選詞填空考點揭秘(上)原卷版-高考英語二輪復習高頻考點復習_第1頁
選詞填空考點揭秘(上)原卷版-高考英語二輪復習高頻考點復習_第2頁
選詞填空考點揭秘(上)原卷版-高考英語二輪復習高頻考點復習_第3頁
選詞填空考點揭秘(上)原卷版-高考英語二輪復習高頻考點復習_第4頁
選詞填空考點揭秘(上)原卷版-高考英語二輪復習高頻考點復習_第5頁
已閱讀5頁,還剩10頁未讀 繼續免費閱讀

下載本文檔

版權說明:本文檔由用戶提供并上傳,收益歸屬內容提供方,若內容存在侵權,請進行舉報或認領

文檔簡介

專題03選詞填空考點揭秘(上)

01專題網絡?思維腦圖

02考情分析?解密高考

03高頻考點?以考定法

04核心素養?微專題

05創新好題?分層練

專題網絡?思維腦圖

考查核心實詞(名、動、形、副)

構詞法知識(澹生/轉化/合成)

盤詞生義/一詞多義/一詞多性

從語走角破聯性

根據固定搭函發現整省信息

選詞填空II解題技巧從句式的邏輯結構分析

從正文語境分析磔

不理解長難句

不認識派生詞

典例舉隅氫詞生義未莖提

詞匯里不足

音情分析?解密高考

一、題型解讀:

上海英語高考卷的詞匯部分以語篇的形式呈現,考核學生在語境中正確理解和運用詞匯的能力,即考查考

生對篇章上下文的理解能力和使用詞匯和語法結構的能力。其題目的設置為10道空白處,要求考生從所提

供的有11個單詞構成的詞庫里選出最合適的詞分別填入各空白處,使短文意思和結構完整,通順得體。每

個單詞只能選一次。這11個詞均為實義詞而非功能詞,即考查的范圍并不包含介詞、冠詞等虛詞,而只對

名詞、動詞、形容詞和副詞進行考查。在這11個詞中有1個單詞為干擾項。選詞填空綜合了詞匯、句子結

構以及閱讀理解部分的測試內容。它不僅測試應試者在詞匯和句子水平上運用語言的能力,還測試應試者

在語篇上綜合運用語言結構的能力。

二、詞匯特征

?只考實詞:動詞、名詞、形容詞、副詞為主

?聚焦核心詞匯:考綱中的中高級高頻詞匯考察較多

?熟詞生義/一詞多義/一詞多性

?構詞法(派生/轉化/合成/綴合)

高頻考點?以考定法I

選詞填空的考點:

1.詞匯方面,以實詞為主,考查名詞、動詞、形容詞和副詞四種詞性;

2.語法方面,考查詞性之間的關系和句子結構分析能力;

3.邏輯方面,考查上下文聯系以及對文章的理解。

解題步驟詳解:

第一步:整理選項(classifytheoptions)

根據詞性把每個單詞分類歸納,標出詞性。考察的四類詞性中,名詞多做主賓;動詞做謂語,形容詞做定

表,副詞做狀語。副詞個數最少,不會超過兩個,其他詞性平均出現三次,有兩個的,也有四個的。

標注詞性時要注意:

1.不認識的單詞不要慌張,分析前后綴,或舉例替換(oversee聯想。veruse);值得一提的是,模考或真題

中出現過考綱之外的“生詞”,這些詞很眼熟,因為它是利用了構詞法(多為前后綴派生法)知識衍生出

來的,構詞法我們學過,多分析詞性不難判斷其含義。

2.注意多重詞性的詞,比如feature、concern>experience等。

3.動詞的歸類要繼續細分為動詞(包括過去式和三單一形式)、分詞和動名詞,因為一個空處,如果可以填

動詞,但是填具體哪種形式則需要我們根據語法去進一步判斷;這里尤為值得注意的是:v-ed和v-ing極有

可能是分詞轉換成的形容詞,對于這類臥底詞,千萬留意。比如acquire這個詞在academicskillsheacquired

和newlyacquiredskills中,前后截然不同。這時就要把它一律看成動詞(包括上述的三小類),再根據是

否缺失形容詞去斷定選項。

4.如果選項中出現一組近義詞或反義詞,要結合上下文先試填,細細揣摩文意再敲定答案。因為這里面有一

個是干擾項,它注重考查的是詞匯的精確理解,要求考生分析清楚其細微的區別。

第二步:通讀全文,選詞填空

用較快速度,沉著冷靜地逐詞逐句去讀,一遍下來至少理解90%的內容。選詞填空的選項詞義互不關聯,

詞性也不同,而且還有干擾項,所以一定要先了解文章大意,帶著文章脈絡去找選項。讀的時候設空處前

后的詞重點留意,這對確定動詞的具體形式,或根據相關詞找固定搭配極為重要。

提醒:通讀就是根據首段原則以及首末句原則,迅速抓住文章的主題。判斷主題對篇章的整體理解把握具

有極大的作用。

我們在選擇時,根據掌握的語法來初步判定每個空所填詞匯的詞性,縮小范圍,然后根據上下文的文意確

定答案。如何判定原文空缺處所需單詞的詞性?

第三步:復讀全文,謹慎調整,確定答案

填空完成后,再次復讀,自我感覺上下文是否通順,邏輯關系是否連貫。

"局考解密<<考點一:動詞的確定

一個簡單句有且只有一處謂語動詞,一個完整的句子出現之后再跟逗號,后面的動詞一般就是非謂語動詞

形式了。判斷動詞時,可以從謂語和非謂語進行區分;如果是謂語,結合主謂一、時態、語態、固定搭配

及詞義去辨析,縮小范圍。

a.前后都是名詞性或名詞短語,中間一般是動詞,時態確定看前后文;

b.空格前是名詞或代詞,后面沒有賓語,填不及物動詞(定從中除外);

c.空格前是名詞或代詞,后面是副詞或介詞,空格處填不及物動詞并與后面的介詞構成固定搭配;

d.注意不定時符號to后跟動詞原形,介詞to后跟名詞或動名詞;

e.情態動詞后面跟動詞原形;

f.空格前面是系動詞,后跟形容詞(可以是形容詞化的分詞)。

(2023?上海徐匯二模)

A.academicB.previouslyC.submitD.assessedE.classifier

F.controversyG.subscribedH.detectI.typicallyJ.accessK.labelled

OpenAIreleases“notfullyreliable59tooltodetectAIgeneratedcontent

ChatGPThasbeencreatingwavesacrosstheinternetwithitswritingabilityandresponsestorequests.Theuse

ofChatGPThasbeenfullof31.Therehavebeenconcernsthatstudentscanusethistoolto____32____

Ai-generatedworkandclaimitastheirown.

OpenAI,theresearchlaboratorybehindChatGPT,hasreleasedatooldesignedto____33____whethertexthas

beenwrittenbyartificialintelligence,butwarnsifsnotcompletelyreliable-yet.InablogpostonTuesday,OpenAI

linkedtoanew34toolthathasbeentrainedtodistinguishbetweentextwrittenbyahumanandthatwritten

byavarietyofAI,notjustChatGPT.

(2023?上海奉賢二模)

A.lonelyB.conveyC.touchesD.inconvenienceE.widelyF.accompanying

G.compositionH.capturesI.abandonJ.sensoryK.wearing

Earlyonhefoundthatpaintlaidonwithpaintingknivesgavehimtheparticularbodyandtexture(質地)hewantedto

____12____hissubjects.Theknifeiscapableofanenormousvarietyofmarks,fromdelicate13tofierce

sweepingandslicesofpaint.Theknifedsharpedgedmarkscreatetheirowndynamicoflightandshade.Alan

possessesmanypaintingknivesofdifferentsizes,buttendstofavourthreeorfour,whicharenow____14____thin

withconstantuse.Heisstilldiscoveringnewpossibilitieswiththeknife,drivenbythedemandsofanewsubject.

