Unit8EntrepreneursandNewBusinessesBook2ThinkandDiscussViewingtheWorldExploringtheThemeAnalyticalListeningSharingYourIdeasEngagingFurtherListeningContentUnit8EntrepreneursandNewBusinessesThink

andDiscuss1.Lookatthephoto.Whydoyouthinkthesemenaresmiling?2.Doyouthinkthesemenworkforthemselvesorforsomeoneelse?Why?3.Doyouthinktheyenjoytheirwork?Whyorwhynot?MaasaimensellingtangaorsarisandbeadedobjectsonaMombasabeachinfrontoffive-starhotels.Questions

ExampleAnswersThemenmaybesmilingbecauseit’sabeautifulday,orbecausetheyarehavingfunsellingtheirproducts,orbecausetheyaretalkingandjokingamongstthemselves.Lookingpleasantandfriendlymayalsobegoodforsales.Questions1.Lookatthephoto.Whydoyouthinkthesemenaresmiling?

ExampleAnswer1Ithinkthesemenworkforthemselvesbecausetheydon’tappeartobeworkingforacompanyandthey’renotinatraditionalworkplace.Questions2.Doyouthinkthesemenworkforthemselvesorforsomeoneelse?Why?

ExampleAnswer2Ithinkthesemenworkforsomeoneelsebecausetheyareallsellingsimilarobjects.Itmaybethattheirbossbuysthegoods,andthentheyoungmentrytosellthematthebeach.Questions2.Doyouthinkthesemenworkforthemselvesorforsomeoneelse?Why?ExampleAnswer1Idothinktheyenjoytheirworkbecausethey’reoutdoorsatabeachwithotheryoungpeople,theyappeartobehavingfun,andtheycaninteractwithtouristsastheywork.Questions3.Doyouthinktheyenjoytheirwork?Whyorwhynot?ExampleAnswer2

Idon’tthinktheyenjoytheirworkbecausevendorssuchastheseearnlittlemoney,andit’sprobablyhardtopredicthowmuchthey’llearneachday.Thosethingswouldcausefinancialstress.Questions3.Doyouthinktheyenjoytheirwork?Whyorwhynot?ExploringtheThemeUnit8EntrepreneursandNewBusinessesCappadocia:

onceanancientdistrictofAsiaMinorandnowinthecenterofpresent-dayTurkey.Itsmanyancientmonumentsmakeitapopulardestinationformoderntourists.卡帕多西亞（土耳其中部地區）EntrepreneursandNewBusinessesLookatthephotosandreadthecaptions.Thendiscussthequestions.1.Whatisanentrepreneur?2.Howmanypeoplearoundtheworldwanttostartabusiness?3.Howmanyofthesebusinesseswillactuallybestarted?4.Wouldyouliketoownyourownbusiness?Whyorwhynot?EntrepreneursandNewBusinessesTulip(郁金香)fieldsinLisse,Hollandcreatearainbowofcolors.MillionsoftulipsaregrowninHollandeveryyear.Mostoftheseareexportedtootherpartsoftheworld.EntrepreneursandNewBusinessesStartinganewbusinessisalwaysarisk,andmostpeopledon’tearnmuchincomeintheirfirstyearsinbusiness.Foronething,it’salwaysdifficulttocompetewitholderbusinesses.Tosucceed,abusinessownermustlearntoadaptveryquicklywhenconditionschange.ThisyoungwomanfromCappadocia,Turkeymakesandsellsdolls.BecominganEntrepreneurEntrepreneursandNewBusinessesAroundtheworld,manypeopledreamofhavingtheirownbusinessandbeingtheirownboss.Thesepeoplearecalled“entrepreneurs”,andtheywanttousetheirskillsandintereststomakemoney.DonTabor,aleadingkitedesignerandentrepreneurintheUnitedStates,holdshisChevron15rainbowkite.EntrepreneursandNewBusinessesBecominganEntrepreneurAccordingtoGlobalEntrepreneurshipMonitor:?12percentofworkingpeoplearoundtheworldarestartingorrunninganewbusiness.?Worldwide,thereareabout300millionpeoplewhowanttostarttheirownbusinesses.?Oftheseideasfornewbusinesses,about30percentwillactuallybestarted.That’s137,000newsmallbusinessesadayaroundtheworld!EntrepreneursandNewBusinesses

