?IBMSoftwareIntoCompetitiveAdvantageManagingtheAutomotiveProductDevelopmentProcessforInnovationandEfficiency?2011IBM

TrendsinAutomotiveProductDevelopment&DeliveryChallengesFacingOEMandIBMRationalSoftwaresolutionsforAutomotiveProductDevelopment2

TrendsinAutomotiveProductDevelopment&DeliveryChallengesFacingOEMandIBMRationalSoftwaresolutionsforAutomotiveProductDevelopment3OurAutomobilesareincreasinglySmarterProductsOurcarsareBy2010,12%ofnewcarswillshipwithembedded OurcarsgetOver3millioncarnavigationdevicesweresoldinChinain2008,morethandoubletheamountin2007.Our ThemarketforAdvancedDriverAssistanceSystemsisestimatedtoreach143millionEurosby2015

4Fromsophisticatedin-vehiclesoftware,tocomplex“systemofsystems”ecosystems,carsaregettingsmartereverydaySystemofFleetandtraffic

Smartgrid

Emergencyservices,GPS/locationservicesand

Systems

electronic,software,andelectricalengineeringDriver 360

surround

Hybridand

5BusinessandMarketAreLeadingtoIncreasedElectronicandEmbeddedSoftware

Price

IncreasedusageofelectronicsandembeddedHighlysophisticatedin-vehicleelectric/electronic(E/E) 6

ofE/Evehiclesbecameinstrumented,and ligentoverthelast30SoftwareFunctionalityandSoftwareFunctionalityand1M

e

“Inligent”Increasinglevelsof

Dynamic BrakeEnergy

IntersectioncontrolLane/roadRoadsurfaceandpavement10k

Engine

EngineDigitalElectronicseats/Automatedclimate

ElectricallycontrolledNightLaneDepartureLaneChangeHead-UpActiveCruiseCameraDriverassistant

360/distanceActivesuspensionandstabilitycontrolDynamicrouteguidance/MotoristinformDataRecoveryofstolenElectronic 7ElectricandElectronic(E/E)systemsarerealizingautomotiveproductinnovationStronginterdependenciesbetweenE/EStronginterdependenciestoallotherengineeringdisciplineslikemechanic,hydraulic,fluid,etc.

Collaborationandvisibilityacrossdiverse Driveras

Integrationofmechanical,electronic,software,andelectricalengineeri

safetyalarm 360

cruise Predictivecollis Hybridandelectric

Inte

vehicle

SoftwareSoftware-Software-8FromFocusingonCost-toFocusingonTool-Assisted

1970– 1980’s- Present&

2DAd-hocdataprocesschange

3DPDMfocuson&process

IncreasedfocusonsoftwareFulltraceabilityofproductlifecycleHolisticsystemandAsmarterplanetbeginswithsmarterproducts9

Fromfocusingonfunctionality-tofocusingonsystemCollaborativeSystems&

Tool-assisted1970–AdhocSupportfor100%customcodingIn-houseNo

Silosof1980’s-butlittleflexibilityandlimitedautomationMixofin-houseandArtifactsmanagedatthefilesystemlevel.CoreSWdisciplinesofSE,RE,SCM,andQualitysupportedwithafewpointintegrationsOthertoolsusedarebestofbreedwithalmostno

Present&Adaptbestpracticestothecomplexityofthedevelopmentproject–fromrigoroustoagileAcollaborativeEngineeringLifecycleManagementplatformsupportingsystems/electrical/electronics/softwareprocesses,dataandintegratedontheplatformbasedonopen,communitydeveloped,standardsCOTSE/EEngineeringtheautomotiveindustry

TrendsinAutomotiveProductDevelopment&DeliveryChallengesFacingOEMandIBMRationalSoftwaresolutionsforAutomotiveProductDevelopmentOEMs rsFaceaVarietyofInElectronicandEmbeddedSoftware

