第7章

特許經(jīng)營(yíng)總部管理系統(tǒng)建設(shè)電子工業(yè)出版社全國(guó)高職高專(zhuān)連鎖經(jīng)營(yíng)專(zhuān)業(yè)系列規(guī)劃教材之《特許經(jīng)營(yíng)實(shí)務(wù)》7/28/20231特許經(jīng)營(yíng)實(shí)務(wù)《特許經(jīng)營(yíng)實(shí)務(wù)》整體結(jié)構(gòu)特許經(jīng)營(yíng)實(shí)務(wù)基礎(chǔ)篇實(shí)務(wù)篇1.特許經(jīng)營(yíng)的概念與基礎(chǔ)知識(shí)2.特許經(jīng)營(yíng)的發(fā)展歷史與現(xiàn)狀3.特許經(jīng)營(yíng)在我國(guó)的發(fā)展?fàn)顩r4.特許經(jīng)營(yíng)企業(yè)戰(zhàn)略規(guī)劃5.特許經(jīng)營(yíng)單店模式設(shè)計(jì)6.特許經(jīng)營(yíng)加盟模式設(shè)計(jì)7.特許經(jīng)營(yíng)總部管理系統(tǒng)建設(shè)8.特許經(jīng)營(yíng)推廣與加盟招募9.特許經(jīng)營(yíng)體系運(yùn)營(yíng)管理10.特許經(jīng)營(yíng)合同與法律實(shí)務(wù)法律篇7/28/20232特許經(jīng)營(yíng)實(shí)務(wù)學(xué)習(xí)目標(biāo)了解特許經(jīng)營(yíng)體系的基本結(jié)構(gòu)，熟悉和理解特許經(jīng)營(yíng)總部的定位和職能；了解和熟悉特許經(jīng)營(yíng)運(yùn)營(yíng)支持系統(tǒng)的主要內(nèi)容；了解組織結(jié)構(gòu)設(shè)計(jì)的原則,熟悉特許經(jīng)營(yíng)總部組織結(jié)構(gòu)的特點(diǎn)；熟悉和掌握特許經(jīng)營(yíng)總部的組織結(jié)構(gòu)與部門(mén)職能設(shè)計(jì)的基本思路和方法。了解和熟悉特許經(jīng)營(yíng)總部的流程和制度建設(shè)的思路和方法,理解培訓(xùn)系統(tǒng)對(duì)特許經(jīng)營(yíng)的重要意義，熟悉和掌握特許經(jīng)營(yíng)培訓(xùn)系統(tǒng)的組織管理、課程體系設(shè)計(jì)及師資管理的思路和方法。了解和熟悉特許經(jīng)營(yíng)體系供應(yīng)鏈管理的概念以及基本方法；了解和熟悉特許經(jīng)營(yíng)體系管理信息化建設(shè)的意義和基本結(jié)構(gòu)。7/28/20233特許經(jīng)營(yíng)實(shí)務(wù)學(xué)蘆習(xí)涼導(dǎo)嘗航特許經(jīng)營(yíng)總部管理模式設(shè)計(jì)特許經(jīng)營(yíng)總部的組織建設(shè)特許經(jīng)營(yíng)供應(yīng)鏈管理與信息系統(tǒng)建設(shè)特許經(jīng)營(yíng)培訓(xùn)系統(tǒng)建設(shè)特許經(jīng)營(yíng)體系結(jié)構(gòu)與總部定位特許經(jīng)營(yíng)總部組織結(jié)構(gòu)設(shè)計(jì)特許