ExampleAnswers

Entrepreneurshavetheirownbusinesses,andtheyaretheirownbosses.EntrepreneursandNewBusinesses1.Whatisanentrepreneur?ExampleAnswers

Aroundtheworld,about300millionpeoplewanttostarttheirownbusinesses.EntrepreneursandNewBusinesses2.Howmanypeoplearoundtheworldwanttostartabusiness?

ExampleAnswers

About30percentwillactuallybestarted.3.Howmanyofthesebusinesseswillactuallybestarted?EntrepreneursandNewBusinesses

ExampleAnswer1IwouldliketoownmyownbusinessbecauseIdon’tlikeworkingforotherpeople.Iwouldrathertaketherisksandmakethedecisionsinmyownbusiness.EntrepreneursandNewBusinesses4.Wouldyouliketoownyourownbusiness?Whyorwhynot?

ExampleAnswer2Iwouldnotliketoownmyownbusinessbecauseifthingsdidnotgowell,Icouldlosealotofmoney.IneedtoknowhowmuchI’mgoingtobepaideverymonth.EntrepreneursandNewBusinesses4.Wouldyouliketoownyourownbusiness?Whyorwhynot?AnalyticalListeningUnit8EntrepreneursandNewBusinessesvendor

n.

小販mart

n.

市場iris

n.鳶尾屬植物lily

n.

百合（花）BillZappettini比爾·扎佩蒂尼（人名）association

n.協會distribution

n.

（商品的）發貨，配送refrigeration

n.冷凍，冷藏orchid

n.蘭花Listening1the1930s:

theperiodoftimefrom1930to1939.ItisnoteworthyforhavingbeentheperiodoftheGreatDepressionintheU.S.A.andinmostotherWesternindustrializedcountries.經濟大蕭條時期Listening1SiliconValley:

theinformalnameforanareaofnorthernCaliforniaintheU.S.A.wheremanyhigh-techcompaniesarelocated.Itisnamedafterthesiliconusedincomputerchips.硅谷Listening1Ecuador:

acountryinthenorthwestofSouthAmerica.Itsnamereferstoitslocationontheequator.厄瓜多爾（南美洲國家）Listening1CostaRica:

acountryofCentralAmerica.Itsnamemeans“richcoast”inSpanish.Ithasbeencalledoneofthemostenvironmentally-friendlycountriesintheworld.哥斯達黎加（中美洲國家）Listening1A|

UsingaDictionary.Readthesentencesandwritedefinitionsfortheunderlinedwords.Thencompareyourdefinitionswiththedefinitionsinadictionary.BeforeListeningListening11.TheSanFranciscoFlowerMartisoneofthefivewholesaleflowermarketsintheUnitedStates.Floristscomeheretobuytheflowersthattheywilluseintheirproducts.2.Theweatheriswarmandsunny,andthereiswateravailableforthefields.3.Wecanseepeopleloadingboxesofflowersontoaplaneinthisslide.ExampleAnswers1.wholesale:soldtostores,usuallyinlargequantitiesandatlowpricesflorists:peoplewhosellflowers2.available:abletobegottenorfound3.loading:puttingalargenumberofthingsintoavehicleListening1B|

PredictingContent.ListentothefirstpartofaPowerPointlectureandcompletethenotes.Whatdoyouthinktheprofessorwilltalkaboutintherestofthelecture?Shareyourideaswithapartner.Listening1?Disadvantagesofsmallbusinesses:a.Moredifficultto________________.b.______________________________

