國際商務管理智慧樹知到期末考試答案+章節答案2024年中國海洋大學Onepressingreactivereasonformanylargefirmstoexpandoverseasistoseekeconomiesofscale.（）

答案:錯Houseofbrandsisthemostcommonmulti-brandstrategy,whichisoftenappliedwhenlaunchingnewbrandsorsub-brandsthatservedifferentneeds—butforthesameaudience.（）

答案:錯Re-usablepackagingreferstothepackagewithlotterycouponsandphysicalgiftstoattractcustomerstorepeatpurchases.（）

答案:錯Themanagementofcross-culturalcommunicationdependslargelyonamanager’spersonalabilitiesandbehavior.（）

答案:對Collectivismreferstothetendencyofpeopletolookafterthemselvesandtheirimmediatefamilieswithlessemphasisontheneedsofsociety;theprimaryfocusisontheindividualorthenuclearfamily.（）

答案:錯PhysicalcontactbetweenmenandwomenisnotpermittedintraditionalMalaysianculture.（）

答案:對Thesameconcessionwillbemorenegativelyreceivedifitisbrokenintoinstallments.（）

答案:錯Countries’regulationsandrestrictionsprovideanotherreactivereasonforcompaniesoftenswitchingfromexportingtooverseasmanufacturing.（）

答案:對Locationadvantagereferstonaturalormanufacturedresourcesandfocusesmoreonthegeographicadvantagesofthehostcountryorcountries.（）

答案:對BrownfieldinvestmentisatypeofFDIinwhichaparentcompanycreatesasubsidiaryinadifferentcountry,buildingitsoperationsfromthegroundup.（）

答案:錯Allprivateenterprisesprovidegoodqualityservices.（）

答案:錯Varioussocietieshavethesameattitudetowardglobalizationandmarketpower,whichhaveimportantconsequencesintermsofbothformalizedtraderegulationsandgeneralattitudestowardhowbusinessesarerun.（）

答案:錯Morethanjustconveyingobjectiveinformation,bodylanguagealsoconveysculturalandsocialunderstandingsfromonegenerationtothenext.（）

答案:對Inaculturethatvaluesindirectness,suchastheGerman,youcanexpecttoreceiveaclearanddefiniteresponsetoyourproposalsandquestions.（）

答案:錯Thetermobjectlanguagereferstohowsomethingissaidratherthanthecontent—i.e.,therateofspeech,thetoneandinflectionofvoice,othernoises,laughing,oryawning.（）

答案:錯Theavailabilityofrawmaterialsandotherresourcesoffersbothgreatercontroloverinputsandlowertransportationcosts.（）

答案:對Comparetointernationalnegotiations,theprocessofnegotiationismoredifficultwhenittakesplaceamongpeopleofsimilarbackgrounds.（）

答案:錯Adistributionagreementisalegalcontractbetweenonecompanyanditsdistributors,grantingthemtherightstomarketandsellthecompany’sproducts.（）

答案:對Thetermmergersandacquisitions(M&A)referstotheconsolidationofcompaniesortheirmajorbusinessassetsthroughfinancialtransactionsbetweencompanies.（）

答案:對Culturaldiscountreferstothataparticularcultureproductrootedinoneculture,andthusattractiveinthatenvironment,willhaveadiminishedappealelsewhereasviewersfinditdifficulttoidentifywiththestyle,values,beliefs,institutionsandbehaviouralpatternsofthematerialinquestion.（）

答案:對Ethnocentrismisthestateofmind,wherebyonefocusesonsmallsectionsofanissueratherthanconsideringitswidercontext.（）

答案:錯Brandalliancewithastate-ownedenterprisethestrategicallianceofbrandbetweencompaniesandpublicorganizationsorNGOs.（）

答案:錯Asageneralrule,itisalwayssafertoadoptaninformalpostureandmovetoaninformalstance,ifthesituationwarrantsit,thantoassumeaninformalstyletooquickly.

答案:錯Inanequitystrategicalliance,twoormorefirmsdevelopacollaborativerelationshiptosharesomeoftheirresourcesandexpertise.（）

答案:錯Associationanchorsrefertowhetheristhebrandananchortowhichthecustomerswillattachtheirmindassociationto.（）

答案:對Whataretheconditionsofmarketsegmentation?（）

答案:Measurability###Accessibility###Scale###StabilityWhichofthefollowingglobalalliancesisnotrelatedtoequity?（）

答案:Supplycontracts###DistributioncontractsWhichofthefollowingsaretheverbalvariablesincommunication?

