PAGETopic27購物買賣(Sales)sale,forsale,onsale,purchase,buy,sell,order,placeanorderfor,________['bɑ?gIn]8,exchange,________[k?n'sju?m]18,list,________[dI'zaIn]180,giveaway,pickout,pickup,sellout，assistant,customer,consumer,specialoffer,brand,goods,catalogue,shopmanager,________[pr?'m???n]3,shopkeeper,pricetag,item,tip支付(Payment)change,cheque,________[Ik'spens]16,pence,pound,price,cost,pay,spend,charge,offer,afford,payincash,cashier,fee,tax,________['dIska?nt]22,creditcard,fare,penny,receipt,reduction,exchangerate,oncredit場所(Places)place,location,site,venue,shop,shoppingmall,supermarket,________'ka?nt?(r)]11,checkoutcounter,shelf,cashdesk,departmentstore,duty-freeshop,shoppingcenter,stall網購(OnlineShopping)________[dI'lIv?(r)]41,select,refund,express,package,e-commerce,e-shopping,parcel,online/homeshopping,aim,________[?g?r?n'ti?]26,save,beofpoor/good/highquality,beofvaluebargain;consume;design;promotion;expense;discount;counter;deliver;guaranteebargain①MysisterboughtthisT-shirtatsuchalowprice.Shewasreallygoodatbargaining.②Theladywalkedaroundtheshops,keepinganeyeoutforbargains.③Herfathersaidthatshemustmarry,soAtalantamadeabargainwithhim.(1)依據句意寫出加黑詞的最佳釋義①Shebargainedwiththeshopownertillhesoldherthefruitcheaply.________②Iboughtadressforonly10dollarsinasale;itwasarealbargain.________③We'vemadeabargainthathewilldotheshoppingandI'llcook.________答案：①討價還價；講條件②便宜貨③交易；契約(2)單句語法填空①Theywerebargainingwitheachother________thepriceofcoffee.②Hemade________bargainwithhispartnertohelpeachother.③After________(bargain)withthesaleswoman,Igotthebeautifuldressatthepriceof50yuanatlast.答案：①about②a③bargaining(3)單句寫作一般來說，和大商場里的售貨員討價還價是沒有用的。_________________________________________________________________答案：Generallyspeaking,it'snousemakingabargainwithsalesmeninbigshops.(1)vi.(與某人)就某事討價還價；商討條件todiscussprices,conditions,etc.withsb.inordertoreachanagreementthatisacceptable(2)n.減價品；便宜貨athingboughtforlessthantheusualprice(3)n.協議；交易anagreementbetweentwoormorepeopleorgroups,todosth.foreachotherpromote①(2024·北京高考)Allourprojectsaimtopromotethedevelopmentofpoorandremotecommunities.②Thecompanyispromotingitsnewproductsontelevision.③Heworkedhardandwassoonpromoted.(1)依據句意寫出加黑詞的最佳釋義①(2024·天津6月高考)AllparticipantsmustaddresshowcommunicationortransportationtechnologyhaspromotedthequalityoflifeforAmericansthroughouthistory.________②PaulWellerhasannouncedafullBritishtourtopromotehissecondsoloalbum.________③Iwaspromotedtoeditorandtheneditorialdirector.________答案：①促進；推動②推廣；宣揚③晉升；提升(2)單句語法填空①Becauseofhisgoodperformance,he________(promote)toahigherpositioninthecompany.②Whilewaitingfortheopportunitytoget________________(promote),Henrydidhisbesttoperformhisduty.答案：①waspromoted②promoted/promotion(3)一句多譯經過多年的努力工作，他從職員晉升為了經理。①He____________________aftermanyyearsofhardwork.(promote)②He____________________aftermanyyearsofhardwork.(promotion)答案：①waspromotedfromaclerktoamanager②got/gainedpromotionfromaclerktoamanager(1)vt.促進；推動tohelpsth.tohappenordevelop(2)vt.