經(jīng)營(yíng)總部制度與流程建設(shè)特許經(jīng)營(yíng)體系的供應(yīng)鏈管理特許經(jīng)營(yíng)管理信息系統(tǒng)建設(shè)特許經(jīng)營(yíng)培訓(xùn)系統(tǒng)建設(shè)的意義特許經(jīng)營(yíng)培訓(xùn)組織管理特許經(jīng)營(yíng)培訓(xùn)課程體系設(shè)計(jì)培訓(xùn)師資的開(kāi)發(fā)與管理7皆/悶2飲0肝/固2統(tǒng)0疾2誼34特?fù)p許句經(jīng)提營(yíng)煉實(shí)災(zāi)務(wù)特孟許陽(yáng)經(jīng)衰營(yíng)室總撞部子的初組挺織種建途設(shè)特宗許附經(jīng)倉(cāng)營(yíng)尊體融系抹結(jié)究構(gòu)甩與材總擠部旺定褲位特哄許駱經(jīng)偏營(yíng)滲總窗部活組崇織串結(jié)犧構(gòu)疤設(shè)紋計(jì)特瘦許幣經(jīng)勿營(yíng)牛總割部建制顧度蛋與鋸流貍程匆建自設(shè)7默/剛2慘0排/嘩2散0進(jìn)2絕35特嫁許響經(jīng)奇營(yíng)嘩實(shí)俗務(wù)特臺(tái)許制經(jīng)握營(yíng)繪體卵系吵結(jié)吸構(gòu)爺與濟(jì)總令部鑒定擺位特再許備經(jīng)拌營(yíng)斧體救系澆的暈整鮮體棕結(jié)繭構(gòu)特繭許旬經(jīng)光營(yíng)誓總嬌部信的癥角逐色綱定沾位特具許旺經(jīng)介營(yíng)遇的待支肢持遍系葡統(tǒng)7次/圈2羊0富/養(yǎng)2江0非2辯36特沖許唐經(jīng)蒸營(yíng)影實(shí)辨務(wù)特蜜許僑經(jīng)如營(yíng)爸體饞系紡結(jié)永構(gòu)發(fā)犬展盆初館期慌的猾特御許圖經(jīng)懂營(yíng)慨體勢(shì)系盛結(jié)阻構(gòu)規(guī)基模知發(fā)井展魔期答或丈成君熟擾期洋的偵特驕許厚經(jīng)礦營(yíng)肝體貌系柳結(jié)由構(gòu)7啟/歲2照0斜/款2雅0蒙2盾37特肝許劍經(jīng)穗營(yíng)怠實(shí)碎務(wù)發(fā)軌展添初卻期秧的劃特美許嗚經(jīng)懂營(yíng)菠體棟系趟結(jié)崇構(gòu)特許經(jīng)營(yíng)總部加盟店加盟店加盟店加盟店加盟店加盟店7單/種2妨0彼/返2兄0佩2滲38特良許篇經(jīng)剖營(yíng)枝實(shí)漢務(wù)規(guī)熊模柳發(fā)轎展撲期炒或到成儀熟細(xì)期伶的宇特迎許賽經(jīng)咬營(yíng)兔體柱系救結(jié)哪構(gòu)特許經(jīng)營(yíng)總部加盟店地區(qū)分部加盟店加盟店加盟店地區(qū)分部加盟店加盟店加盟店加盟店地區(qū)分部加盟店7閃/紅2測(cè)0乳/吃2善0何2臘39特霜許遺經(jīng)賄營(yíng)意實(shí)額務(wù)特洗許惜經(jīng)障營(yíng)帳總再部商的宇角扛色們定深位戰(zhàn)裹略跪總饞部管際理饑總擺部營(yíng)樓銷(xiāo)銅總疤部服腔務(wù)階總幕部技豈術(shù)杰總籮部7吼/門(mén)2圣0油/吼2抓0暮2低31接0特男許棕經(jīng)口營(yíng)檔實(shí)糾務(wù)特蒼許免經(jīng)敬營(yíng)拆的耗支裝持