OEM

ShortageofWithSoftwareContentDramaticallySoftwareFailuresCanBeDramaticforComplexUSandEuropeare2-3%ofOnaverage,everyvehicle

JapaneseHybridthatrequiredaservicenoticerecently

DutyPickupcontrolsoftwarecouldbeupdatedtorecognizeexhaustsystemSource:WARRANTY

/2005/05/prius-software-problems.htm

RainSensingWiper:ExampleofaDesignIndividualSystemsWorked,ButFailedWhenWindshieldprovidedbylocal rangeofthesensorpropersystemcalibration(i.e.,verifyingsensorandwindshieldcompatibility)Carsweresenttocustomerswithnon-functioningwiperInitialdiagnosticsdesignatedsoftwareasculpritformalfunctionMechanicscouldn’ttestsoftwarenormallywhentestedindependentlyFailurewasnotofindividualcomponents,butintheinteractionata What’sBehindTheseFailuresandIncreasingBusinessViewofProductFailuresintheMarketEngineering

ProductmissedcustomerLatetomarket/missedProductmissedcustomerLatetomarket/missedProductNoclearproductIncreasevisibilityintostatusofIncreaseabilitytopredictsystembehaviorpriorto

ImplementImplementoralternewproductdevelopmentIncreaserealtimevisibilityofproductBillofMaterials AberdeenGroup,SystemDesign:NewProductDevelopmentforMechatronics, eBoucher,DavidHoulihan,January,Howwecanhelp:BestPracticesAdoptedByLeadingEstablishingDiscipline ernanceinKeyProductDevelopmentofsystemsengineeringandmatureintoapaper-toamodel-based

Buildtherightproductattherighttimefortherightengineeringinisolateddisciplinestorequirementengineeringacrossthewholeproduct—software,mechanical,electronicsManagechangeandacrossallManageQualityfromthebeginningtotheendEngineeringLifecycleManagementplatform

InvestthesamefocusandrigoronrequirementsasinMaturefromprocessestopractices;toolstoplatformsInvestthesamefocusonthe

TrendsinAutomotiveProductDevelopment&DeliveryChallengesFacingOEMandIBMRationalSoftwaresolutionsforAutomotiveProductDevelopmentHowIBMCanIBMRationalModelDrivenSystemsIBM

IBMRationalProductPortfolioIBMProductChangeIBMRationalQuality

IBMRationalSoftwareDevelopmentforSystemsSolutionIBMRationalEngineeringLifecycleManagementHowIBMCanIBMRationalModelDrivenSystemsIBMRationalProductChange

platformfor

IBMRationalProductPortfolioIBMRationalIBMRationalQuality

IBMRationalSoftwareDevelopmentforSystemsSolutionIBMRationalEngineeringLifecycleManagementIBMRationalSoftwarePlatformforAutomotiveprovidethemeanstoimplementAutomotiveBestOptimizedfordesigninganddeliveringsmarterproductssuchasin ligent,instrumentedandinterconnectedFocusingProductPortfolioModelDrivenSystemsSoftwareDevelopmentforIntegratedProductChangeQualitySupportingAutomotiveStandardssuchEAST-ADL2,RIF,MISRA,CMMI/SPICE,ISO26262andBased

AutomotiveISOWDFoundationforanend-to-endEngineeringLifecycleManagementIBMRationalSoftwarePlatformforAutomotiveintegratesteams,disciplinesandworkflowsalongtheV-ServiceAfterBrandPortfolioModelFunctions Funtional Logical eE/E

Driver/FieldTestFunctionalTestE/Esystemintegration

ApplicationSWBasicSW

startswithPortfolioandRequirementswithrequirementsbeingmorethanjusta“billofBrandPortfolioModelFunctions

Source/GivenBusiness/ Funtional Logical

Non-Use-BusinessNon-Use-Business-RecognizelevelsandtypesandtheirImplement“live”traceabilitybetweenallkindsofrequirements,includingarchitectureanddesignLinkrequirementstodesign,implementation,verificationandvalidation,usertraining,etc.Functional,LogicalandPhysicalArchitecturesalongtheV-representkeysystemengineeringBrandPortfolioModel Funtional Logical

