InterIKEASystemsB.V.

Sleep

IKEASleepReport2025

uncovered

2

AboutIKEASleepReport2025

Wespendaboutathirdofourlivesasleep.Buthowarewesleepingincurrenttimes?

AtIKEA,we’veconductedoneofthemostextensive

surveysonsleepbehavioursaroundtheglobetorevealthesurprisingdatabehindthisordinaryroutine.

Ouraimistobetterunderstandthestateofsleep,sowecansupportabettereverydaylifeforthe

manypeople.Afterall,sleepisjustascrucialaseating,drinkingorbreathing–andisakeyingredientincreatingabetterlifeathome.

InterIKEASystemsB.V.

Readytotakeapeekunder thecovers?

3

InterIKEASystemsB.V.

“Sleepisfascinating,anddespiteusallexperiencingitevery

day,itisdifferentforeachoneofus.Sleepissomuchmorethanrest.Forme,it’samirrorforyouroverallhealth.”

DrChristianBenedict

NeuroscientistatUppsalaUniversity

InterIKEASystemsB.V.

Contents

Introduction

Pg05

Chapter1:Thesecretlifeofsleep

Pg07

Chapter2:Behindeyesclosed

Pg12

Chapter3:Goodeverynight,night

Pg20

What’snext?

Pg34

4

5

Wespoketo

55,221

peoplefromacross

57IKEAmarketsabouttheirsleephabits.

Here’swhatwefound:

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystems

B.V.

Executivesummary

Peoplewant

moresleepthanthey’regetting

There’sagapbetweenhowmuchsleeppeoplewantandhowmuchsleeptheyactuallyachieve.

Sleepinequalityisreal

Dependingonwhereyouareintheworld,andwhoyouare,youmightexperiencepoorersleepqualitythanothers.

Homecanhelporhindersleep

Peoplesleepbestwhentheir

bedroomisquiet,darkand

comfortable.Goodroutinesandhavingasleeppartneralsohelp.

6

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

Methodology

Thisisoneoftheworld’slargestsurveyson

sleephabitsandsleepdifferences.TheresearchwasconductedonlinewithGlobescan,using

nationalconsumerresearchpanelstorecruit

respondentsin57marketswhereIKEAispresent.

Allmarketshavebeenweightedequallyintheglobalfigures.Thesampleswere

designedtobenationallyrepresentativeasfarasisrealisticallypossiblebygender,age,andregionsusingonlinepanels.

Exceptionsincludeseveralmarketswherea

disproportionatenumberofconsumersare

highlyeducatedduetopatternsofonlineaccess.Note,therearefewerrespondentsaged65+

intheDominicanRepublic,Greece,Kuwait,Morocco,Serbia,SaudiArabia,andThailand.

RegionalquotaswerenotachievedinUkraine,Jordan,andQatar.Fieldworkwasconductedbetween13thAugust2024and20thSeptember2024.

55,221

peoplesharedtheirsleephabits

57

IKEAmarkets

6

globalexpertscontributed

7

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

Thesecretlifeofsleep

8

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

I,dratherbesleeping

It’sofficial:welovetosleep.It’stheultimate

bio-hackforourbodies,keepinguschargedandenergisedforthenextday.Especiallyinourhecticmoderntimes,we’rebecomingmorefocusedongettingqualitysleepandpayinggreaterattentiontooursleepbehavioursthaneverbefore.

It’snowonder70%ofusagreethatsleepisoneoflife’sgreatestjoys–increasingto74%foryoungerpeople(18-24yearolds)anddroppingslightlyto63%forolderpeople(age65+).

Welovesleepsomuchwewouldoftenrathersleepthangoout.Overhalfofthosesurveyedpreferredsleepingoverdoingasocialactivity.Students(74%),parents(74%)andnightshiftworkers(75%)are

morelikelytoviewsleepasajoythanothers.

InterIKEASystemsB.V.

Topfivesleep-lovingplaces:

73%Indonesia

Thailand

71%

Philippines

68%

Singapore

66%

Egypt

65%

9

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

Thesleepgap

Whilewelovetosleep,we

don’talwaysgetenoughofit.

