1、招商引資 招商Task 1Fill in the blanks with the appropriate words or phrase given in the box. Change the forms where necessary.What is a fund?A d s y r y o y s t d f u g a e f a directly, you give your cash to a (specialist) manager who pools it with money from other investors (like you) to go and buy a lo

2、t of shares in a stock market.Each fund is made up of (units) so if you want to invest, youll need to buy unitsthese come at a cost which varies from day to day.The value of each unit will rise or fall (or stay the same, of course) (depending) on demand in the market for the fund. Say you want to in

3、vest 1,000 in a fund; if each fund unit costs 2, you can buy 500 units. Six months later, if each unit is now worth 2.50, your investment is worth 1,250.Funds can invest in almost energy, gold, oil, even debt. All funds have a themeanything from geography (European, Japanese, (emerging)markets), ind

4、ustry (green companies, utility firms, industrial businesses), types of investment (shares, corporate (bonds), gilts), to the size of the company. What you choose will be down to your attitude to risk.Say the fund focuses on fledgling biotech companies in emerging markets, all the elements involve a

5、 high degree of bonds (uncertainty). So, if it goes well you could be in for massive gains, but if it goes badly, massive losses.Task 2Read the following article and grasp the specific information. Then do the cloze. How cities can better attract investmentIn an increasingly1world, cities must stand

6、 out from the competition to be investable and attract investment. A city must2itself by playing to its strengths, and celebrate its differences, in an authentic way. For it is not just the tangible, economic assets of a city that count. The unique qualities of a place that distinguish it from other

7、 cities3and internationally also matter. In a global world, place quality becomes more, not less, important economically.Broadly speaking, there are two kinds of different but related investment are the economic 4 of the place and what are its place qualities? For a city to be successful it must sat

8、isfy both the economic and the mood analysis of a potential investor. 5 this balance is not easy, but it is achievable for a city with the right approach.Of course, the economic fundamentals of a place are crucial to investors. Whether a city is well connected, highly skilled and diverse, has a good

9、 infrastructure and is well governed6 crucial to its economic potential. However, place quality also matters. What does it like to live there? Does the city have a rich culture and history? Is the housing and environmental quality good? Are the schools good and innovative? Does it have a diverse pop

10、ulation? Does the city feel creative, welcoming, to new ideas and new blood? The more a city7 its economic fundamentals, the more its unique, authentic qualitiesits personalitymatter in separating it from cities with equally powerful economic characteristics.We know that people tend to move to citie

11、s for their8and job opportunities. But oftenthey will stay because of the quality of life in the city. And that can and should become as critical part of the citys9that will in turn help reinforce a positive view of the city and differentiate it from its competitors.For a city to be successful it mu

12、st satisfy both the economic and the mood analysis of a potential investor.Smart decision-makers understand the significance of attracting and retaining skilled workers to their cities. And they recognize that the quality of life for workers and their families is an increasingly important factor. So

13、 places with the assets of a good environment, distinctive architecture, cultural facilities and quality housing stock help drive10land values which in turn makes private sector investment and development more likely. This improves the scale and quality of city regions physical offeroffice, retail,

14、leisure, residentialwhich in turn encourages economic growth. A powerful city brand can be used to promote the location and establish a presence internationally to attract investment.答案：CBAADCBACB引資Task 2Listen to the passage reading and then fill in the following blanks. Importance of FDIForeign di

15、rect investment is critical for developing and (emerging) market countries.Their companies need the multinationals (funding) and expertise to expand their international sales. Their countries need (private) investment in infrastructure, energy, and water to increase jobs and wages. The U.N. report w

16、arned that climate change would hit them the (hardest).In 2017, developing countries received ($671) billion, or 47% of total global FDI. Investments rose 9% in developing Asia, which received $476 (billion).The developed economies, such as the (European Union) and the United States, also need FDI.