_______________________________canmakeabusinessfail.?Anadvantageofsmallbusinesses:Theycan_______________________intheworldandinthe________________.borrowmoney.Attitudeandpersonalitytraitsof

independentbusinesspeopleadapttochangeseconomyProfessor:We’vebeentalkingaboutsmallbusinesses,andwe’veseenthatsmallbusinesseshavesomedisadvantages.It’smoredifficultforthemtoborrowmoney,andtheattitudeandpersonalitytraitsofindependentbusinesspeoplecansometimesmakeabusinessfail.Buttheyalsohaveonebigadvantage.Itismucheasierforasmallbusinesstoadapttochangesintheworldandintheeconomy.Intoday’sclass,we’regoingtolookathowonefamilybusinesshasadaptedandchangedforsuccess,from1921untilthepresent...Listening1A|

ListeningforMainIdeas.Listentothenextpartofthelecture.Check(?)themainideaofthelecture.APowerPointLectureListeningListening1?TheZappettinis’businesshasbeensuccessfulbecausetheycouldadapttochanges.?Oldbusinesseshavemoreproblemswhenbusinessconditionschange.?TheZappettinifamilyhasoneoftheoldestflowerbusinessesinCalifornia.?B|ListeningforDetails.

Listenagainandcompletethenotesforeachslide..Listening11.TheSanFranciscoFlowerMartopenedin________.BillZappettiniisa________traderhere.1956flowerB|ListeningforDetails.

Listenagainandcompletethenotesforeachslide..Listening12.Intheyear________:Zappettini’sfatherstartedthefirstfamilybusiness,aflower________.1921farmB|ListeningforDetails.

Listenagainandcompletethenotesforeachslide..Listening13.1926:TheZappettinishelpedstarttheSanFranciscoFlower________Associationtoworkforbetter________.GrowersprofitsB|ListeningforDetails.

Listenagainandcompletethenotesforeachslide..Listening14.1960s:Zappettinis’newareaofbusiness:?flowerdistributionfrom________different

_____________________tootherpartsoftheUnitedStates?hada________showaboutflowers30farmsinCaliforniaradioB|ListeningforDetails.

Listenagainandcompletethenotesforeachslide..Listening15.1980s:Flower-growinglandbecame“SiliconValley”.TheZappettiniswentintothebusinessof_________________

____________________________.sellingfarmland

tohigh-techcompaniesB|ListeningforDetails.

Listenagainandcompletethenotesforeachslide..Listening16.Later:BillZappettiniwentintoflowertrading,buying__________________offlowersandsellingthemto___________________.(________percentofflowersintheUnitedStatesarenowimported.)largeamountsflowershops67B|ListeningforDetails.

Listenagainandcompletethenotesforeachslide..Listening17.Today:Zappettinibuysandsells________varietiesofflowersfrom________________________.200countriesaroundtheworldB|ListeningforDetails.

