ADDYOURTITLEHEREADDYOURNAMECONTANTS010203ADDYOURTITLEHEREADDYOURTITLEHEREADDYOURTITLEHEREADDYOURTITLEHERE01ADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTITLEHERE01ADDYOURTITLEHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHERE01ADDYOURTITLEHERE67%35%50%ADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHERE妹子圖技巧這張是亂入的…妹子你以為我會(huì)給你看胸嗎妹子小妹子一堆妹子男妹子02ADDYOURTITLEHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTITLEHERE02ADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTITLEHERE03TEXTTITLEADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHERETITLEADDYOURTEXTHERETITLEADDYOURTEXTHERETITLEADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTITLEHERE02TITLEADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHERETITLETITLEADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHEREADDYOURTEXTHERETITLE妹子圖結(jié)尾謝END軟件企業(yè)的生產(chǎn)流水線(xiàn)——開(kāi)發(fā)框架的使用和推廣1開(kāi)發(fā)的目標(biāo)of14——開(kāi)發(fā)框架的使用和推廣加強(qiáng)校企對(duì)接1開(kāi)發(fā)的目標(biāo)of14——開(kāi)發(fā)框架的使用和推廣解決軟件開(kāi)發(fā)企業(yè)核心難題缺乏高端技術(shù)人才缺乏開(kāi)發(fā)標(biāo)準(zhǔn)代碼復(fù)用性低技術(shù)風(fēng)險(xiǎn)難于把控2開(kāi)發(fā)的目標(biāo)of14——開(kāi)發(fā)框架的使用和推廣降低企業(yè)成本招聘成本3開(kāi)發(fā)的目標(biāo)of14——開(kāi)發(fā)框架的使用和推廣降低企業(yè)成本培訓(xùn)成本4開(kāi)發(fā)的目標(biāo)of14——開(kāi)發(fā)框架的使用和推廣降低企業(yè)成本研發(fā)成本5開(kāi)發(fā)的目標(biāo)of14——開(kāi)發(fā)框架的使用和推廣增強(qiáng)企業(yè)競(jìng)爭(zhēng)力應(yīng)用企業(yè)企業(yè)A企業(yè)B很高的開(kāi)發(fā)效率6開(kāi)發(fā)的目標(biāo)of14——開(kāi)發(fā)框架的使用和推廣增強(qiáng)企業(yè)競(jìng)爭(zhēng)力有保障的軟件質(zhì)量7開(kāi)發(fā)的目標(biāo)1開(kāi)發(fā)的目標(biāo)2現(xiàn)存的問(wèn)題of14——開(kāi)發(fā)框架的使用和推廣◆招聘困難◆培訓(xùn)困難◆流失嚴(yán)重企業(yè)1人員缺乏2技術(shù)門(mén)檻高、風(fēng)險(xiǎn)大3開(kāi)發(fā)效率低4產(chǎn)品質(zhì)量差8現(xiàn)存的問(wèn)題of14——開(kāi)發(fā)框架的使用和推廣企業(yè)培訓(xùn)機(jī)構(gòu)1就業(yè)率低2培訓(xùn)內(nèi)容和企業(yè)實(shí)際使用的內(nèi)容不匹配9現(xiàn)存的問(wèn)題of14——開(kāi)發(fā)框架的使用和推廣1所學(xué)知識(shí)和企業(yè)實(shí)際使用的不匹配2知識(shí)面窄3動(dòng)手能力弱10現(xiàn)存的問(wèn)題培訓(xùn)機(jī)構(gòu)應(yīng)屆畢業(yè)生1開(kāi)發(fā)的目標(biāo)2現(xiàn)存的問(wèn)題3框架的特點(diǎn)of14——開(kāi)發(fā)框架的使用和推廣a.