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ContentWarm-upPage17201.02.Reading18303.04.LanguagePractice18605.Listening18806.Speaking19007.Writing193Mini-PediaofChineseCulturePage194WARM-UPPage172Warm-up1Listedbelowaresomefieldsofbusiness.Pleasematcheachtypeofbusinesswithitspicture.Whichfieldareyouinterestedin?h.garmentd.hotele.fitnesscentreg.ITi.restauranta.retailingc.greenfoodplantingb.animalhusbandryf.animationindustrySample:Iwillchoosethegarment-makingindustrybecausemymajorisfashiondesign,andI’mdreamingofsettingupmyownbrandforwomen’sclothes.Warm-up2

Thereareplentyofreasonswhybusinessesmightfailandwhytheymightsucceed.Trytosortoutthefactorsgiveninthefollowingtableintotwogroups—leadingtosuccessandfailure:PooraccountingLackofexperienceClearplanningOverpricingaproductCashflowAccesstofinanceLackofdemandKnowingyourcustomersTakinglotsofrisksUnderpricingaproductHavingclearobjectivesOfferinggoodqualitySuccessClearplanningCashflowAccesstofinanceKnowingyourcustomersHavingclearobjectivesOfferinggoodqualityFailurePooraccountingLackofexperienceOverpricingaproductLackofdemandTakinglotsofrisksUnderpricingaproductreadingPage173-181WhatIsaStart-upCompany?Astart-upisabusinessthat’sstillinitsinitialstagesofoperation,somethingthathasjustopenedorstarted.Thesecompaniesareorganisedtoprovideaneedorsolveaproblemthathasneverbeenaddressedbefore.Althoughtheyusuallystartwithminimalfundingandasmallteam,theycanscaleorgrowbigveryquickly.Theyaredesignedtoofferaproductoraservicetoaverylargemarketbyusingtechnologytotraversetimeandspace.Thismeanstheirmarketsarenotlimitedbyacertainlocationortimezoneonly,andtheycouldbesellingproductstopeopleinShanghaiaswellasinLondonwhomaybeindifferenttimezones.Thisallowsthemtogrowfastanddoubleoreventripletheirrevenueinashortperiod.Ontheirwaytosurviveandgrow,theyneedtotakeintoconsiderationthefollowingfouraspects.FundingStart-upscangetfundinginitiallyfromfriendsandfamily,buttheycanalsogetfundingfrominvestorsorventurecapitalfirms.Unlikeabankprovidingaloanoragrant,venturecapitalists(VC)canbemoreinvolvedinthestart-up’soperations.Theycanmonitorthebusinessandgiveadvice.Andforanewcompanythat’sjuststarting,havingguidanceandsupervisionfromexpertsorthosemoreexperiencedinrunningabusinessiscrucial.BusinessModelAsidefromfunding,start-upsalsoneedabusinessmodelorabusinessplan.Abusinessplandefinesacompany’smissionorvision,whattheyplantoachieve,andwhichneedstheyplantoaddress.Itcanalsolistspecificgoalswithstrategiesthecompanycandotoreachthem.Inaddition,start-upsalsoneedmarketresearchtofindoutifthere’samarketfortheproductorservicetheyplantoofferandwhothesecustomersare.TextABeforereading:Searchonlinetogetsomeideasonthestepsorguidelineforstartupbusiness.MarketingStrategyAmarketingstrategyhelpsstart-upsreachcustomersfasterbylettingthemknowaboutthecompanyandwhatthecompanycanoffer.Theycanreachouttocustomersviaemail(emailmarketing),orbycreatingsocialmediapageswheretheycanpostinformationaboutservicesandpromos.LocationAnotherimportantthingstart-upsneedtoconsideristhelocationoftheiroffice.Thiswilldependlargelyonthetypeofproductorservicetheywanttooffer.Somestart-upsthatproducegadgets,forexample,oftenneedaphysical7storewherecustomerscandropbyandtesttheproduct.Othersthatofferservicesonlyremainonline.Thelatterismorecost-effectivebecauseit’scheapertomaintainawebsiteandonlinepresencethantorentaphysicalspace.Thoughlaunchingastart-upcompanyisnoteasy,aslongastheyareequippedwiththeappropriatefunding,businessmodelandmarketingstrategyinthelocationthatfit,theycanscaleorgrowbigveryquickly.Notesventurecapitalfirms風險投資公司venturecapitalists風險投資家socialmediapages社交媒體網頁