Globally,there’sagapbetweenhowmuchsleepwewantversushowmuchsleepwe’reactuallygetting:1hourand20minutes.

InterIKEASystemsB.V.

80

60

40

20

0

10

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

Greatexpectations

Thesleepgapismoreprevalentinsome

cornersoftheworldthanothers.InTurkey,

peoplewantalmost9hoursofsleepbutachieveonly6hoursand42minutes.Atovertwo

hours,thisistheworld’slargestsleepgap.

Ontheotherhand,inJapan,peopleonly

Thesleepgapdoesn’tjustleavepeople

feelingtiredandfatigued.Ithasreal-worldimplications.Poorsleepisseenasapublichealthproblem,anditcoststheglobal

economybillionsduetolowproductivity*.

MainlandChinaistheonlyplacewitha

regularaverageofover7hoursofsleep.

Butfortherestofus,adequatesleepis

somethingwecanonlydreamabout.It’snosurprise,then,that65%ofustakenaps.

expecttoget7hoursand23minutesofsleep.Whiletheygettheleastsleep(6hoursand

10minutespernight),theyhavethelowestsleepgapofonly1hourand13minutes.

*Source:

RAND,2016

11

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

**MiddleEasternmarketssurveyedincludeIsrael,Jordan,Kuwait,Qatar,SaudiArabia,TurkeyandUAE.ThisisanapproximatecalculationbasedonthenumberofchildreninacertainagegroupcombinedwiththetimingsofthosewhoboughtanIKEAmattress/bed.

Howtheworldsleeps

SleeplikeanEgyptian

64%

ofpeopleinEgyptratetheir

sleepqualityasgood,the

highestofallmarketssurveyed

Babyboom

1in10babies

intheMiddleEastern

marketssurveyedhavebeenconceivedonanIKEAbed

ormattress(comparedtothe6%globalaverage)**

Nightcapsules

37%

ofpeopleinIndiausemedicationtosleep,thehighestintheworld

Bestrest

82%

ofpeopleinMainlandChina

rarelywakeupfeelingtired,thehighestofallmarketssurveyed

Riseandgrind

57%

ofpeopleinBulgariasaydrinkingcoffeeisthefirstthingtheydo

whentheywakeup(comparedtothe24%globalaverage)

Whattimeisit?

USA

hasthemostdisruptedsleep

Restless

Tiredrising

56%

ofpeopleinNorwayarelikelytowakeupfeelingtired,the

highestofallmarketssurveyed

Japan

gettheleastsleepwithonly6hoursa10minutespernight

Uneasynights

1in4

peopleinIndia

regularlyhavebad

dreamsornightmares

Nightowls

0:45AM

theaveragebedtimeinTurkeythemostlateintheworld

Earlybirds

Bedtimetails

5AM

5%

ofpeopleintheUKsleepwiththeirpets(comparedtothe2%globalaverage)

isthetimepeoplein

Colombiawakeup,the

earliestrisersintheworld

12

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

Behindclosedeyes

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

TheIKEASleepScore

SleepScorefactors:

Tobetterunderstandhowpeopleare

(oraren’t)sleeping,wedevelopedthe

IKEASleepScore.It’scalculatedbasedonrespondents’answerstoquestionsaboutfivefactorsthatmakeupgoodsleep.

TheIKEASleepScoreprovidesasingle,

reliablemeasureofsleepqualityranging

from0to100whichiscalculatedasthesumofthefivefactors(eachscoredfrom0to20).Itallowsforstandardisedcomparisonsacrossdifferentmarketsandgroupsbyfocusing

onkeyaspectsofthesleepexperience.

WefoundthattheglobalaverageSleepScoreis63outof100,indicatingthatmostofus

haveroomtoimproveonhowwesnooze.

Driftofftime

Howlongdoesittakeyoutofallasleep?

Sleepquality

Doyoufeellike

you’regettingpoor

orgoodsleep?

Sleepflow

Howoftendoyouwakeupatnight?

Wake-upstate

Doyoufeeltired

orrefreshedwhen

youwakeup?

Sleepduration

Howmanyhoursareyousleepingdaily?

13

14

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

SleeparoundtheworldWhilesomesleepsoundly,othersarerestlesssleepers.