易于學(xué)習(xí)b.易于使用c.開(kāi)發(fā)效率高d.提高代碼復(fù)用a.易于學(xué)習(xí)e.規(guī)范開(kāi)發(fā)f.封裝技術(shù)細(xì)節(jié)，降低技術(shù)難度g.保障軟件性能和質(zhì)量h.支持常用開(kāi)發(fā)平臺(tái)b.易于使用c.開(kāi)發(fā)效率高d.提高代碼復(fù)用e.規(guī)范開(kāi)發(fā)f.封裝技術(shù)細(xì)節(jié)，降低技術(shù)難度g.保障軟件性能和質(zhì)量h.支持常用開(kāi)發(fā)平臺(tái)11框架的特點(diǎn)1開(kāi)發(fā)的目標(biāo)2現(xiàn)存的問(wèn)題3框架的特點(diǎn)4我們的想法of14——開(kāi)發(fā)框架的使用和推廣框架和開(kāi)發(fā)標(biāo)準(zhǔn)免費(fèi)提供給企業(yè)使用聯(lián)合培訓(xùn)機(jī)構(gòu)，對(duì)學(xué)生進(jìn)行培訓(xùn)培訓(xùn)機(jī)構(gòu)按框架標(biāo)準(zhǔn)培訓(xùn)學(xué)生軟件開(kāi)發(fā)企業(yè)接收經(jīng)過(guò)培訓(xùn)的學(xué)生使用開(kāi)發(fā)框架來(lái)開(kāi)發(fā)軟件12我們的想法1開(kāi)發(fā)的目標(biāo)2現(xiàn)存的問(wèn)題3框架的特點(diǎn)4我們的想法5影響的機(jī)構(gòu)of14——開(kāi)發(fā)框架的使用和推廣軟件企業(yè)培訓(xùn)機(jī)構(gòu)科技園區(qū)培訓(xùn)人才13影響的機(jī)構(gòu)1開(kāi)發(fā)的目標(biāo)2現(xiàn)存的問(wèn)題3框架的特點(diǎn)4我們的想法5影響的機(jī)構(gòu)6推廣的步驟of14——開(kāi)發(fā)框架的使用和推廣培訓(xùn)機(jī)構(gòu)企業(yè)學(xué)生科委發(fā)改委園區(qū)企業(yè)意向培訓(xùn)機(jī)構(gòu)意向?qū)W生意向管理部門(mén)合作參與機(jī)構(gòu)調(diào)查簽署合作協(xié)議培訓(xùn)畢業(yè)生入駐企業(yè)1414推廣的步驟謝謝觀看！目錄1.緒論2.文獻(xiàn)綜述3.實(shí)證研究4.討論與局限產(chǎn)品傷害危機(jī)對(duì)品牌資產(chǎn)的影響緒論>>>1緒論問(wèn)題的提出研究的目的與意義研究的思路與方法什么是產(chǎn)品傷害危機(jī)產(chǎn)品傷害危機(jī)是指偶爾出現(xiàn)并被廣泛宣傳的關(guān)于某個(gè)產(chǎn)品是有缺陷或是對(duì)消費(fèi)者有危險(xiǎn)的事件(Siomkos&KurZbard,1994)什么是品牌資產(chǎn)品牌資產(chǎn)是一個(gè)產(chǎn)品因?yàn)槠淦放泼Q(chēng)而產(chǎn)生的增加價(jià)值。緒論問(wèn)題的提出研究的目的與意義研究的思路與方法產(chǎn)品傷害危機(jī)對(duì)品牌資產(chǎn)影響產(chǎn)品傷害危機(jī)頻發(fā)品牌資產(chǎn)越來(lái)越重要研究產(chǎn)品傷害危機(jī)對(duì)品牌資產(chǎn)的影響有重要意義豐田召回門(mén)的發(fā)生緒論問(wèn)題的提出研究的目的與意義研究的思路與方法研究的目的與意義建立產(chǎn)品傷害危機(jī)對(duì)品牌資產(chǎn)影響的完整分析框架；分析產(chǎn)品傷害危機(jī)對(duì)原品牌的影響；分析產(chǎn)品傷害危機(jī)對(duì)各競(jìng)爭(zhēng)品牌的影響；1.2.3.