Listenagainandcompletethenotesforeachslide..Listening18.Future:Wholesalemarketmaymoveto__________.ThenextZappettinis’businesscouldbe_________________.WebsitesentirelyonlineCriticalThinking.Discussthequestionswithyourpartner.Thencompareyouranswerswithanotherpairofstudents.Listening1AfterListening1.Inyouropinion,whatwasthebiggestchangeintheZappettinifamily’sbusiness?2.Whataretheprosandconsofworkinginabusinesswithfamilymembers?3.Wouldyouliketoownabusinesswithyourfamily?Whyorwhynot?ExampleAnswer1Inmyopinion,thebiggestchangeintheZappettinifamily’sbusinesswasjoiningSanFranciscoFlowerGrowersAssociationin1926.Beforethat,Zappettini’sfatherworkedforhimselfasanindependentflowergrower.Listening11.Inyouropinion,whatwasthebiggestchangeintheZappettinifamily’sbusiness?ExampleAnswer2Inmyopinion,thebiggestchangeintheZappettinifamily’sbusinesswasmovingintoanewareaofbusiness—flowerdistribution—inthe1960s.ThatmovedtheirflowersalesfromonlyCaliforniatomarketsallovertheU.S.A.Listening11.Inyouropinion,whatwasthebiggestchangeintheZappettinifamily’sbusiness?ExampleAnswer3Inmyopinion,thebiggestchangeintheZappettinifamily’sbusinesswassellingfarmlandtohigh-techcompaniesinthe1980s.Thatpartofthebusinesshadnothingtodowithflowers.Listening11.Inyouropinion,whatwasthebiggestchangeintheZappettinifamily’sbusiness?ExampleAnswer4Inmyopinion,thebiggestchangeintheZappettinifamily’sbusinesswasgoingintoflowertrading.Insteadofgrowingflowersandsellingthemdirectlytobuyers,theybegantobuythemfromgrowersandsellthemtoflowershops.Listening11.Inyouropinion,whatwasthebiggestchangeintheZappettinifamily’sbusiness?ExampleAnswersTheprosofworkinginabusinesswithfamilymembersincludeknowingthepeopleyouareworkingwithverywellandgettinghelpfromchildrenandotherrelativesforlessmoneythanemployeesmightrequire.Theconsofworkinginabusinesswithfamilymembersincludethepossibilityofpersonalityconflictsbetweenfamilymembers,andthepossibilityofhurtingtheirfeelingswhendifficultbusinessdecisionsneedtobemadeandofthemneverforgettingthosehurtfeelings.Listening12.Whataretheprosandconsofworkinginabusinesswithfamilymembers?ExampleAnswer1Iwouldliketoownabusinesswithmyfamilybecausetheyhavedifferentkindsofknowledgeandtalents.Ifweputourskillstogether,wewouldmakeaverystrongteam.Listening13.Wouldyouliketoownabusinesswithyourfamily?Whyorwhynot?ExampleAnswer2Iwouldnotliketoownabusinesswithmyfamilybecausenoteveryonegetsalongwell.Myfatherandmyunclewouldgetintoargumentsifweownedabusiness,andmymotherisn’tveryopentootherpeople’sideasoradvice.Listening13.Wouldyouliketoownabusinesswithyourfamily?Whyorwhynot?Professor:OK...sohereinthisslidewehaveavendorattheSanFranciscoFlowerMart.TheSanFranciscoFlowerMartisoneofthefivewholesaleflowermarketsintheUnitedStates.Floristscomeheretobuytheflowersthattheywilluseintheirproducts.Themarket,ormart,openedin1956,andyoucanstillfindmanyofthesamekindsofflowershere—likeroses,irises,andlilies.You’llalsofindsomeofthesamepeople—likeBillZappettini,oneofthemarket’sflowertraders.Zappettini’sfathercametotheUnitedStatesfromItalyin1921anddecidedtostartaflowerfarm.Hetookabigrisk,buthewasaskilledfarmer,andthefamilybusinesswasverysuccessfulfromthebeginning.Californiaistheperfectplacetogrowflowers,aswecanseeinthisslide.Theweatheriswarmandsunny,andthereiswateravailableforthefields.Later,theZappettinisTobecontinued>>>Listening1joinedwithotherflowergrowersandformedtheSanFranciscoFlowerGrowersAssociationin1926,toworkforbetterprofits.TheZappettinis’farmdidwelleveninthe1930s.Mostpeoplehadverylowincomesthen,buttheystillboughtflowers.BillZappettinisaysthatwhenlifeisdifficult,people“wanttobuyalittlegoodnessandhappinesstoputonthetable”.IthinkIagreewithhimonthat.OK...then,inthe1960s,BillZappettinimovedintoanewareaofbusiness—flowerdistribution.Theybeganshippingflowersfrom30differentfarmsinCaliforniatomarketsallaroundtheUnitedStates.BillZappettinievenhadadailyradioshow.InordertopersuadepeopletobuymoreCaliforniaflowers,hetalkedaboutflowersasapartofeverydaylife—notonlyforspecialdayslikeholidaysandbirthdays.Inthe1980s,theeconomyofCaliforniabegantochange.Tobecontinued>>>Listening1TheareaaroundtheZappettinifarmbecamefamousasSiliconValley—thecenterofhigh-techindustry.Manycompanieswantedtobuylandtheretobuildfactoriesandofficebuildings.So,foratime,theZappettiniswentintothebusinessofsellingfarmlandtohigh-techcompanies.Well,thatwasfineforawhile,butBillZappettinimissedworkingwithflowers,sohewentintoflowertrading—buyinglargeamountsofflowersfromgrowersandsellingthemtoflowershops.Inthepast,theZappettinisboughtandsoldflowersonlyfromCalifornia.Butlargerairplanesandimprovedrefrigerationmadeitpossibleforflowerstotravelmuchlongerdistancesingoodcondition.Wecanseepeopleloadingboxesofflowersontoaplaneinthisslide.Today,67percentoftheflowersintheUnitedStatesareimportedfromcountriessuchasColombia,Ecuador,andCostaRica.Tobecontinued>>>Listening1BillZappettininowsells200differentvarietiesofflowers,fromcountriesaroundtheworld,andtheSanFranciscoFlowerMartislikeaglobalshoppingmallforflowers.“There’snowaytheold,traditionalfamilyfarmscancompete,”hesays.Butsmallbusinesseslikehishavebeenabletoadaptandchange.So,now,whataboutthefuture?Somepeoplebelievethatwithinthenext10years,thewholesaleflowermarketmaymoveawayfromplacesliketheSanFranciscoFlowerMarttospecialWebsites.Ifthat’strue,wecanbesuretheZappettiniswilladaptonceagain.ThenextZappettinibusinesscouldbeentirelyonline.Theymightclicktobuy10,000orchidsinSingapore—andclickfiveminuteslatertosell2,000orchidsinNewYork!Listening1Listening2JieEn吉·恩（人名）administration

