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主旨大意題
目錄
01模擬基礎練
【題型一】文章大意題的考查
【題型二】段落大意題的考查
【題型三】標題歸納題的考查
02重難創新練
03真題實戰練
題型一文章大意的考查
1.(2024,重慶沙坪壩?模擬預測)Likealmosteverysetofnewparents,BryanandElizabethShawstartedsnapping
picturesoftheirson,Noah,practicallyfromthemomenthewasbom.Whenhewasaboutthreemonthsold,
Elizabethnoticedsomethingodd.
TheflashontheirdigitalcameracreatedthetypicalreddotinthecenterofNoah'slefteye,buttherighteye
hadawhitespotatthecenter,almostasiftheflashwasbeingreflectedbackatthecamerabysomething.When
ElizabethtookNoahtoaneyedoctor,Noahwasdiagnosedwithretinal(視網膜)cancerwiththewhitereflectionas
asign.Heenduredmonthsoftreatment,butitwastoolate.
Noah'scanceristreatableifcaughtearly.BryanShawwonderedwhetherthereweresignshe'dmissed.He
wentbackovereverybabypictureofNoahhecouldfindanddiscoveredthefirstwhitespotinaphototakenwhen
Noahwas12daysold.Astimewenton,itappearedmorefrequently.44Bythetimehewasfourmonthsold,itwas
showingupin25percentofthepicturestakenofhimpermonth,Bryanrecalled.
Later,Bryanwasdeterminedtoputhishard-woninsightstogooduse.Hecreatedadatabasethatrecorded
thecancer'sappearanceineveryphotoofNoah.Healsocollectedphotosandcompiledthedatafromeightother
childrenwiththesamecancer.Armedwiththatdata,hebegantoworkwithcolleaguestodevelopasmartphone
appthatcanscanthephotosintheuser'scamerarolltosearchforwhiteeyeandcanbeusedasakindof
ophthalmoscope(眼底鏡).CalledWhiteEyeDetector,itisnowavailableforfreeonGooglePlayandinApple's
AppleStore.
“Ijustkepttellingmyself,Ireallyneedtodothis,“Bryansaid."Thisdiseaseistoughtodetect.Notonly
couldthissoftwaresavevision,butitcansavelives.9,
Whatisthetextmainlyabout?
A.Howaboylosthiseye.
B.Howanewappworks.
C.Howafathersavedhisson.
D.Howanappcameintobeing.
2.(24-25高三?湖南?開學考試)Bike-sharesystemsholdthepotentialtoreducetrafficandpollutioninbigcities.
Whiletheyhavereceivedconsiderableattention,theirpromiseofurbantransformationisfarfrombeing-fully
realized.
NewresearchinthejournalManagementSciencefoundakeyreasonisthatwhilecompanieshavefocused
onbikedesignandtechnologyaspects,therehasbeenminimalresearchdoneonoperationalaspectssuchasstation
density(密度)andbike-availabilitylevels.
“Almost80%ofbike-shareusagecomesfromareaswithin1,000feetofthebike-sharestations,orroughly
fourcityblocks,9,saidElenaBelavina,oneofthestudyauthors.uAnythingpast1,000feet,potentialusersare
almost60%lesslikelytouseastation.,5
Thestudy,“Bike-ShareSystems:AccessibilityandAvailability^^,analyzestherelationshipbetweenridership
andoperationalperformanceinbike-sharedesignsystemstoachievehigherridership.
UsingdatafromtheVelib5systeminParis,withroughly17,000bikesand950stations,thestudyestimates
theimpactsoftwoaspectsofthesystemperformanceonbike-shareridership:accessibility,orhowfartheuser
mustwalktoreachstations,andbikeavailability.
Therearetwoimpactsofavailability:First,ashort-termimpactisthatifnearbystationsdonothavebicycles
whenauserwantstotakeatrip,usersmustgotostationsfartherawayorabandonusingbike-share.Second,if
userstypicallyexpectalowerchanceoffindingabicycle,theyarelesslikelytoevenconsiderbikesharefortheir
tripsandthesystemwillhavelowerridershipinthelongterm.