Architecturesarekeyassets,whichconsistsofdifferentvariousFunctional,LogicalandPhysicalArchitecturesalongtheV-arefurthermoretogetherwithrequirementskeyassetsforE/EArchitectures,RequirementsandVerificationartifactsareusedforIBMSoftwareGroup|RationalModelDrivenSystemsDevelopmentisausefulformanagingsystemengineeringdataandprocessesalongtheV-astructuredapproachfortheengineeringofcomplexsystemsacrossthemechanical,electronicandsoftwaredisciplinesSysMLisamodelinglanguagethatsupportsMDSD;it’sbasedonUML,definedbysystemengineersfrom

BrandPortfolio

FunctionalTestintegrateswithSysMLandUML,enhancesreadabilityaswellasproductivityacrossthe

SW

Subsystem

SWDesign&SWDeploymentonSystemEngineeringProcessFrameworksrequireanintegratedE/EEngineeringEnvironment,but….E/EengineeringenvironmentsarehighlyfragmentedthechallengetoconnectthemisincreasingTraditionally,eachtoolcamewithitsown

Project

Work

RequirementWorkflowpresentationsofviewsandLogic–Workflow,process,search,query,scale,and

E/EArchitectureAUTOSARModelingSWStorage–individualfilesonworkstationorservers:howtoResulting

Howdoyousolvethislackoflackof

SWCodingChangeBrittle/poorSilos

SWUnitTestSoftwareConfigurationHighcosttomaintainand

HILMIL

AUTOSARECUConfiguratorLowre-

IBMSoftwareGroup|Rational?Desiredend-userview:AcommonOnerepositoryshallsatisfytheneedforengineeringdataandprocessDesiredCommonrepositoryforallengineeringdata–a“singlesourceofEasytraceabilityandqueryacrossartifactsenactmentandmeasurementacrossartifactsrequirements

IBMSoftwareGroup|Rational?Desiredend-userviewnotUpfrontmigrationinvestmenttoohigh;inflexibleandcostlyinthemid-andlongDesiredCommonrepo yforall a–a of stent,d ctmentand across

NotpracticaltomoveallapplicationstocommonCommon,consistentschemaforallappsrequiresbigtradeoffs(performance,size,upgrade,backup,etc.)Musthaveastrategytodealwithintegratingheterogeneousdatasources

An

IBMSoftwareGroup|Rational?IBMplatformenablesalooselycoupled“web”?Singlepointof

=Single

coupledwebwithdataand

AggregatedatafrommanysourcesintocustomwebUImashupforeachroleUserseesdataandoperations,

FederatedintegrationarchitectureEnableseasyupgradeProvidescommon,cross-productcapabilities(search,query,report,process,etc.)JazzandOpenServicesforLifecycleCollaboration(OSLC)arebasistechnologiescollaborationplatformseeJazz-basedproductsbeingbuiltanintegrationarchitecture,enablingtoparticipateOpenServicesforLifecycleCollaborationisanindustryinitiativeaimedatsimplifyingintegrationacrossthesoftwaredeliveryOSLCisacommunityat

BestinclassIntegratedSystemsandSoftwareDevelopmentPlatformDeliveringourclientsanalternativetoproprietarydatamanagement?opencommunity.openinterfaces.OpenServicesforLifecycleCollaborationAninitiativeaimedatsimplifyingtoolintegrationacrossthesoftwaredeliveryBarrierstosharingresourcesandassetsacrossthesoftwareMultiplevendors,opensourceprojects,andin-housetoolsPrivateformatsandwiththeirdata

