CommercialTranslation

WarmupTherestlesspursuitofperfectionAskforMoreWherethereisamountain,thereisaroad;Wherethereisaroad,thereisToyota.Adiamondisforever.

不懈追求完美（凌志）摩爾香煙，無盡享受。車到山前必有路，有路必有豐田車。

鉆石恒久遠，一顆永流傳。（DeBeers）Commercials

（purpose）

Aformofcommunicationintendedtopersuadeanaudience(viewersorlisteners)topurchaseortakesomeactionuponproducts,ideas,orservices.Itincludesthenameofaproductorserviceandhowthatproductorservicecouldbenefittheconsumer,topersuadeatargetmarkettopurchaseortoconsumethatparticularbrand.Features

Attractive—catchthereader’sattentionCreative—createanimagePersuasive—urgethereaderstoactImpressive—produceanimpactTranslationStrategy

LiteraltranslationFreetranslationTransliterationModelingapplicationCreativetranslationLiteralTranslationYouarebetteroffunderthe

umbrella.—

Travelers有了保護傘，任您游天下。

Coolasamountainstream.Coolasfresh

Consulate.—Consulate涼如高山溪流,爽似Consulate香煙。FreeTranslation

FromSharpminds,comeSharpproducts.夏普產品，來自智慧的結晶。

Thewho,what,when,whereandYof

Basketballshoes.

涵蓋一切的籃球鞋。Transliteration

CocoColaNike，Puma，ReebokBenz,Samsung，PanasonicModelingapplication

Notallcararecreatedequal.（Mitsubishi）

Allmenarecreatedequal.—TheDeclarationofIndependence.

Wetakenoprideinprejudice.PrideandPrejudice.TheGardenofSweden.TheGardenofEden.

AMarsadaykeepsyouwork,restandplay.Anappleadaykeepsdoctorsaway.

一天一塊瑪斯巧克力，讓您工作娛樂兩不誤。

CreativeTranslationEleganceisanattitude.---Longiness優雅態度，真我性格。

Connectingpeople.---Nokia科技以人為本。Goodtothelastdrop.---Maxwell滴滴香濃，意猶未盡。

Tastingisbelieving.百聞不如一嘗。

LifetastesbetterwithKFC.

有了肯德基，生活好滋味。

SenseandSensibility.---Philips簡約之美，智慧之選。TranslationofBusinessLettersCompanytoCompanyOrganizationstoClientsOrganizationstootherexternalpartiesestablishbusinessrelationshipInquiry（詢盤）offer/count-offer（發盤/還盤）Placingorders,etc.Letterhead

(信頭)ReferenceNumber

(信函編號)Date

(日期)InsideAddress

(信內地址)Attention行(請某人注意)Salutation

(稱呼)Subject

(主題)Bodyoftheletter

(正文)ComplimentaryClose

(結尾敬辭)Signature

(簽名)Enclosure

(附件)CarbonCopyNotation

(抄送)Postscript

(附言)KeyElementsIndentedForm縮進式Full-blockedForm頂格式FormatSampleLettersLanguageFeaturesCorrectness正確Conciseness簡練Clearness清楚Completeness完整Concreteness具體Courtesy禮貌Consideration體諒

TranslationPrinciplesandTechniquesCombinationofliberaltranslationandfreetranslationConsistencyofformatandlanguagestylesPoliteandself-depreciatoryexpressions

貴方、承蒙、恭候、奉告、惠顧、敬悉；

敝公司、拙見、愚見、拜讀、過譽ExampleDearMadam,Asrequested,weencloseforyourattentionour2014pricelistandcatalogue.Ishouldliketodrawyourattentiontothefactthatallourproductsaremadefromcompletelynaturalingredientsandthatwedonotutilizeanyartificialadditives.女士臺鑒：

按貴方要求，今隨函附上我2014年價目表及產品目錄。提請貴方注意，我所有產品均由天然成分制作而成，無任何人工添加劑。DearMadameDufrais,Youaskedustosendyouourpricelistandcatalogueforthe2014season.Iamsureyouwillfindplentytointerestyouinit.Youwillnoticethatallourproductsaremadefrom100%naturalingredients-wedonotuseanyartificialadditives.杜弗麗斯夫人：您好！您要求我們寄送的2014年度價目表和產品目錄今隨信奉上。我們相信其中許多品種會合您的心意。您會注意到我們所有產品都是由百分之百的天然成分制作而成，無任何人工添加劑。

Weshouldappreciateapromptreply.如蒙即復，不勝感激。DearSir,/Gentlemen,/Madam,/Ladies,尊敬的**閣下/先生/夫人/女士：**敬啟/謹啟：**先生/女士臺鑒/尊鑒：Yoursfaithfully,/sincerely,/truly,敬上/謹上/

Bestregards,/wishes,順致敬意/順祝商祺/順祝臺安DearMr.Jiang,WemetattheSmallBusinessTask

attheAtlantaMarriott

inMay.Iamwritingnowtointroduceyoutomybusiness.ArthurConsulting

hasbeeninoperationforsixyears,providingspecializedcommunicationstrainingtothepublicandprivatesector.Practice:尊敬的蔣先生:

您好！

我們五月份在亞特蘭大馬里奧特飯店舉辦小型企業經營研討會上見過面。此番來信是想向您介紹一下我們的業務。亞瑟專業咨詢公司已經成立6年，為公有和私營企業提供專門的溝通技巧培訓。

1.Divideinto6groups(with6or5ineach).Makesuretositfacetofaceforabetterdiscussion.2.Worktogetherontranslating“MickeyMouseGovernance”intoChinese.3.Youareencouragedtodiscuss,talk,negotiate,andu