AlthoughAlan'spaintingsaremadeinthestudio,theyareallcomposedfromdrawingsmadeoutdoors.These

drawingsaretheseedcomonwhichallhispaintingsarebased.Themarksthatgodownonpapermakesurehe

____15____notjusttheactualscenebutalsothechanginglight,thedirectionofthewindandthe16sounds

andsmells.

考點二:名詞的確定

名詞主要做主語賓語,有時也做定語;

a.形容詞后或名詞后可以出現名詞;

b.限定詞之后(尤其是三類前位限定詞:冠詞、指示代詞、形物代,其后必有名詞);

c.謂語之前必有名詞或相當于名詞的主語(祈使句除外);

d.介詞之后必有名詞或相當于名詞的詞;

(2023?上海黃埔二模)

A.automaticallyB.coexistC.conceptD.discontinuedE.discouraged

F.necessarilyG.optimismH.pricedI.profit-generatingJ.promotionalK.trash

TooGoodToGo

Aroundthecountry,appsthatconnectcustomerstobusinesseswithleftoverfoodhavebeguntospread.The

___11issimple:Restaurantsandgrocerystoresthrowawayhugeamountsoffoodeveryday.Ratherthan

___12it,appslikeTooGoodToGoandFlashfoodhelpbusinessessellitatareducedprice.Theyclaimthatthe

businessesandbuyersarehelpingtheenvironmentbecausethefoodwouldotherwisebecomefoodwaste,abig

contributortoclimatechange.

Severalfoodwasteexpertsexpressed___14___thatthesetypesofappscouldhelplimittheamountofwasted

food.Andeventhoughcharitableorganizationsoftenredirectunwantedfoodfromrestaurantsandgrocerystoresto

foodbanksandcommunitykitchens,there?sspaceforallofthesekindsofsolutionsto___15___.

(2023?上海普陀二模)

A,confirmedB.measurableC.previouslyD.determineE.trackingF.habitable

G.virtuallyH.sensitiveI.protectJ.surprisedK.system

ANewExoplanetintheSystem

In2014,datafromNASA'sKeplerSpaceTelescopeallowedastronomerstoannouncethedetectionofthree

planetsorbitingKepler-138.Thiswasbasedona11dipinstarlightastheplanetmomentarilypassedin

frontoftheirstar,atransit.

BennekeandhiscolleagueDianaDragomir,fromtheUniversityofNewMexico,cameupwiththeideaof

re-observingtheplanetary12withtheHubbleandSpitzerspacetelescopesbetween2014and2016to

catchmoretransitsofKepler-138d,thethirdplanetinthesystem,inordertostudyitsatmosphere.

考點三:形容詞的確定

形容詞,這里也可以包括形容詞化的分詞,通常作定語或表語,位置比較靈活,具體如下:

a.名詞的前面或后面;

b.副詞的前后;

c.系動詞后面。

(2023?上海虹口二模)A.accessibleB.criterionC.concentrateD.reducedE.evolvedF.explore

G.hostH.interactI.restorativeJ.stimulationK.verbalize

Supportingthistheory,onestudyfoundthatchildrenwithattention-deficithyperactivitydisorder(ADHD)were

betterableto13followinga20-minutewalkinthepark,comparedtoa20-minutewalkonthestreetsofa

well-kepturbanarea.Beingexposedtograssandtreesseemedtohavehadabeneficialeffectontheirminds.The

authorsrecommendedusingsuch“doses(齊量)ofnature^^asasafeand14wayofsupportingchildrenwith

ADHD,alongsideothertools.