74

71

69

70

66

66

6868

65

66656565

63

6363

63

63

6564646464646464646463

MainlandChina

HongKongSAR

Switzerland

SaudiArabia

Singapore

Indonesia

Bulgaria

Thailand

Lithuania

Romania

Colombia

Malaysia

Germany

Kuwait

Greece

Estonia

Mexico

Poland

Finland

Austria

Slovenia

Slovakia

Czechia

Egypt

Qatar

Spain

France

India

UAE

Croatia

Netherlands

Portugal

Serbia

Italy

Span.Islands

Latvia

Morocco

Taiwan

Chile

DominicanRep.

Denmark

Jordan

Israel

Japan

Turkey

Philippines

Hungary

Belgium

Ukraine

S.Korea

UnitedKingdom

Canada

Australia

Ireland

Sweden

USA

Norway

626262

58585857575756

5959

60

60

60

60

62

62

62

62

62

62

59

59

61

61

61

61

15

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

“Alotofthehigherscoring

nations,suchasIndonesiaandIndia,putalotofimportanceonfamily.Socialconnectionscan

oftenhelptobuildcommunityandahigherpurposethatfeedsintoyourgeneralhappiness,andthatinturncanimpactsleep.”

DrSophieBostock

FounderofTheSleepScientist

16

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

Identifying

sleepinequality

OurresearchfoundthatcertaingroupsreceivedconsistentlylowSleepScores.Comparedtotheglobalaverage,thesegroupshadmuchlower

self-reportedsleepqualityandfoundthemselveswakingupmoreoftenthroughoutthenight.

Forpeoplewhoidentifyasanethnicminoritywheretheylive,theirsleepscorewasthe

sameastheglobalaverage.However,

withinthisgroup,thosewhofeelfinanciallyinsecuresawtheirSleepScoredropto52.

SleepScorebydemographic:

54

Peoplewhoare

“Structuralandenvironmentalissues

arebehindwhysomegroupsexperiencelowerSleepScoresthanothers.Peoplearedealingwithlongerworkinghours,lowerpay,andforwomen,prescriptivebeautynormswhichtakeuptimeand

money.Thisisontopofenvironmentalfactors.Incrowdedcities,poorer

neighbourhoodsoftenexperiencethemostnoiseandlightpollution.”

financiallyinsecure

56

57

Peoplewithdisabilities

PeoplewhoidentifyasLGBTQ+

Peoplewithloweducation

59

59

60

60

Womenwithyoungchildren

Women

Renters

NavildAcosta

Co-authorof

BlackPowerNaps

Photocredit:YannickSchuette

FannieSosa

Co-authorof

BlackPowerNaps

Photocredit:LuisGuerra

63

63

Thosewhoidentifyasanethnicminority

Globalaverage

17

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

Moremoney,

morequalitysleep

SleepScorebyincome:

“Forpeoplewhoarefinanciallyinsecure,theyoftenhavealongercommutetowork.

They’reworkingmultiplejobs,orevenworking

longhours.Thesefactorscanreallyimpactsleep.”

Eventhoughsleepisfreeandavailabletoall,goodsleepisaluxury.Higher-incomeearnersexperiencebettersleepcomparedtothoseonlowerincomes.Whilehalfof

thepeoplesurveyedagreetheyneedmoremoneytoimprovetheirsleepquality.

Italsoimpactssleepflow.Wefoundthat

59vs

67

Higher-incomeearners

27%ofpeoplewhoarefinanciallyinsecurewakeupmorethantwicepernight

(comparedtotheglobalaverageof19%).

Lower-income

earners

Whiletheloweryourincome,thehigher

thefrequencyyou’llexperiencebaddreamsornightmares(17%oflow-incomeearnersversus12%ofhigh-incomeearners.)

VanessaHill

Behaviouralsleepscientist

18

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

What’snext?

InterIKEASystemsB.V.

Thesleep-mindconnection

Barrierstogoodsleep:

Withstressandanxietybeingthebiggestreportedbarrierstoagoodnight’ssleep–it’sclearmentalhealthislinkedtohowwellweslumber.