答案:Subcultures###LanguageComplexityofinternationalnegotiationsincludes（）

答案:expectations###corevalues###problem-solvingtechniques###verbalandnonverballanguageWhatarethecharacteristicsofCulture?（）

答案:Cultureislargelybelowthesurface.###Cultureiselastic.###Cultureisconstantlyinflux.###Cultureismulti-layered.Whichofthefollowingstatementsofbrandistrue?（）

答案:Brandissomethingwhichdistinguishesaproductformothers.___identifiesAdministrative,Geographic,CulturalandEconomicdifferencesordistancesbetweencountriesthatcompaniesshouldaddresswhencraftinginternationalstrategies.Itmayalsobeusedtounderstandpatternsoftrade,capital,information,andpeopleflows.（）

答案:TheCAGEdistanceframeworkWhichisbelongtoequitystrategicalliances?（）

答案:PartialacquisitionWhichstatementaboutcompetitivenegotiatorsisincorrect?（）

答案:Theyalwaysfollowsa“Ilose,youwin”model.WhichofthefollowingisNOTthenoiseincommunication?

答案:EconomicalnoiseWhichofthefollowingoptionsbelongstomasculinity?（）

答案:WorktakespriorityoverotherdutiesWhatareNOTtheoperationaldetailsglobalmanagersshouldconsiderininternationalnegotiations?（）

答案:MakingspecificplansforexportingWhatofthefollowingisnotincludedinthemarketingtheoryof4Ps?（）

答案:PublicationWhichdimensionismembershipininternationaltradeorganizationsincludedin?（）

答案:AdministrativedifferencesWhichisNOTtypicalmedia?（）

答案:Face-to-faceconversationsWhichofthefollowingstatementaboutco-brandingisincorrect?（）

答案:Therearefourtypesofco-branding.Whatdoestheunifiedstandardforplugsreflect?（）

答案:ProductstandardizationWhichofthefollowingisNOTnon-equitystrategicalliance?

答案:IntersectHoldingsWhichtypeofstrategicalliancedoesthecase,JoesterLoriaGroup&McDonald’s,reflect?（）

答案:LicensingAgreementsStepstowardeffectiveinterculturalcommunicationdoesNOTinclude（）

答案:Completelyfollowtheotherside’scultureWhichisNOTtheproactivereasonforenterprisesto“goingglobal”?（）

答案:GlobalizationofcompetitorsThefivestagesofthenegotiationprocessdoesNOTinclude（）

答案:Ice-breakingWhichtypeofstrategicalliancedoesthecase,DJIandeBay,reflect?（）

答案:DistributionagreementsWhatcanweknowfromthecaseofWalmartandP&G?（）

答案:Thecooperationwithouttrustwilldoheavydamagetobothsides.WhichofthefollowingisNOTthereactivereasonforenterprisesto“goglobal”?

答案:GlobalizationofCompetitorsWhichexamplereflectstheinfluenceofproxemicsoncommunication?（）

答案:Americansexpectofficelayoutstoprovideprivatespaceforeachperson,andusuallyalargerandmoreprivatespaceasonegoesupthehierarchy.Whichstatementisincorrectaboutgreenfieldinvestmentandbrownfieldinvestment?（）

答案:Inbrownfieldinvestment,investorsconstructnewfacility.Whichofthefollowingstatementaboutbrandloyaltyisincorrect?（）

答案:Therearefourdimensionstoevaluatecustomers’brandloyalty.Whichofthefollowingsisexternalstakeholders?（）

答案:SuppliersWhichofthefollowingisNOTasupranationalinstitution?（）

答案:Asia-PacificEconomicCooperationWhichisNOTthechallengesofglobalization?（）

答案:SpreadoftechnologyandinnovationThetoy-makerLegohaspartneredwithTheNationalAeronauticsandSpaceAdministrationoftheUnitedStatestodevelopaseriesofaerospace-themedtoys.Whichtypeofcooperativepartnershipsdoesitreflect?（）

答案:BrandAlliancewithPublicOrganizationsWhichdimensionisNOTincludedintheOLImodel?（）

答案:InternationalizationWhichofthefollowingisnotaphaseofcultureshock?（）

答案:Mono-culturalTheSTPtheoryproposedbyWendellR.Smithconstitutesthreeelementsofmarketingstrategy.WhichofthefollowingmarketingstrategyisNOTincluded?（）

答案:PricingstrategyWhichtypeofstrategicalliancedoesthecase,ToyotaandSuzuki,reflect?（）

答案:IntersectHoldingsThecaseofMcDonald’sandSimplotisa___ofstrategicalliance.

