CommunicativeRhetoric交際修辭EnglishRhetoricofWords

詞匯修辭ResearchworkInthislecture,wearegoingtoillustratetheconnotationsofcolorsinEnglish.I.ConnotationsofColorsII.ColorsHaveTheirConnotationsI.Connotationsofcolors1.red

RedhastraditionallybeenassociatedwithcourageandloveinWesternculture,butinChina,redisthecolorofhappinessandgoodluck.See“red”inthefollowingphrases:1)

turnred/gored/seered:(getangry)2)redletterday:(adayveryhappyandrememberable)3)redfigure:(themoneylost,deficit,赤字)I.Connotationsofcolors4)redbalance:(赤字差額)5)redsky:(彩霞)6)redgold:(純金)7)redbattle:(血戰)I.Connotationsofcolors8)redcent：(銅幣)9)aredline:(紅色警戒線)10)redmeat:(beef,muttonandpork)I.Connotationsofcolors2.black:InEnglishthecolorblackreferstosomethingevilorbad.1)inablackmood:(情緒低落)2)blackday：(兇日)3)blackfuture:(暗淡無光的未來)Black4)blackfigure/intheblack:(盈利)5)notasblackas

itispainted(不像別人說的那樣)6)blackintheface:(臉色鐵青)I.Connotationsofcolors7)blacktea：(紅茶)8)blackcoffee(純咖啡)9)blackcoat：(牧師)10)blackdog：(沮喪)11)inblackandwhite(白紙黑字)12)blackandblue：(青紫)13)lookblackatsb.(怒目而視）Black14)blackmoney/blackmarket：黑錢/黑市15)BlackMonday：黑色禮拜一（slanginschools）3.blue

Becauseitisassociatedwiththecoloroftheseaandthesky,

bluehascometosymbolizeserenityandinfinity.I.Connotationsofcolors3.blue:unhappy;nobleman1)feelblue/beinblues/havetheblues/bluedevils:

(feelsad/unhappy/depressed)2)go

blue

臉色發青I.Connotationsofcolors3)Thingsarelookingbluerthanever.(gettingworse)4)Heisarealblueblood/blue-blooded:

(arealnobleman)I.Connotationsofcolors5)abluemoon:onceinabluemoon6)outofblue/outoftheblue/aboltfromtheblue：(unexpected/suddenly)7)drinktillall’sblue:(一醉方休)I.Connotationsofcolors8)bluebook:(1)名人錄(2)藍皮書、(美)大學的筆試9)bluefish:海豚10)bluechina:

青花瓷11)blue-eyed:

藍眼睛的；心愛的；（美俚）易受騙的Blue12)theBlues:布魯斯音樂/藍調音樂，一種傷感的美國黑人民歌(Fromthe17thand20thcentury,musiciansinthesouthernU.S.developedtwonewformsofmusic:theblues,usu.playedbyblacks,andtheCountrymusic,playedbywhites.ElvisPresley,thekingofRockandRoll.Hismusicwasanexcitingmixtureofwhitecountryandblackblues.I.ConnotationsofcolorsBesides,bluealwaysreferstosth.Pornographic(色情的)andvulgar（下流）1)bluetalks2)bluefilms4.Green

Green

isacolorthathasanupanddown/positiveandnegativeside.

Itisassociatedwiththenewgrowthofspring,prosperity,andclean,freshair.AdownsideofgreenGreen

canalsocarryanegativeconnotation,intermsofmold(霉(菌),nausea(作嘔),andjealousy.