Besidesthese15effects,outdoorplaycanoffervaluablelearningexperiences.Forexample,playing

withmudorsandcanhelpchildrendevelopthewaytheirsensesandmovement16,whichallowsthechild

tograduallyunderstandhisorherbodilysignals.

Whenitcomestothechild'sphysicalhealth,themostobviousadvantageofoutdoorplaymaybetheexercise.A

childmayfinditeasiertobuildupstrengthandenduranceinalargeopenspaceresultingina(n)____19____riskof

overweight,accordingtoonestudyledbyElizabethGershoff,professorofhumandevelopmentandfamilysciences

attheUniversityofTexasatAustin,US.

考點四:副詞的確定

a.動詞的附近;

b.形容詞附近;

c.句子結構完整,不缺成分時。

這里強調一下,滿分的考生都是善于運用邏輯和語言知識儲備去解題,邏輯技能的訓練和語言知識儲備的強

大缺一不可。

(2023?上海青浦二模)

A.motivateB.accidentallyC.highlightingD.plantationsE.engaging

F.apparentG.purposeH.sensitiveI.increasinglyJ.decentK.treat

LarsChittka,abehavioralecologistatQueenMaryUniversityofLondon,andhiscolleagues____13____came

acrossthenewevidence.Theteamwasstudyinghowbumblebeeslearncomplexbehaviorsfromtheircomradesby

trainingtheinsectstomovewoodenballstospecificlocations.

(2023?上海普陀二模)

A,confirmedB.measurableC.previouslyD.determineE.trackingF.habitable

G.virtuallyH.sensitiveI.protectJ.surprisedK.system

Theresearchershadanothersurprise:theyfoundthatthetwowaterworldsKepler-138canddaretwinplanets,

with____18____thesamesizeandmass,whiletheywerepreviouslythoughttobegreatlydifferent.Thecloser-in

planet,Kepler-138b,ontheotherhand,is19tobeasmallMars-massplanet,oneofthesmallestexoplanets

knowntodate.

考點五:非謂語動詞的確定

非謂語動詞的確定:動名詞作主語、動詞賓語和介詞賓語、表語、定語。分詞作表語、賓補、定語、狀語。

有不定式標志to,空格處應填入動詞原形;另一種情況to是介詞,后面應填入動名詞。例:

(2023?上海松江二模)A.dismissedB.faintlyC.foreignD.grantedE.journeyedF.mysterious

G.overlookH.promiseIreflectionJ.typicallyK.version

Long___33___asacommonfieldflower,unworthyofseriousattentionbytheartist,poetorgardener,the

daffodilenjoyedarevivalthanksinparttoWordsworth'spoem.Today,ifseasyto____34____thedaffodilforwe

canfinditalmosteverywhere,ingardensorinart.

核心素養?微專題

A.environmentB.necessarilyC.allowedD.cheatedE.internationalF.admitted

G.hardlyH.necessaryI-joyJ.communicationK.difficulty

Afriendofmineonceaskedme:"WhyshouldaChinesetaketimetolearnalanguagethatisnothisown?”

Obviouslyhehas___1inlearningaforeignlanguage.HeisnottheonlyonewhoismentallyagainstEnglish

learning.Onereason,asIsuspect,isthewayEnglishistaught.Theemphasisonmemorizationissuchthatno

___2isleftintheprocessoflearning,onlyendlessannoyance.Whatstudentsarepresentedintheclassroomis

notthelanguageinreal-world___3.AChinesestudentwithextremelyhighscoresforAmericanstandardized

testswas___4intooneofthemostfamousuniversities.Buthisprofessorssoonfoundoutthathe

could___5understandthelesson.Suspectingthathe___6inthetests,theschooldemandedherepeatthem.

Again,hepassedwithhighscores.Nottillthendidtheyrealizethatthestudenthadmasteredthetechniquesfor

dealingwiththetests,not___7theskillsofusingthelanguage.