答案:SupplycontractsNikehasnomanufacturingplantsofitsownbutchoosestooutsourcetheworktocontractorsinthePhilippines,Vietnamandothercountries.Whichtypeofstrategicalliancedoesthecasereflect?（）

答案:OutsourcingarrangementsStrategicalliancesrefertotheworkingpartnershipsbetweencompaniesacrossnationalboundariesandincreasinglyacrossindustries.（）

答案:錯Anequitystrategicalliancemeansthatafirmpurchasesequityofanotherfirm,sharingpartialownershipofthefirm.（）

答案:對Afterthepartialacquisition,theacquiredpartywillnolongerexist.（）

答案:錯Starbucksdoesn’tcultivatecoffeeandhasnoplantationsinwhichtheygrow,harvestandcurecoffeebeans.Theyoutsourceallthatworktofocusonservingtheircustomersacrosstheworld.Itisatypicalcaseof____innon-equityentrymode.

答案:ManufacturingContractGooglehasalsooutsourcedtasksrelatedtosoftwaredevelopmenttoremoteindividualorcompaniesacrosstheworld,suchasRandstadandAerotek.Itisatypicalcaseof____innon-equityentrymode.

答案:ServiceContractLegoStarWarsisaLegothemethatincorporatestheStarWarssagaandfranchise,whichisoneofourmostbelovedthemesever.Itisatypicalcaseof____innon-equityentrymode.

答案:LicensingWandaGroupspent$3.1billiontoacquiretheworld’ssecond-largestcinemachainAmericanMulti-Cinema.WhichtypeofM&Adoesthecasereflect?（）

答案:HybridMergersandAcquisitionsAconversionfromthecurrentMandarinOrchardSingapore,HiltonSingaporeOrchardisownedbyOUECommercialREITandwillbemanagedbyHilton.Thecaseisthe____ofnon-equityentrymode.

答案:ManagementContractPfizerhalveditsdividendandraise$22billionindebttobuyrivalWyethfor$68billioninanacquisition.WhichtypeofM&Adoesthecasereflect?（）

答案:HorizontalmergersandacquisitionsCoca-Colahasasecretrecipeandbrandrecognition,whichreflectsits____.（）

答案:OwnershipTheCAGEdistanceidentifiescultural,administrative,geologicalandeconomicdifferencesordistancesbetweencountriesthatcompaniesshouldaddresswhencraftinginternationalstrategies.（）

答案:錯TheOLIisafour-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment.（）

答案:錯___isathree-tieredevaluationframeworkthatcompaniescanfollowwhenattemptingtodetermineifitisbeneficialtopursueforeigndirectinvestment(FDI).（）

答案:TheOLImodelInternalizationadvantageincludesfactorsoflow-costlabor,rawmaterialslowertaxesandothertariffs,andawell-trainedlaborforceindifferentplaces.

答案:錯BMWwillhavelowerproductioncostsifitaccessestotheU.S.marketcomparedtoGermany.Thecasecanbeexplainedby____inownershipadvantage.（）

答案:LocationNikehasopenedfactoriesinareaswithlowlaborcosts,likeVietnam,Indonesiaandsoon.Whichproactivereasondoesthecasereflect?（）

答案:ResourceaccessandcostsavingSimplotisthematerialsupplierofMcDonald’s.DuetoMcDonald’srequirements,ithadtofollowMcDonald’sexpansionandgoglobal.Whichreactivereasondoesthecasereflect?（）

答案:CustomerdemandsTheavailabilityofrawmaterialsandotherresourcesoffersbothgreatercontroloverinputsandlowertransportationcosts.

答案:對TaxpoliciesintheCaymanIslandshavestimulatedmanyenterprisestogoingglobal.Whichproactivereasondoesthecasereflect?（）

答案:IncentiveWhichstatementaboutcharacteristicsofbornglobalisNOTcorrect?