“Mostuserschoosetoabandonusingbike-share.saidBelavina.t4Butoverall,wefindthata10%increasein
bikeavailabilitywouldincreaseridershipbymorethan12%.”
Betweenincreasingbike-availabilityanddecreasingwalkingdistance,thestudyfindsthatthelatterhasa
higherimpact.B汰e-shareoperatorswithlimitedresourcesmustprioritizebuildingmorestationsclosetoriders.
Whereshouldthosestationsgo?Theauthorsrecommendlocationswheretherearemanypointsofinterest
andlocationswithlowerbikeavailability.
Whatdoesthetextfocuson?
A.Howtousethebike-sharesystems.B.Howtomakefulluseofbike-share.
C.Howtoraisetheawarenessofbike-share.D.Howtoestimatetheimpactsofbike-share.
3.(2024高三?全國?專題練習)GuyNoble,oneofAustralia'smostfamousconductors,whoconductedthetouring
concert“EastMeetsWest”,saidhe'dliketolearnmoreaboutChinesemusic.'Tmimpressedbythehistoryandthe
beautyChinesemusichas,"he'ssaidinaninterviewrecently.
“EastMeetsWest“concerttourinAustraliawasresumedthisyearafterbeingpostponedtwiceduetothe
pandemic.ItwashostedinCanberralastSaturday,bringingaudiencessomewell-knownChineseandWestern
piecessuchasJasmineFlower,Carmen,RomeoandJuliet,andTheYellowRiver.
Whileitwascalled“EastMeetsWest”,musicfromChinaandtheWestwiththesamethemeswasbrought
together.ChinesesingerYaFenandAustraliansingerVictoriaLamboumperformedaduet(二重唱)Hope
Betrayed,whichwasinspiredbytheChineseclassicnovelADreamofRedMansions.Noblesaidhelovedtheduet
asitshowedcompletelydifferentsingingstyles:traditionalChineseoperastyleandWesternoperastyle."They're
notexactlythesame,buttheycametogether,5,hesaid.
Havingbeenaprofessionalconductorformorethan20years,Noblecalledmusicaninternationallanguage.
Henotedthatmostmusicattheconcertwasaboutlove,whichwasalsoaninternationallanguage.Healsospoke
highlyofsomeChinesemusicians,suchaspianistLangLangwhohethoughthasinspiredmanykidsinChinato
learnmusic.
NobleadmittedhisknowledgeofChineseculturewaslimited.HesaidthatconductingtheCanberraconcert
was“anexperiencethatI'veenjoyed”,whichmadehimmoreinterestedindiscoveringthebackgroundandhistory
ofthemusic,aswellasthestoriesbehindit.Nobleisreadytocreatemorethingsthatcaninvolvedanceor
calligraphyorsomeoftheotheraspectsofChineseculture,andputthemtogetherwithmusic.
Whichofthefollowingcouldbethebesttitleforthetext?
A.GuyNoble:AFamousAustralianConductor
B.AnAustralian'sPassionforChineseCulture
C.Music:ABridgetoUnderstandingEachOther
D.TheCooperationBetweenForeignMusicians
題型二段落大意題的考查
1.(2024?廣東?模擬預測)
However,severalschoolsystemsinAmericahavegonesofarastobanmostlaptops.Thisistooextreme.
Somestudentshavedisabilitiesthatmakehandwritingespeciallyhard.Nearlyallwilleventuallyneedtypingskills.
VirginiaBerninger,professorofpsychologyattheUniversityofWashington,isalongtimeadvocateofhandwriting.
Butsheisnotapurist;shesaysthereareresearchtestedbenefitsfor"manuscript“print-stylewritingbutalsofor
typing.
Whatisparagraph5mainlyabout?
A.Difficultiesfacedbythedisabled.
B.Unreasonablenessofforbiddingtyping.
C.Theresearch-testedbenefitsoftyping.
D.Thelongtimeadvocacyforhandwriting.
2.(23-24高三?北京?期中)TheGreatBookSwap
TherearemanytimesI'dliketogobuynewbooks,butIdon'thavealotofmoneytospendonthem.