ManypeopletakeTOFEL,IELTS,GRE,annualBand4andBand6examsnotbecausetheyworkinareas

whereEnglishisa(n)8tool,butbecausetheyhavetodoitforjobpromotionorenrolmentincertain

programs.

MustEnglishlearningbesuchapainintheneck?

Createa(n)___9wherelearningEnglishisnaturalandpainless.Don'tmakeitcompulsoryforpeople

whoseworkormajordoesnotrequireit.Chinawillnotbecomemore___10___byaddingmillionsofpeoplewho

canonlysayasimple"Hello”.

[Keys]:KIJFGDBHAE

【解析】:

第一步:詞性分類

A.environmentn.B.necessarilyadv.C.allowedv./adjD.cheatedv./adj.

E.internationaladj.F.admittedv./adj.G.hardlyadv.H.necessaryadj.

!■joyn_J.communicationn.K.difficultyn.

在進行這一步時要注意兩個問題:

1.在英文中有的單詞不只有一個詞性,比如大家常見的visit、access、approach、challenge、change等就即

有名詞詞性又有動詞詞性。

2.以-ing或-ed結尾的詞既可能是動詞,也可能是由現在分詞或過去分詞轉變而成的形容詞。例如:sleeping

在"Sheissleeping.”中就是動詞,而在"sleepingbeauty”中就是形容詞,答題時以動詞為首選進行判斷。

第二步:抓住中心,略讀文章

首先要抓住文章首句,迅速找到文章的主題詞或主題。和完型填空一樣,一般文章第一句不設空格,以便

讓考生知道本文的相關主題詞或主題。建議使用略讀的方法,以快速掌握文章大意。

第三步:確定空格詞性,填詞入空

首先,根據語法知識確認可以被填入此空的詞性,然后按第一步中標注出的詞性進行篩選,最后將備選詞

逐個代入空中細讀句意,考慮上下問邏輯關系做出選擇。

以示例中第一個空為例,空前面的詞是has,這時出現兩種情況:

1.has是及物動詞后面可以加賓語,需要填入一個名詞。

2.has是現在完成時的助動詞,后面需要使用過去分詞。

也就是說名詞性的environment,joy,excitement,difficulty和過去分詞形式的allowed,admitted,cheated都有可

能。但是空后面的是一個介詞in而allowed,admitted都是及物動詞后面加賓語時不需要介詞,所以空中只

能從environment,joy,excitement,difficulty四個名詞和cheated中選取。根據上下文,此空應為"困難”,而且

符合句型havedifficultyindoing,故選difficulty。然后請在difficulty的K處用筆作個記號,表示已用過了。

確認空格處詞性的規律:

L確定空格為名詞

(1)如果空格前面為冠詞a/an/the、形容詞adj.或者及物動詞vt.,空格處應填入名詞。示例第三空

communication(交流)