促銷；推銷tohelpsellaproduct,service,etc.ormakeitmorepopularbyadvertisingitorofferingitataspecialprice(3)vt.晉升；提升tomovesb.toahigherrankormoreseniorjobpromotesb.(from_sth.)tosth.把某人(從某職位)提升到某職位bepromotedto被提升為……promotionn.提升；晉級；晉升get/win/gainpromotion得到晉升offer①FreddiehasacceptedanoffertoteachusEnglish.②(2024·全國卷Ⅰ)Thekeyboardcouldofferastronglayerofsecuritybyanalyzingthingsliketheforceofauser'stypingandthetimebetweenkeypresses.(1)單句語法填空①Theymade________offerof3,000dollarsforthecar.②Thedriveroffered________(drive)ustothestation.答案：①an②todrive(2)單句寫作①Thecoachdecidedto____________________(給朱迪一席之地)inhisverystricttrainingsessions.②Themanager____________________(主動致歉)tothecustomerforthesalesassistant'srudemanners.③They____________________(已經向我們出價15,000美元)forthehouse.Shallwetakeit?④—CanIhelpyouwithit?—I________________________(感謝你主動供應幫助),butIcanmanageitmyself.答案：①offerJudyaplace/offeraplacetoJudy②offeredtoapologize③haveofferedus$15,000/havemadeusanofferof$15,000④appreciateyouroffer(ofhelp)(1)n.主動提議；建議anactofsayingthatyouarewillingtodosth.forsb.orgivesth.tosb.(2)v.供應(東西或機會)；主動提出tomakesth.availableortoprovidetheopportunityforsth.;tosaythatyouarewillingtodosth.forsb.orgivesth.tosb.anofferofsth./to_dosth.(做)某事的建(提)議make/accept/refuse/turn_downanoffer提出/接受/拒絕建議offersb.sth.＝offer_sth._to_sb.供應某人某物offerto_dosth.主動供應做某事aim①(2024·全國卷Ⅲ)WiththeaimofexploringtheinfluenceofChineseaesthetics(美學)onWesternfashionandhowChinahasfueledthefashionableimaginationforcenturies.②(2024·浙江高考)Theindustryhasalsotakenaimattheproductthathasappearedasitsreplacement：reusableshoppingbags.③Theprojectaimstogetkidstoastagecalled“deepreading”，wheretheycanreadtolearn.④(2024·北京高考)Takingadvantageofthenewtechnologies,scammerscanaimatvictimsprecisely.⑤Thebookisaimedatveryyoungchildren.(1)依據句意寫出加黑詞的最佳釋義①They'reaimingattrainingeverybodybytheendoftheyear.________②Beforethehuntercouldtakeaim,thedeerjumpedoutofsight.________③Ouraimistomakethestudents'speechcomprehensible.________④Thisanti-smokingcampaignismainlyaimedatyoungteenagers.________答案：①力求達到；力爭做到②瞄準③目的；目標④針對；對象是(2)單句語法填空①I'maiming________(finish)alltasksbeforethesummerholidays.②Theywillstarttheirproject,aimingat________(help)thepoorchildrentobeeducatedinthewestofChina.答案：①tofinish②helping(3)單句寫作①她參觀學校的目的是學習更多先進的教學閱歷。Shevisitedtheschool____________________________.②他漸漸地舉起弓，起先瞄準那只站在遠處樹上的鳥。Slowlyheraisedhisbowandbeganto____________________standinginthetreeinthedistance.答案：①withtheaimoflearningmoreadvancedteachingexperience②takeaimatthebird(1)n.目的；目標thepurposeofdoingsth;whatsb.istryingtoachieve(2)n.瞄準theactionorskillofpointingaweaponatsb./sth.(3)v.力求達到；力爭做到totryorplantoachievesth.(4)v.瞄準；對準topointordirectaweapon,ashot,akick,etc.atsb./sth.(5)vt.針對；對象是tosayordosth.thatisintendedtoinfluenceoraffectaparticularpersonorgroupguarantee①Andtheotheristoguaranteethattheycanusethetechnologyoverlongperiodsoftime.②Canyougivemeaguaranteethattheworkwillbefinishedontime?③Thecarislessthanayearold,andthereforestillunderguarantee.(1)依據首字母或漢語提示填空①Evenifyoucompleteyourtraining,Ican'tg________youajob.