1、微電影時代來臨Micro film era is coming.We are living in a “micro” era. After the massive popularity of micro blogs and micro novels, online micro films are growing bigger now. A competition between micro films and feature-length films has begun.愛系列微電影海報The latest micro film to make it big is the 10-episode

2、 short series Love. The finale 最終集garnered more than 12 million clicks since its February 6 release.10個愛情故事，10種80后愛情觀 .愛系列微電影海報Micro films are the product of the combination of traditional films and online videos. As the term suggests, “micro” is the main characteristic, and the length of a micro fi

3、lm can be anywhere between three minutes to half an hour.愛系列微電影海報“Because of the easy procedure, many grassroots artists are given the opportunity to make micro films,” said Yin Hong, professor at Tsinghua Universitys School of Journalism and Communication, in an interview with China Daily.愛系列微電影海報U

4、sually, micro films have small budgets and are completed in a few weeks. The making of a micro film doesnt require much: a digital video camera, a tripod and a script, plus a director, a cameraman, and a few actors.愛系列微電影海報Yin says the starting point for micro films popularity was 2010s Old Boy, an

5、uplifting story about two ordinary people striving to become musicians. The flick racked up millions of views on the video site Youku within a month after it was posted on October 28.愛系列微電影海報Celebrities and professional filmmakers have also joined in the new trend. 愛系列微電影海報“The preference for watchi

6、ng TV programs online offers exceptional opportunities for micro films,” Yin said.愛系列微電影海報In the past few months, Fan Bingbing, Jiang Wen, Guo Jingming, Kevin Tsai, Cecelia Cheung and so on, have all had their micro films made, either directing, producing or playing a character.愛系列微電影海報 “Micro films have come to our rescue. It has the twists and turns of a feature film but is way shorter, which is the amount of time w