n.（公司或機構的）管理overseasad.

在海外，在外國interact

v.

交流，交往PriorKnowledge.

Lookatthephotoonthispage.Thendiscussthequestionswithapartner.BeforeListeningListening21.Whatisthewomaninthemiddleinthephotodoing?Why?2.Doyouthinkthatbusinessesthatsellbeautyproductsmakegoodprofits?Whyorwhynot?ExampleAnswersThewomaninthemiddlemaybetryinganewproductonherco-worker,orshemightbepracticingbeforesheappliesmakeuptoacustomer’sface.Listening21.Whatisthewomaninthemiddleinthephotodoing?Why?ExampleAnswer1Idothinkbusinessesthatsellbeautyproductsmakegoodprofitsbecausethoseproductssellforveryhighpriceseventhoughthesizeoramountisquitesmall.Listening22.Doyouthinkthatbusinessesthatsellbeautyproductsmakegoodprofits?Whyorwhynot?ExampleAnswer2

Idon’tthinkbusinessesthatsellbeautyproductsmakegoodprofitsbecausecosts—forexampleforpackaging,advertising,andretailsales—arequitehigh,andthereisalotofcompetitionfromothercompanies.Listening22.Doyouthinkthatbusinessesthatsellbeautyproductsmakegoodprofits?Whyorwhynot?ACaseStudyandaConversationA|

ListeningforMainIdeas.Readthequestions.Thenlistentoacasestudyandtakenotestoanswerthequestions.ListeningListening21.WhatkindofbusinessdoesJieEnrun?________________________________________________________________________________________2.Whoarehercustomers?________________________________________________________________________________________JieEnrunsanonlinebusinesstosellbeautyProducts.HercustomersareteenagersinsmalltownsinMalaysia.Tobecontinued>>>ACaseStudyandaConversationA|

ListeningforMainIdeas.Readthequestions.Thenlistentoacasestudyandtakenotestoanswerthequestions.ListeningListening23.Whyisherbusinesssuccessful?________________________________________________________________________________________4.Whyisherexperienceimportant?________________________________________________________________________________________JieEn’sbusinessissuccessfulbecausesheknowshermarketverywell.Herexperienceisimportantbecauseitcanteachusalotaboutbusinesssuccess.B|

