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e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579TianjinMaritimeCollegeYuZhen-ni

天津海運職業學院

于禎妮TargetMarketSelectionofCruiseTourism郵輪旅游目標市場選擇e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579目錄/CONTENTPart01目標市場的概念ConceptofTargetMarkete7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Part02目標市場選擇的條件ConditionsforTargetMarketSelectionPart

03目標市場選擇策略StrategyofTargetMarketSelectionPart

04影響目標市場策略選擇的因素FactorsAffectingtheChoiceofTargetMarketStrategye7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579ConceptofTargetMarket目標市場的概念目標市場是指在市場細分的基礎上，郵輪公司經過評價與篩選所確定的郵輪旅游產品和服務的特定銷售市場，是郵輪旅游市場營銷活動所指向的具有相似需要的顧客。Thetargetmarketreferstothespecificsalesmarketofcruisetourismproductsandservicesdeterminedbythecruisecompanyafterevaluationandscreeningonthebasisofmarketsegmentation.Itisthecustomerswithsimilarneedspointedoutbythecruisetourismmarketingactivities.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579SizeandDevelopmentPotentialofMarketSegments細分市場的規模和發展潛力StructuralAttractivenessofMarketSegments細分市場的結構吸引力CruiseLineGoalsandResources郵輪公司的目標和資源ConditionsforTargetMarketSelection目標市場選擇的條件e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579SizeandDevelopmentPotentialofMarketSegments細分市場的規模和發展潛力ConditionsforTargetMarketSelection目標市場選擇的條件e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579StructuralAttractivenessofMarketSegments細分市場的結構吸引力ConditionsforTargetMarketSelection目標市場選擇的條件e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579ConditionsforTargetMarketSelection目標市場選擇的條件CruiseLineGoalsandResources郵輪公司的目標和資源e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579目標市場選擇策略NoDifferenceMarketingStrategy無差異市場營銷策略DifferentiatedMarketingStrategy差異性市場營銷策略CentralizedMarketingStrategy集中性市場營銷策略StrategyofTargetMarketSelectione7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579目標市場選擇策略NoDifferenceMarketingStrategy無差異市場營銷策略市場營銷組合策略整體市場StrategyofTargetMarketSelectione7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579目標市場選擇策略市場營銷組合策略1細分市場1市場營銷組合策略2細分市場2市場營銷組合策略3細分市場3StrategyofTargetMarketSelectionDifferentiatedMarketingStrategy差異市場營銷策略e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579目標市場選擇策略市場營銷組合策略1細分市場1市場營銷組合策略2細分市場2市場營銷組合策略3細分市場3整體市場StrategyofTargetMarketSelectionDifferentiatedMarketingStrategy差異性市場營銷策略NoDifferenceMarketingStrategy無差異市場營銷策略＆e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579StrategyofTargetMarketSelection目標市場選擇策略CentralizedMarketingStrategy集中性市場營銷策略市場營銷組合策略細分市場1e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B5791342自身實力OwnStrength產品特色

ProductFeatures市場特征MarketCharacteristics競爭特點CompetitiveCharacteristicsFactorsAffectingtheChoiceofTargetMarketStrategy影響目標市場策略選擇的因素e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B5791自身實力OwnStrength差異性市場營銷策略/無差異市場營銷策略DifferentiatedMarketingStrategy/NoDifferenceMarketingStrategy集中性市場營銷策略CentralizedMarketingStrategyFactorsAffectingtheChoiceofTargetMarketStrategy影響目標市場策略選擇的因素e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B5792產品特色ProductFeaturesFactorsAffectingtheChoiceofTargetMarketStrategy影響目標市場策略選擇的因素e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579FactorsAffectingtheChoiceofTargetMarketStrategy3市場特征MarketCharacteristics差異化市場營銷策略/集中性市場營銷策略DifferentiatedMarketingStrategy/CentralizedMarketingStrategy無差異市場營銷策略NoDifferenceMarketingStrategy影響目標市場策略選擇的因素e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579FactorsAffectingtheChoiceofTargetMarketStrategy影響目標市場策略選擇的因素4競爭特點CompetitiveCharacteristics差異性市場營銷策略/集中性市場營銷策略DifferentiatedMarketingStrategy/CentralizedMarketingStrategy無差異市場營銷策略NoDifferenceMarketingStrategy郵輪旅游目標市場選擇TargetMarketSelectionofCruiseTourisme7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579本講小結/SUMMARY自身實力OwnStrength產品特色ProductFeatures市場特征MarketCharacteristics競爭特點CompetitiveCharacteristics無差異市場營銷策略NoDifferenceMarketingStrategy差異性市場營銷策略DifferentiatedMarketingStrategy集中性市場營銷策略CentralizedMarketingStrategy細分市場的規模和發展潛力SizeandDevelopmentPotentialofMarketSegments細分市場的結構吸引力StructuralAttractivenessof

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