I.Connotationsofcolors4.

green:envy;inexperienced1)greenwithenvy:(veryenvious嫉妒)

e.g.:Heisgreenwithenvyatus.2)green-eyed:(envy眼紅)Green3)greenbackdollars

(USD美鈔)4)greenpower:(thepowerofmoney

(金錢的力量)5)greenmeat:(freshmeat)I.Connotationsofcolors6)agreenhand/agreen

born/seegreeninyoureyes:(aninexperiencedperson)7)agreenthumb:(goodatgardening)8)agreenhouse:(aglass/plasticbuildinginwhichplantsaregrown)Green9)greenpapers:(adocumentcontainingideastobediscussedandpublishedbygovernment)I.Connotationsofcolors5.white:lucky,pure1)whiteday:吉利日

2)whitelie:善意的謊言

3)whitemoney:銀幣4)whiteelephant:累贅

5)whitebook:

白皮書

6)whitesale:

大減價I.Connotationsofcolors7)whitemagic:白魔術/善意的法術8)WhiteWay:thebusinessquarter9)whitenight:

不眠之夜10)whitecoffee:加牛奶的咖啡11)whitesoul:純潔12)theWhiteHouse白宮13)Heiswhiterthanwhite.清白I.Connotationsofcolors6.yellow：Sinceithasalwaysbeenassociatedwiththesun,yellowhastraditionallybeenconsideredacheerfulcolor.However,thereseemstobeanEastandWestculturaldifferencewhenitcomestoyellow.yellowTheChineserevere/respectyellowenoughtohaveconsideredittheimperialcolorsincethe10thcentury,yetseveralwesternstudieshaveshownthatyellowismanypeople’sleastfavoritecolor.1.Connotationsofcolors6.yellow:

warning;alertness;coward1)ayellowdog:

（忘恩負義的人）2)ayellowboy：（金幣）3)yellowbelly/yellow-livered：（膽小鬼）4)yellowpages：（黃頁電話號碼薄）Yellow5)Thesecuritylightisyellow.6)Theyaretooyellowtoanswerthequestion.（嚇得不敢回答問題）Connotationsofcolors7.pink:

1)gopink:embarrassed;angry2)inthepink:fit,healthy,andhappy3)pinkslip:aslipofpaperinpinkthattellsyouthelastsalaryyougetandyouarefired.

解雇職工的工資單I.Connotationsofcolors8.brown:

warmandcomfortingcolor,stimulatingthe

appetiteandactuallymaking

foodtastebetter.

1)brownrice：

粗米2)brownbread：粗糧面包3)brownsugar：紅糖/黑糖4)brownnose：拍馬屁I.Connotationsofcolors9.purple:Overthemillennia,purplehasbeenassociatedwith

royaltyinWesterncivilizations,

duetothedifficultyandexpenseinvolvedinproducingpurpledye.

purpleEventoday,purpleisstillconsideredtorepresenteleganceandsophistication.e.g.

purplefamily:royalfamily/borntothepurpleI.Connotationsofcolors10.gray/grey1)graymatter:braine.g.:Hedoesnothavemuchgreymatter.2)greyexperience:experiencedII.ColorsHaveTheirConnotations1)Thefactthatpeoplecan“see”thingsusingotherpartsoftheirbodiesapartfromtheireyesmayhelpustounderstandourfeelingsaboutcolor.

Iftheycansensecolordifferences,thenperhapswe,too,areaffectedbycolorunconsciously.II.ColorsHaveTheirConnotations

2)Manufactureshavediscoveredbytrialanderrorthatsugarsellsbadlyingreenwrappings,thatcosmeticsshouldneverbepackagedinbrown.II.ColorsHaveTheirConnotationsThesediscoverieshavegrownintoawholedisciplineofcolorpsychologythatnowfindsapplicationineverythingfromfashiontointeriordecoration.II.ColorsHaveTheirConnotations

3)Someofourpreferencesareclearlypsychological.Darkblueisthecolorofthenightsky,thereforeassociatedwithpassivityandcalm,while

yellow

isadaycolorwithassociationofincentive(刺激).II.ColorsHaveTheirConnotations4)Forprimitiveman,activityduringthedaymeanthuntingandattacking,whilehesoonsawared,thecolorofbloodandrageandtheheat