address/??dres/vt.應付；處理minimal/?m?n?ml/adj.極小的；極少的scale/ske?l/vt.攀登traverse/tr??v??s/vt.穿越；穿過triple/?tr?pl/adj.三部分的；發生三次的revenue/?rev?nju?/n.（政府的）稅收；歲入；（公司的）收益initially/??n???li/adv.最初；一開始grant/ɡrɑ?nt/n.（尤指政府為特殊目的給予個人或組織的）撥款；補助金supervision/?su?p??v??n/n.監督；管理；指導crucial/?kru??l/adj.至關重要的；關鍵的；決定性的

define/d??fa?n/vt.給（尤指單詞）下定義；解釋；界定；限定mission/?m??n/n.（尤指軍事）任務；使命；天職specific/sp??s?f?k/adj.特定的；明確的；具體的via/?va??/prep.經由；通過promo/?pr??m??/n.廣告片；廣告宣傳gadget/?ɡ?d??t/n.小器具；小裝置；小玩意兒later/?l?t.?r/adj.后半程的；靠后的；末尾的launch/l??nt?/n.啟動儀式；發布會；下水（船首次出航）；發射（火箭首次升空）GlossaryPhrases&Expressionstakeintoconsideration顧及；考慮到……asidefrom除……以外reachout伸出dropby順便拜訪physicalspace實體空間cost-effective劃算的；成本效益好的beequippedwith裝備；具有◆(Para.1)Astart-upisabusinessthat’sstillinitsinitialstagesofoperation...start-up:n.theactionorprocessofsettingsomethinginmotion[運用]start-upofsomething啟動……過程中e.g.Thecompanydecidedtodothestart-upofmarketinginEuropeforitsnewproduct.[拓展]startup發動e.g.Hewaiteduntiltheywentinsidethehuildingbeforestartingupthecaranddrivingoff.◆(Para.2)Althoughtheyusuallystartwithminimalfundingandasmallteam...minimal:adj.verysmallinsizeoramount;assmallaspossible[運用]minimalart極簡抽象藝術minimalvalue最小值e.g.Theworkwascarriedoutatminimalcost.[拓展]maximal(adj.)最大的；最高的e.g.

Duringdevelopment,maximalsecurityitnotproductive.LANGUAGEPOINTS–TEXTA◆(Para.3)Start-upscangetfundinginitiallyfromfriendsandfamily...funding:n.moneyforaparticularpurpose;theactofprovidingmoneyforsuchapurpose[運用]initialfunding啟動資金fundingrisk籌資風險e.g.Therehavebeenlargecutsingovernmentfundingforscientificresearch[拓展]fund(v.)為……提供資金；撥款給e.g.Themuseumisprivatelyfunded.◆(Para.4)Abusinessplandefinesacompany’smissionorvision...define:v.tosayorexplainwhatthemeaningofawordorphraseis[運用]defineas定義為e.g.Weweredefinedashuman,thetoolmaker[拓展]definition(n.)定義e.g.

What’syourdefinitionofhappiness?

LANGUAGEPOINTS–TEXTA◆(Para.6)Anotherimportantthingstart-upsneedtoconsideristhelocationoftheiroffice.location:n.place;position[運用]onlocatione.g.Chinesefilmsareshotonlocationallovertheworld.[拓展]locate(v.)位于……；坐落在……；在……附近e.g.

