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PPTcoursewareforBusinessEnglishUnit目錄CONTENTSCourseIntroductionBasicknowledgeofBusinessEnglishBusinessEnglishListeningandSpeakingTrainingPracticalApplicationofBusinessEnglishBusinessEnglishCaseAnalysis01CourseIntroduction010204CourseobjectivesImproveEnglishcommunicationskillsinbusinesscontextsEnhanceunderstandingofbusinesscultureandpracticesDevelopcrossculturalcommunicationcapabilitiesPrepareforinternationalbusinessopportunitiesandchallenges03CourseoutlineBusinessEnglishvocabularyandgrammarBusinesspresentationskillsInterculturalcommunicationandnegotiationtechnologiesBusinessletterwritingandemailetiquetteCoursearrangement30hoursofclasstimeover10weeksMidtermandfinalexamstoassessprogressWeeklyassignmentsandhomeworktopracticeskillsOpportunitiesforinclassparticipationanddiscussion02BasicknowledgeofBusinessEnglishMasteringCommonBusinessEnglishVocabularySummaryLearnandmastercommonbusinessEnglishvocabulary,suchasprofessionaltermsinthefieldsofbusinessnegotiation,marketing,financialmanagement,etc.,andbeabletoaccuratelyunderstandandapplythesevocabularyforbusinesscommunicationandexchange.DetaileddescriptionBusinessEnglishVocabularySummaryFamiliarwiththegrammarrulesofBusinessEnglishDetaileddescriptionUnderstandandbefamiliarwiththebasicgrammarrulesandexpressionsofBusinessEnglish,includingsentencestructure,tense,voice,etc.,andbeabletousecorrectgrammartoexpressbusinessintentionsandinformation.BusinessEnglishGrammarVSImprovingBusinessEnglishWritingSkillsDetaileddescriptionThroughpracticeandpractice,improvebusinessEnglishwritingskills,includingwritingbusinessemails,memos,reports,andotherdocuments,masterthenormsandskillsofbusinesswriting,andmakethewritingcontentclear,accurate,andprofessional.SummaryBusinessEnglishWriting03BusinessEnglishListeningandSpeakingTrainingBypresentingbusinessEnglishlisteningmaterialsindifferentscenariosthroughPPT,suchasbusinessmeetings,businessnegotiations,businessspeeches,etc.,studentsaretrainedtomasterlisteningskills,suchaspredictinganswers,screeningirrelevantinformation,locatingkeyinformation,andsummarizingthemainidea.ListeningskillstrainingThePPTcontainsalargenumberofprofessionalbusinessEnglishvocabularyandphrases,helpingstudentsaccumulatebusinessEnglishlisteningvocabularyandimprovetheirunderstandingofbusinessEnglishlisteningmaterials.ListeningvocabularyaccumulationBusinessEnglishListeningTrainingOralexpressiontrainingThroughPPTpresentationofbusinessEnglishoralmaterialsfromdifferentscenarios,suchasbusinessreceptions,businessnegotiations,businessspeeches,etc.,studentsaretrainedtomasteroralexpressionskills,suchaspronunciation,intonation,speed,andrhythm.要點一要點二OralPracticeOpportunitiesThePPThasdesignedsomeinteractivesectionstogivestudentstheopportunitytoengageinoralpracticeandimprovetheiroralexpressionskills.BusinessEnglishSpeakingTrainingInterpretationskillstrainingBypresentingbusinessEnglishinterpretationmaterialsindifferentscenariosthroughPPT,suchasbusinessmeetings,businessnegotiations,businessspeeches,etc.,studentsaretrainedtomasterinterpretationskills,suchasaccurateunderstanding,rapidmemory,fluentexpression,andcopingwithunexpectedsituations.InterpretationPracticeOpportunitiesThePPThasdesignedsomeinterpretationpracticesessionstogivestudentstheopportunitytoengageininterpretationpracticeandimprovetheirinterpretationexpressionskills.BusinessEnglishInterpretationTraining04PracticalApplicationofBusinessEnglishBusinessEnglishnegotiationskillsOvercominglanguagebarriersandenhancingcomprehensionthrougheffectivecommunicationandculturalawarenessLanguagebarriersUnderstandingtheimportanceofnegotiationinbusiness,andlearningdifferentnegotiationstrategiestoachievethebestoutcomeNegotiationstrategiesImprovingcommunicationskillstobuildtrustandmaintaingoodrelationshipswithcounterpartsduringnegotiationInterpersonalcommunicationEventmanagementCoordinatingwithspeakers,participants,andvendorstoensureasmootheventLogisticsandfacilitiesArrangingforfacilities,equipment,andotherlogisticstoensureasuccessfulconferenceConferenceplanningPreparingadetailedplanfortheconference,includingtopics,speakers,guests,andbudgetOrganizationandHostingofBusinessEnglishConferenceBusinessEnglishemailwritingandresponseUnderstandingthepropertyformatandetiquetteforbusinessemails,includinggreetings,closures,andprofessionaltoneClearandconditionwritingWritingemailsthatareclear,condition,andtothepointtoensureeffectivecommunicationResponsetechnologiesLearningeffectiveresponsetechnologiesfordifferenttypesofemails,includingpromptresponsesandappropriatefollowupsEmailetiquette05BusinessEnglishCaseAnalysisStep2IdentifytheKeyIssues:DeterminethemainchallengesandquestionsraisedinthecaseStep1ReadtheCaseStudy:FamiliarizeyourselfwiththebackgroundandobjectivesofthecaseStep3CollectandAnalyzeData:GatherrelevantinformationandanalyzeittosupportyourconclusionsStep5PresentationandBriefing:PrepareaclearandconsensuspresentationofyouranalysisandsolutionsStep4FormulateSolutions:DeveloppossiblesolutionstoaddressthekeyissuesraisedinthecaseCaseAnalysisMethodsforBusinessEnglish要點三CaseTitleNegotiatingaJointVentureAgreement要點一要點二BackgroundAUScompanyisinterestedinenteringintoajointventurewithaChinesecompanytoproduceanewproductlineKeyIssuesDeterminethebestapproachfornegotiatingthetermsofthejointventureagreement,includingintellectualpropertyrights,distributionchannels,andequitysplits要點三ExampleofBusinessEnglishCaseAnalysisExampleofBusinessEnglishCaseAnalysisGatherinformationonindustrytrends,m
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