新發展英語4Unit9BusinessCommercialsStudyFocusToknowaboutdifferentstylesofadvertisementsandcommercials.01020304Tolearnusefulwordsandexpressionsrelatedtoadvertisements.Tolearntousethestructures"that'swhy…","nothingmorethan","itturnsoutthat…",etc.Tolearntowritelettersofcomplaint.IntensiveReading01SkillsBuilding02Contents0203FastReadingIntensiveReading011.Discussthefollowingquestionswithyourpartners.Pre-readingPreparationHowdoyoudefinebeauty?Whatqualitiesdoesbeautyinvolve?

01Wouldyouliketoundergoaplasticsurgeryinordertobecomemoregood-looking?Whyorwhynot?0101022.Readthefollowingsentencescarefullyandworkoutthemeaningofeachunderlinedwordorexpression.Pre-readingPreparation(1)Weusedtoliveinthecountrysidebutnowwe'vemovedtothecity.(2)Wethoughtthecompanycouldnotbemanaged,butitturnedoutasuccess(3)Anexcessofdemandoversupplyresultedininflation(通貨膨脹)inthiscountry.(4)Rubberbandsarenotasrigidasironbars.(5)IknowIhavehislettersomewhere,butIcannotgetmyhandsonitatthemoment.

TheNewFacialBrighteners新型煥膚亮采霜Text

TheNewFacialBrighteners新型煥膚亮采霜

我曾以為是皺紋讓我們顯得衰老，然而我錯了。事實上，與皺紋相比，看上去年輕與否跟我們的膚色、"亮度"以及"全光譜反射度"有更為密切的關系。這就是煥膚亮采霜得以取代原有的抗皺霜、成為全球知名化妝品柜臺上發展最快的產品類別的原因。想知道原因嗎？因為煥膚亮采霜讓你看起來更加年輕，年輕得多！1Iusedtothinklookingoldwasallaboutwrinkles...butIwaswrong.Itturnsoutthatlookingyounghasmoretodowithskincolorandsomethingcalled"brightnessscale"or"full-spectrumreflectivity"thanitdoeswithwrinkles.That'swhyfacialbrightenersarereplacingwrinklecreamsasthefastest-growingproductcategoryatprestigecosmeticcountersaroundtheglobe.Wanttoknowwhy?Facialbrightenersmakeyoulookyounger...muchyounger.Text

TheNewFacialBrighteners新型煥膚亮采霜2Thinkaboutthis...weallknowsomeonewho'sbeeninjectedwithBotoxorhadsometypeof"work"doneontheirface...theirskinisabitsmoother,butwhenyougetupclose,theyreallydon'tlookthatmuchyoungereither.Somethingis...well..alittle"off'.Theirskinjustdoesn'thavethatbright,radiantglowofyouth..stillkindofdull,stillkindofsplotchy,stillkindoflifeless.That'swhycosmeticprofessionalsareshiftingtheirattentionfromwrinklecreamstofacialbrighteners,targetingskincolorand"brightnessscale",makingfacialbrightenersthesinglemostmust-havenewanti-agingproductonthemarkettoday.設想一下，我們都知道有些人通過注射肉毒桿菌毒素或做某種面部手術，他們的皮膚是光滑了一點。但是當你走近看時，他們也不顯得那么年輕。似乎……，似乎缺了點什么。他們的皮膚并沒有煥發出那種年輕的光彩，仍然有點暗淡，長著色斑，缺乏活力。這就是為何化妝品專業人士將注意力從抗皺霜轉向煥膚霜，關注膚色和"亮度"，使得煥膚亮采霜成為目前市場上唯一一款最必備的抗衰老產品。Text

TheNewFacialBrighteners新型煥膚亮采霜3But..dofacialbrightenersreallymakeyoulookthatmuchyounger?Aretheyworththemoney?Orisitallsimplyhype?Theanswermightsurpriseyou(asmuchasitsurprisedme).但是，煥膚亮采霜真的能讓你看上去年輕那么多嗎？它值那么多錢嗎？還是說它只是廠商的吹噓？像我一樣，答案將會讓你也大吃一驚。Text

TheNewFacialBrighteners新型煥膚亮采霜4"Asweapproachtheageof30,skinbecomesduller,"explainsomecosmeticexperts."Skinstartstoturnakindof'mouseybrown'...spottierandsplotchierasitlosesthatradiant'pinkish'glowweusedtohavewhenwewerekids.Andinterestinglyenough,thischangeinskintoneandcolorcanoccurinallethnicgroups.Unfortunately,noinjection,scalpelorfillercanbringbacktheradiantglowofyouth.That'swhyfacialbrightenersarebecomingsoimportant."

