教學(xué)設(shè)計

課程基本信息課例編號2020QJ07YYRJ048學(xué)科英語年級初一學(xué)期上學(xué)期課題Unit7Howmucharethesocks?Period5以讀促寫——撰寫商業(yè)廣告教科書書名：Goforit出版社：人民教育出版社出版日期：2013年6月教學(xué)人員姓名單位授課教師李晴晴清華大學(xué)附屬中學(xué)永豐學(xué)校指導(dǎo)教師朱瑩清華大學(xué)附屬中學(xué)教學(xué)目標(biāo)教學(xué)目標(biāo)：Bytheendofthelesson,thestudentswillbeabletomakeanoutlineforaclothingad;writeaboutclothesonsalebasedontheoutlineandaddacatchyslogantomakeadsattractive.教學(xué)重點：通過學(xué)習(xí)其他廣告范例，撰寫自己攤位的廣告。教學(xué)難點：基于廣告的語言特點，修改潤色自己的廣告。教學(xué)過程時間教學(xué)環(huán)節(jié)主要師生活動10mins1.LearnhowtowriteaclothingadfromtwoadsTeacher’sactivities:1.Theteacherguidesstudentstoreadtwoadsandfindouttheelementsaclothingadshouldhavefirst.Instruction:Beforewewritesomething,weneedtoknowwhatwecanwriteanditsstructure.Nowlet’sreadthemagainandfindoutwhatweneedtowriteinourad.2.Then,theteacherasksstudentstofindoutthestructureofaclothingad,byreadingandanalyzingthesametwoads.Instruction:However,howcanweputthemtogether?Howtodevelopaclothingad?Let’sfindouttheanswerinthesetwoads.3.Last,theteacherhelpsstudentstoreviewthelanguagefeaturesofclothingadswithsomeexamples.Instruction:Withaclearstructure,wenowneedtofocusonourlanguage.Doyourememberthefeaturesofthelanguageinads?Let’sreviewtogether.Student’sactivities:1.Studentsfirstreadandanalyzetwoadstofindouttheelementsaclothingadshouldhave.Forinstance,wordslike‘purple,black’inMr.Cool’sadshowusweshouldwriteaboutcolorsofclothesinourad.2.Then,studentstrytofindoutthestructureofaclothingad,byreadingandanalyzingthesametwoads.Forinstance,“Doyouneedtrousers?”,thisisthebeginningofMr.Cool’sad.3.Last,studentsreviewthelanguagefeaturesofclothingadswithsomeexamples.Forinstance,imperativesentenceslike“Comeandbuyyourclothes…”arecommonlyusedatthebeginningofaclothingad.7mins2.WriteourownadstepbystepTeacher’sactivities:1.Theteacherguidesstudentstowriteanoutlineforthelateradwriting.Instruction:Afterlearningfromotherclothingads.Nowlet’swriteourownadtogether.First,weneedtowriteanoutlineforthead.2.Theteacherguidesstudentstotrywritingeachpointindetailswithvarioussentencestructuresandexamples,basedontheoutline.Student’sactivities:Studentstrytowritetheoutlineandeachpointwiththehelpofsentencestructuresandexample.Forinstance,theyusedifferentexpressionstodescribethreekindsofclothesweplantosell.6mins3.RevisetheadtomakeitbetterTeacher’sactivities:1.Theteacherasksstudentstoputeachparttogetherandreviseitfortime.2.Then,theteacherguidesstudentstoreadandlearnfromtheversionteacherrevises.Student’sactivities:1.Studentssimplyputeachparttogetherandthenreviseitbydeletinguselesssentences.2.Studentslearnfromtheversionteacherrevisesbyreadingandanalyzingitslanguage.2mins4.SummarizehowtowriteanadTeacher’sactiviti