眉系卻統(tǒng)特許經(jīng)營(yíng)8大支持系統(tǒng)品牌形象運(yùn)營(yíng)指導(dǎo)經(jīng)營(yíng)模式物流配送市場(chǎng)營(yíng)銷(xiāo)人員培訓(xùn)選址營(yíng)建信息技術(shù)7秀/越2后0上/缺2棋0悅2秤31澤1特筆許拔經(jīng)瞞營(yíng)兇實(shí)腹務(wù)特苦許扭經(jīng)順營(yíng)尖總?cè)共靠敖M枯織堤結(jié)舒構(gòu)筆設(shè)疲計(jì)特虛許子經(jīng)飼營(yíng)淡企劫業(yè)掘特按點(diǎn)鄭與料組晨織鋸設(shè)機(jī)計(jì)盜原價(jià)則特舌許寇經(jīng)窯營(yíng)細(xì)總碗部宗組競(jìng)織影結(jié)正構(gòu)鋸設(shè)酷計(jì)特齊許跳經(jīng)信營(yíng)育總夕部菜的半部株門(mén)沿職輝能7吐/姜2郊0厚/煉2柜0結(jié)2救31圈2特眼許鞏經(jīng)嗓營(yíng)欄實(shí)早務(wù)特北許憂經(jīng)凡營(yíng)偷企駛業(yè)順組士織胸設(shè)糧計(jì)套原抗則服里務(wù)覺(jué)戰(zhàn)閥略蹄原禮則業(yè)壁務(wù)感特蜻點(diǎn)螞原輔則集壘權(quán)蚊分延權(quán)畜原蛋則管峰理樹(shù)幅弄度涂原酒則責(zé)毫權(quán)途對(duì)滅等險(xiǎn)原取則7腐/族2寒0狹/擴(kuò)2瓶0協(xié)2宋31牢3特占許萄經(jīng)芒營(yíng)昂實(shí)唉務(wù)典跟型票的哲特糟許畜經(jīng)犧營(yíng)脹總平部最組壩織輸結(jié)什構(gòu)總經(jīng)理開(kāi)發(fā)部發(fā)展副總營(yíng)建部行政部財(cái)務(wù)部行政副總?cè)耸虏颗渌筒慷綄?dǎo)部營(yíng)銷(xiāo)部營(yíng)運(yùn)副總培訓(xùn)部7高/科2郵0無(wú)/錢(qián)2悲0開(kāi)2福31吐4特般許習(xí)經(jīng)至營(yíng)執(zhí)實(shí)牢務(wù)發(fā)輕展討初爺期用的香特五許號(hào)經(jīng)微營(yíng)遞總傷部帥組責(zé)織坐結(jié)喪構(gòu)總經(jīng)理行政部財(cái)務(wù)部配送部運(yùn)營(yíng)部開(kāi)發(fā)部7暖/負(fù)2妻0書(shū)/瞎2調(diào)0梳2扁31胸5特描許閘經(jīng)秘營(yíng)泉實(shí)彩務(wù)發(fā)賠展慰中當(dāng)?shù)募t特噸許必經(jīng)色營(yíng)辱總扮部循組燒織何結(jié)靠構(gòu)總經(jīng)理配送部運(yùn)營(yíng)部開(kāi)發(fā)部培訓(xùn)部業(yè)務(wù)副總行政部財(cái)務(wù)部行政副總?cè)耸虏?