"當我們快30歲時，皮膚開始變得灰暗無光，"一些美容專家解釋道。"當皮膚失去了我們孩提時的那種略帶粉色的光澤，就會呈現灰褐色，色斑越來越多。而且有意思的是，膚色的這種變化任何人種都無法幸免。不幸的是，無論在臉部注射肉毒桿菌毒素、做整容手術，還是注入其他填充物，都無法恢復年輕時面部的光澤。這正是煥膚亮采霜變得這么重要的原因。"Text

TheNewFacialBrighteners新型煥膚亮采霜5Sowhydoesourskincolorturnasweage?那么，為什么隨著年齡的增長我們的膚色會改變呢?Text

TheNewFacialBrighteners新型煥膚亮采霜6Accordingtosomescientists,changingskincolorhasalottodowithlightwaves,colorfrequenciesandhowlightisreflected.Asweage,proteinsintheskin'sepidermis

becomecross-linkedandrigid,losingtransparencyandtheabilitytoreflectpinktones;thusresultinginaduller,darker,"mousey",ifyouwill,pallor.Unlikesimpleagespotremovers,new-generationfacialbrightenersaredesignedtobeusedovertheentirefaceandactuallyrestoreyourskin'sappearance.Theymakeyoulookyoungerbyincreasingyourskin'sbrightnessscaleandamplifyingfull-spectrumreflectivity,luminescenceandclarity.It'squiteabreakthrough.有些科學家認為，膚色的改變與光波、色頻以及光的反射有關。隨著年齡的增長，皮膚表皮中的蛋白質會交叉聯結，逐漸硬化，透明度和反射粉紅色的能力降低，從而導致皮膚暗淡無光，呈灰褐色，甚至臉色蒼白。不同于單純的祛斑霜，新一代煥膚亮采霜作用于整個臉部，恢復皮膚的原有光彩。它通過提高皮膚亮度、增強全光譜反射度、提升皮膚的光潔度，從而使你看上去更加年輕。這確實是一個很大的突破。Text

TheNewFacialBrighteners新型煥膚亮采霜7Whataretheseesteemedscientiststryingtosay?這些受人尊敬的科學家們想說些什么呢？Text

TheNewFacialBrighteners新型煥膚亮采霜8InplainEnglish,facialbrightenersarecutting-edgeskincare.Theyenhancethecolorofyourskin,soyouuselessmake-up,less

concealer,andyoudon'tlooklikeyou'retryingtoohardtohideyourage.Youjustlooknaturallyyounger.簡言之，煥膚亮采霜是全新的護膚品。它們能改善你的膚色，讓你少用化妝品、遮瑕膏等等，讓別人看不到你在竭力掩蓋你的年齡，讓你看上去自然而年輕。Text

TheNewFacialBrighteners新型煥膚亮采霜9OnceIunderstoodthatdull,age-spottyanddiscoloredskinmakesyoulookolderthanafacefullofwrinkles,Icouldn'twaitto

getmyhandsonatubeofSpringFacialBrightener.在我了解到暗淡無光、布滿色斑的皮膚比滿是皺紋的臉更讓人顯老的那一刻，我就迫不及待地想擁有一支"春天牌"煥膚亮采霜。Text

TheNewFacialBrighteners新型煥膚亮采霜10Rightnow,SpringFacialBrightenerfromBremennResearchLabshasgottenallthebuzz.Whilethecompanysaysthatparticipantsinclinicaltrialssawyounger,brighter,moreradiant-lookingskinin29days,Iactuallysawanamazingdifferenceinlessthanaweek.Myfacelookedyounger.…healthier...andglowing.Myskinlookedbeautiful...really.Don'tgetmewrong,I'mnotreadytogiveupallmywrinklecreamsjustyet,butImustadmitSpringmadeanamazingdifference.You'vegottotrythisstuffforyourself.

