新媒體技術下報紙媒體的發展探究,新聞傳播學論文【題目】新媒體技術下報紙媒體的發展探究【引言】【第一章】【第二章】【第三章】【第四章】【結論/以下為參考文獻】摘要網絡新媒體以黑馬的姿態強勢出現，致使報紙作為傳統的優勢媒體地位遭到嚴峻挑戰。網絡已經成為繼報紙、廣播、電視之外的第四大社會媒體，并扮演著越來越重要的角色，其日益重要的影響力和逐步擴大的市場份額更是不容小覷。紙質媒體需強化其在群眾傳播中的作用，使其更好地發揮和人民的耳目喉舌的作用，并在劇烈的報業內部競爭和整個傳媒系統劇烈競爭的大背景下立于不敗之地。本文主要以在新媒體沖擊下做出改革創新的國內都市報(東方今報〕(京華時報〕(華西都市報〕為重點研究對象，分析三家報紙改革的創新所在，找到其突破點和立足點，簡單歸納其可供報業發展的借鑒和可取之處。(東方今報〕推出全球首個紙幕微電影，在整個報紙的發展史上具有相當重要的意義，也推動了今報本身的長足進步；(京華時報〕著重本身不斷發展變革推出云報紙，其技術先進性和眼界前瞻性可見一斑；(華西都市報〕也不甘落后，開場尋找發展的突破口，結合當今熱銷的二維碼出牌，盛情推出華西魔碼，對自家報紙的發展來講都是一場重大的技術變革和嶄新的發展機遇。對紙質媒體新聞報道的優勢和缺乏進行集中闡述，引入新媒體的概念，分析新媒體作為一種新興的優勢傳媒的特有的長處，分析報紙融合新媒體技術發展的可能性和必要性。結合分析經過，探尋求索出紙質媒體應對網絡新媒體的發展方向和對策，即信息化當代化科學化。紙質媒體的長足發展必須堅定不移地發展兩個方向，一是愈加注重報紙新聞稿件的質量，打造報業精品欄目，樹立權威話語權，把新聞的報道方向愈加側重于新聞的廣度和深度。二是在新媒體技術的沖擊下積極地做出回應，將新媒體為我所用，捉住機會適時發展創新科技，將傳統的紙質報紙融合當今新技術，揚長避短實現二者優勢互補。紙質媒體與新媒體相融合，實現傳統媒體和新媒體的合作共贏是紙媒發展的明智之選。要想樹立報紙良好的品牌形象，需愈加注重報紙質量的創新和信息技術的改良，才能總體上提高其品牌形象和核心競爭力。將新媒體技術與傳統報紙相融合，不失為報業與網絡和諧共贏的良好渠道。無可否認，報紙在新媒體技術下的創新發展，給新聞傳播、受眾甚至報紙本身都帶來極大的影響，不僅在傳播空間傳播手段和傳播理念上愈加豐富廣闊，也改變了受眾的日常生活的閱讀習慣，同時提升了報紙的發展空間和品牌形象。但是，報紙在融合新技術發展情況下仍存在一定的限制和弊端，這就需要各媒體結合本身的實際情況進行調整，適時地做出相應的應對挑戰的對策。本文關鍵詞語：報紙，新媒體，創新，融合AbstractNetworkofnewmediastanceasadarkhorse,theadvantageofthenewspaperasatraditionalmediastatusbyseverechallenges.Networkhasbecomethefourthlargestsocialmediaoutsideofnewspapers,radio,television,andplayinganincreasinglyimportantrole,anditsincreasinglyimportantinfluenceandgraduallyexpandthemarketshareistobereckonedwith.Newspaperneedstostrengthenitsroleinthemasscommunication,makeitabetterplaytotheroleofthepartyandthepeopleseyesandearsofthevoice,andintheheatofthenewspaperindustryinternalcompetitionandfiercecompetitionunderthebackgroundofthemediasysteminanimpregnableposition.ThisarticlemainlyundertheimpactofnewmediatomakereformandinnovationofdomesticmetropolisdailytheOrientaltodayBeijingtimeswestChinametropolisdailyfocusingontheresearchobject,analyzingtheinnovationofthereformationofthethreenewspapers,findthebreakthroughpointandthefoothold,simplesummingupitsexperiencesforthedevelopmentofnewspaperindustry,andtorecommendit.TheOrientaltodaynewspaperlaunchedtheworldsfirstpaperscreenfilm,inthehistoryofthedevelopmentofthewholepaperhasveryimportantsignificance,alsoboostedtodaysownprogress;TheBeijingtimesnewspaperlauncheditsowncontinuousdevelopmentchangecloud,emphaticallythetechnologyadvancementandhorizonprospectivecanbeseen;WestChinametropolisdailyalsounwillingtolagbehind,startlookingforthedevelopmentofthebreakthrough,combinedwithtodayshotqrcodecard,hospitalitylaunchhuaxicode,forthedevelopmentofthenewspaperisamajortechnologicalchangeandthedevelopmentofnewopportunities.Forprintmedianewsreports,theadvantagesanddisadvantagesofcentralizedintroducedtheconceptofnewmedia,analysestheadvantageofthenewmediaasanewmediasuniquestrengths,analysisnewspaperthepossibilityandnecessityofintegrationofnewmediatechnologydevelopment.Combiningwiththeanalysisprocess,exploreoutthedevelopmentdirectionoftheprintmediaresponsenetworknewmediaandcountermeasures,namelyscientificinformationmodernization.Printmediaslong-termdevelopmentmustunswervinglydeveloptwodirections,oneispaymoreattentiontothequalityofthenewspaperpressreleases,newspapercolumns,setsuptheauthoritativevoice,thedirectionofnewsreportmorenewsonthebreadthanddepth.Second,undertheimpactofthenewmediatechnologytorespondinapositiveway,thenewmediaforms,seizethemomenttotimelydevelopmentofinnovationofscienceandtechnology,thetraditionalpaper-basednewspapersfusionintodaysnewtechnologies,complementeachothertorealizethecomplementaryadvantages.Printmediaandtheintegrationofnewmedia,realizewin-wincooperationoftraditionalmediaandnewmediaisthewisechoiceinthedevelopmentofprint.Ifyouwanttosetupthenewspapergoodbrandimage,needtopaymoreattentiontotheinnovationofthepaperqualityandtheimprovementofinformationtechnology,toimproveitsoverallbrandimageandthecorecompetitiveness.Thenewmediatechnologyandtheintegrationoftraditionalnewspaper,canyetberegardedasthenewspaperandnetworkharmoniouswin-wingoodchannel.Thereisnodenyingthefactthatthenewspaperunderthenewmediatechnologyinnovationanddevelopment,tothenewspropagation,audience,andevennewspaperitselfcanbringgreatimpact,notonlyinthespreadofspacetransmissionmeansmorerichandspreadwide,haschangedtheaudiencesreadinghabitsofdailylife,atthesametime,promotethedevelopmentofthenewspaperspaceandbrandimage.Newspapersinfusiontechnologydevelopmentsituation,however,therearestillsomelimitationsandshortcomings,whichrequiresthemediacombinedwithitsownactualsituationtoadjust,timelymakecorrespondingcountermeasurestothechallenge.Keywords:newapaper,newmedia,innovation,mergetogether目錄摘要Abstrct引言一、選題背景與意義〔一〕選題緣起〔二〕選題的意義二、文獻綜述〔一〕國外研究現在狀況〔二〕國內研究現在狀況三、研究對象和方式方法〔一〕研究對象〔二〕研究方式方法第一章報紙融合新媒體技術創新的必要性一、新媒體與新媒體技術〔一〕新媒體的概念〔二〕新媒體技術的基本特征〔三〕常見的新媒體技術二、報紙在新媒體技術下創新的必要性和可能性〔一〕報紙在發展中面臨挑戰〔二〕新媒體技術給報紙發展帶來機遇第二章報紙與新媒體技術融合創新的途徑一、(東方今報〕首創紙幕微電影〔一〕(東方今報〕變身魔法報紙〔二〕(東方今報〕引領紙媒創新二、(京華時報〕推出云報紙〔一〕云報紙簡介〔二〕云報紙的創新三、(華西都市報〕與魔碼的結合第三章報紙在新媒體技術下創新發展的意義一、給新聞傳播帶來的影響〔一〕開拓了更為廣闊的傳播空間〔二〕豐富了傳播手段