Wouldn'titbegreattoswapbooksrighthereinourcommunity?Volunteerswillorganizethedonatedbooks.Then
thebookswillbedisplayedatthecommunitycenter.Everyonewillbeabletoreadandhopefullyfindtheperfect
book.Studentswillbeallowedtochooseuptotwobooksduringeachdayoftheswap.Ourplanistohavethebook
swapthefirstSaturdayofeverymonth.
WhatisParagraph4mainlyabout?
A.Howthebookswapwillwork.
B?Whenbookswillbebroughtin.
C.Whatkindsofbooksareneeded.
D.Whythebookswapisnecessary.
3.(2024?浙江嘉興?模擬試題)
Inthepast,mostlibrariesdidn'tfocusmuchonprogramsforkidswhoseagemadeitimpossibleforthemtobe
quietondemand.Butgrowingknowledgeabouttheimportanceofkidsandteenslearningthroughhands-on
experienceshassincecausedaseachangeinhowlibrariesconnectwithyoungreaders.Nowlibrariesbegin
offeringinteractiveprogramsforkids,includingcrafts,boardgames,andstorytimes.Thesetypesofprograms
certainlyaren'tdesignedtobesilent.
4Whatisparagraph3mainlyabout?
A.Thepastandthepresentoflibraries.B.Thereasonforthechangeoflibraries.
C.Theactivitiesforyoungchildreninlibraries.D.Theconnectionbetweenlibrariesandreaders.
4.(2024?湖南長沙?高三階段練習)
Despitebeingconnectedonline,nomatterwhatstateyou'refrom,eachcitystillretainsitsownlanguageand
slang.AtmypublichighschoolinLosAngeles,wehadourownsecretlanguage.Apartywasa"yart”.Abeerwas
a“brewsky”.IfItriedtousethesewordsinfrontofanyonethatdidn'tliveinLosAngeles,theywouldhaveno
ideawhatwasgoingon.WhenIcametocollegeandusedthesewordsaroundmyroommatefromtheEastCoast,
shewouldlookatmewithablankstare.
Whetherthewaywetalkisregionalorfromonline,thesoulofcommunicationliesinitspowertoconnect
people,fosterunderstanding,andfacilitateinteractionsthatshapeourpersonalandsociallives.Ihaveoftenfound
ifsthewayweconnectwiththepeoplewelivearound.
Whatismainlytalkedaboutinthelastparagraph?
A.Themeansofcommunication.B.Thenatureofcommunication.
C.Theelementsofcommunication.D.Theprocessofcommunication.
5.(2024?全國高三模擬試題)
EnglishstartedasaGermaniclanguage.ItismostcloselyconnectedtoGermanandDutch,especiallyin
grammarandbasicvocabulary.DuringtheNormaninvasioninthe12thcentury,OldEnglishwasspokenbut
Frenchwasusedingovernmentandlegaldocuments.AndLatinwasusedinreligiousandeducationalactivities.As
aresult,moreFrenchandLatinwordsenteredtheEnglishlanguage.Theprintingpressinventedinthelate1400s
helpedtoestablishEnglishspelling.TheEnglishoftodayishowthelanguagewaswrittenatthetime.However,
thespokenlanguagestartedtochangeinthe1500swiththepronunciationofalllongvowels(元音).Forexample,
“bite"waspronouncedcloserto"beet"inthe1400s,beforechangingthroughtheyearstoitscurrentsound.The
effectwasthattheEnglishlanguagehadoldspellings,butnewsounds.
Englishhas26lettersinthealphabet,butover44individualsoundsdependingonthevariationofspoken
English.Thereareseveralsoundsrepresentedbyonlyoneletter.Forexample,theletter"C"cansoundlikean"S"
asin"city”.Anditalsosoundslikea"K"asin"cat".
Thereareonly5or6vowellettersintheEnglishalphabet.TheyincludeA,E,I,O,U,andsometimesY.But
thereare20differentwaystosoundthem.Atthecentreisthemostcommonvowelsoundof"uhhh”.Itisthemost
relaxedandnaturalsound.Ittakesalmostnoeffortofthetongueorthroattocreatethesound.Sinceittakeslittle
effort,thesound"uhhh"oftenmakesitswayintopronunciations.Forexample,theword“please“oftenturnsinto
“PUH-lease“whensomeoneistryingtocallattention.ThisisanotherreasonwhyspellinginEnglishissodifficult!