17、Their companies do it for different reasons. Most of these countries investments are (via) mergers and acquisitions between mature companies. These global corporations investments were for either restructuring or refocusing on core businesses.Task 3Read the passage and answer the questions. Promotin

18、g Foreign Direct InvestmentPromotional efforts to attract foreign direct investment (FDI) have become the important point of competition among developed and developing countries. This competition is also maintained when countries are adopting economic integration at another level. While some countri

19、es lowering standards to attract FDI in a “race to the bottom”, others praise FDI for raising standards and welfare in recipient countries.There are several trends, which are reinforcing traditional impulses for foreign direct investment that is access to natural resources, markets, and low-cost lab

20、or. With the rise of globalization, technological progress allows for the separation of production into more discrete phases across national barriers. Expansion in Information and communication technologies, Improvement in logistics necessarily allow production to be close to markets while taking ad

21、vantage of the specific characteristic of individual production locations.Countries have adopted their respective policies for attracting more investment. Some countries rely on targeted financial concessions like tax concessions, cash grants and specificsubsidies. Some countries focus on improving

22、the infrastructure and skill parameter and creating a base meet the demands and expectations of foreign investors. Others try to improve the general business climate of a country by changing the administrative barriers.Manygovernmentshavecreatedstateagenciestohelpinvestorsthroughthisadministrative p

23、aperwork.Finally,mostofthecountrieshaveenteredinternationalgoverningarrangements to increase their attractiveness for moreinvestment.Sound investment climate is crucial for economic growth. Microeconomic reforms aimed at simplifying business regulations, strengthening property rights, improving labo

24、r market flexibility,andincreasingfirmsaccesstofinancearenecessaryforraisinglivingstandardsand reducing poverty in acountry.Reform is necessary for creating an investment-oriented climate. Reform management mattersasinvestmentclimatereformsaredonepolitically.Theyoftenfavorunorganizedover organized g

25、roups and the benefits tend to accrue only in the long term, while costs are felt up front. Political decisions play a significant role in thiscontext.Each country over the globe are stepping forward to change the climate for attracting more investment. Opening of doors by most of the nations have c

26、ompelled them for adopting reforms.Countries are making efforts to attract foreign directinvestment. 答案：TImprovementinlogisticsmakesproductiontobeclosetomarkets. 答案：TMostofthecountriestrytoimprovethegeneralbusinessclimateofacountrybychanging the administrativebarriers.答案：FReducingpovertyinacountryis

27、notnecessaryforcreatingasoundinvestmentclimate. 答案：FReformisnecessaryforcreatinganinvestment-orientedenvironment. 答案：T品牌宣傳與推廣 商務(wù)新聞發(fā)布Dialogue 1 TaskWhenwillthepressconferencebeheld? 答案：AHowwillthepressconferencebeinformedtothepublic? 答案：CWhat information about the press conference will not be announc

28、ed by the media in advance?答案：CDialogue 2 - TaskTrue or falseSituation: Press conference and the dialogue after it.Mr.Johnsonagreedthatoneoftheircustomershadgotastrangeillnessafterusingtheir product and apologized forit.答案FMr. Johnson answered at least five questions from the reporters. 答案FMr. Johns

29、on will answer the reporters last question by telephone. 答案TTask 1Fill in the blanks with the appropriate words or phrase given in the box. Change the forms where necessary.Start the press conference on time, even if only a few people have (shown up). This shows respect for reporters deadlines and t

30、he care they took to arrive on time. The focus should always be (on) giving the journalist what he needs to do his job. The moderator should keep things moving, never indulging in lengthy introductions or re-hashing material thats statedin the (press kit). The press conference shouldnt run more than

31、 30 to 45 minutes, including the Q-and-A format session. The moderator should ask reporters to identify themselves before asking a question and (might) want to repeat the question so everyone can hear it.After the conference, its a good idea to send press kits to journalists who showed interest in t

32、he press conference, but couldnt attend. However, with the gain in popularity of Web press conferences, journalists can attend (Virtually). Lets look at how Web conferencing technology brings press conferences right to a journalists desktop.Task2The press conference can be held by a company or by a

33、point person. 答案：TDefine your goals before the press conference is not necessary. 答案：FMake sure the transportation near the location is convenient. 答案：TEstablish a point person or group to check credentials at the door is important. 答案：TThank those people who come to the press conference without loo

34、king at the sign-in sheet. 答案：F企業(yè)產(chǎn)品宣傳（廣告）Dialogue 1 - Task True or False TFTFFDialogue 2 - TaskACABTask 1Listen to the passage twice and fill the blanks with the words you hear.Read a newspaper or magazine,(switch) on the television, open your mail or simply answer your telephone, and you are (bomba