OurofficeislocatedinmidtownBeijing.LANGUAGEPOINTS–TEXTA什么是創業公司？創業公司是指仍處于運營初期的剛剛開業或起步的公司。這些公司的成立是為了滿足需求或解決以前從未解決過的問題。雖然它們通常以最少的資金和較小的團隊起步，但它們可以迅速擴大規模或發展壯大。它們的目的是利用技術跨越時間和空間，向巨大的市場提供產品或服務。這意味著它們的市場不受特定地點或時區的限制，它們可以向上海和倫敦不同時區的人銷售產品。這使得它們能夠快速增長，在短時間內實現一倍甚至兩倍的收入。在生存和成長的道路上，他們需要考慮以下4個方面。集資創業者最初可以從朋友和家人那里獲得資金，但他們也可以從投資者或風險投資公司獲得資金。與提供貸款或贈款的銀行不同，風險投資家（VC）可以更多地參與初創企業的運營。他們可以監督業務并提供建議。對于一家剛剛起步的新公司，有專家或更有經驗的人的指導和監督是至關重要的。商業模式除了資金，創業公司還需要一個商業模式或商業計劃。商業計劃可以確定公司的使命或愿景：他們計劃實現什么以及他們計劃解決哪些需求。它還可以列出具體的目標和公司為實現這些目標可以采取的策略。此外，創業公司還需要進行市場調查，以確定他們計劃提供的產品或服務是否有市場，以及這些客戶是誰。營銷策略營銷策略可以幫助初創公司更快地接觸到客戶，讓客戶了解公司以及公司可以提供什么服務。他們可以通過電子郵件(電子郵件營銷)或創建社交媒體頁面來發布服務和促銷信息，從而接觸客戶。選址創業公司需要考慮的另一件重要事情是其辦公室的位置。這很大程度上取決于其想要提供的產品或服務的類型。例如，一些生產電子產品的初創企業通常需要一個實體店，顧客可以順便來店里試用產品。而另一些提供服務的公司則只在網上提供服務。后者更具成本效益，因為維護網站和在線展示比租用實體空間更便宜。雖然創辦一家新公司并不容易，但只要在合適的地方擁有合適的資金、商業模式和營銷策略，就能迅速擴張或壯大。TextA譯文UNITTASKAStep1

ScanthetextanddecidewhetherthefollowingstatementsareTrue(T)orFalse(F).()1.Start-upsaredesignedtoservethecustomers.()2.Start-upscantraversetimeandspacebyusingtechnologyandgrowfast.()3.Start-upscangetfundinginitiallyonlyfromfriendsandfamily.()4.Start-upsshouldconfirmwhatneedstheywanttoreachandwhoaretheircustomers.()5.Eachstart-upneedsaphysicalspacetogrowitsbusiness.()6.Funding,businessmodel,marketingstrategy,locationarethefouraspectsthatstart-upsneedtoconsidercarefully.FTFTFTStep2

HaveIidentifiedabusinessopportunity?Lookatthefollowingtable.Workingroups.Pickuponesourceandtrytodevelopabusinessideafromit,accordingtotheexamplesinthetable.First,brainstorminthegroup;thentrytofindthemostcompetitiveideaforyourgroup.UNITTASKASourceofbusinessideasExampleSuccessfactorslistedYourbusinessideasandsuccessfulfactorsDevelopingahobbyAspecialfloristTraditionalindustry;goodmarket.Usingtechnology;developingloyal,frequentbuyers.

UsingyourskillsAstager.Stagershelptodecorateandbeautifythehouseforsale.Bigmarket;home-basedbusiness;low-risk;high-profitSourceofbusinessideasExampleSuccessfactorslistedYourbusinessideasandsuccessfulfactorsAchanceideaDevelopingafreeapp—Classmates.Peoplewillbechargediftheytextorcallpeoplethey’renotsupposedtocontact.Creative;attractingyoungconsumers.

SpottingagapinthemarketIDphotobooth.AnewtypeofphotoboothprovidesIDphoto’sshootingandprinting.Meetingurgentneeds;convenient;marketgap.