(2)如果空格前面是介詞,空格充當該介詞的賓語,需填入一個名詞。示例第二空ioy

(3)如果空格后面是謂語動詞的,且空格前沒有句子主語,空格處應填入該動詞的主語(名詞)。示例第九空

environment

2.確定空格為動詞

(1)如果空格前面已經有名詞或代詞做主語,后面又有名詞或代詞作為動詞的賓語,且中間無謂語動詞,空

格處應為及物動詞。

(2)如果空格處前面是be動詞,后面又無賓語且句意為被動,空格中應填及物動詞的過去

分詞。示例第四空admitted

(3)如果空格前面是名詞或代詞做主語,后面沒有賓語或有一個介詞加賓語,且中間無謂語

動詞,空格處應填不及物動詞。示例第六空cheated

(4)如果空格處前面是名詞或代詞做主語,后面是形容詞,空格應填入系動詞或be動詞。

(5)如果空格處前有不定式標志to,空格處應填入動詞原形;另一種情況to是介詞,后面應填入動名詞。

3.確定空格為形容詞

(1)如果空格后面為名詞的,空格處可能填入形容詞。示例第八空necessary

(2)如果空格處前面是副詞的,空格處可能填入形容詞。

(3)如果空格處前面是系動詞或be動詞的,空格處可能填入形容詞作表語。示例第十空international

4.確定空格為副詞

(1)如果空格處前面或者后面為動詞的,空格處可能填入副詞。示例第五空hardly

(2)如果空格處后面是形容詞的,空格處可能填入副詞。

第四步:跳讀檢查

只讀有空格的句子,檢查句意是否通順。之后,再通讀全文,進行再次檢查。

______

05

1.【上海市復旦大學附屬中學2022-2023學年高三下學期3月月考英語試題】

Directions:Fillineachblankwithaproperwordchosenfromthebox.Eachwordcanbeusedonlyonce.Notethat

thereisonewordmorethanyouneed.

A.stemB.dotC.attributableD.exceededE.overlookF.exposed

G.drainageH.emergingI.sinkingJ.accessK.established

TheMega-CityEnvironment

Mega-citiessufferfromacatalogofenvironmentalills.AWorldHealthOrganization(WHO)/UnitedNations

EnvironmentProgram(UNEP)studyfoundthatsevenofthecities-MexicoCity,Beijing,Cairo,Jakarta,LosAngeles,

SaoPauloandMoscow-hadthreeormorepollutantsthat11theWHOhealthprotectionguidelines.All20

ofthecitiesstudiedbyWHO/UNEPhadatleastonemajorpollutantthatwentbeyond12healthlimits.

AccordingtotheWorldResourcesInstitute,"'Millionsofchildrenlivingintheworld'slargestcities,particularly

indevelopingcountries,are13tolife-threateningairpollutiontwotoeighttimesabovethemaximumbased

onWHOguidelines.Indeed,morethan80percentofalldeathsindevelopingcountries14toair

pollution-inducedlunginfectionsareamongchildrenunderfive.^^InthebigAsianmega-citiessuchasNewDelhi,

BeijingandJakarta,approximately20to30percentofallrespiratorydiseases15fromairpollution.

Almostallofthemega-citiesfacemajorfreshwaterchallenges.Johannesburg,SouthAfrica,isforcedtodraw

waterfromhighlands370milesaway.InBangkok,saltwaterisinvadingaquifers(地下蓄水層).MexicoCityhasa

serious16problembecauseofexcessivegroundwaterwithdrawal.

Morethanabillionpeople,20percentoftheworld'spopulation,livewithoutregular17toclean

runningwater.Whilepoorpeopleareforcedtopayhighfeesforprivatewater,manycitiessquandertheirresources

throughleakagesandillegal18.“Withthepopulationofcitiesexpectedtoincreasetofivebillionby2025,“

saysKlausToepfer,executivedirectoroftheUNEP,"theurbandemandforwaterissettoincreaserapidly.This

meansthatanysolutiontothewatercrisisiscloselylinkedtothegovernanceofcities."

Mega-cityresidents,crowdedintounsanitaryslums,arealsosubjecttoseriousdiseaseoutbreaks.Lima,

Peru(withpopulationestimatedat9.4millionby2015)sufferedacholeraoutbreakinthelate1990spartlybecause,as

theNewYorkTimesreported,“ruralpeoplenewtoLima...liveinhouseswithoutrunningwaterandusethe

outhouses(屋夕卜廁所)that19thehillsidesabove."

It'sworthlookingatsomeofthese20_____mega-citiesindetail,becausedailylifethereislikelytobethe

patternforamajorityoftheworld'spopulation.Mostarealreadyexperiencingsevereenvironmentalproblemsthat

willonlybeworsenedbyrapidpopulationincreases.

2.1上海市2022-2023學年高三下學期“六校聯合教研”質量調研英語試卷】

Directions:Fillineachblankwithaproperwordchosenfromthebox.Eachwordcanbeusedonlyonce.Notethat

thereisonewordmorethanyouneed.

