商業(yè)計(jì)劃書醫(yī)學(xué)網(wǎng)絡(luò)服務(wù)工程（醫(yī)學(xué)網(wǎng)）商業(yè)計(jì)劃書1商業(yè)計(jì)劃書目錄1執(zhí)行總結(jié)..........................................................................................................................................41.1公司簡介.............................................................................................................................41.2投資機(jī)會.............................................................................................................................42公司..................................................................................................................................................62.1醫(yī)學(xué)網(wǎng)是中社網(wǎng)的醫(yī)學(xué)專業(yè)門戶.....................................................................................62.2醫(yī)學(xué)網(wǎng)對某醫(yī)學(xué)會資源的合理利用.................................................................................6遠(yuǎn)景規(guī)劃與長期目標(biāo)..........................................................................................................................72.3.1遠(yuǎn)景規(guī)劃.................................................................................................................72.1.2中期目標(biāo).................................................................................................................72.1.3長期目標(biāo).................................................................................................................72.4股權(quán)結(jié)構(gòu).............................................................................................................................82.5公司歷史.............................................................................................................................83產(chǎn)品與服務(wù)......................................................................................................................................93.1現(xiàn)有產(chǎn)品與服務(wù).................................................................................................................93.2公司業(yè)務(wù)發(fā)展方向...........................................................................................................113.3專科網(wǎng)...............................................................................................................................113.3.1專科網(wǎng)概述...........................................................................................................113.3.2傳統(tǒng)分會服務(wù)模式...............................................................................................123.3.3專科網(wǎng)提供的服務(wù)...............................................................................................123.3.4專科網(wǎng)服務(wù)示例（腫瘤網(wǎng)）...............................................................................153.4社區(qū)醫(yī)療網(wǎng).......................................................................................................................183.4.1社區(qū)醫(yī)療網(wǎng)的服務(wù)模式.......................................................................................183.4.2社區(qū)醫(yī)療網(wǎng)提供的服務(wù).......................................................................................184市場分析........................................................................................................................................194.1醫(yī)療行業(yè)市場環(huán)境分析...................................................................................................19傳統(tǒng)醫(yī)療行業(yè)服務(wù)結(jié)構(gòu)................................................................................................................194.1.2醫(yī)療行業(yè)市場大小及增長趨勢...........................................................................19細(xì)分市場分析....................................................................................................................................234.2.1醫(yī)藥專業(yè)網(wǎng)...........................................................................................................234.2.2社區(qū)醫(yī)療網(wǎng)...........................................................................................................244.2.3健康網(wǎng)...................................................................................................................254.2.4醫(yī)藥商務(wù)網(wǎng)、網(wǎng)上醫(yī)院、網(wǎng)上藥店等...............................................................254.3競爭分析...........................................................................................................................264.4相關(guān)法律、法規(guī)...............................................................................................................275公司戰(zhàn)略及實(shí)施............................................................................................................................285.1公司戰(zhàn)略定位...................................................................................................................285.2競爭策略...........................................................................................................................285.3成長策略...........................................................................................................................282商業(yè)計(jì)劃書5.4實(shí)施計(jì)劃...........................................................................................................................29市場推廣計(jì)劃....................................................................................................................................305.6銷售計(jì)劃...........................................................................................................................315.6.1定價策略...............................................................................................................315.6.2銷售渠道策略.......