摘要中國(guó)的社會(huì)經(jīng)濟(jì)取得了很大的發(fā)展，人民生活水平也隨之不斷提高，越來(lái)越多的人選擇離開(kāi)居住地前往附近或者更遠(yuǎn)的地方參觀游覽。旅游景點(diǎn)隨著旅游人數(shù)的增加而大幅度擴(kuò)張，使得人們對(duì)旅游產(chǎn)品的要求也趨向注重體驗(yàn)和別具一格的產(chǎn)品。旅游業(yè)是依托旅游資源和設(shè)施而發(fā)展的行業(yè)，其中旅游資源是其發(fā)展的基礎(chǔ)。旅游景區(qū)根據(jù)旅游者的需求，不斷更新完善現(xiàn)有產(chǎn)品以及合理開(kāi)發(fā)具有地域特色的旅游資源，更大限度的滿足旅游者多樣化的需求和提高其再次游玩的興趣，成為旅游景區(qū)持續(xù)發(fā)展的必要措施。本文選取福州羅源灣海洋世界為例，通過(guò)實(shí)地考察，訪問(wèn)旅游者，查詢文獻(xiàn)資料等方法，總結(jié)園區(qū)的發(fā)展和現(xiàn)狀，針對(duì)其發(fā)展中存在的不足和問(wèn)題提出可行的改善措施，提高游客的體驗(yàn)度，使景區(qū)得到更好的發(fā)展。關(guān)鍵詞：旅游產(chǎn)品；游客偏好；改善措施；羅源灣AbstractWith

the

rapid

development

of

Chinese

society

and

economy

and

the

continuous

improvement

of

people's

living

standards,

more

and

more

people

choose

to

take

a

drive

to

visit

nearby

or

other

places.

As

the

number

of

tourists

increases,

so

does

the

number

of

tourist

attractions.

The

expansion

of

tourism

products

has

led

to

a

tendency

to

focus

on

the

needs

of

experience

and

unique

products.

Tourism

is

the

basis

of

tourism

resources

and

the

basis

for

the

development

of

tourism

resources

and

facilities.

According

to

the

tourist

attractions

of

tourists,

it

is

necessary

to

continuously

update

and

improve

existing

products,

rationally

develop

regional

tourism

resources,

and

limit

the

sustainable

development

of

tourist

attractions

to

a

greater

extent.

It

is

necessary

to

meet

the

diverse

needs

of

tourists

and

increase

their

interest.

This

article

uses

FuZhou

luoyuanwan

Ocean

World

as

an

example.

Through

on-site

surveys,

interviews

with

tourists,

and

inquiries

about

literature

and

so

on.

The

law

summarizes

the

development

status

of

the

park.

Aiming

at

the

deficiencies

and

problems

in

the

development

of

the

tourism

industry,

a

feasible

improvement

measure

is

proposed.

Improve

the

tourist

experience

and

make

the

scenic

area

better

develop.

Keywords:Tourism

products;

Improvement

measures:

FuZhou

luoyuanwan

Ocean

World

目錄TOC\o"1-3"\h\u23901引言 １６參考文獻(xiàn)劉玲玲.廣西桂林工業(yè)設(shè)計(jì)專(zhuān)業(yè)特色方淺旅游產(chǎn)品設(shè)計(jì)教學(xué)探討[J].科教導(dǎo)刊,2012,(16):3—3.沈德福.福建省各地市近20年第一產(chǎn)業(yè)發(fā)展差異及資源稟賦分析[J].安徽農(nóng)業(yè)科學(xué),2019,(03):227—230.佚名.【數(shù)據(jù)】羅源真的火了！未來(lái)5年讓全福州人都羨慕！[J/OL].(2017-11-20)./a/205497748_480239菲利普科特勒,等旅游市場(chǎng)營(yíng)銷(xiāo)[M].大連:東北財(cái)經(jīng)大學(xué)出版社,2006(4)維克多密德?tīng)栴D.旅游營(yíng)銷(xiāo)學(xué)[M].向萍等譯.北京:旅游出版社,2001杜靖川.旅游市場(chǎng)營(yíng)銷(xiāo)學(xué)[M].云南大學(xué)出版社,2002申葆嘉等.旅游學(xué)原理[M].上海:學(xué)林出版社,1999周?chē)?guó)忠.海洋旅游產(chǎn)品調(diào)整優(yōu)化研究——以浙江為例[J].經(jīng)濟(jì)地理,2006(05):157-