A.digestB.survivedC.barelyD.available

E.literateF.unlimitedG.thinkingH.connectivity

I.arguablyJ.remadeK.concentration

There9sbeenawarningabouttheimmediatedeathofliteratecivilizationforalongtime.Inthe20thcentury,first

itwasthemovies,thenradio,thentelevisionthatseemedtobringdisasterforthewrittenworld.Nonedid.Reading

11;infact,ithasthrived.Theworldismore12thaneverbefore一therearemoreandmore

readers,andmoreandmorebooks.

Thefactthatweoftengetourreadingmaterialonlinetodayisnotsomethingweshouldworryabout.The

electronicanddigitalrevolutionofthelasttwodecadeshas13shownthewayforwardforreadingandfor

writing.Takethearrivalofe-bookreadersasanexample.DeviceslikeAmazon'sKindlemakereadingmore

convenientandarealotmoreenvironmentallyfriendlythanthetraditionalpaperbook.

Astechnologymakesnewwaysofwritingpossible,newwaysofreadingarenow14.

Inter-connectivityallowforareadingexperiencethatwas15imaginablebefore.Wheretraditionalbooks

hadtomakedowithphotographsandillustrations,ane-bookcanprovidereaderswitha(n)16numberof

links:totexts,picturesandvideos.Inthefuture,thewaypeoplewritenovels,historyandphilosophywillresemble

nothingseeninthepast.

Ontheotherhand,thereisthedangerofunderestimating.OneTwittergroupisofferingitsfollowers

single-sentence-long"17ofthegreatnovels.WarandPeaceinasentence?Youmustbejoking.Weshould

fearthefragmentation(碎片化)ofreading.Thereisthedangerthatthehigh-speed18oftheinternetwill

reduceourattentionspan——thatwewillbeincapableofreadinganythingoflengthorwhichrequiresdeep

19.

Insuchafast-changingworld,inwhichrealityseemstobe20eachday,weneedtheabilitytofocus

andunderstandwhatishappeningtous.Thishasalwaysbeenthefunctionofliteratureandweshouldbecarefulnot

toletitdisappear.Oursocietyneedstobeabletoimaginethepossibilityofsomeoneutterlyintunewithmodern

technologyaswellasmakesenseofadynamicyetconfusingworld.

3.【上海交通大學附屬中學2022-2023學年高三下學期開學摸底考試英語試題】

Directions:Completethefollowingpassagebyusingthewordsinthebox.Eachwordcanonlybeusedonce.Note

thatthereisonewordmorethanyouneed.

A.presentB.featuresC.concernedD.reportedlyE.commercialF.stretches

G.overwhelmingH.exceptionallyI.routinelyJ.sparedK.broadcasts

Modernmediaisawashinadvertisingclutter(雜舌L),andwho'stoblame?Modemaudiencesthathate

conventionalfull-lengthandfull-sizeads.

Today'sconsumersdon'tliketopayforcontent,whichoughttocreatearichenvironmentforadvertisers.Yet

thesesameconsumersarepronetoclickorturnawaywhenaconventionaladappears.Theresultisadclutter.

YouTube___1___acombinationoffull-lengthads,skippableads,lower-screenbannersanddisplayadsonthe

pagealongsideeachvideo.Newspapersthatonceconsideredthefrontpageimportantnow___2___runadsthere.

Advertisersintegrateplugs(推至肖)intocontenttofrustratedigitalvideorecorders,whichallowviewerstowatch

programsonadelayandskipregularcommercials.Ifyouwatchregionaltelecastsofbaseballgames,thecommercial

clutterisso___3___.Adsarevisibleonthestadiumwallbehindthehome-plateumpire(裁判).On-screengraphics

includesponsorlogos.Andeverythingisapaidplug—<4Thiscalltothecoach'szoneisbroughttoyoubyVerizon.^^

AccordingtotheshowbizpaperVariety,severalstreamingservicesareabouttointroduceanewtwist:

commercialsthatstartrunningwheneveraviewerpausesaprogram.Huluintendstolaunchsuchadsthisyear.