CombiningtwoideasDevelopingavendingmachineofinstantcupnoodles.Superconvenient;providinghotwaterandnoodlesatthesametime;bigmarket

SolvingproblemsforpeopleAmaternitymatron

Uprisingmarket;professionalworkforce;wellpaid.UNITTASKAStep3Howcouldyoufinancethebusiness?APleaseworkoutthestart-upexpensestofindwaysoffundingyourbusinessidea.ItemsExpensesStart-uprequirementsLegalfeestogetdocuments;initialmarketing&advertising;stationeryandofficesupplies;storedesign;gift-wrapandpackage;furniture;Internetaccessandinstallation;rental(three-month);wage(fivepeople)￥1,000;￥5,000;￥2,500;￥2,000;￥1,000;￥1,500;￥500;￥15,000;￥10,000Long-termassetsAir-conditioner(2);laptopanddesk-top;cash-registersystem￥10,000;￥10,000;￥5,000Start-upinventoryFlowers￥2,000Total

￥65,500Sample:Start-upExpensesfortheFlorist.BDiscussinyourgroupandfigureoutthebestwaytofundyourbusinessidea.Thetypeoffinanceyouchoosewilldependonwhatkindofbusinessyouarestarting,howmuchmoneyyouneedandwhatyouwilluseitfor.Manypeopleusetheirownsavingsorpersonalborrowingstofundthebusiness.Familyorfriendsmightbackyou.Ifyouhaveacrediblebusinessplan,youmaybeabletoborrowmoneyfromabank.Alargerbusinesswithgoodprospectsmightattractoutsideinvestors.Youmightqualifyforagrant,forexample,ifyouaresettingupabusinessinadeprivedarea.

Step4

WhereshouldIlocatemystore?Watchthevideo(“Here’showIchosetherightpremisesformybusiness”)tolearntheexperienceandadviceofanexpert.Writedownsomekeywords.Discussingroupsthelocationofyourstore.Keywords:arelocated,…Sample:Wewouldliketolocateourfloristinanupcomingartsdistrict.視頻VideoScript(Openinganimation,titleandjingle.BackgroundmusicbeginswithfootageofPurePackagebranding,cuttoJenniferIrvineandfootageofPurePackagebagsbeingdelivered)JenniferIrvine:“IamJenniferIrvine,founderofThePurePackage—thedietdeliveredtoyourdoor.We'relocatedinacoupleofrailwayarchesinNewCoventGardenMarket—thebiggestfruitandvegetablemarketintheUK.”(Footageofvansandproducefromthemarket,Jenniferwalkingthroughthemarket)“Iliterallystartedmycompanyfromthekitchensinkinmyhouse.Ihadtomovethebusinessoutofthehousebecauseithadoutgrownmypoorlittlekitchen.Iwaslookingforalocationwhichwasclosetoourclients,closetoouringredients—therawmaterials,andclosetolotsofwonderfulqualifiedstaff—sochefsandnutritionists.”“WhenIactuallydecidedwhatIwantedfromourpremises,Iwasabletofindthemincrediblyfast,soittookmeaboutamonth.OneofthefirstthingsIdidwasgetoutagoodold-fashionedmapandhavealookatthatanddecide,right,whereisthecentreofLondonandwherearethemarketslocatedformyfreshfruitandvegetables?AndassoonasIlookedatthemapitwasquiteobviouswhereweshouldlocate.”“It'sreallyimportantthatyourbusinesshassomespacetogrow,andwehavegrowntofivetimesthesizewewerewhenwefirstmovedintotherailwayarches,andnowwe'relookingattakingovertherailwayarchnextdoor.Thekitchenistheheartofouroperation,sothepremisesarevital.”“TheadviceI'dgivetosomebodywhowaslookingfornewpremisesistowritealistoftherequirementsyouwantfromyourpremises.So,it'sreallyimportanttodecidewhatyou'relookingforlocation-wise,whatyou'relookingforfromthepremisesthemselves—dotheyneedbroadband?Doyouneedtelephones?Doyouneedcertaintypesofelectricity—three-phaseelectricity?Doyouneedgas?Allofthesethingsarequestionsyoushouldaskyourself.I'vebeenincrediblyluckywithfindingmypremises,inthatthereisnotmuchIwould'vedonedifferently.”Jennifer'stoptips:“Makealistofwhatyouarelookingforinyournewlocation—thatwayyouwillnotlosesightofyourgoals.”“Lookatamapandthinkaboutthelogistics—yourpremisesneedstoworkforyourclients,teamandsuppliers.”“Useyourimagination—Isthistheplaceyouwanttowork?Canyoustaypassionateaboutthisplacewhenyouspendsomuchtimehere?”UNITTASKAStep5Presentyourbusinessplan.Writedownasummaryofyourbusinessideas.Yoursummaryshouldincludethefollowingpoints:whattheproduct/serviceis;whereitissold;howmuchitsellsfor;anythingelsethatisrelevant;whyitmaybesuccessful.Presentyourbusinessplanwiththesupportofformsorslides.BusinessStart-upandImplementationPlanBusinessnameTypeofbusinessandbusinessobjectivesProduct/Service?Theproduct/service?Whatmakesitdifferent,better,etc.YoumayfindusefulwordsandexpressionsfromtheSample.SampleABCBloomSuccessfulbusinesspeoplealwayshavetroublepurchasinggifts,especiallyflowers,fortheirfamilyorlovers,whileABCBloomcanmakethegift-givingprocesseasiertodo.ABCBloomisapartnershipstore.Itbelievesthereisanopportunitytousetechnologytomakeitsimpleforexecutivestoeasilypurchase