花/慌2京0懼/哄2恩0趨2吸31港6特盞許燈經(jīng)月?tīng)I(yíng)酬實(shí)美務(wù)“混直融營(yíng)緩+楚特飽許計(jì)”傘型躬總婆部蠟的吐組徑織寫(xiě)結(jié)澆構(gòu)遠(yuǎn)設(shè)善計(jì)總經(jīng)理配送部特許部培訓(xùn)部行政部財(cái)務(wù)部人事部營(yíng)銷(xiāo)部7美/切2購(gòu)0放/給2尾0察2命31藏7特差許嚴(yán)經(jīng)豆?fàn)I必實(shí)戒務(wù)特放許遙經(jīng)賠營(yíng)劣總惱部穿的竭部鏟門(mén)棚職躍能開(kāi)弦發(fā)波部艱的毫職質(zhì)能營(yíng)速運(yùn)餅部革的育職韻能培財(cái)訓(xùn)悄部宇的要職矛能采妄購(gòu)知部床的巨職迎能配板送俱部唯的推職難能營(yíng)澆銷(xiāo)喇部久的績(jī)職傅能行忌政寄部圍的樂(lè)職案能財(cái)肺務(wù)悔部經(jīng)的扔職隔能7僚/執(zhí)2織0應(yīng)/益2抬0宏2熊31備8特屈許辭經(jīng)春營(yíng)賴(lài)實(shí)樂(lè)務(wù)特搞許極經(jīng)朽營(yíng)蒼總津部假制婦度賺與兆流匪程僻建臨設(shè)特裁許物經(jīng)腦營(yíng)聾總擴(kuò)部匪制霉度抱與祝流梳程悼建卻設(shè)鎮(zhèn)的妥意即義壓和男原肺則特嶺許晶經(jīng)誼營(yíng)土企陣業(yè)仔制效度咽分蒙類(lèi)特鼓許夜經(jīng)罪營(yíng)仇企睡業(yè)鳥(niǎo)流晶程蝦設(shè)陣計(jì)7框/逝2鞠0墓/粉2妹0者2妹31嚷9特鼠許連經(jīng)網(wǎng)營(yíng)六實(shí)歇?jiǎng)?wù)特扶許澇經(jīng)宜營(yíng)絮培桃訓(xùn)爛系吐統(tǒng)暗建源設(shè)特盯許氧經(jīng)末營(yíng)酸培起訓(xùn)拾系潑統(tǒng)柜建殊設(shè)緒的膏意懸義特剃許襪經(jīng)巷營(yíng)社培足訓(xùn)莊組堅(jiān)織施管氧理特朝許案經(jīng)眠營(yíng)膨培斯訓(xùn)織課認(rèn)程纖體夜系盛設(shè)律計(jì)特紋許級(jí)經(jīng)牽營(yíng)墳培爛訓(xùn)鍵師濁資誰(shuí)開(kāi)貍發(fā)粉與奸管耐理7溜/雀2盜0張/傘2漸0霸2膜32薄0特厘許自經(jīng)弊營(yíng)鋒實(shí)供務(wù)特巾許扁經(jīng)仰營(yíng)囑培膊訓(xùn)扯系茫統(tǒng)儀建雅設(shè)挨的殃意坦義培綱訓(xùn)賠能梨力補(bǔ)是柄開(kāi)宗展夫特沿許勤經(jīng)踐營(yíng)館的及必滅備壓條杏件培援訓(xùn)惕系木統(tǒng)淺是畢特較許逗經(jīng)塵營(yíng)財(cái)?shù)亩喾蹩瘜?dǎo)器培測(cè)訓(xùn)挨系去統(tǒng)便是兼實(shí)欄現(xiàn)喬激搭勵(lì)父的蓋重盞要幼方鼻式培舌訓(xùn)墻系柏統(tǒng)償是柴企顫業(yè)戚文沫化凍和例品芳牌負(fù)文垮化蔥的萌傳紋播織途隊(duì)徑7佳/振2湖0霉/跟2津0筋2電32露1特疾許誦經(jīng)峰營(yíng)正實(shí)浮務(wù)特它許肉經(jīng)讀營(yíng)切企侍業(yè)是的諸主庭要滾培宏訓(xùn)帶形頓式培訓(xùn)形式走出去請(qǐng)進(jìn)來(lái)自己做外派短期培訓(xùn)外派長(zhǎng)期進(jìn)修外派實(shí)習(xí)考察專(zhuān)項(xiàng)培訓(xùn)新員工培訓(xùn)崗位技能培訓(xùn)轉(zhuǎn)崗培訓(xùn)一次性培訓(xùn)周期性培訓(xùn)7攪/廚2胖0悠/勢(shì)2藏0繩2久32為2特賽許照經(jīng)插營(yíng)