AT&T'sDirecTVandU-verseunitswill___4___usesimilartechnologytotriggerfull-motioncommercials

wheneveraviewertriestotakeabreak.

There'salotatstake.AccordingtoVariety,NationalFootballLeague(NFL)TVbroadcastsgeneratean

estimated$4.35billioninadrevenueduringthe17-weekregularseason.NFL___5___arenowloadedwithmini

commercialsthatpopupwhenthereisabriefpauseintheaction,oftenin“doubleboxes“thatshowaviewofthe

fieldinoneframeanda(n)___6___intheother.

Interestingly,withno"screen“toworkwith,radioisonemediumthathastriedforsometimetobuckthetrend.

Manycommercialstationstradeclutterforclusters—thatis,asolidblockofcommercialsrunningfiveminutesor

more,followedbylengthycommercial-free___7___oftime.

Butwhereverascreenisinvolved,oraprintedpage,adclutteris___8___everywhere.Programmersand

advertiserscan'treallybeexpectedtolimitthis;ifsafactofbusiness.Consumers,ontheotherhand,canoptfor

commercial-freecontent—ifthey'rewillingtopayforit.

Butgettinglimitlesscontentwithoutpayingwhilealsobeing___9___heavyadvertisingintrusionsisimpossible.

Asmediaenvironmentispermanentlycluttered,audiencesshouldbe___10___withwhattheywishfor.

4.【上海市同濟大學第一附屬中學2022-2023學年高三下學期3月月考英語試題】

E-Scooters

A.regardlessB.chargedC.optionD.mostlyE.transformative.F.powered

G.connectivityH.prospectsI.popularityJ.championsK.invasion

Overthepasttwoyears,electricscootershavebecomeever-presentinmanyofEuropeandAmerica'sbiggest

cities.BritainisthelastmajorwesternEuropeancountrytoholdoutagainstthe___11___.E-scootersarenotallowed

onpublicroads,thoughpeopledoridethemoncycleLanesandpavements___12___.Butwheretheyarepermitted,

e-scootersharingcompanies

setupinlargenumbers.Totheir___13___,e-scootersarerevolutionary:the"iPhoneOfurbantransport".Totheir

critics,theyaredangerous,anti-socialandveryannoying.

Aswithadockless(無樁)bike,scootersarefittedwithGPStrackersandwireless___14___Customers

downloadanappandscanaQRcodeonthescootertounlockit.Theyarethen___15___asmallamount.Bird,which

launcheditse-scooterinSantaMonica,CaliforniainSeptember2017charges$1plus15centsperminute,onaverage,

intheUS-totravelwheretheywanttogo,atamaximumspeedofaround15mph.Atnight,thescootersarerounded

up,chargedandreturnedto16.

E-Scootershavethepotentialtosolvesomeoftheworldsbiggesttransportproblems.Mostcitiesarealready

dangerouslypollutedandheavilycongested,anditissimplynota(n)17toputmorecarsandtaxisonthe

streets.Scootersareefficient;onekilowatthourofenergycarri

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯系上傳者。文件的所有權益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網頁內容里面會有圖紙預覽,若沒有圖紙預覽就沒有圖紙。
  • 4. 未經權益所有人同意不得將文件中的內容挪作商業或盈利用途。
  • 5. 人人文庫網僅提供信息存儲空間,僅對用戶上傳內容的表現方式做保護處理,對用戶上傳分享的文檔內容本身不做任何修改或編輯,并不能對任何下載內容負責。
  • 6. 下載文件中如有侵權或不適當內容,請與我們聯系,我們立即糾正。
  • 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

評論

0/150

提交評論