customflowerarrangements,

withdeliveryondaystheydetermineinadvancefortheirlovedones.Thecompanytargetsmorethan1,500affluentexecutivebusinesspeopleindowntownandCentralBusinessDistrict(CBD)ofShanghai.Theflowergiftsaresoldfrom200to5,000Chineseyuan,differingin

flowers,

season,scale,

arrangementandselectedservices.Ideally,thecompanyplanstoopenitsgalleryinMarchinJing’an,oneofShanghai’shistoricloftneighbourhoodslessthanonekilometrefromdowntownShanghai.ABCBloomwilldifferfromtraditionalfloristsbycultivatingpersonalrelationshipsthroughtechnologyandmarketing,offeringagiftprogrammethatmakespurchasingflowerseasy(andforgettingspecialdatesathingofthepast),anddeliveringexceptionalcustomerservice.KeystoSuccessUsingtechnologytodeveloployal,frequently-buyingclientsinsteadoftraditional,walk-inretailshoppers.Designingandsellinginnovative,high-qualityfreshflowerarrangementsusingavarietyofdesignstyles,flowers,andcontainers.Creatingastorefrontthatresemblesanartgallery,withfresh,avant-gardefloralarrangementsdisplayedlikeart(andalwaysforsale).

Offeringadditionalproducts,includinggourmetchocolatesandoriginalartworkfromlocalartists.

Communicatingwithpotentialcustomersthroughdirectmail,printadvertisingandeasy-to-useappletsandwebsite.Offeringcomplimentaryin-storeevents,suchasbooksignings,

cheesetastings,andartshowings,

coincidingwith

otherneighbourhood

galleryopenings.ObjectivesGenerateahealthytotalrevenueof￥79,600inYearOne.Maintainanaveragedirectcostat40%ofsalesorlowerandahighgrossmargin.Buildpricingprogrammesbasedontheassumptionof10%profit.

