澳門機場SWOT和發展策略ContentIntroductionSWOTStrategyIntroductionCoexistedHongKong,Guangzhou,Shenzhen,Zhuhai,andMacaufiveAirport(A5)within200kmofthePearlRiverDeltaregion.Lackofcoordinationinevitablecompetition.AirportPassengerthroughputGoodsthroughput（Ton）Landingsorties(架次)

Rank2010GrowthRank2010GrowthRank2010GrowthTotal

546,321,30016.1

11,289,872.119.4

5,531,71614.3Beijing173,984,11413.121,551,471.65.11517,5856.1Guangzhou240,975,67310.631,144,455.719.83329,2146.6┊┊┊┊┊┊┊┊┊┊Shenzhen531,298,81224.84809,125.433.65216,8977.0┊┊┊┊┊┊┊┊┊┊Zhuhai451,819,05131.34317,578.827.84237,65162.6┊┊┊┊┊┊┊┊┊┊HongKong

50,900,000

4,100,000+

300,000+

Macao

6,000,000+

(1995)28,000,00

190,000+

54,000+

IntroductionMacauInternationalAirportwasputintooperationsince1995.MacauInternationalAirportisrecognizedasthemostweaknessofthefiveairports.TheairbridgeinPearlRiverDelta,especiallyonebetweenbothsidesoftheTaiwanStraits.SWOTStrengthWeaknessOpportunityThreatsStrengthTheinternationalinfluenceCasino&WorldHeritageLocatedinareasofthePearlRiverDeltaAirrightsagoodfoundationOpenfifthfreedomrights.Lowleveloffees2004-Thailand2005-MalaysiaWeaknesslimitedlocalsourcelocalpopulationofonly500,000Regularflightsislimited,fewroutesHighlytotalcostbusinessincomeunsatisfactory;portfolioisnotdiversityenough,etc.lackofairportfacilitiesOpportunityHongKongandMacao"individualvisit“airportreceptionrosetomorethan30%.WellconditionofpoliticalandeconomicincreasingtheconfidenceofinvestorsincreaseherroleasabusinessplatformTransformineconomicstructureMICE&LogisticsIncreaseaboutlogistics

in2008

全世界東南亞

中國

GDP增長率（%）3.39.610.5客運增長率（%）4.95.68.8貨運增長率（%）6.18.612.2沈敏路,澳門國際機場發展戰略研究,武漢,2008.ThreatsCrossstraitsdirectlinks(兩岸三通)60%-47%CompetitionintheairportareaDevelopmentdirectionandmarketpositioningarenotclearFacilitiesaboutA5機場名稱營運時間飛行區等級跑道數量跑道長度停機位數量航站樓面積設計容量香港19984F23800X753800X60106714500廣州20044F23800X603600X45100362700深圳19914E13400X456814.61600澳門19954E13360X45244.5600珠海4E1

4000X45269.161200沈敏路,澳門國際機場發展戰略研究,武漢,2008.Developmentstrategy

ofMacauairportHardwareandsoftwareconstructionThefreighttransportdevelopmentThepassengertransportdevelopmentStrengthencooperationinthePearlRiverDeltaairportsHardwareandsoftwareconstructionIntheA5airport,thehardwareofMacauInternationalAirportistheworst.Intheequityallocation,Macaugovernmentaccountfor55.24%,Macauentertainmentcompanyaccountsfor33.03%andothers.(Mixedpublicandprivateownershipwithpublicandprivateshareholders)HardwareandsoftwareconstructionSellingalltheirequitytotheMacaugovernmentandstarttoextendtheairport."Justtodowhatwedobest",thisanomalyassoonaspossibletobecorrected.ThefreighttransportdevelopmentChinaistheworld'smostpromisingaircargomarket.Hotelroomsin2010willincreaseover40,000.Focusonthedevelopmentofthird-partylogistics.Eg:TakeWynnMacauresortasanexle,ithasadozenflowersdepartmentwhichdedicatedtoarrangethehotelroomofflowers.TheseflowersareshippedfromEurope,butnotdirectlybetweenMacaoandtheEuropeanroutes.TheflowersaretransportedfromEuropetoHongKongratherthanMacao.HKMACFuturedevelopmentofMacauinternationalairportLow-costaviationhubinsouthernChinaFistgoal:changeitsroleintoatransitstationbetweenChinaandtheWest,especiallyintermsoflow-costairlinestransferstation.（Europeantourists）DevelopinternationalroutestocontactLatin-Americancountries;ThecenterofaprivatejetinSouth-eastAsia;Secondgoal:expandmarketincharterflight,whilebringlow-costairlinesintothemarket.StrengthencooperationinthePearlRiverDeltaairportsUnderthebackgroundofglobalizationPartnerships