現在，布萊蒙實驗室研制的"春天牌"煥膚亮采霜已大受歡迎。公司聲稱參與臨床實驗的人使用該產品29天后皮膚變得年輕且富有光澤，而我在不到一周的時間里就看到了令人驚喜的變化。我的臉看上去更年輕、更健康，而且容光煥發。我的皮膚變得更漂亮，真的。但這并非意味著我不再用抗皺霜，但我必須承認，"春天牌"煥膚亮采霜確實令我有了驚人的變化。你也趕緊試試這款產品吧。Text

TheNewFacialBrighteners新型煥膚亮采霜11So..ifyouwanttogetridofwrinkles,trywrinklecreams,Botoxorafacelift

plasticsurgeon.Butifyoureallywanttolookyoungerandgetridoftheappearanceoftelltaleagespotsandblotchydiscolorations,whilerestoringthat"baby-like"glowandradiantlookofyouth,youneedtotryanewfacialbrightener.Andbasedonmyexperience,there'snothingmorerevolutionary,moreexcitingormoreeffectivethanSpring.

所以，如果你想祛皺，可以使用抗皺霜，或注射肉毒桿菌毒素，或做面部提拉的整容手術。但是如果你真想讓自己看起來年輕、遠離暴露年齡的色斑困擾，恢復嬰兒般的白嫩光澤，你就得試試一款新的煥膚亮采霜。根據我的經驗，沒有什么產品比"春天牌"煥膚亮采霜更具革命性，更令人激動，更有效。Text

TheNewFacialBrighteners新型煥膚亮采霜12FindouthowyoucangetyourhandsonatubeofSpringFacialBrightener,call123-456-78.欲購"春天牌"煥膚亮采霜，請撥打123-456-78。LanguagePointsoftheText1.Iusedtothinklookingoldwasallaboutwrinkles…(Para.1)

usedtodo:

過去常做a.Womenusedtothinktheywereontheshelfat30.

過去認為女人一到30歲就過了結婚年齡。b.Youusedtosmokeapipe,didn'tyou?

你過去一直是抽煙斗的，對不對？LanguagePointsoftheText

2.Itturnsoutthatlookingyounghasmoretodowithskincolorandsomethingcalled"brightnessscale"or"full-spectrumreflectivity"thanitdoeswithwrinkles.(Para.1)1)turnout:

結果是，原來是a.Thepartyturnedout(tobe)asuccess.

晚會開得很成功。b.Ifthedayturnsoutwetwemayhavetochangeourplans.

如果天下雨，我們也許得改變計劃。c.Itturnsoutthathisstatementisfalse.

他的話原來是假的。LanguagePointsoftheText

2.Itturnsoutthatlookingyounghasmoretodowithskincolorandsomethingcalled"brightnessscale"or"full-spectrumreflectivity"thanitdoeswithwrinkles.(Para.1)2)havetodowith:

與……有關系a.Hardworkhasalottodowithhissuccess.

他的成功與工作努力有極大的關系。b.Shehastodowithallsortsofpeople.

她必須與各式各樣的人來往。LanguagePointsoftheText

3.That'swhyfacialbrightenersarereplacingwrinklecreamsasthefastest-growingproductcategoryatprestigecosmeticcountersaroundtheglobe.(Para.1)prestige:adj.有影響力的，有威望的a.Italwayscostsmoretobuyintoaprestigebrand.

買進一個知名品牌總是要花大價錢的。b.Hehadaprestigesportscarwhenhewasstillacollegestudent.

他上大學的時候就有一輛名牌跑車。LanguagePointsoftheText

4.That'swhycosmeticprofessionalsareshiftingtheirattentionfromwrinklecreamstofacialbrighteners…(Para.2)

shift…from...to...:

從……轉移到……a.Heshiftedtheloadfromhislefttohisrightshoulder.