Increasesalesbyapproximately72%inYearTwoand21%inYearThree.TheLifeofanEntrepreneurTheword“entrepreneur”,meansanindividualwhocreatesanewbusiness,bearingmostoftherisksandenjoyingmostoftherewards.Accordingtoamarketingreportrecently,thereareanestimated582millionentrepreneursglobally,withasubstantialriseof30millioncomparedtotheoverall552millionentrepreneurslastyear.Theyarethenewinnovatorsbybecomingagreatsourceofnewideas,goods,services,andbusinesses.Everyentrepreneurstartsfromscratchbutsurelyhasafairideaofwherehewantstoget.Heorshethentriestonurturetheideaandturnitintoaprofitablebusiness.Onethingtheentrepreneurmustrememberisthattherearealwaysbumpsalongtheway,asstressandsuccessgohandinhand.Anybusinessintheworldcangrowandprosperifstrategicallyplannedortakenwithcalculatedrisks.Thatiswhyeveryentrepreneursurroundsthemselveswithpeoplewhocanhelpthemgrowandtransformthebusiness.Anentrepreneur’sperspectiveofprogressshouldneverbelimitedtothetraditionalbusinessandmarketingmindset,whereanychangeisunwelcome.Thereisnodoubtthattheyarerisk-takersandoftengobeyondthelimitsthatanaveragepersonwouldn’tdaretodo.Yet,theycapitaliseontheirknowledgeandtakecalculatedrisksinareaswheretheycanusetheirexpertiseandknowforsurethatitwillprovidethemwiththedesiredcompetitiveadvantage.Theycanusealltheirknowledgetomakeadifferenceascharismaticindividuals.Notonlythatbutalltheirlives,theylearnanddeveloptheirleadershipskillstomotivateothersandcausenecessarychangesintheirlifeaswellasintheirbusiness.Everypersonhasstressintheirlives.Itisn’tsomethingtofeelsadabout—itisapartoflife.Butwhentalkingaboutthelevelofstressforentrepreneurs—itisofawholenewlevel.Buttriumphliesinconfrontingthestressandthepowertoovercomeit.Businesspeoplemostlygetstuckwhenclosingthedeal,despitehowwellitstartedandcarriedout.Butattitudeiseverything,andwiththerightattitudeandstrongwillpower,nothingseemsunachievable.Theyknowthatdealsaremoneyandclosingthatisbusiness.Itisanentrepreneuriallife.Anentrepreneurcanusehisorherpassionandexperiencetostaywithinthelimitationsofresources.Andeachtime,theymakeefficientuseoftheseresources.Thisishowtheyareabletoachievesuccess,knowinghowtotackleanyproblemwithlimitedresources.Theirpassionforthebusinessisperhapsthemainresourcethatleadsthemtotheseproblem-solvingskills.Inshort,everyentrepreneurshouldhaverisk-takingattitudesandpassionfortacklinganyproblemsandstresstomaketheirbusinessgrowandprosper.TextBBeforereading:PleasecollectsomereallifestoriesofChineseentrepreneursandsharewithyourclassmates.bear/be?(r)/vt.忍受；容忍；經受；承擔substantial/s?b?st?n?l/adj.大的；可觀的；價值巨大的；重大的nurture/?n??t??(r)/vt.養育；培育profitable/?pr?f?t?bl/adj.有盈利的；有益的bump/b?mp/vi.碰；撞prosper/?pr?sp?/vi.（人或企業）成功；（尤指經濟上）繁榮；昌盛strategically/str??ti?d??k?li/adv.戰略性地；戰略上calculate/?k?lkjule?t/vt.算；計算transform/tr?ns?f??m/vt.使徹底改觀；使大變樣perspective/p??spekt?v/n.（思考問題的）角度；觀點；想法mindset/?ma?ndset/n.思想傾向；思維方式；觀念模式risk-taker/'risk'teik?/n.經常冒險的人expertise/?eksp???ti?z/n.專門技能（知識）；專長charismatic/?k?r?z?m?t?k/adj.充滿個人魅力的entrepreneurial/??ntr?pr??n??ri?l/adj.具有企業家素質的GlossaryPhrases&Expressionsfromscratch白手起家capitaliseon利用handinhand結伴而行knowforsure確定makeadifference扭轉乾坤，創造不同getstuck被卡在……；被堵……makeuseof使用；利用LANGUAGEPOINTS–TEXTB◆(Para.1)...thereareanestimated582millionentrepreneursglobally,…estimate:v.guesswhatthesize,value,amount,cost,etc.ofsomethingmightbee.g.Wecouldn’testimatethebudget.[運用]budgetestimate/roughestimatee.g.Wecouldn’tagreeonthebudgeestimate.[擴展]estimation(n.)估計e.g.Whoisthebestcandidateinyourestimation?◆(Para.2)Heorshethentriestonurturetheidea…nurture:v.helptodevelop;helptogrow[運用]nurtureahopee.g.Theanswerliesbeyondnurturingahope.[擴展]nurturance(n.)e.g.Nurturancemattersalot.◆(Para.2)Anybusinessintheworldcangrowandproperif…prosper:v.togrowstronger;gaininwealth[運用]tostrivetoprosper/livelongandprosper奔小康e.g.Thewholenationisexpectedtostrivetoprospertogether.[擴展]prosperity(n.)繁榮e.g.Ourfutureprosperitydependsoneconomicgrowth.LANGUAGEPOINTS–TEXTB◆(Para.3)