Whatisparagraph2mainlyabout?
A.ThecomplexhistoryofEnglish.
B.TheformationofmodemEnglish.
C.TheinfluenceofEnglishonotherlanguages.
D.FactorspromotingthedevelopmentofEnglish.
6.(2024年湖北武漢校考練習)
Inhabitatsacrosstheplanet,animalsperiodicallydropeverythingtowalk,flyorswimtoanewplace.
Wildlifesuchaswhalesandgeeselearnmigrationpathsbyfollowingtheirparents.Others,includingsmall
songbirds,gainthedistanceanddirectionoftheirmigrationwithintheirgeneticcode.Andsomeanimalsusea
combinationofgeneticsandculturetoguidetheirmigration.
Whatisthefirstparagraphmainlyabout?.
A.Itdescribesanimals5habitats.B.Ittalksaboutmigrationmodels.
C.Itcomparesdifferentspecies.D.Itintroducesatrackingtechnology.
題型三標題歸納題的考查
1.(2024?重慶沙坪壩?模擬預測)
There'sasiteinCornwall,insouthernEngland,calledWoodlandValleyFarm.Here,farmerChrisJones
allowsbeavers(河貍)towanderinanenclosedfive-acreplot.Theirnaturaldams,hesays,havehelpedcontrol
repeatedfloodingofthedownstreamvillage.
CenturiesafterbeaverswerehuntedtoextinctioninBritain,effortsarenowunderwaybyenvironmentalists
toreintroducethecreature.''Sometimestheycanreallybeannoying;theycanmesseverythingup,“saysChristof
Angst,anofficialconsultantofbeavermanagement.4UButifyoulookatitonthewhole,thepositiveimpactofthis
speciesishuge."Someofthebenefitsofbeavers5workonalandscapeincludeaboosttobiodiversity,drought
resistance,andimprovementofwaterqualitybymovingpollutants.
Yet,astheanimals'returnbecomesincreasinglywidespread,thedebateisshiftingfromwhethertobring
thembacktoaquestionofhowtomanagethemoncetheystartappearinginwaterways.Theconsequencesof
bringingbeaversbackarenotallpositive,themostcommononebeingthefloodingtheycancause,ratherthan
reduce.Inaddition,criticspointtothehighcostsofbeaver-felledtreesandbeaverreintroductionprograms.
goingtopickupthecost,who'sgoingtodotherepairs,who'sgoingtocovercroploss?9,asksRichardBramley,a
farmerfromtheYorkarea."There5snoplan.”
Toavoidconflicts,organizershavefencedinbeaver-relatedprojects.Thebeaversarenotpermittedto
wanderfreelybeyondthefences.Thegovernmenthasalsoputtogetherabeavermanagementstrategyframework,
whichadvisescommunicationandlistening,inanefforttoclearupmisunderstandingsandconcerns.Whenbeavers
docauseissues,availableoptionswillbeprovided,includingmodifyingthedams,reducingwaterlevels,or
relocatingtheanimals.
“Whatwewanttodirectpeopletowardsiscoexistencewithwildlifeandnature,9,saysEvaBishop,headof
communicationsandeducationattheBeaverTrust."Weneedtoencouragepeopletogivespacefornatureto
function.^^
Whatcanbeasuitabletitleforthetext?
A.IncreasingBeaversRaisetheAlarm
B.ConflictswithBeaversKeepArising
C.WildlifeConservationSeesaPolicyShift
D.BeaverProjectsOfferCoexistenceLessons
2.(2024?山東濰坊?模擬預測)
Nowadays,peopleareincreasinglyinteractingwithothersinsocialmediaenvironmentswherealgorithms
controltheflowofsocialinformationtheysee.People'sinteractionswithonlinealgorithmsmayaffecthowthey
learnfromothers,withnegativeconsequencesincludingsocialmisperceptions,conflictandthespreadof
misinformation.
