. the projects goal is to enrich more services about wedding ceremony for attracting more customers. the objectives are rapidly increasing the revenue by 100% respectively through a series of

17、 activities in next three months. my store will be transfer from a store to be a one-stop service store in future. a series of monitoring and evaluating tools were used to ensure the scheduled activities were fully carried out in time. the paper includes project flow chart, activities with time-scal

18、e, and a registration form and so on. it also stated the people involved and responsibilities, the cost of project, all of these can help me to implement the project successfully.before putting the plan into practice, i also devised some measures to control and manage potential risks. the goal of th

19、e project was a one-stop service store which could provide new services to customers for the wedding ceremony. the total cost of the project was 21,800 yuan. it included purchasing computer and materials, charge for the service and etc.within the two months after enriching new services, useful tools

20、 for the project, arrangements in details and evaluation brought a sharp increase in the revenue by 3060% respectively. meanwhile the competitiveness of the shop was also improved. my store has had a first successful step to be a one-stop service store. i hope oushangxiye will be a famous brand in t

21、hat place.2problem identification and analysis2.1description of project problem during the first two months, the problem i am facing is that my shop has low revenue. even the couples bought goods all they need in my store; it will be no more than 300 rmb. there are more and more clients who made com

22、plaints for no choices on wedding ceremony, like planning the wedding process, undertaking the ceremony, videotape (including to make wedding process vcd and dvd), bedecking with flowers, leasing cars and so on. in order to increase our revenue, as concern as all complain of clients, i think the bes

23、t solution to my shops problems is to add those services which have something to do with wedding.we can invest some money on the equipments which needed in wedding ceremony, once investment for more times using. get in touch with the agents for leasing car and more photographers. the third season is

24、 a golden time for wedding, so the revenue must have a sharp increase in next three months. for tutors:you are required to provide between-text comments on the students writing by using the “edit” function or a contrasting font color to highlight your comments or suggestions. please tick in the prop

25、er cell and write your overall comments in the box of “tutors comments” below.評價指標assessment criteria評估(acceptable/revise)請打勾進行評估（）合格需修改已就項目擬解決的問題與輔導老師討論并獲得認可。the problem was discussed with the tutor and approved.闡述了項目與作者本人的關系。specific personal experience with this problem is expressed.問題描述清楚詳細，具有可研

26、究性。discussion of the problem is clear and detailed enough to show that the problem was researchable.闡述了解決方法，表明項目可實施。general approach to the problem was discussed to show the project was practical.闡述了項目對企業及本人的意義。significance of the project in relation to personal and business development is discussed

27、.語言正確、準確，無歧義。description is presented in clear, accurate and unambiguous english.tutors comments:你關于選題的闡述太少了, 上面表格的3,4,5項要求你都沒有做到. 內容單薄是你整份作業的通病, 必須花大力氣充實內容另外,你的語言質量亟待提高 2.2 problem analysisto better understand the problem of revenue, i conducted a swot analysis, comprised of a situation analysis of

28、 the stores business in general, a needs analysis of it. 2.2.1 situation analysis of oushanxiye wedding supplies storei will show the different aspects of the store, firstly the financial status.l financial statusthe revenue from june to july, at ￥980, it is pity low revenue from retailing. i invest

29、ed ￥40,000 for starting the business. only 2.5% of my investment has been paid back in two months. i am worrying about how to make a better return on investment this year.l human resourcesas the owner, i am in charge of the whole business operating. my assistant acts as the receptionist and the cash

30、ier. l physical resources, social and political environment這個分析在哪里?the shop facilities are merely a telephone and a computer. it located in a minority nationality district; there are some special traditional customs about wedding which have had no changes these years.there are so many communities ne

31、arby our shop, such as the yaohua community, fuxi community and a dormitory for the school teachers. so a large potential market is front us.l customer profiles there are mainly two kinds of customers:couple, account for 90% of the customers, who will spend money on their wedding from the nearby com

32、munities;enterprise, which want to arrange an activity or prepare to have an opening. 2.2.2 needs and wants analysisin the corresponding period, nearly all the clients have asked for the leasing cars, or the other services of wedding ceremony. a market research project looking for services attractiv

33、e customer to our shop must narrow the research problem through a needs analysis of the clients. the goal is to find out what sort of services would be added immediately.first, a questionnaire was designed by myself which covering aspects that were thought to be included in a market survey of a wedd

34、ing supplies store. then i arranged the assistant to do it. to get a clearer idea of the problem about our shop, she made a survey with 20 persons, including the clients come to buy the goods for about two weeks.the results showed that the current price of goods is proper in the market, and the kind

35、s of products are enough. through adjusting the price will be not acceptable. it said that over 80% couples feel that our services are lack of variety. they have few choices when considering having a wedding ceremony. the shop should offer services about wedding ceremony, like wedding venue, leasing

36、 car, car brand, emcee, videotape. a one-stop service store for wedding is good target. 2.2.3 swot analysisbased on the results of situation analysis and needs analysis, i also came up with the following swot profile: strengthsweaknesses young team large scale good location offer enough kinds weddin

37、g goods large number of potential clients around there 7 years business experience lack of variety of services, like wedding ceremony process a assistant with no professional experience in this career there is not a returned customer. limited cash flowopportunitiesthreats young people of this place

38、are susceptible to the new trends increasing demand for new-fashioned wedding service this career is at the earl-stage two competitors 1 km away. cost of utilities and rent is rising the products of competitors is diversity enough2.3 results of problem analysisour shops goal is to overcome the first

39、 weakness, lack of warty of services.to achieve this goal, we must add more products and services. as concerns as the long-term development, i think add equipments for wedding ceremony, services like leasing cars, videotape for the process are needed. i will spend nearly 24000rmb for the equipments,

40、 like arched door, guiders, red carpet, audio facilities and so on. for tutors:you are required to provide between-text comments on the students writing by using the “edit” function or a contrasting font color to highlight your comments or suggestions. please tick in the proper cell and write your o

41、verall comments in the box of “tutors comments” below.評價指標assessment criteria評估(acceptable/revise)請打勾進行評估（）合格需修改問題分析包括swot分析的三個階段，即：狀況分析、需求分析及swot表。the analysis contains the three identifiable stages of a swot analysis, i.e. situation analysis, needs analysis, and a swot profile.swot分析邏輯清楚，包括導言段和總結段

42、。the swot analysis is presented in a logical manner, with an introductory paragraph stating the purpose and a summary paragraph leading to a solution.狀況分析涵蓋與項目相關的內、外部因素分析。the situation analysis covers both internal and external factors related to the research project.需求分析方法客觀、科學。the student used obj

43、ective and scientific analytic methods in the needs analysis of the people or situation concerned.明確闡述、討論了需求分析所涉及的人員、步驟及結果。the subjects, process, and results of the needs analysis are clearly discussed and presented.通過邏輯推理和客觀事實來說明主要原因，提出的解決方案可行且與主要原因相關。the student used logical reasoning and factual

44、evidence to determine which of the causes was most significant, and the solution proposed is practical and connected with the key cause of the problem.語言正確、準確，無歧義。analysis is presented in clear, accurate and unambiguous english.tutors comments:所有分析內容都很單薄, 顯得很空洞,需要充實內容.3. project objective and hypoth

45、esis 3.1project goal and objectivethe problem i am facing is that my store has low revenue because of few services. the goal of my project is enriching our services for attracting more customers. the objectives are rapidly increasing the revenue by 100% respectively through a series of activities in

46、 next three months. my shop will be changed to be a one-stop service store in future. oushangxiye will be a famous brand in that place.3.2 project hypothesisit is hypothesized that if i enrich our services of wedding, then the revenues of my shop will increase 100% respectively from august to octobe

47、r than the last two months.4. project rationalefirst, what is in front us is competitive advantage should be higher，new services should be enriched. it wont be possible to support our store only from retailing. some books and articles on business enlighten me so much. adrian j. slywotzky and the oth

48、er writers pointed out that built or attain more competitive advantage will lead to the higher proportion; the higher proportion, the more revenue in the writing profit zone,(2001). we should do a survey first; we proceed from the customer complaints for ensuring the correct direction. because konos

49、uke matsushita mentioned in operation and arrangement, (1993) that we can create a new chance from the complaints. the complaints used to be a serious alarm for us, but it will become a new beginning of chance after your correct treatment. the reason why i use a questionnaire is stated as follows: m

50、artin mayer have highlighted that the results from the survey is important to define the market in madison avenue u.s.a, (1958).then, how we can enrich it? so our store will be changed from a store for wedding to a one-stop service of wedding resource according the customer comments. new services ca

51、n promote the retailing simultaneously. it also has lots of theories to underpin it. thomas peters and robert waterman highlighted the important of accepting the customers comments in his writing “in search (2003)”. “excellent company always can accept the customers commentsthey even like to be guid

52、e by clients.” it is that the value transfer from products to a solution model is obviously important, no matter how powerful product features are not completely solve customer problems in the writing profit patterns. for tutors:you are required to provide between-text comments on the students writi

53、ng by using the “edit” function or a contrasting font color to highlight your comments or suggestions. please tick in the proper cell and write your overall comments in the box of “tutors comments” below.評價指標assessment criteria評估(acceptable/revise)請打勾進行評估（）合格需修改項目理論基礎與項目問題密切相關，說明了理論及調研方法。the rationa

54、le is relevant to the project problem, and covers both theoretical and methodological supports of the research project.字數500字以上。the rationale is more than 500 words.引用文獻至少出自五本書籍或文章。no less than 5 references are cited in the rationale.引用文獻出處與“參考書目”所列書目相對應。complete information for the references cited

55、 in the paper appears in the bibliography.參考書目格式規范，符合要求。the bibliography is formatted correctly.tutors comments:你在文中提到的那些文獻于你的項目有什么關系?文獻分析是要為你的項目提供理論基礎,你不能把兩者割裂開來,這部分要重寫,請參考范文5. project design5.1 activities with time-scaleit will take seven weeks to implement the project when it has been approved. and the acti