OpenServicesforLifecycleCollaborationSpecificationsforsharinglifecycleresourcesInspiredbyInternetCommonresourceformatsandservices(basedonRESTAPIs)Adifferentapproachtoindustry-wideproliferationCurrentmembersincludeBoeing,EADS, ,IBM,GeneralMotors,andTheJazzandOSLCwaytoconnectyourdataandleveraginginternettechnologies,provenintegrationconceptsandJazz-basedConnectyourdataandDesignadatamodelforsoftware&systemsengineeringfortheProvidestandardsbasedframeworkfortoolstointegratearoundtheTakingadvantageoftheIntegratesinformationonamassiveMakingitopenandBasedonEclipse

s

?IBMSoftwareGroup|Rational?IntegrationsbetweentoolsuseOSLCConsumerdoesnotcarewhotheprovideris,theyjustneedanURLreferencetoaresourceortothe“servicecatalog”forservicediscoveryToolscanbothconsumeandimplementOSLCinterfaces–toolsdonothavetobenativelybasedonJazzplatformtointegratewithit

PLMRMRM

CM

onatrulyextensible,scalableandopenKeyIntegrationcostsareLargerpartnercommunityisEasilyextendedandintegratedintotherestofyourproductdevelopmentNoripandreplace?opencommunity.openinterfaces.

s

IBMRationalSoftwarePlatformforAutomotiveTrulyextensible,scalableandSinglepointoftruthinspiteofmultipleRMRMCM

&

&

BestPractice

projects,processIBMRationalSoftwarePlatformforAutomotiveenablesaneffectiveE/EengineeringlifecycleDesignchainE/EautomotivemetamodelbasedonEAST-ADL2/AUTOSAR,andautomotiveprocessmodelbasedonISO26262Richsearch/queryandnavigationofdataincludingfilteringofinformationVehiclePlatform,ProductLineFeature,ECUEasilyextensiblefor

Traceability,specificdataand

&

&

Full,standards-based,

testes

clientspecificapplications

projects,processIBMRationalSoftwarePlatformforAutomotiveBenefitsofanE/EengineeringlifecycleQueriesacrossallengineeringdataarepossibleLessmanualeffortsrequiredtosearchdataanddatadependencieslikelihoodoferrorsduetomorereuseacrossentireE/EengineeringprogramsCompliancetostandardstobetter

=>ImprovedEfficiencyandFutureE/EengineeringenvironmentswillbeseamlesslyBasedonstandardizedandopencc

&Alignmet

Develoment

BestPractice

projects,processClient ServerRationalSoftwarePlatformforSystemsintegratesthedifferent s:Mechanical,ElectronicandSoftwareTheRationalSoftwarePlatformforIntegratedSystems&Alignment

Product&

&SecurityDesign&Development

ProcessesandbestpracticesformeasuredIntegratedsoftware,electronicandRichsetofmodular,easytoadoptTransformingsystemsandsoftwaredeliverythrougharichsetofcapabilities–alooktotheinsideSystemof Software

&

Compliance& &

&Change

CollaborativeE/ELifecycle

IBMandBusinessPartnerAlookto

theinside:IntegrationswithintheIBMRationalSoftwareforAutomotiveSystemsUsemodelingtovalidaterequirements,architectureanddesignearlierinthedevelopmentprocess–includingintegration,autocodeandautomatedtestcaseRhapMywithcompletetraceability

TeamConcert&

RationalQualityAuttaalitymanagementwithantestingprocessrwithAutomotivedatamodelbasedonEAST-ADL2andAUTOSAR&ISO26262processtemplateandAlook

theinside:Moremodelingtools&disciplinesUsemodelingtovalidaterequirements,architectureanddesignearlierinthedevelopmentprocess–includingintegration,autocode

RRCa

Beyondfilemanagement,Rationalsupportsdetailedmetadatamodelmanagement,includingthedefinitionofdetaileddependenciesbetweenmodelingtools&disciplinesl Manage withcompletetraceability

