CONSUMER&

BRANDBrandKPIs

for

car

&

motorcycleonline

shops:

Cycle

Trader

in

theUnited

StatesConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

CycleTrader’s

performance

inthe

car&motorcycle

onlineshop

market.Fieldwork:March-April

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202467%

of

Cycle

Trader

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??CycleTrader’s

brandingresonates

more

with?CycleTrader

ranksoutsidetheTop10

inawarenessMillennialswithin

the

car&motorcycle

online

shopmarket?CycleTrader

generally

appealsto

men

more

thanwomen?Thepopularity

ratingof

CycleTraderis

33%?CycleTrader

ranksfifth

inusage?Among

CycleTraderenthusiasts,56%

fallunder

thehigh-income

category?Interms

of

loyalty,CycleTrader

iseighth

intheUnitedStates?Consumers

want

theircar&motorcycle

online

shopbrandstohavehonesty

/trustworthiness,

authenticity,andhigh

value?CycleTrader

hasascore

of

20%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Cycle

Trader

at

67%Brand

profile:

snapshotBrand

performance

of

CycleTraderintheUnitedStates67%33%25%20%18%AwarenessPopularityUsageLoyaltyBuzz5Notes:Car&motorcycleonline

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,249,

all

respondents

(awareness),

n=229,

respondents

who

know

the

individual

brand

(popularity),

n=229,respondents

who

know

the

individual

brand

(usage),

n=58,

respondents

who

have

used

the

individual

brand

(loyalty),

n=229,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Cycle

Trader

’s

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations57%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeCycleTrader

bygeneration

versusthe

share

of

industryusers

ingeneral,

we

cansee

thatCycleTrader

islikedby0%

of

Babyboomers

and

21%of

Gen

Xers,whereas

the

total

shareof

industryusersis6%

and25%,

respectively.40%29%25%22%ForMillennials

andGen

Z,

57%

and

22%

feel

positivelytowards

CycleTrader,

versus

40%

and

29%.

So21%currently,

forCycleTrader,

Millennials

connect

mostwith

theirbrandcompared

tothe

overall

industryuser.6%0%Baby

BoomerIndustryuserGen

ZMillennialsGen

XBrand

enthusiast6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestocar&motorcycleonline

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=76,

Cycle

Traderenthusiast,

n=640,

car&motorcycleonline

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Cycle

Trader

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandLGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofenthusiastsof

CycleTrader

shows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.11%9%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

CycleTrader

hasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.29%71%43%57%71%

ofmen

likeCycleTrader

comparedto28%

of

women,

whereas

fortheoverall

industry,56%

ofmen

usecar&motorcycle

online

shopscompared

to43%

ofwomen.87%88%11%

ofCycle

Traderenthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to9%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

car&motorcycleonline

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=76,

Cycle

Traderenthusiast,

n=640,

car&motorcycleonline

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Cycle

Trader

enthusiasts,

56%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.18%Single26%38%9%CoupleSingleparentNuclear56%

ofCycle

Traderenthusiastsarefrom

high-income

households.CycleTrader’s

brandis

generallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

32%

ofCycleTrader

enthusiastshavethiscurrent

living

situation.17%17%56%12%32%35%27%21%Multi-generational7%3%30%14%13%ExtendedOther15%3%7%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

car&motorcycleonline

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=76,

Cycle

Traderenthusiast,

n=640,

car&motorcycleonline

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

car

&

motorcycle

online

shop

brands

to

have

honesty

/trustworthiness,

authenticity,

and

high

valueBrand

profile:

qualitiesQualitiesuserswant

from

car

&motorcycle

online

shopbrandsForcar&motorcycle

onlineshops,thetopthree

qualitiesusers

wantfrom

abrandarehonesty

/trustworthiness,authenticity,andhigh

value.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%CycleTrader

users

alsoappreciate

thesekey

attributes,indicating

CycleTraderexudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatCycleTraderenthusiastsare

least

focused

on

arethrill/excitement

andsustainability.ReliabilityExclusivityCycleTrader

shouldwork

onpromotinghighvalueto

convert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

car&motorcycleonline

shops,

which

ofthese

aspects

aremostimportant

to

you?”;Multi

Pick;“When

it

comesto

car&motorcycleonline

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

car&motorcycleonline

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=58,

Cycle

Traderusers’,n=76,

Cycle

Traderenthusiast,

n=640,

car&motorcycleonline

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Cycle

Trader

fans,

61%

state

that

they

get

excited

about

car&motorcycle

online

shopsBrand

profile:

attitudesWhat

doconsumersthink

ofcar

&motorcycle

onlineshopsingeneral?61%54%50%47%42%38%37%28%28%25%25%24%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

car&motorcycle

topicsrelating

toonlineshopscar&motorcycleonlineshopsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

car&motorcycleonline

shops

do

youagree

with?”;

Multi

Pick;“When

it

comesto

car&motorcycleonline

shops,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=76,

CycleTraderenthusiast,

n=640,

car&motorcycle

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1167%

of

Cycle

Trader

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

car&motorcycle

onlineshops,theaverage

awareness

of

abrandinthe

United

Statesis44%.

