EntrepreneurshipGroupMembers:吳昊,成蓉,周雷,李夢曉,肖秋君PresentationresponsibilitiesDiscussionandresearchdesign：成蓉,周雷,李夢曉Videocapture：吳昊,李夢曉,肖秋君Videoediting:吳昊,成蓉,李夢曉Videotranslation:肖秋君,李夢曉Postproduction:吳昊,肖秋君PPTintegration:成蓉Contents01Researchbackground02Literaturereview03Researchdesign04Results&discussion05Researchimplication&application01ResearchbackgroundResearchbackground一StartingabusinessisaformofemploymentResearchbackgroundOneTheoryofPlannedBehaviorTwohumancapitaltheoryThreetriadicreciprocaldeterminism二ApplyingTheoryofPlannedBehavior02Literaturereview二單擊此處添加標題一ResearchofEntrepreneurialConcept1Entrepreneurshipistostartabusinessorcreateabusinessbehavior

Entrepreneurshipisanindividualduringtheseriesprocessofinnovativethinking,graspopportunity,observedmarketbehaviorcancontinuingtoacquiretheknowledgeandabilityisaleadershipneedtoconsidertheissuecomprehensively.（Jeffry1998）DruckerdescribeEntrepreneurshipisabehaviorwhichbasedonthepersonalityofinnovation,whichcaninnovateandcreatevalues.2，Entrepreneurshipistheinnovationprocesstocreatenewvalue

Entrepreneurscanovercometheinherentcontradictionsofthemarketeconomybyinnovationtherebypromotingeconomicgrowth.(Schumpeter1934)Stevenson(1990)describetheentrepreneurshipareindividualsre-integrateresourceswhichcanusableandcreatevalueinlinewiththepurposeofseekingdevelopmentopportunities.二二ResearchofEntrepreneurialwillingnessEntrepreneurshipwillingnessisthesubjectivepsychologicalpremiseofwhetherindividualschoosetoengageinentrepreneurialactivity.Brid(1988)consideredcomparedtoSEE,TheoryofPlannedBehavior(TPB)modelismoresuitableforanalysisofentrepreneurialwill,thethreefactorsinthemodelareattitude,subjectivenormandperceivedbehavioralcontrol,itplaysadecisiveroletothewillofindividualentrepreneurs.HeDanreferencetheviewpointofforeignscholarsbyempiricalstudieshavefoundtheEntrepreneurialIntentionsprovidespremisepreparationforchoiceofentrepreneurialbehavior.Willingnesscanconductactivity,themorestrongerthewillingnessisthemorelikelytoengageinanactivity.二三ResearchofFactorsAffectingEntrepreneurialIntentionsMainAffectingFactorsEntrepreneurialattitudeEntrepreneurshipEducationPersonalfeatures

EntrepreneurshipabilityEntrepreneurshipenvironment添加文本PersonalfeaturesandEntrepreneurialIntentionsRobertsonGrattonandSharpley(1991)andoliverandMooradian(2003)Considereduniquecharacteristicisanuniquebehaviorofindividualwhichisformedduringinteractingwiththeenvironment.FanWei(2006)basedondemographics,describehowpersonalqualitiesandpersonalbackgroundaffectentrepreneurialwillingnessandbuildthecorrespondingmodel.However,somescholars,suchasBogue,believethattherearenosignificanteffectonindividualfactorsandentrepreneurialwill.Sohecontainedtheindividualelementsintotheimpactfactors.EntrepreneurialattitudeandEntrepreneurialIntentionsAttitudeistheconsciousnesspremisetoachieveanact,entrepreneurialattitudereferstotheviewsandopinionsofentrepreneurialactivity.Themorepositiveattitudeoftheindividual,themoreintensethebehaviorofitsactivities.BrayfieldandCrockett(1955)Manyscholarsstudyidentifiedacorrelationexistedbetweentheattitudeandwillingness,andwillingnesscaninfluenceentrepreneurialbehaviordirectly,sothestudyofindividualentrepreneurialattitudeplaysanimportantroleinpredictingchoicesinentrepreneurialactivity.PersonalfeaturesandEntrepreneurialIntentions03ResearchDesignResearchmethodquestionnaireeducationbackgroundmajorZhongnanUniversityofEconomicsandLawHuazhongUniversityofScienceandTechnologyMedicalscienceEconomicManagementLiteraryHistoryPhilosophyScienceEngineering添加內容doctormasterbachelorWuhanUniversityProceduresSTEP1assumptionSTEP2mainvariableSTEP3questinnairedesignSTEP4collectingresultsAssumptions1personalabilityprofessionalvalues2shooleducationteachingteacherslevelentrepreneurialatomosphere3familyfactors4govermentpolicyexecutionefficiencyMainvariableindividualgender,major,ability,educationbackground,personality,experiencesschoolpolicyandedcationofentrepreneuriall,teachershipgovermentpolicy,theporocessofhandlingproceduressocietyactivities,societycultureincomeandattitudeoffamilyQuestionnairedesignCurrentsituationandentrepreneurialintentionMainvariableofEntrepreneurialIntention

Basicinformationgender,major,ability,experienceseducationbackground,personality,attitudesofcareerstarttime,thelevelofintentionbasicinflunencefactorsindividual,school,society,governmentQuestionnaireontheInfluencingFactorsofEntrepreneurialIntentionofUniversityStudentsCollectingresults添加內容Collectingresults添加內容Collectingresults添加內容04Results&discussionResultsTheentrepreneurialintention

ofcollegestudents

isnothigh.01Table1:Collegestudents'entrepreneurialintentionEntrepreneurialIntentionFrequencyPercentageOngoingbusiness217.60%Consideredbutnotyet15857%Don'tconsider9835.40%ResultsTheprofessionalvalueshaveasignificantcorrelation

withentrepreneurialintention.

FactorPearsoncorrelationSignificantComfortandSafetyRegularworktime0.479**0.000Highcompensation0.564**0.000

Achievingself-worth0.311**0.000Solutiontothekeyproblem0.058**0.000Ability-strengthenNeedtoassumerisks0.523**0.000Contributetothesociety0.142**0.000Goodcommunicationskills0.214**0.000Needoriginalability0.197**0.000PursuitofSocialStatusRespected0.236**0.000Challenging0.479**0.000Seniormanagementresponsibility0.622**0.000Goodachievement0.571**0.000Table2:Correlationanalysisofcollegestudents'professionalvaluesandentrepreneurialintention02ResultsEntrepreneurialcapabilityhaveasignificantcorrelation

withentrepreneurialintention.03Table3:Correlationanalysisofentrepreneurshipandcollegestudents'entrepreneurialintentionFactorPearsoncorrelationSignificantAnti-riskCapacity0.562**0.000MarketInsight0.543**0.000

InnovationAbility0.527**0.000AbilitytoGrasptheOpportunity0.514**0.000Decision-makingAbility0.436**0.000Team-workAbility0.431**0.000Leadership0.429**0.000LearningAbility0.201**0.000SocialAcceptability0.196**0.000Self-controlSkills0.178**0.000Notes:*indicatesrelevantatthelevelof0.05;**indicatesrelevantatthelevelof0.01.ResultsTheattitudeofthefamilyandfriendsaffectscollegestudents'entrepreneurialintention.04Table4:Theinfluenceoffriendsandfamilyoncollegestudents'entrepreneurialintention

EntrepreneurialIntentionTotalOngoingbusinessConsideredbutnotyetDon'tconsiderAttitudeoffamilyandfriendsVerySupport126018ComparedtoSupport813425General1291343Don'tFullySupport0493786Don'tSupport06144105Total2115898277ResultsHouseholdincomeaffectcollegestudents'entrepreneurialintention05Table5:Householdincomeandthemainsource

SourceofIncomeTotalWageBusinessIncomeElseAnnualHouseholdIncomeLessthan￥50,0005891986￥50,000to￥150,000105273135￥150,000to￥250,0002016137Morethan￥250,000514019Total1886623277ResultsNationalpolicieshavenosignificantinfluenceoncollegestudents'entrepreneurialintention.06Table6:Collegestudents'attentiontoEntrepreneurshipPolicy

FrequencyPercentageNoAttention7828.20%LessAttention10638.30%GeneralAttention6623.80%RelativeAttention103.60%GreatAttention176.10%DiscussionSampleSizeResearchMethodResearchObjectThesamplesizeissmall.Thedataisnotrepresentative.Single

research

method.Applicationofotherresearchmethods.Dosomeresearchonthestudentsstarting

abusiness.05Researchimplication&applicationChapterIIIMeasurestoimprovethebusinessstudentswishes123

SchoolstostrengtheneducationandtraininginentrepreneurshipProudcommunitycreateabusinessatmosphere。GovernmentimprovethepromotionofentrepreneurshipstudentsworkgovernmentsocietyschoolsChapterIIIMeasurestoimprovethebusinessstudentswishesSectionIGovernmentimprovethe

promotionofentrepreneurshipstudentsworkThegovernmentintroducedpreferentialpoliciesandimplementationofbusinessstudents,toschoolintegration,socialforcestoenhancetheservicesofcollegestudentshaveplayedanimportantroleinthepromotionofbusinessstudentsbutontheworkstillneedstobesomeimprovementinordertoensurethecontinuedanddevelopmental.SectionIGovernmentimprovethepromotionofentrepreneurshipstudentsworkincreasebusinesssupportfundingcollegestudentsstartrefinepolicytheoptimizationprocessformalities/1142SectionIIschoolstostrengtheneducationandtraininginentrepreneurship

Schoolshoulderstheimportanttaskofeducatingstudents,thestudentsshouldcultivateawiderangeo