ALALLVIECLOUD ..2004-2008：7.0%2008-2019：6.4%4.7%4.7%-5.3%-5.3%40404452434549144040445243454914歷年中國家電市場分渠道零售額占比走勢線上零售額占比線下零售額占比歷年中國家電市場分渠道零售額同比走勢零售額（億元）同比-10.7%37522.6%8727.3%353-5.5%-1.4%洗衣機234洗衣機-10.2%煙灶消干衣機煙灶消干衣機0.2%洗碗機洗碗機-0.6%5.8%-0.6%-17.5%集成灶微蒸烤復合機單功能微蒸烤集成灶微蒸烤復合機單功能微蒸烤2.6%88-8.4%小家電212小家電1.0%847.5%清潔電器91清潔電器2.5%-5.5%凈水器凈化器凈水器凈化器6.1%19.1%電風扇電風扇-41.9%電暖器電暖器電熱燃熱彩電熱燃熱電調(diào)箱柜4.3%-2.2%4.3%-2.2%同比33.4%零售量（萬臺）同比33.4%-12.3%彩電1,159彩電22.2%空調(diào)2,421空調(diào)-1.1%冰箱1,082冰箱-2.8%冷柜425冷柜-3.1%洗衣機1,147洗衣機-13.6%干衣機37干衣機-2.2%煙灶消1,557煙灶消-0.3%集成灶微蒸烤復合集成灶微蒸烤復合機單功能微蒸烤洗碗機-22.6%587-10.8%480.7%951.0%小家電10,580小家電-5.1%電熱649電熱5.4%燃熱437燃熱-8.6%清潔電器843清潔電器-9.2%凈化器93凈化器2.8%凈水器249凈水器電風扇1,728電風扇-45.5%電暖器398電暖器均價（元）——同比增幅水器水儲器水水器水儲器水空調(diào)干獨彩電冰箱冰柜洗地機凈水器凈化器小家電燃氣熱集成灶洗碗機燃氣灶油煙機洗衣機O彩電冰箱冰柜機洗衣衣式獨空調(diào)機油煙灶燃氣機洗碗灶集成器熱儲器熱燃電小家器凈化器凈水機洗地煙機：7000+；燃氣灶：3000+；洗碗機：數(shù)據(jù)來源：奧維云網(wǎng)（AVC）線下監(jiān)測數(shù)據(jù)31.8%30.9% 4001-5000元5001-6000元 31.8%30.9% 4001-5000元5001-6000元 4001-5000元5001-6000元 mmmm40%mmmmmm34%mm32%mm25%mm22%ALLVIEWALLVIEWCLOUD有家電購買需求的用戶對家電套購方式知曉率(%)用戶對家電套購方式興趣度(%)近半年通過“家場景”方式瀏覽/體驗產(chǎn)品情(%)家場景選購方式對消費者選購助力程度(%)29.5%22.7%8.6%10.9%6.7%6.8.0%8.6%2.1%5.6%2.1%0.0%線上場景打造示例線下場景打造示例品21.2%6.6%6.3%5.5%23.4%6.4%6.8%5.0%26.5%6.7%7.9%4.0%25.7%·掃碼領取報告····●拍照后識別二維碼