SCM;haulee（英文版）知識課件TheChangingTimeTheQualityevolutionofthe70’s.LeanManufacturingofthe80’s.90’sandbeyond…GlobalizationProductvarietyproliferationComplexityofsupplynetworkShorteningofproduct&technologylifecycleDynamicsofmarketplaceTheCurseofComplexity&UncertaintyMulti-layersupplychainProductvarietyproliferationLongprocess&developmentleadtimesVolatiledemand&dynamictechnologyInformationdistortionInefficientorderfulfillmentMismatchofsupplyanddemandTheBottomLine...Billionsofdollarsatstake!DemandNetworkIntegrationLeeSupplyChainManagementInformationMaterialFinanceRawmaterials,intermediateproducts,finishedgoodsCapacity,promotionplans,deliveryschedulesCredits,consignment,paymentterms,invoicesRetailersSuppliersCustomersDistributorsManufacturersInformationMaterialFinanceSales,orders,inventory,quality,promotionplansReturns,repairs,servicing,recycling,disposalPayments,consignmentTheNamingGameSupplyChainManagementSupplyNetworkManagementSupplyWebManagementDemandChainManagementDemandNetworkManagementDemandNetworkIntegrationDemand-SupplyChainManagementWhatisDifferent?Multiplefunctionsinvolvedmanufacturing,distribution/logistics,design/engineering,marketing,finance,etc.Multipleorganizationsinvolvedsuppliers,customers,third-partyproviders.Multipleflowsinformation,material/service,finance.ResearchinInformationIntegrationUnderstandingcausesofinformationdistortionanddevisecounter-measures.Usingbetter,timelyandmoreefficientinformationforcoordinatedforecastingandplanning.Valueofinformationsharing.ValueofVendor-Managed-Inventoryprograms.ResearchExle:TheBullwhipEffect

BabiesP&GWholesalersRetailersCustomers3MOrderVariabilityUpthePersSupplyChainResearchinPostponementProduct/processdesignlogisticsandformpostponementde-couplingpointstrategiesvanillaboxdesignProductarchitecturetosupportsupplychainmanagementProductlinerestructuringandmanagingproductvarietyResearchinRestructuringChannelstructuredesign.Supplynetworkdesign,withmanufacturingoutsourcing.Logisticsoutsourcingandrestructuring.Coordinationofsharedresources(inventorypooling,shipmentcoordination,routesandwarehouseconsolidation,…)ResearchExle:RestructuringthePCOrderFulfillmentProcessSalesandCustomerInteractionsProductCustomizationandDeliveryExlesofIndustry-WideResearchApparelindustry(KSA,Harvard)Groceryindustry(KSA,Stanford)Computerindustry(Andersen,Stanford)Foodserviceindustry(CSC,Stanford)Pharmaceuticalindustry(Andersen)Retailing(Wharton-Harvard)Electro-Lighting(Eindhoven)Hospitalproducts(CSC)OrganizationIntegrationDesigningperformancemeasuresandincentivesystemsforsharingofassets,costs,risksandrewardstoachieve:SupplychainimprovementWin-winoutcomeFirst-bestcoordinationIntegratingdisciplinesofIT,POM,andeconomics/accounting.ExleResearch:CapacityReservationMotivation:fablesssemiconductorcompanytoassurefuturecapacityfromfoundries.Contract:buyingcapacityoptionsfromfoundriestobeexercisedinfuture.Valueofinformationlinkagetovalueofoptions.Designofincentive-compatiblecontractsforwin-winandfirst-bestoutcomes.CapacityReservationInformationCollectionOptionsExercisedDemandRealizedVaryingReturnPolicieswithChannelExleResearch:ChannelPoliciesVaryingchannelpolicies(returns,priceprotection,consignment,etc.)indifferentindustries…why?Designofchannelpolicytoachievechannelcoordinationinmarketswithunpredictabledemandsanddecliningproductprices(PC).Linkingchannelpolicywithproductandmarketcharacteristics.TeachingDevelopmentsNewteachingcasesNewgamesExle:thefamousBeerGamePhysicalgamewithgameboardsComputerizedbeergameWeb-basedbeergameNewformofprojectcoursesIndustrialInputs-

StudentsNeedMore….ProjectexperienceGlobalperspectiveTeamworkNewinformation/communicationsprotocolsGlobalCollaborationStanfordSwedenNetherlandsHongKongSingaporeGlobalProjectsCourseStanfordStudentsworkinginteamswithstudentsfromoverseasuniversities(HKUST,EindhovenU.,NUS,RoyalInst.ofTech.)oncompany-sponsoredprojectsLearntoovercomegeographical,culturalandtime-zoneboundariesUseallformsofcommunicationProjectswithHongKongUSTSponsor Issue GlobalNature

ProjectswithEindhovenSponsor Issue GlobalNature

LearningModesFacetofacemeetings(visitstobothcountries)PlantvisitsandmeetingswithexecutivesLecturesonprojectmanagement,globalsupplychainmanagement,workinginteams,communicationstechnologyVideo-conferencing,fax,phone,mail,e-mail,internetExleofCourseSchedulePriorquarter:recruitcompanies.Firstweek:Studentsandcompanyrepstraveltofromonecustoanotherforthekickoff(Commonlectures.Plantvisits.Defineproject,milestones,communication.Buildteam.Sight-seeing)Firstmonth:studentsvisitcompanysites.Intensiveprojectinteractionsamongteams&companies.Mid-pointreviewthroughvideoconference.Finalweek:Studentsandcompanyrepstravelfromonecustoanotherforprojectwrapupandfinalpresentati