Onsocialmediaplatforms,algorithmsaremainlydesignedtoamplify(放大)informationthatsustains
engagement,meaningtheykeeppeopleclickingoncontentandcomingbacktotheplatforms.Thereisevidence
suggestingthatasideeffectofthisdesignisthatalgorithmsamplifyinformationpeoplearestronglybiased(偏向
的)tolearnfrom.Wecallthisinformation“PRIME”,forprestigious,in-group,moralandemotionalinformation.
Inourevolutionarypast,biasestolearnfromPRIMEinformationwereveryadvantageous:Learningfrom
prestigiousindividualsisefficientbecausethesepeoplearesuccessfulandtheirbehaviorcanbecopied.Paying
attentiontopeoplewhoviolatemoralnormsisimportantbecausepunishingthemhelpsthecommunitymaintain
cooperation.ButwhathappenswhenPRIMEinformationbecomesamplifiedbyalgorithmsandsomepeople
exploit(利用)algorithmamplificationtopromotethemselves?Prestigebecomesapoorsignalofsuccessbecause
peoplecanfakeprestigeonsocialmedia.Newsbecomefilledwithnegativeandmoralinformationsothatthereis
conflictratherthancooperation.
Theinteractionofhumanpsychologyandalgorithmamplificationleadstodisfunctionbecausesocial
learningsupportscooperationandproblem-solving,butsocialmediaalgorithmsaredesignedtoincrease
engagement.Wecallitfunctionalmismatch.Oneofthekeyoutcomesoffunctionalmismatchisthatpeoplestartto
formincorrectperceptionsoftheirsocialworld,whichoftenoccursinthefieldofpolitics.Recentresearchsuggests
thatwhenalgorithmsselectivelyamplifymoreextremepoliticalviews,peoplebegintothinkthattheirpolitical
in-groupandout-grouparemoresharplydividedthantheyreallyare.Such"'falsepolarization^^mightbean
importantsourceofgreaterpoliticalconflict.
Sowhafsnext?Akeyquestioniswhatcanbedonetomakealgorithmsfacilitateaccuratehumansocial
learningratherthanexploitsociallearningbiases.Someresearchteamisworkingonnewalgorithmdesignsthat
increaseengagementwhilealsopunishingPRIMEinformation.Thismaymaintainuseractivitythatsocialmedia
platformsseek,butalsomakepeople'ssocialperceptionsmoreaccurate.
Whatisthebesttitleofthetext?
A.PRIMEinformationmeetswithmisperceptions
B.Algorithmscontroltheflowofsocialinformation
C.Socialmediaalgorithmstwisthumansociallearning
D.Onlinealgorithmdesignsfaceunexpectedchallenges
3.(2024?天津實驗中學?階段練習)Beforetheendoftheyear,employeesatUbiquitousEnergy,acompanyin
RedwoodCity,Cali£willgatherinawindow-linedconferenceroomtostaretowardthefuture.Thafsbecausetheir
newglasswindowswilloffermorethananamazingviewofthemountainsandblueskiesoftheNorthCalifornia
landscape.Theywillalsofunctionassolarpanels(太陽能電池板),abletopowerthecompany'slights,computers
andairconditioners.
Severalyearsinthemaking,Ubiquitous,energy-producingglassisagreattechnologicalachievementwhose
powerliesinthelayersoforganicpolymers(聚合物)betweensheetsofglass.Aslightentersthewindow,theflow
ofelectronsbetweenthepolymerlayerscreatesanelectriccurrent,whichisthencollectedbytinywiresinthe
glass.
“It'ssortoflikeatransparent(透明的)computerdisplayrunbackwards/5saysVeeralHardev,directorof
businessdevelopmentatUbiquitousEnergy."Thatis,insteadofelectricitybeingsenttodifferentpointsina
displaytolightthemup,lightisproducingelectricitytobesentoutofdifferentpointsinthewmdow.^^
Rightnowthewindowsproduceaboutathirdasmuchelectricityfromagivenamountofsunlightasthe
typicalsolarbatteriesusedinroofpanels(板),andthesewindows,abouthalfastransparentasordinaryglass,don't
workaswellastransparentones.Butthosestandardsarealreadyenoughtomakethewindowsapromisingproduct,
saysHardev,addingthecompanyislikelytoimprovethetransparencysignificantly.Asfortheloweroutputof
electricity,henotesthatwindowscancoveramuchgreatersurfaceareathanaroof,sonumerouswindowswill
produceasurprisinglylargeramountofelectricitythantheproductionfromarooftopfullofhigher-efficiencysolar
panels.66Youcoulddoboth.^^saysHardev.<4Butyou'llgetmorefromthewindows.Thebiggestchallenge,headds,
istomakethewindowsfromlessthantwosquarefeetcurrentlytoabout50squarefeef9
Whichofthefollowingisthebesttitleforthepassage?
