北京大年碩士研究生入學(xué)考試試啟北京大年碩士研究生入學(xué)考試試啟用前機(jī)說明:答案一律寫在答題紙上（含填空題、選擇題等客觀題），寫在此頁上無效。本卷分為四部分。第一部分為共同題，所有方向必答。第二部分為大眾傳播、新媒體與網(wǎng)絡(luò)傳播方向題，其他方向不答。第三部分為編輯出版方向題，其他方向不答。第四步分為國際傳播與文化交流方向題，其他方向不答。每個(gè)方向試題滿分為150第一部分：共同題（75分一、名詞解釋（525二、簡答題（1050自2003年中國電影全面實(shí)施產(chǎn)業(yè)化政策以來，中國電影票房高速增長，商業(yè)化程度進(jìn)一步加劇，票房成為衡量一部作品是否成功的最主要因素。請(qǐng)簡要談?wù)勀銓?duì)此在新浪博客開通一年擁有了眾多用戶之后，搜狐和騰訊也先后進(jìn)入微博市場(chǎng)。請(qǐng)從傳播學(xué)的角度談?wù)勎⒉┑牧α考捌浒l(fā)展。2010年11月12日，在韓國首爾召開的20國集團(tuán)峰會(huì)落幕，美國總統(tǒng)奧巴馬在離開韓國之前召開的記者會(huì)上，一度因堅(jiān)持維護(hù)韓國媒體的提問權(quán)利而和中國記者芮成第二部分：大眾傳播、新媒體與網(wǎng)絡(luò)傳播方向題分論述題（2575201011月，騰訊和360上演了一場(chǎng)“關(guān)閉”大戰(zhàn)。同月，F(xiàn)acebook和MySpace兩家公司宣布展開合作。Myspace發(fā)布了一款名為“Mashup”的新功能，用戶只需要一次點(diǎn)擊，就可以將自己在Facebook上的喜好導(dǎo)入MySpace。請(qǐng)結(jié)合這兩個(gè)案例，從1978你是如何理解這個(gè)“內(nèi)在一致性”的？你同意他的觀點(diǎn)嗎？請(qǐng)以大眾媒介領(lǐng)域中的例子說明你的觀點(diǎn)。1978你是如何理解這個(gè)“內(nèi)在一致性”的？你同意他的觀點(diǎn)嗎？請(qǐng)以大眾媒介領(lǐng)域中的例子說明你的觀點(diǎn)。用這種媒介技術(shù)的社會(huì)在文化和組織形態(tài)上也具有了某種偏向。你認(rèn)為互聯(lián)網(wǎng)技術(shù)也具有“偏向性”嗎？請(qǐng)解釋這種“偏向性”在社會(huì)生活層面中的體現(xiàn)。第三部分：編輯出版方向題（75分1、簡述“五四”新文化運(yùn)動(dòng)時(shí)期的出版成三，論述題（1530）第四部分：國際傳播與文化交流方向題分，用英語答題1、Translation（total20TranslatethefollowingmessageintoEnglish.(8TranslatetheunderlinedpartinthemessagebelowintoChinese(4TheLiGangcasewasacaraccidenthappenedonthecampusofHebeiUniversityinBaodingcity.The22-year-olddrivertriedtospeedawayafterhisVolkswagensedanraceddowntwocollegegirlstudents.Theintoxicateddriverevenwarnedtheguards:"Myfatheris"Myfatheris"MyfatherisLiGang"hasthenbecameabitterinsidejokeamongChinese,especiallyamongyoungerChinesewhoscornedthegrievance:thebeliefthatthepowerfulcanflouttherulestowhichordinaryfolksareforcedtosummit.Increasingly,thegrievancefocusesonwhatwemockinglycallthe"guanerdai"or"fuerdai"——the2、TranslationandWriting(total35points:writing20points;translation5pointsTranslatetheunderlinedpartinthemessagebelowintoChinese,then,writeashotessayofnomorethan400words:LONDON-RealMadridstrikerCristianoRonaldoacceptedsubstantiallebeldamagesfromaBritishnewspaperonMondayoveraclaimthatheputhisinjuredankleatriskby"livingitup"inaHollywoodnightclub.RonaldowasnotatLondon'sHighCourtfortheundisclosedsettlementofhisactionagainstTelegraphMediaGroupLtdbutsaidafterwardsthathewas"delighted"attheoutcome.ADailyTelegraphstoryinJuly2008hadclaimedthatthe(1)Portugueseplayer,thenrecoveringfromanankleinjury,hadlaiddownhiscrutchesandtakentothedancefloorwithfourmodelswhileonatriptoLosAngeles.Thepaperallegedthatthesightofthefootballer"livingitup"woulddismaySirAlexFerguson,managerofManchesterUnited,Ronaldo'sclubatthetime.Infact,thetruthisthattheseeventsdidnothappenandtheclaimantdidnotbehaveunprofessionally,"saidRonaldo'slawyerAllanDunlavy.DunlavytoldJudgeVictoriaSharpthatthereporthadcausedthepayerembarrassment,offenseanddistress.Asaprofessional,hewasconcernedbothabouthisownreputationandhowitmightbeperceivedbyUnited,Fergusonandtheclub'sfans,Dunlavysaid.Thelawyersaidthenewspapernowacceptedtheallegationswerecostsinfull.Theamountofthedamageswasnotdisclosed.Thenewspaper'ssolicitor,HelenMorris,saiditacceptedtheallegationswerefalseandoughtnevertohavebeenpublished,adding,"Itisthereforehappytosettherecordstraightandtoapologizetotheclaimant."Ronaldo,whomovedtoRealinJune2009,welcomedtheresultandthankedFergusonandformerManchesterUnitedplayerRoyKeaneforagreeingtoactaswitnessintheThesettlementwasagreedonthefirstdayofaplannedfive-daytrial."Iamdelightedwiththisoutcome,"Ronaldosaidinastatement."Itakeenormousprideinmyprofessionalism.ItreatmytrainingandrecoveryfrominjuryveryseriouslyandwouldneverhavedrunkanddancedinanightclubwithoutmycruthesastheDailyTelegraphfalselyclaimed."IfeltIhadnochoicebuttobeginandpursuetheseleaglFergusonalsoissuedastatementpraisingRonaldoas"theprofessional"adding:"HeisoneofthebesplayersIhaveeverworkedIamIamdelightedthathehasresolvedthisissue3、writing(20Chooseonetopicfromthetwotopics,writeacommentofnomore