他把擔子從左肩換到右肩。b.Thewindsuddenlyshiftedfromeasttowest,warningofthecomingstorm.

風突然由東風轉為西風了，預示著暴風雨即將來臨。LanguagePointsoftheText

5.…makingfacialbrightenersthesinglemostmust-havenewanti-agingproductonthemarkettoday.(Para.2)1)

must-have在此句中是一復合形容詞，意思為"必備的、必需的"。T-shirts areamust-haveforteenagers. T恤是青少年必備的衣服。2)anti-aging:

adj.抗衰老的。Therearemanyproductsthatcontainanti-agingingredients.

很多產品都含有抗衰老物質。anti-是前綴，表示“抗……,反……”。anti-Japanese 抗日的

anti-biotic 抗菌的anti-tank 反坦克的

anti-war 反戰的LanguagePointsoftheText6.Aretheyworththemoney?(Para.3)beworth(doing)sth.:1)值得……Thenewcarcostalotofmoney,butit'scertainlyworthit.買這輛新車花了很多錢，但確實物有所值。2)具有……的價值a.Theprojectiswellworthatry.

這個計劃值得一試。b.It'ssuchasmallpointthatit'shardlyworthtroublingaboutit.

這個問題很小，不值得為它費心。LanguagePointsoftheText7.Unfortunately,noinjection,scalpelorfillercanbringbacktheradiantglowofyouth.(Para.4)bringback:1)（使）恢復

；2)使……回想起……a.Aweekbytheseabroughtherbacktohealth.

她在海邊待了一周后恢復了健康。b.Theoldphotographbroughtbackmanybeautifulmemories.

這張舊照片勾起了許多美好的回憶。LanguagePointsoftheText

8.…thusresultinginaduller,darker,"mousey",ifyouwill,pallor.(Para.6)resultin:導致a.Thenegotiationresultedinreducingthenumberofnuclearmissiles.

談判的結果是要削減核彈數量。b.Thetrafficaccidentresultedinthedeathofsixpassengers.

車禍致使六名乘客喪生。LanguagePointsoftheText9.Theymakeyoulookyoungerbyincreasingyourskin'sbrightnessscaleandamplifyingfull-spectrumreflectivity,luminescenceandclarity.(Para.6)amplify:vt.放大，增強a.Amplifythesound,electriccurrentandsignal.

擴大聲音、增強電流和信號。b.Byadvertisingwidely,amanufacturercanamplifythedemandforaproduct.

制造商可以通過廣泛宣傳提升產品需求量。LanguagePointsoftheText10.Theyenhancethecolorofyourskin…(Para.8)enhance:vt.增強，提高a.Thoseclothesdonothingtoenhanceherappearance.

那些衣服并沒有使她顯得更漂亮些。b.Hemademanyeffortstoenhancehisreputation.

他做了許多努力來提升他的聲譽。LanguagePointsoftheText11.Icouldn'twaittogetmyhandsonatubeofSpringFacialBrightener.(Para.9)getone'shandson:

得到，獲得a.Hefeltquiteupsetwhenhecouldn'tgethishandsontheaward.

沒拿到那個獎，

他覺得很沮喪。b.Shecouldn'twaittogetherhandsonthatbrand-newcar.

她迫不及待地想得到那輛嶄新的汽車。LanguagePointsoftheText

12.Don'tgetmewrong.