②Wecannotgiveyoua________(保證)thepunctualarrivaloftrainsinfoggyweather.③Weprovidea3-year________(保修單)againstrust.答案：①guarantee②guarantee③guarantee(2)單句語法填空①Ifyouyellathim,he'sguaranteed________(do)theoppositeofwhatyouwant.②Iwillguarantee________(prove)everystatementImade.③Hadyoucomewithus,Iguarantee________youwouldhaveenjoyedEuropetoo.答案：①todo②toprove③that(1)vt.保證；擔保；保障topromisetodosth;topromisesth.willhappen(2)n.保證；擔保afirmpromisethatyouwilldosth.orthatsth.willhappen(3)n.保修單；保用證書awrittenpromisegivenbyacompanythatsth.youbuywillbereplacedorrepairedwithoutpaymentifitgoeswrongwithinaparticularperiodⅠ.閱讀(2024·廣東省高三六校第一次聯考)Returns&RefundGuaranteeThe“Returns&RefundGuarantee\”isapromiseprovidedbysellersforeveryitemtheysellonDHgate.com.Whenyoureceiveanitemthatwasboughtandpaidforonoursite,andyoufinditisnotasdescribedorisoflowquality,youcancontactthesellertoresolvetheseproblems.DHgatewillofferadditionalassistanceifthesellerisnotcooperative.ScopeThefollowingpointsshouldnotbeincludedinthe“Returns&RefundGuarantee\”：▲Thesellerdidn'tmakeanypromise.▲Thesellercanprovideevidencetoprovetheitemsareasdescribed.▲Youdidn'tcontactthesellerwithinthepromisedtime.▲YouhavereleasedthepaymenttothesellerbeforeaskingDHgateforhelp.Sellersareabletosetupthefollowingpromises：ReturningitemsforanyreasonBuyerscanreturnitemsforarefundwithinaspecificdatewhichhasbeensetupbysellers,suchas3days,and7daysfromthedaywhentheitemsarereceived.Theitems'receivingdateisthedatethatisindicatedontheshippingcarrier'sofficialwebsite.Buyersshouldprepayanyreturnshippingcost,whichwillbegivenbacktothebuyersafterthesellerreceivestheitemsaslongastheitemsarereturnedinthesameexactconditionaswhentheyweredelivered.ReturnsorRefundsacceptediftheproducthasqualityissuesBuyerscanreturntheitemsforarefundwhentheyarenotasdescribedorpossessqualityissuesbycommunicatingdirectlywiththeseller.Thesellerisresponsibleforthereturnshippingcost.Buyerscangetarefundandkeeptheitemswhentheitemsarenotasdescribedorpossessqualityissuesbynegotiatingdirectlywithsellers.篇章導讀：本文是一篇應用文。文章介紹了國內DHgate網上交易平臺的退貨退款保證制度。電商是一個新興的購物渠道(newshoppingchannels)，可能將來幾十年甚至幾百年都將是一個主力渠道。網上交易是客戶通過在交易平臺上找到自己所須要的產品，從而進行交易。在運用網上交易平臺進行交易時，確定要留意平臺的退貨退款保證制度，愛護自己的權益(protectourrightsandinterests)。1．WhocangetadditionalassistancefromDHgateintheguarantee?A．Thebuyersinphysicalstores.B．ThebuyersonDHgate.com.C．ThesellersonDHgate.com.D．Boththebuyersandthesellers.答案：B細微環節理解題。依據題干中的關鍵詞“additionalassistance”定位到第一段最終一句。依據此句及第一段第一句可知，假如賣方不合作，DHgate將為DHgate的顧客(買家)供應額外的幫助。故選B。2．Whichsituationiswithinthescopeoftheguarantee?A．Thesellerdidn'tmakeanypromise.B．Thebuyerhaspaidthesellerinadvance.C．Thebuyeraskedforhelpwithinthepromisedtime.D．Thesellerprovesthatthereisnothingwrongwiththeitem.答案：C細微環節理解題。依據Scope部分中的“Youdidn'tcontactthesellerwithinthepromisedtime.”可知，與此狀況相反時是在保證范圍內的，即買家在承諾期限內求助是可以享受保證服務的，故選C。3．Whichofthefollowingistrueaccordingtothepassage?A．Notallthesellersmakepromises.B．DHgatesometimeswillpaythebuyers.C．Sellersshouldprepayreturnshippingcost.D．