35、rded) by advertisements.Why is advertising so (pervasive)? Why does the business world spend so much, almost 100 (billion) dollars a year, to (promote)its products and services?For one thing, ads inform public about a product. If you dont know a new tire exists, you wont buy it. But the (informative

36、) side of advertising goes beyond that. By giving (facts) abouta product-say, a new tires price, durability, and (performance) in road tests-the manufacturer tries to convince consumers of the products (superiority) over competitors goods.Advertisersalsoenticepeoplebyappealingtotheir(desires)forgrea

37、terstatusandmore variety.Obviously, advertisers think the (expense) is worth it, or they would have stopped long ago. Through marketing tests, opinion (polls)and in other ways, they check to see whether arerespondingtotheirmessages.Theupshotisthatfewbigfirms(believe)theycansucceed withoutads.Task2FT

38、FFTTTask 3Translate the following advertisement into Chinese.We price-shopped in other city marketing areas around the country. 我們?cè)谌珖?guó)其他城市的商場(chǎng)做了銷售價(jià)格調(diào)查。Extensiveadvertisingcancauseafactitiousdemandforanarticle. 大規(guī)模的廣告宣傳能引起對(duì)某一商品的反常需求。Advertising campaigns and promotions for alcoholic drinks which target

39、 young peopleare also underreview.參考答案:針對(duì)年輕人的酒類廣告活動(dòng)和促銷活動(dòng)也在審查之中。Whenpricingourproductswehavetotakeaccountofourcompetitorsprices. 在給產(chǎn)品定價(jià)時(shí),我們必須考慮競(jìng)爭(zhēng)對(duì)手的價(jià)格。A company can get in trouble if it changes its marketing strategy to cope with a short-term problem.參考答案:如果一家企業(yè)為了應(yīng)付短期問題而改變行銷策略,這將使之身陷困境。Task 4Translat

40、e the following advertisement into English.Nestl invented Nescaf, the worlds first soluble coffee in 1938. Nescaf quickly gained popularity around the world. Today Nescaf is the worlds leading coffee brand with more than 4 000 cups of Nescaf enjoyed every second throughout theworld.Nestlcommencedsel

41、lingNescafinChinainthe1980s.Nescafquicklybecamevery popularandNestldecidedtoproceedwithlocalproduction.Nescafhasbeenproducedin Dongguan （Guangdong Province ）since 1992, where Nestl operates a stat e-of-the-art factory using some of Nestls most advanced proprietary technology. Nescaf is by far the le

42、ading coffee brand inChina.NestlhaspioneeredthefastexpansionofcoffeeconsumptioninChina.Nescafhasbecome a favourite beverage among young, dynamic urbanconsumers.1938-在全球盛行起來。今天,在全球平均每秒就有 4 000領(lǐng)先的咖啡品牌。雀巢公司自 20 世紀(jì) 801992喜愛。提供社會(huì)贊助Dialogue 1 - TaskTrue or false. 答案：FFFDialogue 2 - Task答案：FTTTask 1Fill in

43、 the blanks with the appropriate words or phrase given in the box. Change the forms where necessary.One final top tip about using a social responsibility approach to manage happiness (decay) is to check that its working. Happiness decay is difficult to measure probably the closest HR concept is staf

44、f engagement. Our (anecdotal) experience suggests that it does: in an employee engagement survey we carried out last year, over 40 per cent of staff cited theSpice Program as an initiative that helped them enjoy working at our company. Whats more, people who (took) part in the Spice Program scored h

45、igher levels of employee engagement than others, they trusted their colleagues more, (had) challenged themselves to learn new things and were more willing to recommend the company as a place to work. Participants also gained a sense of beneficence, of being able to have an impact on causes they valu

46、e, including giving back to the open source community. (Sponsoring) social responsibility activities will not automatically reduce happiness decay/improve employee engagement. Its also not a (substitute) for workplace culture, the usual benefits or a fair rewards system. However, in our experience,

47、social responsibility (projects) are a valuable alternative to simply piling on more benefits and they help companies like ours to be good corporate citizens. Just as importantly, they contribute to managing happiness decay (via) a sense of shared community values, through which great things can be achieved.Task 2答案：TTFFTTask 3What does CSR stand for? Corporate social responsibility.What are the challeng