(Para.10)

getsb.wrong:

誤會或誤解某人Pleasedon'tgetmewrong,I'mnotscoldingyou.請別誤會，我并不是責備你。NewWordsNewWords

facial/?fe??(?)ll/adj.onyourfaceorrelatingtoyourface臉上的；面部的brightener/b'ra?tn?r/n.sth.usedforliftingbrightness煥膚霜wrinkle/?ri?k(?)l/n.linesonyourfaceandskinthatyougetwhenyouareold皺紋spectrum/?spektr?m/n.thesetofbandsofcoloredlightintowhichabeamoflightseparateswhenitispassedthroughaprism光譜NewWords

prestige/pre?sti?/adj.aprestigeproject,productetcisoneofhighqualitythatpeoplerespectyouforhavingorbeinginvolvedin有氣派的，體面的cosmetic/kɑz?met?k/adj.intendedtomakeyourhair,skin,bodyetclookmoreattractive化妝用的；美容的radiant/?re?di?nt/adj.fullofhappinessandlove,inawaythatshowsinyourfaceandmakesyoulookattractive容光煥發的，喜悅的splotchy/'spl?t??/adj.havinglargeunevenmarksorstains污漬斑斑的，有污點的NewWords

anti-aging/??nti'e?d???/adj.preventingfromshowingsignsofgrowingold抗衰老的hype/ha?p/n.attemptstomakepeoplethinksth.isgoodorimportantbytalkingaboutitalotontelevision,theradioetc(usedtoshowdisapproval)(傳媒的)大肆宣傳，炒作(含貶義)mousey/?ma?si/adj.dullbrown灰褐色的pinkish/?p??k??/adj.slightlypink淺粉紅色的

NewWords

scalpel/?sk?lp(?)l/n.asmall,verysharpknifethatisusedbydoctorsinoperations手術刀，解剖刀epidermisn.theoutsidelayerofyourskin表皮cross-linked/kr?s'l??kt/adj.linkedwitheachother交叉連接的rigidadj.stiffandnotmovingorbending僵硬的；不動的；不彎曲的NewWords

transparencyn.thequalityofglass,plasticetcthatmakesitpossibleforyoutoseethroughit(玻璃、塑料等的)透明(性)pallor/?p?l?r/n.whensomeone'sskinisverypaleinawaythatmakesthemlookweakorunhealthy膚色蒼白amplifyvt.tomakesoundlouder,especiallymusicalsound放大(聲音，尤指音樂聲)luminescenceadj.asoftshininglight柔和的光輝NewWords

clarityn.thequalityofbeingclearandeasytoseeorhear(畫面、聲音的)清晰，清楚breakthrough/?bre?kθru?/n.animportantnewdiscoveryinsth.youarestudying,especiallyonemadeaftertryingforalongtime突破；重大進展esteemed/??stimd/adj.respectedandadmired受尊敬的，受敬重的cutting-edge/?k?t??'ed?/adj.extremelymodernandadvanced新潮的，先進的NewWords

enhance/?n?h?ns/vt.toimprovesth.提高；改進；增強make-up/'me?k?p/n.coloredsubstancesthatareputonyourfacetoimproveorchangeyourappearance化妝品concealer/k?n?si?l?(r)/adj.afacialcosmeticusedtocoverblemishedskin遮瑕膏buzz/b?z/adj.astrongfeelingofexcitement,pleasure,orsuccess,orasimilarfeelingfromdrinkingalcoholortakingdrugs興奮之感；喜悅心情；(喝酒或吸毒產生的)快感

NewWords

facelift/?fe?s?l?ft/vt.ifyouhaveafacelift,youhaveanoperationinwhichdoctorsremovelooseskinfromyourfaceinordertomakeyoulookyounger除皺整容術；面部拉皮手術telltale/?tel?te?l/adj.revealingwhatismeanttobesecret泄密的；泄露的blotchy/?blɑt?i/adj.havingpinkorredmarksontheskin有斑點的discoloration/d?s?k?l??re???n/n.theprocessofbecomingdiscolored變色，褪色

Phrases&Expressions

usedtoifsth.usedtohappen,ithappenedregularlyorallthetimeinthepast,butdoesnothappennow過去經常(一直)(發生),曾經turnouttohappeninaparticularway,ortohaveaparticularresult,especiallyonethatyoudidnotexpect最后結果是，最終成為full-spectrumreflectivitythereflectionofrainbow-likeseriesofcolors,intheorderofviolet,blue,green,yellow,orangeandred,producedbysplittingacompositelight,suchaswhitelight,intoitscomponentcolors全光譜反射shift..from...to...tomovefromoneplaceorpositiontoanother,ormakesth.dothis(使)移動，(使)轉移bringbacktorestore恢復resultintomakesth.happen導致，造成agespotatypeofskindiseasethatcausesbrownspotsontheskin,oftenoccurringinoldage老年斑