................................................................................................315.6.3促銷策略...............................................................................................................316公司運(yùn)營體系................................................................................................................................336.1核心業(yè)務(wù)流程...................................................................................................................33商業(yè)運(yùn)行模式................................................................................................................................336.2員工招聘...........................................................................................................................336.3項(xiàng)目管理...........................................................................................................................347公司組織和管理............................................................................................................................367.1組織結(jié)構(gòu)與人員狀況.......................................................................................................367.1.1現(xiàn)行組織結(jié)構(gòu)與人員...........................................................................................367.1.2未來組織結(jié)構(gòu)與人員...........................................................................................377.2核心管理層.......................................................................................................................377.3合作關(guān)系...........................................................................................................................377.3.1與專科分會的合作關(guān)系.......................................................................................377.3.2與醫(yī)藥廠商的合作關(guān)系.......................................................................................387.4人力資源發(fā)展規(guī)劃...........................................................................................................387.4.1員工發(fā)展的原則...................................................................................................387.4.2人力資源開發(fā)戰(zhàn)略...............................................................................................388私募的股權(quán)結(jié)構(gòu)............................................................................................................................408.1概述...................................................................................................................................408.2資金需求...........................................................................................................................419財務(wù)計(jì)劃........................................................................................................................................429.1總論...................................................................................................................................429.2銷售收入...........................................................................................................................439.3成本及費(fèi)用.......................................................................................................................449.3.1運(yùn)營成本...............................................................................................................449.3.2運(yùn)營費(fèi)用...............................................................................................................449.3.3管理費(fèi)用...............................................................................................................459.3.4無形資產(chǎn)攤銷.......................................................................................................459.4價值分析及投資回報.......................................................................................................4510風(fēng)險因素...................................................................................................................................4610.1公司相關(guān)風(fēng)險...............................................................................................................4610.2互聯(lián)網(wǎng)行業(yè)風(fēng)險...........................................................................................................4610.3經(jīng)濟(jì)、政策和相關(guān)法規(guī)的風(fēng)險...................................................................................4710.4其它潛在風(fēng)險...............................................................................................................473商業(yè)計(jì)劃書執(zhí)行總結(jié)1.1公司簡介“某醫(yī)學(xué)網(wǎng)絡(luò)服務(wù)工程” 是國家計(jì)委立項(xiàng)的 “中國社會發(fā)展互聯(lián)網(wǎng)絡(luò)”的示范工程、 重點(diǎn)項(xiàng)目。某醫(yī)學(xué)信息技術(shù)服務(wù)有限公司（以下簡稱“公司” ）是為此項(xiàng)目成立的合資公司。公司是由某醫(yī)學(xué)會下屬機(jī)構(gòu)某醫(yī)學(xué)會科技發(fā)展中心和中社網(wǎng)信息產(chǎn)業(yè)有限公司下屬的項(xiàng)目公司某有限公司及某同投資管理有限公司共同合資。醫(yī)學(xué)網(wǎng)定位為“專科分會和醫(yī)生活動的園地”，通過與某醫(yī)學(xué)會及某醫(yī)學(xué)會所屬的各專科分會合作，有效組織專科分會資源，將分會日常面對醫(yī)務(wù)人員的學(xué)術(shù)交流、臨床研究、醫(yī)療指導(dǎo)等活動實(shí)現(xiàn)網(wǎng)絡(luò)化，從而帶動分布在全國各地的專業(yè)醫(yī)務(wù)人員上網(wǎng)，為之提供免費(fèi)服務(wù)，利用專業(yè)醫(yī)生對醫(yī)學(xué)網(wǎng)的依賴，吸引醫(yī)療器械廠商實(shí)現(xiàn)最終收益。在公司運(yùn)營中貫穿“信息+商務(wù)”的商業(yè)模式，形成資金、信息、技術(shù)、用戶、服務(wù)、管理等多種資源的共享和協(xié)調(diào)。總之，公司是以站點(diǎn)為依托，通過整合網(wǎng)上網(wǎng)下資源，為廠商提供服務(wù)；同時使醫(yī)學(xué)網(wǎng)的醫(yī)學(xué)資源產(chǎn)生增值與功能擴(kuò)散，開展針對社區(qū)的醫(yī)療服務(wù)，從而產(chǎn)生巨大的商業(yè)價值。公司的目標(biāo)是成為互聯(lián)網(wǎng)上面向衛(wèi)生機(jī)構(gòu)、 醫(yī)務(wù)專業(yè)人員、業(yè)內(nèi)商家、社區(qū)公眾、社會公眾的中國國內(nèi)規(guī)模最大、影響力最強(qiáng)的網(wǎng)絡(luò)集群。自2000年7月成立以來，公司成長迅速，目前擁有 名員工，在網(wǎng)上、網(wǎng)下已頗具影響力。公司希望通過私募方式，以股權(quán)融資 萬元，用于相關(guān)技術(shù)的開發(fā)、人才的招募和其他運(yùn)營活動。公司相信，這將為投資者提供一個參與中國醫(yī)學(xué)行業(yè)電子商務(wù)活動并獲取豐厚回報