摟實(shí)拋務(wù)特肉許觀經(jīng)測(cè)營(yíng)閥培停訓(xùn)透課莊程宿體抄系蝕設(shè)穿計(jì)特販許至經(jīng)餡營(yíng)竊培撲訓(xùn)西的居對(duì)蘿象特奶許浪經(jīng)訓(xùn)營(yíng)暢培錦訓(xùn)炊的必內(nèi)冠容特忠許漠加午盟兆店肢培修訓(xùn)勾的丹類(lèi)洽型特施許泄經(jīng)辰營(yíng)震企脈業(yè)業(yè)培宏訓(xùn)婦課在程首體終系寄規(guī)逮劃崗郊位返培文訓(xùn)餅課騎程豈設(shè)客計(jì)7艇/作2浩0護(hù)/墓2育0粱2捆32幟3特添許從經(jīng)設(shè)營(yíng)矛實(shí)鵲務(wù)特?zé)o許籍經(jīng)埋營(yíng)板培咸訓(xùn)淘師存資逐開(kāi)禮發(fā)竟與貨管輕理培屈訓(xùn)嘴師匙資校的欠開(kāi)貧發(fā)培等訓(xùn)導(dǎo)師灣的飛培仁訓(xùn)培釣訓(xùn)虛師堆的維評(píng)展估罪考溝核7券/丟2鮮0鄙/貧2迷0嫌2暢32首4特奏許就經(jīng)尾營(yíng)還實(shí)綿務(wù)特廳許甚經(jīng)猶營(yíng)駐供鄙應(yīng)誘鏈累管購(gòu)理幟與吳信趨息鏈系福統(tǒng)量建針設(shè)特乏許燭經(jīng)豎營(yíng)薄體聾系盒的耍供歉應(yīng)壤鏈瓣管悠理特先許畜經(jīng)窮營(yíng)紙管蘿理都信粒息形系效統(tǒng)奔建么設(shè)7而/默2始0獸/傍2乏0和2紐奉32逮5特扯許晌經(jīng)訪營(yíng)懶實(shí)償務(wù)特何許蓮經(jīng)鎮(zhèn)營(yíng)吸體質(zhì)系沈的伶供工應(yīng)鑰鏈佳管懼理供跌應(yīng)森鏈滋管暖理宏與圣傳畫(huà)統(tǒng)玻物芳流還管房誠(chéng)理李的蜜比橡較供應(yīng)鏈管理傳統(tǒng)物流管理存貨管理在供應(yīng)鏈成員中進(jìn)行協(xié)調(diào)，以使存貨投資與成本最小把存貨向前推或向后延，具體情況是根據(jù)供應(yīng)鏈成員誰(shuí)最有主動(dòng)權(quán)而定成本通過(guò)注重產(chǎn)品最終成本來(lái)優(yōu)化供應(yīng)鏈的成本的控制方面依然僅限于公司內(nèi)部達(dá)到最小信息成員中共享僅在公司內(nèi)部風(fēng)險(xiǎn)供應(yīng)鏈成員共同分擔(dān)公司內(nèi)部計(jì)劃供應(yīng)鏈成員共同溝通來(lái)實(shí)現(xiàn)的僅在公司內(nèi)部組織關(guān)系各成員是基于對(duì)最終成本的控制而達(dá)成合作基于公司內(nèi)降低成本7便/威2吹0濃/撿2涉0顧2輪32疲6特活許歪經(jīng)斥營(yíng)溉實(shí)活務(wù)特饅許網(wǎng)經(jīng)駱營(yíng)語(yǔ)體搖系拐供稅應(yīng)脫鏈吹管刊理追的詠內(nèi)致容供輩應(yīng)貸鏈百中廊的雨客奧戶(hù)獄需你求軍管您理供球應(yīng)項(xiàng)鏈艇中扛的們供登應(yīng)盾商翅管葛理供救應(yīng)經(jīng)鏈催中紅的技物爸流軍配痛送泡管蕉理特龜許卷經(jīng)當(dāng)營(yíng)筋供河應(yīng)缸鏈岔管懶理轉(zhuǎn)中耳的掏信觀息兼管證理7筐/演2辯0月