ListeningforDetails.Readthestatements.Thenlistenagainandcheck(?)TfortrueorFforfalse.Correctthefalsestatements.Listening21.Thearticleisabouta17-year-oldgirlinMalaysia.2.JieEnisahighschoolstudent.3.Herprofitsareupto$150amonth.4.Shedidsurveysofallofherfamilymembers.5.Sherecentlyhiredanassistant.6.Inthefuture,shewantstostudyoverseas.TF????????????B|

ListeningforDetails.Listening2ExampleAnswers1.F(Sheis16.)2.T3.F(Sheearns$1,500amonth.)4.F(Shedidsurveysofallherfemaleclassmatesandfriends.)5.T6.F(Shewantstofindnewproductsoverseas,andcouldsetuparealstoreinhertown.)OK,letmegiveyouanexampleofsomeonewhostartedaninterestingbusinessanddidanexcellentjobofcollectinginformationabouthermarket.Here’sanarticleinthenewspaper...abouta16-year-oldgirlinMalaysianamedJieEn.Now,JieEnlivesinasmalltown,andshe’sahighschoolstudent,andafterschoolsherunsanonlinebusinesstosellbeautyproductstoteenagersinsmalltownsinMalaysia.Everydaywhenshegetshomefromschool,shegoesonlinetocheckforneworders.Thenshepackagestheproductsthatpeopleorderedandtakestheboxestothepostofficeherself.It’salotofwork—butherprofitisupto1,500dollarseverymonth!Notbad,huh?!JieEn’ssecretisthatsheknowshermarketverywell.Beforeshestarted,shedidsurveysofallherfemaleclassmatesandfriendstocollectinformation.Sheaskediftheywouldbuybeautyproductsonlineandaboutbeautyproductstheycouldn’tfindintheirtowns.Listening2Tobecontinued>>>Andsherecentlyhiredanassistanttoanswerquestionsfromcustomerswhileshe’sinschool.Withallthisinformationabouthermarket,JieEncanpredictexactlywhathercustomerswanttobuy.JieEnisveryproudofherbusiness.Aftershefinisheshighschool,shewillprobablystudybusinessadministrationincollege.Shealsowantstofindnewproductsoverseas.Inthefuture,shecouldsetuparealstoreinhertown.Herexperiencescanteachusalotaboutbusinesssuccess...So,let’sdiscussthis...Listening2C|

Discussion.Discussthequestionswithyourpartner.Listening21.WhatsurprisedyouaboutJieEn?2.Whydoyouthinktheprofessortoldtheclassaboutthisbusiness?Listening2ExampleAnswers

I’msurprisedthatahigh-schoolstudentisalreadyrunningasuccessfulbusiness.I’malsosurprisedattheamountofmoneyshemakeseachmonth.1.WhatsurprisedyouaboutJieEn?Listening22.Whydoyouthinktheprofessortoldtheclassaboutthisbusiness?ExampleAnswersTheprofessorsaysthatJieEn’sexperiencescanteachtheclassalotaboutbusinesssuccess.Theprofessormightalsothinkthatthestudentswillbeinterestedinhearingaboutayoungentrepreneurclosetotheirownage.D|

ListeningforDetails.Readthesentences.Thenlistentothreestudentstalkingaboutacomingtestandcompletethesentenceswithwhatyouhear.Listening21.Ithinkshemightaskaboutthecountriesshetalkedaboutandhowthingsare_____________ineachplace.2.Shemayaskusaboutthenamesofallthose_____________andtheirowners.3.Ithinkshe’llaskaboutthingsthedifferentcompaniesdidtobe_____________.4.Shecouldaskustowritea________________.differentcompaniessuccessfulbusinessplanE|

CheckingUnderstandings.ListenagainandcirclethesentencesinexerciseDthatthestudentsagreeabout.Listening2E|

CheckingUnderstandings.Listening2ExampleAnswersIthinkshe’llaskaboutthingsthedifferentcompaniesdidtobesuccessful.AfterListeningListening2A|