Phrases&Expressions

getone'shandsontosucceedingettingsth.獲取(得到)某物getallthebuzztogetalltheexcitementorattention大受歡迎plasticsurgeonadoctorwhoperformstheoperationofchangingtheappearanceofpeople'sfacesorbodies,eithertoimprovetheirappearanceortorepairinjuries整形外科醫生

CulturalBackgroundandRelatedInformation

BotoxBotulinumToxin的縮寫，肉毒桿菌毒素，是由肉毒桿菌在厭氧條件下生長過程中所產生的一種嗜神經性外毒素。肉毒毒素共有A、B、C、Cg、D、E、F、G八種類型，其中A型、B型對人類有毒性，大劑量可致死，但低劑量局部使用可消除肌肉痙攣、除去皺紋，在醫療和美容行業有廣泛應用。其他6種類型對別的動物有毒性。ReadingComprehensionChoosethebestoptiontocompleteeachstatementandanswereachquestionaccordingtothetext.ReadingComprehensionReadingAnalysis1.Accordingtothepassage,__________canreallymakeyoulookmuchyounger.A.BotoxinjectionB.wrinklecreamsC.facialbrightenersD.faceliftplasticsurgery2.Paragraph2mainlytalksaboutthat__________.A.BotoxinjectioncanmakeskinsmootherB.cosmeticprofessionalsarefocusingonfacialbrightenersC.facialplasticsurgerywilltakesomewrinklesoffyourfaceD.wrinklecreamscannotmakeyourskinhaveabright,radiantglowReadingComprehensionReadingAnalysis3.Ourskincolorchangesasweagebecauseof__________.A.agespotsB.lightwavesC.colorfrequenciesD.changeofproteinsinourskin'sepidermis4.Thesentence"...youdon'tlooklikeyou'retryingtoohardtohideyourage"inParagraph8probablymeansyou__________.A.don'twanttotryhardtolookyoungB.justnaturallylookyoungC.wanttohideyourage,soyoutryhardD.cannothideyourageReadingComprehensionReadingAnalysis5.Whatistheauthor'sattitudetowardfacialbrighteners?A.Supportive.B.Indifferent.C.DisgustedD.Angry.1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummaryWhatwasthereasonforlookingoldaccordingtotheauthor?

Wrinkles.(2)Whydofacialbrightenersbecomethesinglemostmust-havenewanti-agingproductonthemarkettoday?

Becausetheycanmakeapersonlookmuchyounger.1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(3)Accordingtotheauthor,howdofacialbrightenersmakepeoplelookmuchyounger?

Facialbrightenersbringbacktheradiantglowofyouth,increaseskin'sbrightness,andamplifyfull-spectrumreflectivity.1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(4)Whydoesourskincolorturndulleranddarkerasweage?

Becauseasweage,proteinsintheskin'sepidermisbecomecross-linkedandrigid,losingtransparencyandtheabilitytoreflectpinktones.1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(5)Whatactuallymakespeoplelookolder?

Dull,age-spottyanddiscoloredskin.(6)Willyoubuyatubeoffacialbrightenersafterreadingthisadvertisement?Whyorwhynot?

(Answersmayvary.)ReadingComprehension__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________InformationRecallandSummary2.Writeabriefsummaryofthetext.Compareyoursummarywiththatofyourdeskmateandseewhichonecanbetterdescribethemainideaofthetext.