Sleep

disorders

Overthinking11%

Anxietydisorder

12%

8%

Feelingstressed17%

“Thebiggestbarriertogoodsleepispeopleworrying

aboutnotbeingableto

sleep.Stresscanleadtopoorsleepandthiscanthereforeaffecttherestofourlives.”

DrSophieBostock

FounderofTheSleepScientist

19

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodeverynight,night

Hustleculture

andsleepshame

What’snext?

InterIKEASystemsB.V.

SleepScorebywork-lifebalancesatisfaction:

Intoday’sworldofhyperproductivity,

sleepcanbeseenasindulgent.Celebritiesandbusinessleadersconstantlybragabouthowgettingupatthecrackofdawnis

keytotheirsuccess.Butinreality,areweinadvertentlywideningthesleepgap?

Sleepimpactshowwework,andgettingtherightwork-lifebalanceaffectshowwellwesleep.It’stimewecelebraterestandlinkthattoachievingsuccess.

“Theworldisn’tdoingenoughtorecognisetheimpactofsleepintheworkplace,andthereforeoncoststotheeconomy.We

knowthatgoodsleephelpsusperform

cognitivelyandphysicallybetter.Also,withbettersleep,you’relessirrational.Theseareassetsyouneedtosucceedatwork.”

DrChristianBenedict

NeuroscientistatUppsalaUniversity

52vs67

UnsatisfiedSatisfied

20

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

InterIKEASystemsB.V.

Goodnight,everynight

21

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

Howtogofromtossingandturningtodreaming

Welovesleep,butwe’renot

gettingenough.So,what’sthe

secret?Fromwhatwe’veheard,it’sallabouthavingtheright

routines,ritualsandsurroundingsifyou,retodriftoffquickly.

What’snext?

InterIKEASystemsB.V.

Thetimeittakestodriftofftosleep:

23minutes

Men

26minutes

Women

24minutes

Globalaverage

22

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

Sleepintheageofscreens

Wellnessadvocatestellustostopstaringatourphonesatnightandtoleavetheminanother

roomtogettheperfectslumber.Butweallknowthisiseasiersaidthandone.

Ourresearchshowsthatphonesarevery

muchapartofoureveningroutines,with

72%ofususingtheminbed.Interestingly,

wefoundthatpeopleinMainlandChinaand

Indonesiasleepwelldespitehighbedtime

phoneactivity.Anddespitehavingalarmsonourphones,1in4ofusstilluseanalarmclock.

What’snext?

InterIKEASystemsB.V.

Phoneuseinthebedroom:

Globalaverage18-24yearolds65+yearoldsWomen

Men

72%

86%

51%

75%

70%

Laptop/tabletuseinthebedroom:

Globalaverage

18-24yearolds

65+yearolds17%Women

Men

24%

40%

23%

25%

TVuseinthebedroom:

39%

31%

42%38%

40%

Globalaverage18-24yearolds55-64yearolds

Women

Men

23

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

InterIKEASystemsB.V.

“Withphones,it’snotabout

thescreenorlight,it’sthe

displacementofsleep.Peoplespendalmostanextra40

minutesontheirphonebeforebed.Whenwe’retiredwehavelowerself-control,andneed

tomovethephoneoutoftheroom.Getanalarmclock.”

DrSophieBostock

FounderofTheSleepScientist

24

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

Thewinddown

Mostpeoplecitegoingtobedandwakingupatthesametimeeverydayasthe

mainwaytheyachievebettersleep.

Anditchecksout.Evidenceshowsthat

consistentsleepandwaketimesareimportantformentalandphysicalhealthaswellas

academicandcognitiveperformance.*

Havingregularwind-downritualscan

help,too.Mostofusdoself-maintenancebeforeheadingofftodreamland.

*Source:

NationalSleepFoundation,2023

InterIKEASystemsB.V.

Mostcommonroutinesbeforesleep:

Brushingteeth

28%

Washing

21%

Drinkingwater

Goingtothebathroom

WatchingTV

18%

17%

16%

Reading

Usingphone

15%

13%

Eating

Listeningtomusic

Praying/religiousrituals

8%

7%

7%

25

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

InterIKEASystemsB.V.