研究目的研究意義更進(jìn)一步理解產(chǎn)品傷害危機(jī)對(duì)品牌資產(chǎn)的為企業(yè)提供應(yīng)對(duì)產(chǎn)品傷害危機(jī)影響機(jī)理不同的視角緒論問(wèn)題的提出研究的目的與意義研究的思路與方法研究思路品牌資產(chǎn)的測(cè)量計(jì)算品牌資產(chǎn)及相關(guān)指標(biāo)的值計(jì)算品牌資產(chǎn)原品牌的影響行業(yè)內(nèi)競(jìng)爭(zhēng)品牌優(yōu)劣勢(shì)的變化比較品牌資產(chǎn)研究方法2文獻(xiàn)綜述>>>文獻(xiàn)綜述品牌資產(chǎn)及其測(cè)量產(chǎn)品傷害危機(jī)相關(guān)研究產(chǎn)品傷害危機(jī)對(duì)品牌資產(chǎn)的影響品牌資產(chǎn)的定義品牌資產(chǎn)的測(cè)量FirmbasedConsumerbased品牌資產(chǎn)相關(guān)文獻(xiàn)品牌資產(chǎn)可以分為attribute-based和nonattribute-based(CHANSUPARKandV.SRINIVASAN,1994)品牌資產(chǎn)可以分為功能性和親和力兩大因素(Morgan,2000)文獻(xiàn)綜述品牌資產(chǎn)及其測(cè)量產(chǎn)品傷害危機(jī)相關(guān)研究產(chǎn)品傷害危機(jī)對(duì)品牌資產(chǎn)的影響品牌資產(chǎn)的測(cè)量模型品牌資產(chǎn)可以分為attribute-based和nonattribute-based(CHANSUPARKandV.SRINIVASAN,1994)品牌資產(chǎn)可以分為功能性和親和力兩大因素(Morgan,2000)AuthorityIdentificationApprovalPerformanceBrandEuqity文獻(xiàn)綜述品牌資產(chǎn)及其測(cè)量產(chǎn)品傷害危機(jī)相關(guān)研究產(chǎn)品傷害危機(jī)對(duì)品牌資產(chǎn)的影響可辯解型不可辯解型概念與分類(lèi)責(zé)任不明情況下的責(zé)任歸因企業(yè)聲譽(yù)對(duì)歸因的影響人口統(tǒng)計(jì)特征對(duì)歸因的影響責(zé)任歸因消費(fèi)者危險(xiǎn)感知消費(fèi)者抱怨行為消費(fèi)者忠誠(chéng)度消費(fèi)者購(gòu)買(mǎi)意愿品牌資產(chǎn)消費(fèi)者考慮集消費(fèi)者態(tài)度對(duì)相關(guān)變量的影響產(chǎn)品傷害危機(jī)相關(guān)文獻(xiàn)應(yīng)對(duì)方式尋找不同類(lèi)型危機(jī)的最優(yōu)應(yīng)對(duì)方式文獻(xiàn)綜述品牌資產(chǎn)及其測(cè)量產(chǎn)品傷害危機(jī)相關(guān)研究產(chǎn)品傷害危機(jī)對(duì)品牌資產(chǎn)的影響產(chǎn)品傷害危機(jī)對(duì)品牌資產(chǎn)的影響企業(yè)消費(fèi)者關(guān)注應(yīng)對(duì)方式對(duì)品牌資產(chǎn)的影響早期的研究表明,產(chǎn)品召回不僅會(huì)造成有形的產(chǎn)品損失,而且還會(huì)造成類(lèi)似于品牌感知的無(wú)形資產(chǎn)損失產(chǎn)品傷害危機(jī)及其應(yīng)對(duì)方式是一種信號(hào)機(jī)制,會(huì)影響構(gòu)成品牌資產(chǎn)的品牌信念、品牌態(tài)度等心理因素。