...itwillprovidethemwiththedesiredcompetitiveadvantage.desire:v.stronglywishtodoorhavesothing【運用】desirefor/aburningdesiree.g.Everyonedesiresforsuccess,butnoteveryonehasthecourageanddeterminationtopursueit.【擴展】desirable（adj.）令人向往的；可取的e.g.Bothsidesconsideritdesirabletofurthertheunder-standingbetweenthetwopeoples.◆(Para.3)…developtheirleadershipskillstomotivateothers…motivate:v.togiveanincentiveforaction[運用]bemotivatebysomethinge.g.Sheismotivatedbyloveandpeace.[擴展]motivation(n.)動機e.g.Withoutdirectionandmotivation,apersonwouldknowwhattodo.◆(Para.5)…andwiththerightattitudeandstrongwillpower…willpower:n.theabilitytocontrolyourthoughtsandactionstoachievewhatyouwanttodo[運用]willpowermastery意志力訓練e.g.Yourfeelingsaboutyoutwillpoweraffectthewayyoubehave.[擴展]willing(adj.)樂意的e.g.Thereare,ofcourse,questionswhichshewillnotbewillingtoanswer.企業者的生活“創業者”一詞指的是開創新事業、承擔大部分風險、享受大部分回報的人。據近期一份市場報告統計，全球約有5.82億創業者，與去年的5.52億相比，大幅度增長了3000萬。他們是新的創新者，是新想法、新商品、新服務和新業務的重要源泉。每個創業者都是白手起家，但他們肯定對自己想要達到的目標有一個明確的想法。然后，他們會努力培養這個想法，并把它變成可營利的業務。創業者必須記住一件事：一路上總會有波折，因為壓力和成功總是并駕齊驅的。只要做好戰略規劃，讓風險在可控范圍內，世界上的任何企業都可以發展壯大。這就是為什么每個創業者身邊都會有一些可以幫助他們發展和改變企業的人的原因。創業者對進步的看法不應該局限于傳統的商業和營銷思維。在這種思維中，任何改變都是不受歡迎的。毫無疑問，創業者是冒險者，經常超越普通人不敢做的極限。他們利用他們的知識，在可以使用他們專業知識的領域里承擔可控范圍內的風險，并確信這些將為他們帶來所期望的競爭優勢。作為有魅力的個人，創業者可以利用自己所有的知識來有所作為。不僅如此，在他們的一生中，他們學習和發展自己的領導技能，去激勵他人，并使他們的生活和業務做出必要的改變。每個人的生活中都有壓力。這不是什么值得難過的事——這是生活的一部分。但談到創業者的壓力水平，那就是一個全新的水平。但是勝利就在于面對壓力和戰勝壓力的力量。商人在完成交易時大多會陷入困境，無論交易在開始和進行過程中有多順利。但態度決定一切，有了正確的態度和堅強的意志，似乎沒有什么是無法實現的。他們知道交易就是金錢，成交就是生意。這就是創業者的生活。一個創業者可以用其激情和經驗去使用有限資源。他們每一次都能有效地利用這些資源。這就是他們為何能夠獲得成功，因為他們知道如何在有限的資源下解決任何問題。他們對業務的熱情也許就是他們能具備解決問題的能力的主要源泉。簡而言之，每個創業者都應該有承擔風險的態度和應對任何問題和壓力的熱情，這樣才能使自己的企業不斷發展壯大。TextB譯文1Guessthemeaningofthefollowingwordsandexpressionsfromthecontext,andthencheckyourunderstandingwiththehelpofadictionary.2Matchthewordstotheirdefinitions.1)substantial2)profitable3)prosper4)expertise5)mindsetA.asetofattitudesthatsomebodyhasandthatareoftendifficulttochangeB.beneficial;usefulC.befinanciallysuccessfulD.expertknowledgeorskillinaparticularsubject,activityorjobE.ofconsiderableimportance,sizeorworth1)overall(Para.1)____________________2)motivate(Para.3)__________________3)overcome(Para.4)________________4)triumph(Para.4)_________________5)tackle(Para.6)____________________adj.全部的v.激發v.克服n.勝利v.處理UNITTASKB3CompleteeachsentencewithanappropriatewordfromthelistinExercise2.Makechangesifnecessary.1)Peopleneeddevelopafixed________________.2)Hemade____________________donationstocharity.3)Herbusinesscontinuedto______________.4)Itwouldtakeamiracletomakethisbusiness___________________.5)Wehavethe_______________tohelpyourunyourbusiness.substantialprosperprofitableexpertisemindset4CompletethefollowingsentencesaccordingtoTextB.