(Answersmayvary.)ReadingComprehensionInformationOrganizationTheNewFacialBrightenersPartsFunctionsSupportingDetailsThefirsttwolinesSlogansortaglinesI(Para.1)Lead-inparagraphFacialbrightenerscanmakeyoulook_______…much_______.Completethefollowingtablebasedonthetext.Useyourownwordsifpossible.youngeryoungerReadingComprehensionInformationOrganizationTheNewFacialBrightenersPartsFunctionsSupportingDetailsⅡ(Paras.2-11)Supportingparagraphs/arguments(Paras.2-4)Onlyfacialbrighteners,which_________________________________________,canbringbacktheradiantglowofyouth.(Paras.5-8)Facialbrighteners,which__________________,canmakeyounaturallyyounger.(Paras.9-11)YoushouldtryonetubeoftheSpringFacialBrighteners,which_________________________________.Ⅲ(Thelastparagraph)SupplementaryitemsContactnumberCompletethefollowingtablebasedonthetext.Useyourownwordsifpossible.arethesinglemust-havenewanti-agingareabreakthrougharemostrevolutionary,excitingandeffectiveproductonthemarketReadingComprehensionTeamWorkUsefultopic-relatedwordsandexpressionsDiscussthefollowingtopicswithyourteammates.Youmayusethegiventopic-relatedwordsandexpressions.convincingscientifictakeadvantageofvulnerableanxietybesupposedtodesperateblemishconormtoeffectiveinsecuritygotogreatlengthstospecializedaffectboastof/aboutprofessionalprimetargetstelevisioncommercialsappealingbeawareofstartwithTeamWorkDoyouthinkthisadvertisementconvincingornot?Givereasonstosupportyourpoint.Thenworkwithyourgroupmemberstowriteanadvertisementforsomeproductorservice.

Ithinkthisadvertisementisquiteconvincingandsuccessful.

Weallknowthatadvertisingaffectspeoplethroughouttheirlives.Allofusyoungpeople,especiallyyoungwomen,aremorevulnerableandaretheprimetargetsofmanyadvertisements.

Thisadvertisementisfullyawareofitsroleanddoesnothesitatetotaketheadvantageoftheinsecuritiesandanxietiesofwomenbecauseforawoman,conventionalbeautyiswhatsheisrequiredtohave.Sheissupposedtohavenolinesorwrinkles,noscarsorblemishes,andaboveall,sheissupposedtoremainyoung.Desperatetoconformtoanidealofa"beautiful"womanintelevisioncommercials,manywomengotogreatlengthstospendthousandsofdollarsontheirfaces.(tobecontinued)Discussthefollowingtopicswithyourteammates.Youmayusethegiventopic-relatedwordsandexpressions.TeamWorkDoyouthinkthisadvertisementconvincingornot?Givereasonstosupportyourpoint.Thenworkwithyourgroupmemberstowriteanadvertisementforsomeproductorservice.

Discussthefollowingtopicswithyourteammates.Youmayusethegiventopic-relatedwordsandexpressions.

Thisadvertisementhitsthetarget.Itdoesn'tjustboastoftheeffectivenessoftheproduct,butstartswiththecausesoflookingoldandhavingwrinkles.Itconvincesitspotentialconsumersinsuchascientific,specializedandprofessionalwaythatitsoundsveryappealingandattractive,andthus,convincing.SkillsBuilding021OneofthecommonprefixesinEnglish,"anti-",canbecombinedwithmanystemstoformnewwordsrelatedtothemeaningof"against"or"opposedto",likeanti-aging,anti-nuclear,etc.Combinethewordsgivenintheboxwiththeprefix"anti-"andcompletethesentencesthereafterusingthenewwordsyouhaveconstructed.

WordForms

(1)Don'tletyourchildrendevelopan___________habitsuchasbullying.(2)Thecrowdwenttothestreettoholdan___________demonstration.(3)Ourbodiesproduce_________tocounteractdisease.(4)In2005,peoplearoundtheworldwerecelebratingthe60thanniversaryofthevictoryofthe___________war.anti-socialanti-waranti-bodyanti-Fascist1.MatcheachofthewordsorphrasesinColumnAwithitssynonyminColumnB.WordForms

A(1)fast-growing(2)cutting-edge(3)cross-linked(4)baby-like(5)must-haveBa.babyisherconnectedc.advancedd.necessarye.quickening1.Choosethebestoptiontocompleteeachofthefollowingsentences.VocabularyinContext