答案:Bornglobalcompanieshaveabundantfinancialandtangibleresources.TencentandNetEasecompetedwitheachotherforoverseasmarkets.Whichreactivereasondoesthecasereflect?（）

答案:GlobalizationofCompetitorsParallelco-brandingisastrategythatinvolveslinkingofmultiplebrandsfromdifferentcompaniesinordertocreateaproductindicativeoftheirindividualidentities.（）

答案:錯WhichbrandstrategydoesProcter&Gambleadopt?（）

答案:Multi-BrandStrategy____hasbecomeanimportantnewtoolinbrandawarenessmarketing.（）

答案:SocialmediaWhichsingle-brandstrategydoesAppleuse?（）

答案:Line-brandstrategyWhichofthefollowingstatementsofbrandstrategyistrue?（）

答案:Inagroup,theparentcompanycanusedifferentbrandstrategiesfromthesub-companies.Franchisingistheprocessofleasingatrademarkedorcopyrightedpropertyforuseinconnectionwithaproduct,service,orpromotion.

答案:錯L’Oréalhasdifferentbrandsfordifferenttargetgroups.Whichkindofmarkettargetingstrategydoesitadopt?（）

答案:DifferentiatedmarketingDiscriminationPricingisthepracticeofchargingdifferentpricestodifferentcustomersfortheidenticalgoodsorservicessoldbythesamesupplier.（）

答案:對Whichofthefollowingstatementaboutproductsinthegrowthstageiscorrect?（）

答案:Productsinthisstagearecalledstarproducts.Servicepublicrelationsreferstopublicrelationsactivitiesthatlistento,collect,sortoutandreflectthepublic’sopinionsontheenterpriseanditsproducts,andgiveappropriatetreatment.（）

答案:錯WhichnewproductpricingstrategydoesDeBeersusetoselldiamonds?（）

答案:PremiumPricingWhentherearenostrongdifferencesincustomercharacteristics,whatkindofmarkettargetingstrategy

isthebestforaMNCcompanytodevelop?

答案:Undifferentiatedmarketing___meansthatifalossoccurs,theeconomicentitywillpaywithanyfundsavailableatthetime.Itcanbeactiveorpassive;itcanbeunconsciousorconscious.（）

答案:Risk-takingZOPAmeanstheoverlapzoneofthebuyer’sandseller’stargetprices.（）

答案:錯A___iscontingentwhenyoustatethatyoucanmakeitonlyiftheotherpartyagreestomakeaspecifiedconcessioninreturn.（）

答案:ConcessionRespectforculturaldifferenceswillgetanegotiatoralotfartherthanignorance,soit’simportanttodosomeresearchwhenenteringintonegotiationswithunfamiliarcounterparts.（）

答案:對Acollaborativenegotiationstylefollowsthe“Iwin,youwin”model.（）

答案:對Whichstatementaboutconcessionsstageisincorrect?（）

答案:Adaptyourdemandstotheothersidequickly.Whichstatementabouthigh-contextcultureandlow-contextcultureiscorrect?（）

答案:Inhigh-contextcultures,feelingsandthoughtsarenotexplicitlyexpressed.Managerscancultivatetrustby（）

答案:Createaclearandcalculatedbasisformutualbenefit.###Improvepredictability###Developmutualbodingthroughregularsocializingandfriendlycontact.Whenthereistrustbetweenparties,communicatorswilladjusttounforeseencircumstanceswithlessconflict,anditfacilitatesopencommunicationinexchangingideasandinformation.（）

答案:對Thetermcommunicationdescribestheprocessofsharingmeaningbytransmittingmessagesthroughmediasuchaswords,behavior,ormaterialartifacts.（）

答案:對Anythingthatservestofacilitatethecommunicationoftheintendedmeaningistypicallyreferredtoasnoise.（）

答案:錯Themanager’sperceptionofthelocusofcontroloveroutcomesisanoften-overlookedvariableinthedecision-makingprocessbecauseitisnotimportant.（）

答案:錯Whichofthefollowingtwocountriesbelongtothesameculturecluster?（）

答案:AustraliaandUSWhichthefollowingcountryhavethehighestuncertaintyavoidance?（）

答案:ChinaSarahhasmovedtoanothercountryfor12monthsandgrowsaccustomedtothenewculture.Whichstageofthecultureshockisshemostlikelyin?（）

答案:AdjustmentphaseAboutsocietalcultureandcorporatecul