TeamConcert&AssetManager

Automate managementwithantestingprocessManagecollaborativesystemslifecyclemanagementacrossdevelopmentteamsandengineeringwithAutomotivedatamodelbasedonEAST-ADL2andAUTOSAR&ISO26262processtemplateandJazzTeamServerwithOpenServicesforLifecycleCollaboration & GMandIBMRational’sEngineeringLifecycleChevyVoltdesignedandengineeredin29monthsvs.typical5-10yearfornew &ProductLine Rational BigLeve

Rational&ImplementationRationalRhapsodyPlant

PHASE&TestingRationalQualityCollaborate,Change&RationalTeam Meta-

ProductDataPLM

penServicesforLifecycleOO

r“GM’suseoftheRationalplatformwilldeliverbusinessIBMRationalSoftwarePlatformforAutomotiveKeyResultsofanE/EengineeringlifecycleKeyImprovedcollaborationalongthedesignchainandtheentireIncreasedproductivityduetocomprehensiveelectrical,electronicsandsoftwareassetmanagementLowercostofsafetyandregulatory

&

Traceability,

&

tetesAutomotive

andMethodologies

projects,processISOWD

canincreaseproductivityby40%andreducedefectsby75%Achievecontinuousimprovementbymeasuringcostagainstbusiness &processes&leverageTimeframe=

&Investment

tointegrateECONOMICECONOMICTimeframe=

Reuseofhigh-levelassets,&managedesignchainTimeframe=2x–Timeframe=Implementationcostsareper

DrivebusinessinnovationandreducecoststhroughmeasuredandcontinuousprocessimprovementEmpowerteamstomeasure,manage,andincrementallyimprovetheirsoftwaredeliverycapabilityMCIFisaphasedapproachthathelpsapproachtotransformationFocusonthecorepracticesthatmattertermsofbusinessvalue

3

operationalPrioritizepracticesandAccelerateadoptionwithtoolsandservices yzeandactonresultsStartnextMeasuredCapabilityImprovementFramework(MCIF)establishalinkagebetweenimprovementobjectivesandbusinessresultsBusiness

ImprovementProcessReducedPrototypeReducedlateengineeringDecreasedinitialquality

On-timeperformanceatQualityGate(#ofworkitemsdelayedanddelay)RequirementsMaturity&Stability(#ofchangesperrequirement)Developer(LinesofcodeperdayperConstantlyTrack

MCIFproductsIBMhelpsGMdevelopsmarterproductsliketheChevroletVolt“TheIBMRationalplatformenables“TheIBMRationalplatformenablesourgloballydistributedteamstocollaborateinreal-timetodevelopinnovativesoftwareandelectronicsforourvehicles.GM’suseoftheRationalplatformwilldeliverbusinessresultsinefficiency,time-market,quality,andoverallcustomerInnovativeelectricdrivesystemusessoftwareandelectronicstocontrolinteractionofelectricmotorsandgasolineenginepowertrainandbodycontrollersSmarter SmarterproductsdeliveredinlessHowIBMhelpsGMdevelopsmarterRationalDOORSforrequirementsRationalRhapsodyformodel-drivenRationalTeamConcertforteamRationalAssetManagerforengineeringassetRationalProfessionalServicesfortechnicalIBMGlobalServicesforbusinesstransformation

CustomerSuccess:CreateandsustainmarketHydraulichybriddeliveryvehicles-Eaton&“ThesuiteofRationaltools,includingRhapsody,DOORS,“ThesuiteofRationaltools,includingRhapsody,DOORS,ClearCaseandClearQuest,providesEatonanintegratedsoftwareframeworkthatallowsustodeliverinnovativeproductsmorequicklyandefficiently.”InnovativetechnologyforurbanSmartsoftwaretooptimizeenergySmarter 60-70%increaseinfueleconomy,accordingtoEPA40%reductioninCO2HowRationalenablessmarterAutomaticgenerationofin-vehiclesoftwareComplexsystemsforautomotive-DelphiWhat’swithinasteeringwheelreleasesusingsharedrequirementsSmarter steeringwheelintheSmartFortwovehiclemadebyHowRationalenablessmarter