Anentrepreneuristhecreatorofanewbusiness.Accordingtothestatisticaldata,therearemorenew1)__________________globallycomparedtolastyear.Ifsomeonewhowantstostartanewbusiness,theyshouldfirstly2)______________theideatomakeitpossibletocreatea3)_______________business.Andthentheymustacceptthe4)_______________thatthestressandsuccessgo5)___________________.Sotheyshouldplanthebusiness6)________________andhavetheabilityto7)_________________therisks.Besides,thenewentrepreneursmusthavetheright8)_________________andstrong9)_________________,developtheproblem10)_________________.That’sanentrepreneuriallife.entrepreneursnurtureprofitablemindsethandinhandstrategicallybearattitudewillpowersolvingskillsUNITTASKBLANGUAGEPRACTICEVocabularyTranslationGrammar184LANGUAGEPRACTICEVocabulary1

Provideadjectivesofthenounsintheleftcolumn.Thencompletethefollowingsentences.NounAdjectiveentrepreneurglobeprofitstrategycalculationachievemententrepreneurialachievableprofitablestrategical/strategiccalculated/calculatingglobalglobal1)Thethreatof______________warmingwilleventuallyforcethecountrytoslowdownitsenergyconsumption.2)Abusinessplanshouldbea___________________outlineofwhatyouaregoingtodo.3)Imports,whichsoaredto$200.3billioninthemonth,aresubtractedinthe__________________ofgrossdomesticproduct.4)Hanginthereandyouneverknowwhatis_______________.5)Hiscompanyhasbecomea(an)____________________successstory.6)Thegroupmadeapretax________________of$1.05million.strategiccalculationachievableentrepreneurialprofitLANGUAGEPRACTICE2Completeeachofthefollowingsentenceswithaproperwordorexpressionfromthebox.Changetheformwherenecessary.fromscratchrisk-takersmakeadifferencebelimitedtogetstuckhandinhand1)Ifyou____________________,clickonHelp.2)Ifwecombineourefforts,wecan_________________________.3)Wedon’thavetimetostart_________________________.4)Isawthemmakingtheirway,______________________,downt