A.Windows:ANewChallengeofTechnology
B.Windows:NoLongerJustforLettingintheLight
C.Power:APressingProblemintheNearFuture
D.Power:NotEnoughfromRooftopSolarPanels
4.(2024?北京?三模)
Isitpossibletopersuademankindtolivewithoutwar?Warisanancientinstitution,whichhasoccurredever
sincemenwereorganizedintounitslargerthanthefamily.Inthepasthumanracemanagedtosurviveit.Why
shoulditnotcontinuetosurviveevenifwarsgoonoccurringfromtimetotime?Moreover,peoplelikewar,and
willfeelfrustratedwithoutit.Andwithoutwartherewillbenoadequateopportunityforheroismorself-sacrifice.
Modemtechnologyhaschangedthis.Eithermanwillabolishwar,orwarwillabolishman.Forthepresent,
itisnuclearweaponsthatcausethemostseriousdanger,butbacteriologicalorchemicalweaponsmay,beforelong,
offeranevengreaterthreat.Ifwesucceedinabolishingnuclearweapons,ourworkwillnotbedone.Itwillnever
bedoneuntilwehavesucceededinabolishingwar.Todothis,weneedtopersuademankindtolookupon
internationalquestionsinanewway,notascontestsofforce,inwhichthevictorygoestothesidewhichismost
skillfulinkillingpeople,butbyarbitration(通過仲裁)inaccordancewithagreedprinciplesoflaw.Itisnoteasyto
changeveryoldmentalhabits,butthisiswhatmustbeattempted.
Therearethosewhosaythattheadoptionofthisorthatideology(意識形態)wouldpreventwar.Ibelieve
thistobeabigerror.Allideologiesarebasedupondogmatic(武斷的)statementsthatare,atbest,doubtful,andat
worst,totallyfalse.Theirfollowersbelieveinthemsofanaticallythattheyarewillingtogotowarinsupportof
them.
Themovementofworldopinionduringthepastfewyearshasbeenverylargelysuchaswecanwelcome.It
hasbecomeacommonplacethatnuclearwarmustbeavoided.Ofcourseverydifficultproblemsremaininthe
world,butthespiritinwhichtheyarebeingapproachedisabetteronethanitwassomeyearsago.Ithasbegunto
bethought,evenbythepowerfulmenwhodecidewhetherweshallliveordie,thatnegotiationsshouldreach
agreementsevenifbothsidesdonotfindtheseagreementswhollysatisfactory.Ithasbeguntobeunderstoodthat
theimportantconflictnowadaysisnotbetweendifferentcountries,butbetweenmanandtheatombomb.
Whichwouldbethebesttitleforthepassage?
A.WarorNoWar,ThatIsAQuestion
B.NuclearWeaponsBringtheEndofHumanRace
C.TowardsaFutureWithoutWar:ACallforGlobalArbitration
D.FromIdeologytoNegotiation:ANewApproachtoInternationalConflicts
5.(2024?北京八中?模擬預測)Althoughithasbeenrevealedinrecentyearsthatplantsarecapableofseeing,
hearingandsmelling,theyarestillusuallythoughtofassilent.Butnow,forthefirsttime,theyhavebeenrecorded
makingultrasoniccrieswhenstressed,whichresearcherssaycouldopenupanewfieldofprecisionagriculture
wherefarmerslistenforwater-starvedcrops.
ItzhakKhaitandhiscolleaguesatTelAvivUniversityinIsraelfoundthattomatoandtobaccoplantsmade
criesatfrequencieshumanscannothearwhenstressedbyalackofwaterorwhentheirstemiscut.