Discussion.Formagroupwithanotherpairofstudents.Discussthesituationandquestion.Situation:Imagineyouarestudentsinabusinessclassandyouaregoingtotakeatestonthedifferentbusinessesyouhavelearnedaboutinprevioussectionsofthisunit.Whatkindofquestionsdoyouthinkaprofessormightincludeonthetest?Writeyourideasinyournotebook.ExampleAnswers?Whataresomedisadvantagesthatsmallbusinesseshave??GivetwoexamplesofwaysinwhichtheZappettini’sflowerbusinesschangedovertheyears.?WhoareJieEn’scustomers??WhatdidJieEndoinordertopredictwhathercustomerswouldwanttobuy?Listening2Listening2B|

Sharing.Shareyourgroup’sideaswiththerestoftheclass.StudenttoStudentSpeculatingAbouttheFutureWeusemay,might,andcouldtotalkaboutsituationsthatarepossibleinthefuture.Latashamaystartherownbusinessaftergraduation.ShemightsellherT-shirtdesignsinstores.Shecouldbeverysuccessful.Tobecontinued>>>Listening2StudenttoStudentSpeculatingAbouttheFuture(Continued)Weusemaynotandmightnot(butnotcouldnot)totalkaboutthingsthatwillpossiblynothappen.?Martinmaynot/mightnotgotocollegenextyear.?Martincouldnotgotocollegenextyear.Student1:So,doyouthinkthiswillbeonthetest?Student2:Don’taskme!Ialwaysstudythewrongthingfortests.LasttimeIspenthoursandhoursmemorizingthatwholelistofbusinessvocabulary,anditwasn’tevenonthetest.Soforallmyhardwork,Igot75percent.Student1:

That’sreallytoobad.Student3:Oh,no,I’msorrytohearthat.Student1:Ithinkshemightaskaboutthecountriesshetalkedaboutandhowthingsaredifferentineachplace.Egypt,theUnitedStates,Germany—whereelsedidshetalkabout?Student2:Hmmm...Andshemayaskusaboutthenamesofallthosecompaniesandtheirowners.Wereallyoughttomemorizethose.Listening2Tobecontinued>>>Student3:Actually—inmyopinion—Idon’tthinkthenamesaresoimportant.Ithinkshejusttalkedaboutthemtogiveusexamples.Student2:Thenwhatshouldwestudy?Student3:She’sbeentalkingalotaboutwhatmakesabusinesssuccessful.Ithinkshe’llaskaboutthingsthedifferentcompaniesdidtobesuccessful.Student1:Yeah...you’reright.Ithinkthatwilldefinitelybeonthetest.Student2:

So,whatdidtheydo?Student3:

Well,theflowercompanychangedandadaptedalot.And,doyourememberthoseshopownersinthemarketinMorocco?Theyinteractedwiththeircustomersalot.Theyspentalotoftimedrinkingteawithcustomerstogettoknowthembetter.Listening2Tobecontinued>>>Student1:Shealsotalksalotaboutplanning,soshemustthinkthat’sreallyimportant.Remember,wehadawholeclassaboutbusinessplans.Ithinkweneedtostudythepartsofabusinessplan.Student2:Oh,no—shecouldaskustowriteabusinessplan!Student1:Well,thetestisonlyanhour,sothat’snotenoughtimeforthat.Student3:Yeah,you’reright.Student2:So,whatdoyouthink?Let’smakealistofallthebusinesseswestudiedandthereasonstheyweresuccessful.Student1:Goodidea!Listening2SharingYourIdeasUnit8EntrepreneursandNewBusinessesCriticalThinkingFocusUsingQuestionstoEvaluateInformationOnehelpfulwaytoevaluateinformationistothinkofalistofquestionsaboutthetopic.Thiswillhelpusthinkaboutdifferentaspectsoftheinformation.A

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Readtheinformationabouteachnewbusinessonpage121.B|

Formagroupwithtwoorthree