Thebuyercan'tkeeptheitemsaftergettingarefund.答案：A推理推斷題。依據Scope部分中的“Thesellerdidn'tmakeanypromise.”可知，賣方沒有做出承諾時不包括在退貨退款保證范圍內，據此可推知，不是全部賣方都做出承諾，故選A。①refundn.退款②assistancen.幫助；救濟③specificadj.明確的；詳細的④possessv.擁有(第三段第一句)Buyerscanreturnitemsforarefundwithinaspecificdatewhichhasbeensetupbysellers,suchas3days,and7daysfromthedaywhentheitemsarereceived.譯文：買家可以在賣家設定的特定日期(如收到商品之日起的3天或7天)內退貨退款。分析：本句為which引導的限制性定語從句，先行詞為aspecificdate。從句中，suchas后的句子為同位語。Doyoulikeshopping?Ordoesthethoughtofwanderingaroundtheshopsfillyouwithterror?Forsomeofus,shoppingisanenjoyablewayofspendingoursparetimeandourmoney.Forme,it'ssomethingIwouldratheravoid.ThankgoodnessfortheInternet!It'smoreconvenienttobuyCDs,electricalitems,evenfood,fromthecomfortofyoursofa.Butthat'snottheonlyreason：priceisanimportantfactor.Wecanbuygoodsandservicescheaperonline.Butsometimestheproblemisknowingwhattobuy.Thishasledtoatypeofshoppingcalled“showrooming”．ShowroomingissomethingI'vedone.Iwillgotoashoptosee,touchandtryoutproductsbutthengohomeandbuythemonlineataknock-downprice.I'mnotaloneindoingthis.ResearchbyacompanycalledFoolproof,found24%ofpeopleshowroomedwhileChristmasshoppingin2013.AmyCashman,headofTechnologyatTNSUK,saysthereasonsforthisnewshoppinghabitarethat“peoplearelackingtime,lackingmoneyandtheywantsecurityabouttheproductstheyarebuying”.SheexplainsthatconsumersarenotonlyshoppingonlineathomebuttheyareusingtheInternetinstoreorontheirsmartphonestoshoparound.Butdoesthismeantechnologywillkillshops?Certainlyshopswillchange.Theywillhavetooffermorecompetitivepricesorencouragepeopletobuymorebygivingin-storediscountsorfreegifts.Wemustn'tforgetthatbuyinginashopmeansyoucangetexpertadvicefromthesalesassistantandyoucangetgoodaftercare.It'sgoodtospeaktoarealhumanratherthanlookatafacelesscomputerscreenbutatleastbyshowrooming,yougetthebestofbothworlds!篇章導讀：本文是一篇爭論文。文章主要探討了一種新的購物模式——showrooming(先在實體店試選好，然后在網上購買)。作者對這種新購物方式及其對商場的沖擊進行了分析。網上購物，省時省力。但在享受網絡帶來的便利時，我們要有自我愛護意識(self-protectionawareness)。4．ThetwoquestionsinParagraph1areraisedto________.A．introducethetopicB．givetwoexamplesC．comparedifferentopinionsD．getanswersfromreaders答案：A推理推斷題。文章開頭的兩個問題都是有關購物的，接著作者又結合自身感受深化探討，故這兩個問題的提出旨在引出話題，故選A。5．Whatdoesshowroomingmeaninthetext?A．Tryinginshopsandbuyingonline.B．Showingproductsinaroom.C．Buyingsomethinginastore.D．ShoppingontheInternet.答案：A詞義揣測題。依據其次段前兩句可知showrooming是指先在實體店試選，再到網上購買，故選A。6．AccordingtoAmyCashman,whichisnotthereasonforshowrooming?A．Thelackoftime.B．Thecomfortofthesofa.C．Theshortnessofmoney.D．Thesecurityoftheproduct.答案：B細微環節理解題。依據第三段中的“thereasonsforthisnewshoppinghabitarethat‘peoplearelackingtime,lackingmoneyandtheywantsecurityabouttheproductstheyarebuying’”可知B項未被提及，故選B。7．Theauthor'sattitudetowardsshowroomingis________.A．critical B．neutralC．supportive D．casual答案：C推理推斷題。通讀全文，尤其是文章最終一句中的“butatleastbyshowrooming,yougetthebestofbothworlds”可知作者對showrooming持確定、贊許看法，認為它結合了實際購物與網上購物的優點，故選C。①wanderv.漫游②lackv.缺乏③explainv.說明④consumern.顧客⑤discountn.打折(最終一段最終一句)It'sgoodtospeaktoarealhumanratherthanlookatafacelesscomputerscreenbutatleastbyshowrooming,yougetthebestofbothworlds!