“Socialjetlagoccurswhenyoursleepschedulediffersbetweenweekdaysandweekends,

disruptingyourcircadian

rhythms.Ourinternalclock

thrivesonpredictability,so

maintainingastablesleep

schedule–includingaconsistentwind-downroutine–can

greatlyimprovesleepquality.”

DrChristianBenedict

NeuroscientistatUppsalaUniversity

26

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

Bedroom

dreamsfulfilled

Someobjectsinthebedroomaremoreconducivetosleepthanothers.Formanyof

us,we’remostlyhappywithourbeddingandsleepwear,butcoulddowithhelp

whenitcomestobedroomstorageandachievingtheperfecttemperature.

InterIKEASystemsB.V.

Satisfactionwithbedroomelements:

Bedding

81%

Bed

78%

Sleepwear

77%

Airquality

75%

Temperature

72%

Storage

70%

27

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

InterIKEASystemsB.V.

“Livinginsharedorsmallspacesisa

realityformanypeopletoday,especiallyinurbanareas.Bedroomsoften

doubleasstoragerooms,workspaces,orplayareas,makingitchallenging

tocreatearestfulenvironment.

Clutterandlackofprivacyaddsto

thesechallenges,makingithardertoestablishasenseofrestfulnessthatissoessentialforagoodnight’ssleep.Weseeanincreasingdemandfor

clever,multifunctionalsolutionsthatadapttothewaypeoplelive.”

EvamariaR?nneg?rd

Rangeareamanager,Bedroomtextiles,IKEA

28

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

Powernaps

NappersbyWFHstatus:

Ifyou’reafanofnapping,you’renotalone.Abriefpowernap–at33minutes–seemstobethemostcommonnapduration.

Unsurprisingly,parentsofyoungchildrenaremostlikelytonap,aswellasthosewhoaren’tintheofficeallweek.Wealsotendtoreduceournapsaswegetolder.

69%

1-4daysaweekathome

vs

60%

Never

workfromhome

InterIKEASystemsB.V.

65%

ofpeopletakenaps

33minutes

theaveragelengthofanap

68%

ofnappersareparentsofchildrenunder18

32%

ofnappersarenon-parents

29

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

InterIKEASystemsB.V.

“A20-minutenapcanboostrecoverywithoutdisruptingnighttimesleep.Butavoidnappingtoolong,asitmaycausesleepinertia.Even

justrestingfor20minutescanbebeneficial.There,snopressuretofallasleep.”

DrChristianBenedict

NeuroscientistatUppsalaUniversity

Mostcommonsleeppositionsforsolosleepers

30

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

Positionedforbettersleep

Livingwithapartneroftenmeanssharingabed,whichsomemightassumemakesitharderto

getagoodnight’ssleep.Howeversurprisingly,havingasleeppartnerleadstoahigherSleepScorethansleepingsolo(65versus61).

Turnsout,whatwemightlackinpersonalspace,wemakeupforwithabetternight’ssleep.

Butwedohaveboundarieswhenitcomestosharingabed.Only2%ofpeopleallowpetstosleepwiththem.

InterIKEASystemsB.V.

Mostcommonsleeppositionsforcouples

44%

Nopattern

16%

Cuddling

29%

Back-to-back

12%

Face-to-face–leadstoahigherSleepScoreof70

39%

Onyoursidewithlegstucked

18%

Onyourback

29%

Onyoursidewithlegsstretchedout

13%

Onyourstomach

31

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

InterIKEASystemsB.V.

“Itmakessensethatpeoplewhosleepface-to-facehaveahigherSleep

Score.Sleepingtogetherasaduo,

andsleepingwithmorethanjust

twopeople,isanimportantfactor

ofgoodqualitysleepassleephas

historicallybeenacommunalactivity.”

NavildAcosta

Co-authorof

BlackPowerNaps

Photocredit:YannickSchuette

FannieSosa

Co-authorof

BlackPowerNaps

Photocredit:LuisGuerra

32

Introduction

Thesecretlifeofsleep

Behindclosedeyes

Goodnight,everynight

What’snext?

Creatinga

sleepsanctuary

Goodsleeptakeseffort.Here’swhatpeoplesaidweretheirfa