Microphonesplaced10centimetresfromtheplantspickedupsoundsintheultrasonicrangeof20to100
kilohertz,whichtheteamsaysinsectsandsomemammalswouldbecapableofhearingandrespondingtofromas
faras5metresaway.Amothmaydecideagainstlayingeggsonaplantthatsoundswater-stressed,theresearchers
suggest.Plantscouldevenhearthatotherplantsareshortofwaterandreactaccordingly,theyspeculate.
Whatisthebesttitleforthearticle?
A.PlantsGetStressedJustLikeUs
B.PlantsScreaminPresenceofStress
C.SoundsofPlantsDetectedFarAway
D.SoundsofPlantsBreakFarmers5Hearts
題型閱讀理解
A
(2024?福建廈門?模擬預測)Whenyoutryanewrestaurantorbookahotel,doyouconsidertheonlinereviews?
Doyousubmitonlinereviewsyourself?Doyoupayattentioniftheyarefiltered(過濾)?Doesthatimpactyour
ownonlinereviewsubmissions?
In2010,Yelpsharedavideotohelpusersunderstandhowitsreviewfilterworksandwhyitwasnecessary.
Inrecentlypublishedresearch,T.Ravichandran,Ph.D.fromRensselaerPolytechnicInstitute,andhisteam
comparedreviewsofover1,000restaurantsonYelptothosesamerestaurantsonTripAdvisor,whichdidnotopenly
shareitsreviewfilterpolicies.TheyfoundthatthenumberofreviewssubmittedtoYelpdecreased.Those
submissionswereincreasinglynegativeandshorterinlengthcomparedtoTripAdvisor.Also,themorepositivea
review,theshorteritwas.
"Platformsarepressuredtohavecontentguidelinesandtakemeasurestopreventfraud(欺詐)andensure
thatreviewsarereliableandhelpful,9,saidRavichandran.Platformsuseadvancedsoftwaretoflagandfilter
reviews.Onceareviewisflagged,itisfilteredoutandnotdisplayed,anditisnotfactoredintotheoverallrating
forabusiness."However,mostplatformsdonotopenlydisclosetheirpolicies,leadingconsumerstosuspectthat
reviewsarecontrolledtoincreaseprofitbyfilteringso-calleddishonestcontent,Ravichandranadded.
Whetherornottodisclosereviewfiltersisacriticaldecisionforplatformswithmanyconsiderations.Users
mayputlesstimeandeffortintotheirreviewsiftheysuspectthattheyhaveasignificantchanceofbeingfiltered,
ortheymaydotheoppositetomaketheirreviewslesslikelytobefiltered.Sincemostfalsereviewsareoverly
positive,usersmayassumethatpositivereviewsaremostlikelytobefilteredandactaccordingly.
“Reviewmoderation(審核)opennesscomesatacost,“saidRavichandran.""Althoughopennesshelpsto
positionaplatformasfairtowardadvertisers,theresultantdecreaseinthenumberofreviewssubmittedimpactsthe
platform^usefulnesstoconsumers.^^Onlinereviewsposegreatopportunityforfirms,butalsoraisecomplex
questions.Platformsmustearnthetrustofuserswithoutsacrificingengagement.
1.WhatdidRavichandran^researchfind?
A.PositivesubmissionstoYelpwentup.
B.TripAdvisoradoptedbetterfilterpolicies.
C.ReviewsonTripAdvisordroppedinnumber.
D.Yelp'spracticediscouragedlongerreviews.
2.Whydoplatformsuseadvancedsoftwareforreviews?
A.Toincreasenetprofit.B.Toprotectuserprivacy.
C.Toguaranteereviewreliability.D.Toimprovebusinessreputation.
3.Whatdoestheunderlinedword"they"inparagraph4referto?
A.Users.B.Reviews.C.Considerations.D.Platforms.
4.Whatisthebesttitleforthetext?
A.EnhanceUserTrustThroughReviewModeration
B.ToFilterOnlineReviews?ThinkBeforeYouStart
C.HowReviewModerationOpennessShapesUserConduct
D.OnlineReviews:FiltertheFraud,ButDon'tTellUsHow
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