“DOORShashelpedDelphiimprovedevelopmentteamcommunication,resultinginmeetingcustomerrequirementsfasterandmoreaccura

Success:Smarterproductsfor“System-of-Interconnectingproductsthroughadvancedtechnologiesandsolutions–DaimlerFleetboardWhat’susageandroutingInnovativetechnologyforadvanced Smarter 5-10%reductioninfuelconsumption10%reductionin costsduetoincreasedautomationHowRationalenablessmarterplanningprocessandreward

“RationalFocalPointhelpsusdiscovertheoptimalsetofcustomerfeaturesandbalancethoseagainsttheneedsofourbusiness,allowingustodelivercontinualenhancementstoourematicsolution.”

Success:Smarterproductsfor“System-of-“Whenweenteredematicswehadtheuniqueopportunitytobuildoursystemsandprocessesrightthefirsttime.ThedepthofIBM’s ematicsandprocessexpertisehasputusonafirmfootingforfuturesuccess.”LeveragingIBMtoprovidesmarter“Whenweenteredematicswehadtheuniqueopportunitytobuildoursystemsandprocessesrightthefirsttime.ThedepthofIBM’s ematicsandprocessexpertisehasputusonafirmfootingforfuturesuccess.”What’sOnboardsensingandcommunicationssystemdetectscrashconditions;automaticallyseeksemergencyhelpandguidestoaccidentlocation“Reverse911call”allowscallcentertocontactoccupantsthroughonboarddeviceSmarter Fasterdeliveryofnewservices(30days)ascomparedwithproprietarysystems(6months+)Enablementofservicesfromnon-OEMproviders,(insurancecompanies,banks, ernments,etc.)HowIBMenablessmarterBusinessconsultingtodesignanddeployaflexiblesystemsandprocessinfrastructurethatcanbeeasilyadaptedtonew ematicsopportunitiesRequirementsmanagementtoensurethatallsystemrequirements,processes,andtestcasesareedandContinentalAutomotiveBody&SecurityWhat’sPassivestartandentrysystems,remotekeylessentry,andmore-inoneintegratedsystemEnhanceddriverexperiencewithin andconveniencefeaturesSmarter ReduceddevelopmentcostsbasedonuseofHowRationalenablessmarter“IBMRationalDOORSand“IBMRationalDOORSandRhapsodyareessentiallyhel uspreventfragmentationofourdevelopmentenvironmentandenablingustobettermanagethecomplexarchitecturesofourproducts.”Streamlineddevelopmentenvironmentwithmodel-UsedbymanymoreFrom ctriccreatedacorectriccreatedacoreBosch:“[..]Wirk?nneneffizientercancollaboratemoreeffectively”Formoreinformation ?CopyrightIBMCorporation2010.Allrights .Theinformationcontainedinthesematerialsisprovidedforinformationalpurposesonly,andisprovidedASISwithoutwarrantyofanykind,expressorimplied.IBMshallnotberesponsbleforanydamagesarisingoutoftheuseof,orotherwiserelatedto,thesematerials.Nothingcontainedinthesematerialsisintendedto,norshallhavetheeffectof,creatinganywarrantiesorrepresentationsfromIBMorits rsorlicensors,oralteringthetermsandconditionsoftheapplicablelicenseagreement erningtheuseofIBMsoftware.ReferencesinthesematerialstoIBMproducts,programs,orservicesdonotimplythattheywillbeavailableinallcountriesinwhichIBMoperates.Productreleasedatesand/orcapabilitiesreferencedinthesematerialsmaychangeatanytimeatIBM’ssolediscretionbasedonmarketopportunitiesorotherfactors,andarenotintendedtobeacommitmenttofutureproductorfeatureavailabilityinanyway.IBM,theIBMlogo,Rat