和真人說話比看著一個沒有臉的電腦屏幕要好，但至少通過showrooming，你可以兩全其美！(2024·安徽省六安市毛坦廠中學東城校區高三模擬)Whatisthefirstthingyounoticewhenyouwalkintoashop?Theproductsdisplayedattheentrance?Orthesoftbackgroundmusic?Buthaveyouevernoticethesmell?Unlessitisbad,theanswerislikelytobeno.Butwhileashop'sscentmaynotbeoutstandingcomparedwithsightsandsounds,itiscertainlythere.Anditisprovidingtobeanincreasingpo－werfultoolinencouragingpeopletopurchase.Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfresheningair.Onesportsgoodscompanyoncereportedthatwhenitfirstintroducedscentintoitsstores,customers'intensiontopurchaseincreasedby80percent.WhenitcomestothebestshoppingstreetsinPairs,scentisjustasimportanttoabrand'ssuccessasthequalityofitswindowdisplaysandgoodsonsale.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.Nowtheriseofelectroniccommerce(e-commerce)hasopenedupfamousbrandstoawideraudience.Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarshops(實體店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashop,butratheradestination.Andscentisjustonewaytoachievethis.Now,afamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconutscentintheswimsuitsection.Adepartmentstorehasevenopenedanewlab,invitingcustomersonajourneyintothestore'swindowstosmellbooks,potsanddrawers,insearchoftheirperfectscent.篇章導讀：本文是一篇說明文。文章講解并描述了香味對于傳統實體店的影響。各大品牌店都采納了味覺對顧客消費欲求的刺激，不同的商品采納不同的香味，以此提高銷售量。只要細心視察，就不難發覺生活中許多事物之間的聯系(theconnectionbetweenmanythings)。很明顯，嗅覺可以使消費者產生聯想，從而引發多重感官感受，來刺激消費者產生消費的欲望(thedesiretoconsume)。8．Accordingtothepassage,whatisanincreasinglypowerfultoolinthesuccessofsomebrandstore?A．Friendlyassistant.B．Uniquescents.C．Softbackgroundmusic.D．Attractivewindowdisplay.答案：B細微環節理解題。依據其次段中的“Butwhileashop'sscentmaynotbeoutstandingcomparedwithsightsandsounds,itiscertainlythere.Anditisprovidingtobeanincreasingpowerfultoolinencouragingpeopletopurchase.”可知，一些商店的勝利中，獨特的香味起著重要的作用。故選B。9．E-shopsarementionedinthepassageto________.A．showtheadvantagesofbrick-and-mortarstoresB．urgeshopassistantstochangetheirattitudeC．pushstorestousesightsandsoundsD．introducetheriseofe-commerce答案：A推理推斷題。依據第五段中的“Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarshops(實體店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.”可推知，作者認為實體店能供應完全的購物體驗，即強調傳統實體店的優勢。故選A。10．Whichstatementwouldthewriteragreewith?A．Putdifferentshopontheproductsondisplay.B．Askeveryshopassistanttowearlightperfume.C．Placefragrantflowersintheshop.D．Exposesomecoffeebeantoairinsideacoffeeshop.答案：D推理推斷題。依據第三段中的“Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfresheningair.”可知，作者認為氣味在商店的勝利方面起著重要的作用，所以他認為咖啡店應當將咖啡豆暴露于空氣中。故選D。11．Themainpurposeofthepassageisto________.A．compareandevaluate B．examineandassessC．informandexplain D．argueanddiscuss答案：C主旨大意題。這篇文章主要是告知讀者香味對購物心理的影響，所以重在介紹和說明香味對于實體店的影響。故選C。①displayv.陳設；展出②brandn.品牌③fairlyadv.相當④comparedwith與……相比較(第六段第一句)Now,afamousstoreusescomplexman－madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconutscentintheswimsuitsection.譯文：現在，一家聞名的商店用困難的人造氣味來確保嬰兒粉的柔軟氣味飄過兒童專區，而在泳裝區則是椰子味。分析：本句為usesth.todo的結構，makesure后面的that引導賓語從句。(2024·黑龍江省哈爾濱市第三中學校高三期末)Whenmostpeoplethinkoftheword,“brand”，theythinkoftheNikeSwoosh,Ford“blueoval”，McDonaldsGoldenArches,orthe“StateFarmisThere”jingle.Theyknowwhattheywillgetwithawell-brandedproductorserviceaspromised.ThinkofVolvo,forinstance,andyourfirstthoughtsareprobablysomethinglike“wellbuilt,comfortable,Swedish”and,mostofall,“safety”．Soabrandisalotmorethanalogo,icon,orslogan.Catchyasitmaysound,itisn'tthe“brand”inthetruesense—anditcertainlyisn'twhatmakesthebrandvaluable.Acompany'sbrandisapromise.It'sadescriptionofthecompany'scharacter.Tosomeextent,it'samission;it'showthecompanycreatesanddeliversvalue.Also,it'sthefeelingthecompanyconveystoitsstakeholders.Successfulbrandsmeetvariouschallengesandconsistentlydeliverontheirpromises,whichishowtheycreatebrandvalue.Toillustrateit,herearesomebrandpromisesfromthreehighlysuccessful,world-widebrands：TheNFL:“Tobethepremiersportsandentertainmentbrandthatbringspeopletogether,connectingthemsociallyandemotionallylikenoother.”Coca-Cola:“Toinspiremomentsofoptimismanduplift.”VirginAtlantic:“Tobegenuine,fun,contemporary,anddifferentineverythingwedoatareasonableprice.”Interesting.Innoneoftheabovecasesdoesthebrandpromisedescribewhatthesecompaniesdoorprovide.TheNFL'sbrandpromisesaysnothingaboutfootball.Coca-Coladoesn'ttalkaboutprovidingthebestsoftdrinksintheworld.AndVirginAtlantic'spromisegoesalotfartherthanseatingpassengersinitsaircrafts.Ofcourse,apromiseisnowherenearenough.Thepromisealongwithlook,personality,time,money,andhardworkcombinedcaneventuallyhelptobuildandmaintaingreatbrandsandacquireaspecialpatina(光澤)ofwhatIcall“me”appeal,showingmypersonalappetite.Applehasthatpatina.Allofthiscanleadtosub-brands,likeiPhoneandiPadwhichacquirethegloryoftheparentbrand.Sometimesabrandismemorablebecauseoflittlethings.TDBankhasaspecialplaceintheirbranchesforyoutodepositallthosecoinsyoucollectinjars.ItiscalledthePennyArcadethatturnsdepositingyourcoinsintoafungameinwhichyoucanevenwinprizes.Yearsago,DimeSavingsBankinNewYorkhadasmalldime(非常硬幣)carrier.Itwasgiventokidsandthenthey'dfillupits50slots(投幣口)withadimeineachoneandbringittoexchangefora$5bill.篇章導讀：本文是一篇爭論文。當大多數人想到“品牌”這個詞時，他們想到的是耐克的標記，福特的“藍色橢圓”等。文章告知我們“小事情可以意味著許多，讓一個品牌變得令人難忘。”“信任品牌的力氣(believeinthepowerofbrands)”這句話不是一句空話，品牌的力氣相當重要。品牌在消費者心中的地位確定了品牌的強弱。而我們在面對品牌的時候，不要盲目追逐潮流，而應關注品牌的承諾與品質及其背后的意義。12．Whatcanweknowfromthefirsttwoparagraphs?A．Peopletendtobelieveintopbrandsbecausetheydeliverwhatispromised.B．WellbrandedSwedishproductsareofgoodqualitybutmorecostlythanothers.C．Wellbrandedproductsarefacedwithgreatchallengesofqualitycurrently.D．Acompanyshouldn'tcareaboutlogosbecausetheycan'tmakethebrandvaluable.答案：A推理推斷題。依據第一段其次句“Theyknowwhattheywillgetwithawellbrandedproductorserviceaspromised.”及其次段中的“Acompany'sbrandisapromise.It'sadescriptionofthecompany'scharacter.Tosomeextent,it'samission;it'showthecompanycreatesanddeliversvalue.”可知，人們傾向于信任品牌，因為他們兌現了承諾。故選A。13．Intheauthor'sopinion,abrandpromiseis________.A．thecontr