要傳達(dá)較好的信號(hào),保護(hù)脆弱的品牌資產(chǎn),就XXXXXXXXXXXXXXXXXXXXXXXXXXXX消費(fèi)者期望、購(gòu)買(mǎi)行為類(lèi)型等因素會(huì)影響被產(chǎn)品傷害危機(jī)殃及的品牌資產(chǎn)消費(fèi)者對(duì)品牌的期望越高,品牌資產(chǎn)受損的程度就越小(吳旭明等,2008)購(gòu)買(mǎi)行為類(lèi)型方面,對(duì)于采取減少失調(diào)性購(gòu)買(mǎi)的行為、復(fù)雜購(gòu)買(mǎi)行為、多樣化購(gòu)買(mǎi)行為和XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX3實(shí)證研究>>>以“豐田召回門(mén)”為例實(shí)證研究品牌資產(chǎn)測(cè)量量表開(kāi)發(fā)與變量測(cè)量正式調(diào)查與數(shù)據(jù)截取測(cè)量的信度與效度檢驗(yàn)品牌資產(chǎn)的計(jì)算結(jié)果分析量表開(kāi)發(fā)旨在發(fā)掘測(cè)量品牌資產(chǎn)的四個(gè)構(gòu)念的觀測(cè)變量6場(chǎng)座談會(huì)8-9位希望在六個(gè)月內(nèi)購(gòu)車(chē)的消費(fèi)者300樣本的預(yù)測(cè)試因子分析和相關(guān)性分析結(jié)合焦點(diǎn)訪談會(huì)的發(fā)現(xiàn)并參考了大量相關(guān)文獻(xiàn)四個(gè)構(gòu)念的測(cè)量指標(biāo)Authority主要是借鑒了Brucks，Zeithaml和Naylor的量表Identification參考了Grewal與Sweeney的相關(guān)量表Approval參考了Soutar的相關(guān)量表Performance參考了Dodds，Monroe的相關(guān)量表實(shí)證研究品牌資產(chǎn)測(cè)量量表開(kāi)發(fā)與變量測(cè)量正式調(diào)查與數(shù)據(jù)截取測(cè)量的信度與效度檢驗(yàn)品牌資產(chǎn)的計(jì)算結(jié)果分析略實(shí)證研究品牌資產(chǎn)測(cè)量量表開(kāi)發(fā)與變量測(cè)量正式調(diào)查與數(shù)據(jù)截取測(cè)量的信度與效度檢驗(yàn)品牌資產(chǎn)的計(jì)算結(jié)果分析表1驗(yàn)證性因子分析結(jié)果信度與效度各項(xiàng)擬合指標(biāo)均在可接受的范圍內(nèi)，模型的整體擬合度良好。注：由于卡方統(tǒng)計(jì)值對(duì)樣本量很敏感，因此，我們主要依據(jù)以上幾個(gè)代表性擬和指標(biāo)對(duì)模型效度進(jìn)行評(píng)價(jià)。實(shí)證研究品牌資產(chǎn)測(cè)量量表開(kāi)發(fā)與變量測(cè)量正式調(diào)查與數(shù)據(jù)截取測(cè)量的信度與效度檢驗(yàn)品牌資產(chǎn)的計(jì)算結(jié)果分析信度與效度因子AVECRCronbach’sαAuthorityXXXXXXXXXXXXIdentificationXXXXXXXXXXXXApprovalXXXXXXXXXXXXPerformanceXXXXXXXXXXXX表2量表效度與信度檢驗(yàn)測(cè)量具備良好的匯聚效度各潛變量具有較高的判別效度平均抽取方差（AVE）都大于0.7,各潛變量AVE均大于該潛變量與其它潛變量的相關(guān)系數(shù)的平方,所有結(jié)構(gòu)變量的α值都在0.85以上,觀測(cè)變量能夠比較一致地反映結(jié)構(gòu)變量研究思路原品牌的影響行業(yè)內(nèi)競(jìng)爭(zhēng)品牌優(yōu)劣勢(shì)的變化比較品牌資產(chǎn)實(shí)證研究品牌資產(chǎn)測(cè)量量表開(kāi)發(fā)與變量測(cè)量正式調(diào)查與數(shù)據(jù)截取測(cè)量的信度與效度檢驗(yàn)品牌資產(chǎn)的計(jì)算結(jié)果分析品牌資產(chǎn)的測(cè)量計(jì)算品牌資產(chǎn)及相關(guān)指標(biāo)的值計(jì)算品牌資產(chǎn)實(shí)證研究品牌資產(chǎn)測(cè)量量表開(kāi)發(fā)與變量測(cè)量正式調(diào)查與數(shù)據(jù)截取測(cè)量的信度與效度檢驗(yàn)品牌資產(chǎn)的計(jì)算結(jié)果分析結(jié)果分析的思路有什么影響影響的機(jī)理怎樣定義優(yōu)劣勢(shì)優(yōu)劣勢(shì)的變化原品牌的影響行業(yè)內(nèi)競(jìng)爭(zhēng)品牌優(yōu)劣勢(shì)的變化比較品牌資產(chǎn)實(shí)證研究品牌資產(chǎn)測(cè)量量表開(kāi)發(fā)與變量測(cè)量正式調(diào)查與數(shù)據(jù)截取測(cè)量的信度與效度檢驗(yàn)品牌資產(chǎn)的計(jì)算結(jié)果分析有什么影響影響的機(jī)理怎樣定義優(yōu)劣勢(shì)優(yōu)劣勢(shì)的變化原品牌的影響行業(yè)內(nèi)競(jìng)爭(zhēng)品牌優(yōu)劣勢(shì)的變化比較品牌資產(chǎn)1產(chǎn)品傷害危機(jī)對(duì)原品牌的影響“豐田召回門(mén)”對(duì)豐田品牌的影響“豐田召回門(mén)”對(duì)豐田品牌資產(chǎn)的影響危機(jī)發(fā)生時(shí)品牌資產(chǎn)出現(xiàn)明顯下滑經(jīng)過(guò)XX時(shí)間，品牌資產(chǎn)回升至原來(lái)同等水平圖1危機(jī)過(guò)程豐田品牌資產(chǎn)變化情況有什么影響影響的機(jī)理怎樣定義優(yōu)劣勢(shì)優(yōu)劣勢(shì)的變化原品牌的影響行業(yè)內(nèi)競(jìng)爭(zhēng)品牌優(yōu)劣勢(shì)的變化比較品牌資產(chǎn)2產(chǎn)品傷害危機(jī)對(duì)行業(yè)內(nèi)競(jìng)爭(zhēng)品牌的影響行業(yè)內(nèi)競(jìng)爭(zhēng)品牌優(yōu)劣勢(shì)的變化怎樣定義品牌的優(yōu)劣勢(shì)不同階段的優(yōu)劣勢(shì)如何比較如何更為直觀的表現(xiàn)優(yōu)劣勢(shì)主要品牌beforeduringafter大眾本田通用馬自達(dá)豐田奧迪日產(chǎn)現(xiàn)代標(biāo)致長(zhǎng)安福特奇瑞選取銷(xiāo)量占有率排名前12的品牌將12品牌的品牌資產(chǎn)及其他指標(biāo)數(shù)據(jù)進(jìn)行標(biāo)準(zhǔn)化將標(biāo)準(zhǔn)化后的指標(biāo)值放大到10維度下，得修正值將最終得到的修正值定義為優(yōu)勢(shì)指數(shù)行業(yè)內(nèi)競(jìng)爭(zhēng)品牌優(yōu)劣勢(shì)的變化競(jìng)爭(zhēng)品牌優(yōu)劣勢(shì)的變化圖4危機(jī)過(guò)程行業(yè)競(jìng)爭(zhēng)品牌優(yōu)勢(shì)指數(shù)情況4管理啟示>>>歡迎提問(wèn)XX大學(xué)XXXXXXXX學(xué)院匯報(bào)人:我吃果凍THANKSforyourtimePOWERYOURPOINTAddyourtextinhere177234目錄ONTENTSAddyourTitleinhereAddyourTitleinhereAddyourTitleinhereAddyourTitleinhere1C2178ADDYOURTITLEThisisasampletext.Insertyourdesiredtexthere.Again,thisisadummytext,enteryourowntexthere.Thisisasampletext.Insertyourdesiredtexthere.78179ADDYOURTITLE90%50%23%Yourtexthere.Yourtexthere.TEXTHEREYourtexthere.Yourtexthere.TEXTHEREYourtexthere.Yourtexthere.TEXTHEREThisisasampletext.Insertyourdesiredtexther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