(1)Hewasafilmdirectorofinternational_________.A.priorityB.prestigeC.privilegeD.present(2)Hedelightedinthe_________goodlooksofhisbelovedwife.A.radiantB.reflectingC.shiftingD.resulting1.Choosethebestoptiontocompleteeachofthefollowingsentences.VocabularyinContext

(3)Youaretoo_________.Youmustlearntocompromise.A.difficultB.hardC.rigidD.cross-linked(4)Doingpart-timejobscan_________students'abilitytoadapttothesociety.A.giveB.liftC.amplifyD.enhance1.Choosethebestoptiontocompleteeachofthefollowingsentences.VocabularyinContext

(5)She_________heridentitybywearingamask.A.concernedB.concealedC.conductedD.concluded(6)Alarger_________ofmoneyfromlocalauthoritieswouldbeveryhelpful.A.operationB.surgeryC.injectionD.put2.CompleteeachsentencebytranslatingtheChineseinbracketsintoEnglishwiththephrasegiven.VocabularyinContext

(1)turnoutTheproductwidelyadvertised_______________________(原來是假貨).(2)shiftfromYoucouldnolonger______________________________________________(把養育孩子的責任推給丈夫).(3)resultinTheirdiplomacy_____________________________________________________(導致了兩國間的武裝沖突).(4)getone'shandsonIcannotwaitto____________________________________(買到那本新字典).turnedouttobefakeshifttheresponsibilityofraisingkidstoyourhusbandresultedinthearmedconflictbetweenthetwocountriesgetmyhandsonthatnewdictionary3.Makeacomparisonofthefollowingwordsanddotheexercises.VocabularyinContext

enhance/expand/extendenhance提高(價格、質量、吸引力等);增加；增強，增進。如提高身份、聲望、地位；增強能力、魅力等。如：Hewantedtoenhancehisstatusbypurchasingabrand-newcar.他買了輛新車，以此提高自己的地位。expand使(事物)變大；擴展；膨脹。如：Weneedtoexpandourclientbase.我們必須擴大我們的客戶資料庫。Atireexpandswhenyoupumpairintoit.一充氣輪胎就鼓起來。extend使(某物)(在空間或時間上)伸長；延長；延展。如：extendafence(加長籬笆);extendawall(圍墻);extendarailway(加長鐵路);extendcredit(延長信用期)。Nowcompleteeachofthefollowingsentenceswithoneoftheabovewords.a.Hismodestbusinesseventually__________intoasupermarketempire.b.Hewroteanapplicationlettertothebankaskingto_________hiscredit.c.Thenutritionalvalueofriceis________bycookingitwithmilk.expandedenhancedextendVocabularyinContext

(2)esteem/respect/admireesteem尊重，尊敬，認為。常用于正式場合，語氣比respect強烈。如：lesteemhisworkhighly.我非常尊重他的工作。lesteemitaprivilegetoaddresssuchadistinguishedaudience.能在各位貴賓面前發表演說是我的榮幸。respect(因某事)尊敬或敬重(某人);重視；考慮。如：Irespectyouforprivacy.我尊重你的隱私。admire欽佩；贊賞；羨慕(表示夸獎或贊美)。如：Ireallyadmireyourdetermination.我十分欽佩你的決心。Theyadmiredourgarden.他們稱贊我們的花園。Nowcompleteeachofthefollowingsentenceswithoneoftheabovewords.a.Heis_________bymanypeopleforthemoneyhehashelpedraiseforthecharity.b.Isapersontobemorehighly___________forhiscourageorforhisself-sacrifice?c.Allsincereopinionsshouldthereforebe____________.d.Heis________forhispoliticalsavvy(機智，悟性).admiredrespectedesteemedadmiredModelA1.Rewritethefollowingsentencesusingthestructuregiveninbrackets.KeyStructures

(1)Thisisthereasonwhycosmeticprofessionalsareshiftingtheirattentionfromwrinklecreams.____________________________________________________________________________(2)Thisisthereasonwhyweshouldovercomethedifficultyanddefeattheenemy.__________________________________________________________________Thisisthereasonwhyfacialbrightenersarereplacingw