Awareness

of

CycleTrader,

however,

is

at18%.Awareness33%

ofU.S.

car&motorcycle

online

shopusers

saythey

likeCycleTrader,

compared

toanindustryaverage

brand

popularity

of33%.25%

ofindustryusers

intheUnitedStatessaythey

useCycleTrader,

with

the

average

usageofabrandat21%.BuzzPopularity67%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

71%.CycleTrader

hasbeen

noticed

lessinthemediacompared

to

other

brands,with

a“Buzz”score

of20%compared

to

27%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Car&motorcycleonline

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,249,

all

respondents

(awareness),

n=229,

respondents

who

know

the

individual

brand

(popularity),

n=229,respondents

who

know

the

individual

brand

(usage),

n=58,

respondents

who

have

used

the

individual

brand

(loyalty),

n=229,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Cycle

Trader

ranks

outside

the

Top

10

in

awareness

within

the

car

&

motorcycleonline

shop

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofCycle

TraderRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1carmax80%70%65%58%54%45%38%31%29%22%18%2Carvana3Enterprise

Car

Sales45AutoTraderDriveTimevroomUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.678TrueCarOutofallrespondents,

18%

were

aware

of

CycleTrader.

Thisranksthemoutside

the

Top

10

comparedtootherbrandssurveyed

inthismarket.82%9CarsDirectdrivewayAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Cycle

Trader

is

33%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofCycle

TraderRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1carmax50%44%42%36%33%32%32%32%27%24%2Carvana33%3AutoTrader4Outofconsumers

who

knew

thebrand,

33%

saidtheyliked

CycleTrader.

Thisranksthemfifth

compared

toother

brandssurveyed

inthismarket.5Cycle

TraderDriveTimeEnterprise

Car

SalesTrueCar667%789CarsDirectdrivewayPopularityN/A1014

Notes:“When

it

comesto

car&motorcycleonline

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=229,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Cycle

Trader

ranks

fifth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofCycle

TraderRank#

BrandUsage

%27%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

car&motorcycle

online

shops,which

ofthefollowingbrandshaveyou

usedinthepast12

months?”.1carmax2AutoTrader27%25%326%Outofconsumers

who

knew

thebrand,

25%

saidtheyused

CycleTrader.

Thisranksthemfifth

compared

toother

brandssurveyed

inthismarket.4Carvana25%5Cycle

TraderTrueCar25%620%7Enterprise

Car

Salesdriveway19%75%818%9DriveTimeRumbleOn18%UsageN/A1018%15

Notes:“When

it

comesto

car&motorcycleonline

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=229,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Cycle

Trader

is

eighth

in

the

United

StatesBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofCycleTrader’s

consumersRank#

BrandLoyalty

%85%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1AutoTradercarmax281%33%3Enterprise

Car

SalesTrueCar80%476%5Carvana75%6CarsDirectDriveTimeCycle

Tradervroom69%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

car&motorcycleonlineshops,which

of

the

following

brandsareyoulikely

to

useagaininthe

future?”.67%769%867%967%Outofrespondents

whohaveused

CycleTrader,

67%saidthey

would

usethebrand

again.LoyaltyN/A1066%16

Notes:“When

it

comesto

car&motorcycleonline

shops,

which

ofthe

following

brands

are

youlikely

to

use

againin

the

future?”;Multi

Pick;Base:n=58,

respondents

who

have

used

the

individual

brand(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Cycle

Trader

has

a

score

of

20%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofCycleTraderRank#

BrandBuzz%47%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Carvana20%2carmax44%3DriveTimeAutoTrader34%Outofconsumers

who

knew

thebrand,

20%

saidtheyhadheardaboutCycle

Traderinthemedia.

Thisranksthemninth

compared

to

other

brandssurveyed

inthismarket.432%530%6Enterprise

Car

SalesCarsDirectTrueCar24%723%822%80%9Cycle

TraderRumbleOn20%BuzzN/A1019%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=229,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomake